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Axel Arigato: Brand Guide


Axel Arigato: A Sustainable Fashion Journey


Axel Arigato, a contemporary Swedish footwear and accessories brand founded in 2014, has swiftly become a global favourite among fashion enthusiasts due to its strong focus on design, quality, and sustainability. Our brand guide offers a comprehensive insight into Axel Arigato’s sustainability practices, manufacturing process, history, and distinctive designs that have cemented its position as a prominent player in the fashion industry.


History: A Visionary Beginning

The journey of Axel Arigato began in 2014 when founders Max Svärdh and Albin Johansson joined creative forces to establish a brand that would redefine contemporary fashion. Driven by a shared passion for streetwear aesthetics and a commitment to high-end craftsmanship, they embarked on a mission to create footwear that transcends conventional boundaries.

Inspired by their worldly travels, architectural marvels, and the vibrant realm of contemporary art, Max and Albin set out to craft designs that exude a unique blend of minimalism and refined elegance. They envisioned a brand that would cater to fashion enthusiasts seeking stylish products of unparalleled quality.

Right from the outset, Axel Arigato distinguished itself by embracing a direct-to-consumer model, sidestepping traditional retail channels. This innovative approach allowed them to offer premium products at more accessible price points, striking a chord with discerning consumers seeking authentic luxury without compromise.

The brand’s distinct designs and emphasis on creativity quickly garnered a devoted global following. As Axel Arigato expanded its product range to include accessories and ready-to-wear, it remained unwavering in its commitment to deliver exceptional craftsmanship and distinctive style.


Innovative Fashion: Leaving a Lasting Mark

Axel Arigato’s iconic logo, a gold-plated bird, symbolises the brand’s ethos of continuous evolution and boundless freedom of expression. It embodies their determination to break barriers and continually push the boundaries of design and creativity.

Axel Genesis Cluster

One of our Essential products online, the Genesis is a particular favourite at Aphrodite.

The brand’s limited-edition drops, coupled with their commitment to limited production runs, amplify the exclusivity and allure of their products. This not only supports sustainability but also instills a sense of urgency and excitement among their loyal customer base.

As Axel Arigato journeyed through the fashion landscape, its dedication to sustainability and ethical practices became more pronounced. Rooted in transparency and the drive to make a positive impact, the brand set out to redefine modern fashion by incorporating sustainability into its core values.


A Bright Future with a Responsible Legacy

Today, Axel Arigato stands as a visionary pioneer, fusing fashion with sustainability to leave a lasting impression on the industry. By continuously striving to reduce its environmental impact and embracing innovative design, the brand has created a legacy that inspires positive change.

Axel Rush Trainers

The Axel Arigato Rush trainer is a recent model that uses the same athletic DNA as the Genesis as inspiration.

As Axel Arigato embarks on the next chapter of its journey, one thing remains constant: the unwavering commitment to make the world of fashion more responsible, more compassionate, and more exciting. With an ever-evolving vision and a penchant for pushing boundaries, Axel Arigato is poised to lead the way towards a brighter, more sustainable future in the realm of contemporary fashion.


Sustainability Practices

Axel Arigato is deeply committed to minimising its environmental impact through sustainable practices. They prioritise using eco-friendly materials, such as organic cotton, recycled polyester, and recycled rubber, significantly reducing their carbon footprint and promoting waste reduction during production. Water conservation is equally crucial, achieved through water-efficient dyeing and finishing techniques that conserve local water resources and contribute to broader environmental preservation.

Axel Sustainability

Axel’s sustainability model is exemplary. Click the image to read our blog post highlighting the great work being done by some of our key brands.

Waste reduction is at the core of Axel Arigato’s efforts, implemented through recycling programs and upcycling materials across their supply chain. Their packaging, crafted from recycled and recyclable materials, ensures sustainability throughout the customer experience. The brand’s limited production runs and Axel Xchange program, focused on circular sustainability, showcase their commitment to reducing waste.


Animal Welfare and Carbon Emission Reduction

Axel Arigato adheres to a strict no-fur, no-exotic-skins policy, emphasising their dedication to animal welfare while creating stylish, ethical products. Responsibility for their carbon emissions drives the brand to actively measure and reduce their footprint. Through energy-saving measures in offices and stores, alongside initiatives for reforestation and renewable energy projects, Axel Arigato contributes to a greener future.


Transparency and Ethical Manufacturing

Transparency is fundamental to Axel Arigato’s sustainability practices, with comprehensive information on their website empowering customers to make informed choices. The brand ensures that ethical labour practices are upheld by manufacturing partners, fostering fair wages and safe working conditions for all employees.


Craftsmanship and Distinctive Designs

Craftsmanship is paramount to Axel Arigato’s manufacturing process. Each product is meticulously handcrafted in Europe, reflecting the brand’s commitment to quality and durability.

Axel Atlas Trainer

A slightly more sporty take on the Clean 90, the Atlas Trainer is another minimalist modern classic from Axel Arigato.

