asics | Aphrodite



CDG SHIRT x Asics Gel-Lyte V Series

CDG SHIRT x Asic collab sees two Japanese fashion heavyweights have once again joined forces to elevate streetwear fashion. A combination of creative and distinctive Comme Des Garcons designs fused with Asics sneaker technology helps to make a stylish and comfortable shoe; a winning combination for a modern-day sneaker. Using the Gel-Lyte V Series as a blank canvas, the pair have played with monochromatic colourways and funky leopard prints to produce a collection consisting of four wavy kicks.

Comme des Garçons SHIRT & ASICS

The collab sees the release of four different colourways, a more traditional white and black add a dependable vibe to the collection. While leopard print patterning to the remaining two styles certainly helps the trainer stand out with a playful touch to complete the CDG SHIRT x Asic collab.

These striking sneakers are designed with an eye-catching silhouette, showing a leopard design throughout, even extending onto the midsole for that extra detail. The two other silhouettes with a more toned back colourway making for a more versatile style for everyday wear. No matter which style you opt for, the kicks will offer pure style and undeniable comfort on the go.

Comme des Garçons SHIRT & ASICS Trainers

CDG SHIRT x Asic collab sneakers are Crafted from nylon mesh and leather uppers, the faultless combination for a shoe made for everyday casual and athleisure wear. Finished with Comme des Garcons SHIRT printed to the midsoles and subtle Asics branding to the tongue, which supports the striking white laces. Check out all 4 sneakers in the collab over at Aphrodite Clothing.

Comme des Garcons x Asics Tarther


Continuing to flex their blossoming partnership – which has garnered huge attention across the globe – the COMME des GARÇONS x ASICS collection serves up two new versions of the Tarther silhouette for the AW 21 season. COMME des GARÇONS SHIRT and ASICS unleash their animal instinct by placing saturated pops of leopard print to the shoe’s sidewall whilst a flash of the pattern also finds its way underfoot on both iterations.

Comme x Asics Tarther Trainer
Offered in aquarium and lime colourways, the sneaker takes inspiration from the ASICS Tiger Runner which debuted during the ‘80s in response to the jogging craze of the 20th century. Boasting breathable mesh in its upper, the retro model is also accompanied by suede and leather overlays that intertwine across the anatomy. Strength and support wise, the COMME des GARÇONS x ASICS silhouette steals the show, sporting the latest technology underfoot with springy EVA foam in its foundations and a durable rubber sole hitting the ground and cushioning shock.

Anything but tame, this shoe’s fusion of colour, bold decoration and co-branding makes it a total statement maker, whether you’re off to a festival, on the dance floor or exploring the city streets, it’s bound to turn heads. The COMME des GARÇONS SHIRT x ASICS Tarther trainer is set to fly off shelves this season. Get in on the action before it’s too late and shop the shoe online and in-store at Aphrodite.

Asics Holiday Pack Release Date Confirmed

Originally rumoured to be the champagne pack, Asics Tiger have now announced this exciting forthcoming release as the Holiday pack. Set for release on November 1 2015, the Holiday Pack comprises of two of Asics’ most iconic silhouettes; the Gel-Lyte III and Gel-Lyte V sneakers.

Both models have been given a shiny, metallic finish to the leather upper whilst keeping the original Gel-Lyte midsole. All of the usual elements from both iconic shoes are back with such as the branding to the side panels and split tongue design on the Gel-Lyte III.

Stay tuned for further information on the release which is set for 1 November and will be available in limited numbers.Asics Champagne Pack

Asics Workwear Pack

Asics Workwear Pack

Brand new for the AW15 season, Asics have announced the release of the Workwear Pack. Available in limited numbers we are sure these will be a hit with all you sneaker fans. 0T0aking inspiration from the rugged work boot and mixing it with a modern style, these trainers embody the look and feel of a luxurious work boot ready for the outdoors. Details including D-ring eyelets, pressed leather hiking inspired laces finished with a hammer and axe graphic to the inner sockliner. The full pack encapsulates 3 classic silhouettes from the Asics history, The Gel Lyte III, Gel Lyte V and GT-II. All crafted from a mix of perforated suede, embossed leather and nylon coming in earthy tones that are perfect autumnal hues.

Aphrodite are expected to be receiving these trainers very soon for official release on 18th September 2015. Prices range from £85-£105.

ASICS Gel-Lyte III Laser Cut Pack AW15


Following the huge success of the previous laser cut pack comes two new highly anticipated colour-ways. The Gel Lyte silhouette itself is a famous design which was first released in 1990. Ever since it has proven to be popular on the streets, with its lightweight body and cushioned sole for extra comfort.

Here with us this season is the Gel Lyte with flawless laser cut detailing to the suede upper. Instead of adding different materials to build up panelling, the details have been carefully sketched and cut using laser technology. This not only makes them look extremely unique among the rest, but also ensures that the trainer is lightweight. Both colourways of the vintage runner include wood grain panels to the counter of the heel, with perforation all the way through to make the trainers breathable.

The two new colourways are ‘Olive/Olive’ and ‘Navy/Navy.’ Both offer the iconic split tongue with a full flat lace up fastening. Both colour-ways offer a golden piping around the heel and tongue, with gold underlay visible from the laser cut details . This subtle detail breaks up the solid colour in a quirky way, with contrasting silver panelling to the heel counter.

