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Aphrodite 25th Anniversary Giveaway

GIVEAWAY: WIN A Full Aphrodite 25th Anniversary Outfit

WIN A Full Aphrodite 25th Anniversary Outfit

Back in September, we celebrated our 25th Anniversary – yes, you read that right, 25 years operating within the menswear industry! And with such a monumental milestone in touching distance, we teamed up with the talented people behind Oliver Spencer, Grenson and Nudie Jeans to deliver a limited-edition, collaborative 25th Anniversary outfit that comprised a jacket, tee, tote bag, jeans and sneakers.

Worth a RRP of £932, the commemorative outfit incorporates a number of unique touches, such as 25 colourful dots which are represented across the tee, tote and jeans and pay homage to each year we’ve worked within the industry, pretty special right? Well, if the voice in your head just answered yes, listen up! We’re giving one lucky person the chance to WIN this entire outfit for free and the instructions to enter the competition couldn’t be easier… Simply follow the steps below and look out for the winner which will be announced via our Instagram stories once the competition closes on Friday 22nd November 2019 at 5pm.


Aphrodite 25 Years Giveaway

1. Follow both @aphroditeclothing and @sel.vage on Instagram
2. Like the competition image – click HERE
3. Spread the word by tagging your friends in the image comments 🗣️



The promoter: Aphrodite 7-8 Vine Place, Sunderland, SR1 3NE. One entry per person will be counted only. To qualify for the Prize you must complete all steps stated. The competition will close Friday 22nd November 2019 at 5pm UK time. Winner will be contacted via Instagram direct message and announced via Instagram stories. If the winner fails to reply to the initial winning message within 5 working days from first contact, another winner will be chosen at random. Winner will win one jacket, one tee, one pair of jeans, one pair of sneakers and 1 tote bag from the 25th Anniversary collection only. The sizes must be chosen from the stock quantity available online at www.aphrodite1994.com No exchange will be given. No money value can be given in exchange for the prize draw, (nonexchangeable and non-refundable).

AW18 Launch Event With Sunderland AFC

Recently we opened our doors to representatives of Sunderland AFC for a peek at our brand new collection for AW18.

Having partnered with our hometown club as sponsors, we couldn’t think of a better way to celebrate our most recent seasonal collection than with a host of well-dressed members of the squad. Josh Maja, Lynden Gooch and Chris Maguire amongst other members of the club all embraced a warm reception from the gathering, stopping to shop and socialise with fans of football and fashion alike.

Recently celebrating our 24th anniversary within the same month, it made sense to roll all the festivities into one. Thanks to the drinks on offer during the night courtesy of Port of Call, it’s guaranteed to be a night to remember for some time.

Huge thanks to Sunderland AFC, Port of Call and all the customers who helped welcome the brand new season in style.

Sunderland season card holders can enjoy 10% off in-store with the presentation of their valid card. Sign up to our mailing list here for news and exclusive offers before anyone else.

Follow Sunderland AFC on twitter here



Aphrodite Clothing: Store Tour Video

While our online business is more important than ever, our physical store is our pride and joy. This video tour by our very talented photography team shows the location at its very best, showcasing the contemporary facelift it received in 2014, as well as the curated selection of the world’s finest menswear inside. It’s a brief but interesting watch for both our online customers and our instore shoppers, and really helps give a good feel for who we are and what we do.

Check out the video above, and don’t forget to leave a comment to let us know your thoughts.

Win a pair of Grenson Dylan shoes

It’s competition time again at Aphrodite and this time we’ve teamed up with legendary British brand Grenson to offer one lucky winner a pair of Grenson Dylan shoes.

A true every day style, the leather Dylan brogues have a more streamlined fit than other Grenson silhouettes, with a premium leather upper and leather sole creating a signature Grenson style.

Competition Grenson Shoes

To enter the competition head over to our Instagram and follow the instructions below.

  1. Follow @aphroditeclothing and @grensonshoes on Instagram.
  2. Like and comment on the Instagram post.
  3. Subscribe to our newsletter by clicking on the link on our Instagram bio.

Competition ends on Wednesday 28th December at 5pm GMT.

Good luck!

Terms and conditions apply.

Happy 22nd Birthday Aphrodite!

Aphrodite Clothing

Today marks 22 years since Aphrodite opened its doors to Sunderland. On September 8 1994, brothers Andrew and Duncan McKenzie opened Aphrodite with the intention to support their love for contemporary fashion.

Fast forward 22 years and our independent store has dynamically expanded, with the latest refurbishment and extension revealed in 2014 as part of our 20th anniversary celebrations. We also launched our website www.aphrodite1994.com in 2007, presenting our store to a worldwide audience who have a passion for style.

We proudly stock a range of premium designer brands such as adidas Originals, Stone Island, Moncler, Fred Perry and Nike to name a few. Over the years we have gained a loyal customer base, who we’d like to say a huge thank you to for continuing to support and shop with us over the years.

Happy 22nd Birthday to Aphrodite, and here’s to many more successful years!

New Website Launch

We are pleased to announce that we will be launching our brand new website on Wednesday 10th February 2016. During this time the site will be down for a few hours while the little people in the computer do their magic and bring the new site live to you.

Once launched, you may notice the overall feel of the website has slightly changed, with a subtle re-brand giving a more streamlined clean appearance throughout. The logo has been changed to lower case for a softer friendlier feel and is now aligned with our physical store’s signage, whilst the dark grey font keeps the company’s masculine identity flowing.

The homepage is the most visually transformed page on the whole website with added imagery for a more aesthetically pleasing high impact first impression.  The advanced technical aspects of the website make this a higher performing faster site you a smoother run throughout the Aphrodite shopping experience which includes a faster, clearer checkout process.

Other key noticeable changes have been made to the category pages, where again clean lines and simple design have changed the page into an easy to follow site. A monochrome colourway has also been used throughout for a less cluttered minimalist design, drawing inspiration from Scandinavian design – simplicity and functionality.

Expected Downtime
Please be aware that our site is planned to be down for a few hours from 7.30am on Wednesday 10 February 2016 as our developers launch the new website. From 7.30am will not be able to log into your account, browse or place orders on the website or place over telephone during this time.

Orders placed after 3pm on Thursday 9th February 2016,  will not necessarily have Next Working Day delivery, so if it is needed urgently have your order in before 3pm to avoid disappointment.

You can follow us on our usual social media channels for additional updates throughout the day.

Password Reset
After the new website has launched, all of our customers will need to reset their passwords that is if you wish to login and continue using your account. To proceed with this reset, simply follow this password reset link where you will be asked to enter your email address that the account is held under.

If you have any urgent enquiries, you can call us on +44 191 5675898 select option 2 for the web team or email us on [email protected] and one of our friendly customer service representatives will get back to you as soon as possible.


Winter Sale Begins…


Here at Aphrodite our winter sale has begun, and we are treating you to up to 40% off premium designer menswear brands.

The sale has now started online and in our busy Sunderland store, featuring the best-selling brands from this season. If you’re in the North East make sure you pop in our store and check out the sale for yourself. You can also view it online here.

Why not treat yourself with up to 30% off Adidas, Paul Smith and Grenson. With brands such as Hugo Boss reduced up to 40%, it’s the perfect oppertunity to spend your Christmas money. Our big winter sale also includes up to 30% off the popular Yeezy Season 1 collection from earlier this year.

*Our sale excludes selected products, new arrivals and pre-orders.

*Please note that there will be no pick ups or returns accepted in store until December 28, 2015.