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Comme des Garcons Shirt

Outfit – Tokyo to Paris

This season we welcomed Japanese label Commes des Garçons Shirt to the Aphrodite family and as their array of t-shirts are too good not to shout about we thought we’d make some form of an introduction by teaming our favourite edition, the Tartan Logo T-Shirt, with a few pieces from the brand’s Paris based neighbours, thus providing a bit of fashion trivia along the way.

As French as Comme des Garcons Shirt may at first glance appear, it is always as a surprise that many learn its Japanese (Tokyo) origins and the brand is most certainly not alone in this theme as there are others who follow a similar suit, APC for instance, a Paris based brand founded by Tunisian fashion designer Jean Touitou. While designers Martin Margiela, of another Paris based label Maison Margiela, and Raf Simons, who held a three-year title as Dior’s creative director, are both of Belgian descent.

Outfit - Margiela, CDG, Adidas x Raf Simons, Y3


Today’s outfit features tartan text t-shirt by Comme des Garçons Shirt, black oversized hoodie by Maison Margiela, black jeans by APC, burgundy Ozweego III trainers by Adidas x Raf Simons and not forgetting this black logo backpack by Y3‘s Yohji Yamamoto because you cant speak of Paris and not include this technical genius, click link to see what we mean!

Sartorial Minimalism

Outfit – The Sartorial Minimalist

Norse Projects continue with their consistent minimal design silhouettes, and with every drop of collection items comes a ripple of excitement around Aphrodite HQ. Nothing has faltered in their SS18 collection which ranges in everything from spring pastel stripes to technically designed and constructed weather resistant jackets, and of course all the Norse staples in between. Here we chose a favorite from this weeks drop and popped it into a nice little weekend ensemble for you (you’re welcome). Introducing, the Norse Projects SS18 Jens Seersucker Zip Shirt, a navy seersucker cotton with black check detail, 2-way zip fastening, and discreet side pockets this is simplistic design at its finest.


Outfit - Norse Projects, APC, Grenson


Complete the look with this APC fine knit stripe jumper (or a crisp white oxford shirt to keep it even simpler), Norse Projects chino and contrasting marl socks and these super comfortable and durable Grenson canvas sneakers. All pieces that can be kept on rotation which is exactly how we like it. Have a good weekend.

Outfit Grid – The Lazy Weekend Edit

This weekend called for an agenda free kick back in preparation for the bank holiday ahead. Nipping out for a paper, a coffee or meeting a friend for an afternoon bite was about as strenuous as it got and we’re easing into the new week with contentment. With that in mind we thought we’d throw together a nice, easy but comfortable (and of course stylish) ensemble that wouls perfectly depict your future lazy weekend intentions.

Outfit Grid - Ami, Margiela, APC

It was classically refined comfort all round last week as we got a sneak peek at the Maison Margiela and APC SS18 collection pieces (in store and online now) and this green striped, terry cloth, crew neck really caught our eye for numerous reasons. Styled here with APC soft jersey joggers, AMI heavy denim jacket, CDG x Spalwart trainers and wallet by APC … accessorise with a coffee carry cup, newspaper under arm and your favourite sunnies. We would like to point out that this is also a perfect travel outfit, not that we’re trying put ideas into your head though, just a passing thought!


APC Jeans Fit Guide

APC Jeans Fit Guide

How Do APC Jeans Fit?

When it comes to getting into the world of raw selvedge denim, one of the go-to brands for those looking to test the waters is APC Jeans With their range of fits, minimal design and reasonable pricing, they appeal to a broader audience than some of the more obscure, esoteric or high-end brands, yet will still age just as well with wear and tear, moulding themselves to the wearer’s body over time to develop their own unique fade patterns.

For all their simplicity, though, the naming scheme for the various fits the brand offers can be a little confusing. To help ease the decision-making progress, we have put together a short guide on how APC jeans fit, so you can be sure you get the perfect fit for you.

A.P.C. Petit Standard

APC Petit Standard Jeans Fit

The slimmest jean in APC Jeans current lineup, the Petit Standard has a slim leg with a sharp taper toward the ankle, as well as a lower rise than its classic counterparts. The denim construction is also sometimes a slightly lighter weight at 12.75 oz., but still has the iconic red selvedge line that denotes its quality.

A.P.C. Petit New Standard

APC Petit New Standard Jeans Fit

The newest addition to APC Jeans lineup, the Petit New Standard lies partway between fits, coupling the Petit Standard’s slimmer leg with the roomier top block of the New Standard, perfect for the gentleman with a more athletic physique, as well as inheriting the New Standard’s heavyweight selvedge denim.