Not only is comfort and style combined in this trainer, the rubber sole shows guaranteed wearability. Small designer touches such as Asics branding to the heel cushion and mid-sole give the trainer a personal stamp, and makes them a must-have for those who love their designer trainers, especially Asics.

To have a closer look at the Asics Gel Lyte III LC, head over to our website or visit our Sunderland store to check out our full range of Asics.

ASICS Gel-Lyte III “Laser Cut” Release

ASICS Laser Cut SneakersFriday 17 April 2015 sees the launch of the unique Asics Gel-Lyte III “Laser Cut” Pack from their sought after Platinum range. Using a single piece of suede to form the upper of the shoe, Asics have used laser etching to form the detailing seen across the upper to create the panelled look as well as the intricate pattern to the toebox and side panel.

Using the hugely popular Gel-Lyte III upper with it’s unique padded split tongue, this shoe works beautifully with it’s contrasting white midsole against the tonal upper. A wooden heel counter aides as a stability feature whilst a tonal outsole finishes off the shoe.

The Gel-Lyte III has been redone in many different guises but this laser-cut effect has got to be one of the most intricate and technically superior amongst its releases.

Priced at £119.00, each of the three colourways will be available to purchase from our Asics category on Friday 17 April 2015

Asics Gel-Lyte III Laser Etched Pack

Published by Mark Logan

Asics Brand Guide

Asics Brand Guide

Playing a major part in modern day sneaker culture is no mean feat- in an arena that has become the stomping ground for some of the world’s most iconic and historic sporting labels, getting noticed among sneaker profiles that have become giants of their genre requires any label to bring something fresh to the ever growing trainer table- and ASICS are one brand who are doing just that.

With a world famous history in providing apparel for some of the best long distance runners on the planet, ASICS have been up there amongst the best when it comes to innovation. In a history that sees its roots run deep into sporting achievement, ASICS have never stood still- instilling new technologies, ground breaking designs and elegant silhouettes to help their athletes go further, faster. With sneaker culture experiencing a major boom in recent years, ASICS trainers have emerged as a true sneaker head favourite, with their heritage and subtle styling making them the perfect casual styling option.

The ASICS story starts in Kobe, Japan, in 1949, with one man- Kihachiro Onitsuka. Motivated by the rise of basketball in Japan, and the need to rehabilitate juveniles after the effects of World War Two, Kihachiro formed Onitsuka Co., a brand that would create sports footwear-despite its owner having an incredibly limited knowledge in athletic production. Throwing himself into a design obsession that drew inspiration from everything around him, Kihachiro created styles that were both innovative and effective. From the first Japanese made basketball shoes that featured a tiger’s face on the side (which later became a company trademark), to line patterns on the side, Onitsuka’s designs were instantly recognizable. Onitsuka used materials that hadn’t been used on athletic shoes until that time- elements such as vulcanized rubber soles, synthetic fiber and suede uppers, and features like enhanced arch supports began to give Onitsuka trainers a bold reputation.

During the 1960’s and 1970’s, Onitsuka began to appear at some of the world’s leading sporting events on the feet of some of the best athletes of the time. Onitsuka shoes helped two athletes to medals at the 1964 Tokyo Olympics, and in 1966, research showed that nearly two thirds of competitors in the Boston Marathon wore Onitsuka trainers.

1977 saw a huge turning point for Onitsuka Co.- by merging with fishing and sporting goods company GTO and athletic uniform manufacturer JELENK, Onitsuka Co. became ASICS. Kihachiro Onitsuka was named as president of the newly formed company, which was named after the prefixes in the Latin phrase ‘anima sana in corpore sano’ meaning ‘a sound mind in a sound body’.

Continuing on where he left off with his self-titled label, Kihachiro Onitsuka persistently innovated through his designs. The tweaking of the Onitsuka stripes to give two horizontal lines intersected by two vertical lines fast became the trademark of a pair of ASICS running shoes. By the early 1980’s ASICS were exporting their running shoes, which were packed with up to date technology to over 80 countries, from Brazil to China.

It was technology such as shock absorbing gels that were inserted into ASICS sole units in the late 1980’s that forced ASICS into the eye line of some of the world’s running elite. Making their trainers superior for being lightweight yet incredibly comfortable when compared to others in their class, the ASICS Gel technology became the stuff of legend amongst a pulsating running culture- something that has recently transcended into urban street styling.

The silhouettes that followed from the design-obsessed minds at ASICS resulted in the classic runner being put on a strict diet. ASICS trainers got lighter and lighter, thanks to a purpose built design and research centre back in Kobe, Japan. ASICS continued to innovate, dueling with American sportswear giants Nike and European based Puma and adidas to offer something unique in the running market, as well as concentrating on supplying a huge range of sports, from football to volleyball, with ASICS footwear that was armed to the teeth with their unique technology.

Now an established name in athletics, ASICS have graced the feet of everyone from the amateur runner to Olympic champions. A staple in the field of sporting apparel, ASICS have begun to make a name for themselves in sneaker culture with the steady re-release of some of their heritage silhouettes.

With retro running profiles that perfectly display the iconic labels penchant for using plush, durable materials along with their own technology such as Gel cushioning systems, ASICS trainers are injecting a unique twist into today’s sneaker culture.

View our full collection of Asics Trainers here