A.P.C. Standard

APC Standard Jeans Fit

As part of the brand’s 30th anniversary ‘Hiver 87’ collection, APC Jeans has reintroduced their first jean cut, the Standard. In keeping with its late-Eighties origins, the Standard has a higher rise and a looser, straight leg than any of their contemporary fits. The jeans also feature darker caramel-coloured stitching and a commemorative interior label to set apart their limited nature.

APC Brand Guide

APC Brand Guide

About the APC Brand

APC Coat

APC which stands for Atelier de Production et de Création was founded in 1987 by Tunisian Jewish fashion designer Jean Touitou. The APC brand has become renowned for its minimalist, embellishment free and well-tailored designs. Believing that clothes should never overshadow the personality of the wearer, they have stuck by this philosophy and season after season produces in trend staple pieces for the every-mans wardrobe.

APC T Shirt

The clothing features clean lines, simple patterns, and the logos are hidden on the inside with exception to the few garments with the logo printed onto the front. One of the brand’s most popular products is raw-denim selvage jeans. The denim is Japanese Selvage which is very popular with denim enthusiasts as it fades quickly allowing them to create their desired amount of distress.

APC Hiver 87While trends will come and go, there is something reassuring that the APC brand continues to create classic silhouettes that will last longer than one season.

Celebs Wearing APC

APC have proven popular with celebrities. Especially their jeans range which have been seen on the likes of Adam Levine, Zac Efron, Kevin Hart and Kanye West, who is a good friend of Jean Touitou.

APC Collaborations

The APC brand has supported a few different collaborations but the biggest are Nike, Outdoor Voices and Kanye West, they had two collaborations together. APC stuck to their brand’s minimalist ethos throughout the collaborations but still adding a twist from the adjoining brand.

Shop our full collection of APC

How To Style Your Summer Jacket

Everyone should invest in a trusty Summer jacket. Perfect for the unpredictable British weather, a lightweight jacket could just be your saviour when a hot summers day turns into a rainy day. Here at Aphrodite we can cater for your needs with our range of lightweight and practical jackets which are certain to keep you stylish this season.

The Mac

The mac is a staple and timeless piece which always serves well whatever the weather. This style from APC features a classic collar and concealed full button fastening with two slanted hip pockets. With its straight cut silhouette and soft lining, the mac is the ultimate jacket for this season. With the option to dress the mac up or down, you can wear it over your suit for a day at the office, or over a shirt and slim fit jeans with a pair of brogues.

APC Beige Mac


The Blouson jacket

The Belstaff Racemaster blouson jacket in ash green is another ideal choice for the upcoming months. With a more sporty look, the Racemaster is a lightweight and waterproof jacket which allows extra breath ability through under arm air vents. An all round practical jacket with two front pockets and a full zip fastening. Style this jacket with slim fit jeans and terrace trainers with a simple cotton t-shirt underneath for a smart casual look.


Belstaff Racemaster Blouson


The Bomber jacket

Sporting a summery light blue colour-way, this lightweight jacket from Norse Projects offers a lightweight construction with a full zip fastening. Boasting both comfort and style, this jacket would look ideal with jean shorts and a simple cotton t-shirt.

Norse Projects Bomber Jacket in Blue

The Suede jacket

A quirky and stylish piece, the retro style suede jacket from Oliver Spencer is the perfect way to keep your cool this summer. Adopting a shirt style silhouette with a full zip fastening to the front, this can be worn with slim fit jeans, brogues and a t-shirt underneath for a retro look.

Oliver Spencer Jacket

Which summer jacket will you be investing in? You can shop our full range of mens jackets.

APC Arrives For SS17

Created in 1987 by Tunisian Jewish fashion designer Jean Touitou, APC or Atelier de Production et de Création has become renowned for their minimalist aesthetic, and well-tailored designs. With Touitou believing that clothes should never overshadow the personality of the wearer, the spring/summer collection reflects this through the simple on trend, ready to wear pieces.

The APC Clothing Spring Summer 2017 range comprises of a variety of styles and pieces, including bags, jeans, shirts, accessories and versatile sweatshirts. A favourite of ours is the ‘U.S’ sweatshirt, with a branded motif in bold black printed onto the chest. This casual piece has ribbed cuffs, hem, and neckline for a comfortable fit, making it the perfect wardrobe staple.

The collection focuses on a mixed palette of dark tones, with neutral shades complementing the pieces throughout. In keeping with A.P.C’s ethos, the range includes smarter wear, all with the simple aesthetic that A.P.C are famed for. The range also includes jackets, including this iconic Harrington style piece, crafted from an Italian cotton-linen twill for a lightly water resistant finish and presented in a seasonal taupe colourway, this jacket is ideal for the transitional months. Other features raglan sleeves and elasticated hem for effortless, stylish comfort.

The sleek silhouettes are designed to withstand the seasonal trends, utilising a minimal appearance for a timeless finish. To see more of our Spring/Summer collection visit our full collection of APC Clothing or check out our Sunderland based store!