The fusion of traditional techniques with modern technology results in distinctive designs that feature clean lines, attention-grabbing details, and a diverse colour range. Axel Arigato’s collaboration with artists and designers yields unique capsule collections that enhance the exclusivity and excitement for their loyal customer base.


Axel Arigato’s sustainability journey exemplifies how fashion and sustainability can harmoniously coexist. With a focus on eco-friendly materials, responsible manufacturing, and distinctive designs, Axel Arigato has redefined modern fashion while leaving a positive impact on the environment. As the brand continues to evolve, their unwavering commitment to sustainability will undoubtedly inspire a responsible and greener future in the fashion industry and beyond.

Shop Axel Arigato Footwear Online at Aphrodite1994.

Axel Arigato Rush Trainer

Axel Arigato Rush Trainer Joins The Scandinavian Brand’s Lineup

Axel Arigato have expanded their range of contemporary classics with the inclusion of the new Axel Arigato Rush Trainer.

Axel Arigato Rush Trainer in White

What is the Axel Arigato Rush Made From

Crafted in Portugal to Axel Arigato’s exacting standards, this fresh silhouette is made using premium materials in the upper, such as suede and leather. While underfoot, a rubber sole pairs with a midsole that is constructed using recycled content – emblematic of the Swedish brand’s efforts toward a more sustainable future.

Axel Arigato Rush Trainer

In terms of style, the model pays tribute to late 20th century athletics with the inclusion of breathable mesh overlays and a dynamic shape. It does however, retain the simple, fuss-free look that Axel Arigato is known for, ensuring daily wear-ability and styling versatility. Arriving here in a white and light grey colourway, the shoe is the perfect option for weekend wear, pairing effortlessly with washed denim (or sweatpants if you’re feeling lazy!)

Axel Arigato Rush Trainer in White and Grey

As always Axel Arigato have kept branding to a minimum, gold foil branding, subtle embossing and a small tongue tab make an appearance. With the shoes arriving in the brands signature yellow box, joined by complimentary dust bags. If you, like all of us in the office here, want to get your hands on a pair for the upcoming summer months, you can bag a pair for £199.99 online and In-Store at Aphrodite.

Axel Arigato Atlas Trainers

Introducing the Axel Arigato Atlas Trainers

Axel Arigato are world renowned for their contemporary minimalism and modern classics, after all, the brand that brought us the Clean 90 and Genesis Vintage Runner Trainers are sure to know a thing or two about designing trainers. And while you may be right in thinking that there’s only so much that you can do with a refined design style, clean cut lines and subtle branding, Axel Arigato seem to defy the odds time and time again by producing unique, premium designs that can compliment literally any outfit.

With that in mind, we thought that it’s about time we welcomed a new Axel Arigato silhouette to the Aphrodite shelves, introducing the Axel Arigato Atlas Trainer.

Axel Arigato Atlas Trainers

Typically arriving in more refined colourways, but not afraid to don a pop of colour or two (and well I might add), the Atlas trainer is a crisp leather model with pristine shaping and Arigato’s signature subtle branding. Its crafted in Portugal, like all Axel Arigato trainers, and is made using some of the most luxurious leathers and suedes on the market, not to forget the trusty durable rubber sole too. I mean, just a take a moment to appreciate the beauty of the model:

Axel Arigato Atlas Trainers

The side panelling of the shoe features uniform stitching that gives a dynamic look to the trainer, with a suede toe-box and heel patch providing textural contrast. And Arigato know that comfort is just as key as style, so that’s why they’ve offered up a padded tongue, heel and lining to the model making their leather trainers one of the most cushioned around, ideal for those constantly on the move. Keeping in line with the premium build, the trainers arrive wrapped in thick tissue paper in a solid, banana yellow shoe-box. Oh, did we mention that they’ve thrown in a set of complimentary dust bags too? Yeah, you get the whole shebang with this lot.

Axel Arigato Atlas Trainers

Head online or in-store at Aphrodite Clothing to secure your own pair of the new Axel Arigato Atlas silhouette now.

Axel Arigato Hoodie

Axel Arigato Clothing Essentials : Just Landed

 Axel Arigato SS21 Collection Designed For ‘The Now’

Embarking on new and exciting territory for the brand, introducing modernised everyday essentials with a touch of 90s’ athleisure, the Axel Arigato SS21 collection focuses on creating casual must-haves for the modern man. Designing for ‘the new normal’, creative director Max Svärdh has pushed the concept of the brands future collections towards the ‘feel of the moment’, allowing the clothes they produce to truly reflect the world at the time of release.

Axel Arigato Clothing

In response to the pandemic and the sustainable movements of the industry, the Axel Arigato ready-to-wear collection draws the clean design taken from their footwear silhouettes, and translates them into clothing relatable to the now. Featuring staple pieces that can act as your home comfort but also turn heads in the street, their lounge meets high fashion aesthetic allows you to place craftmanship at the forefront of your wardrobe.

Encouraging versatility and effortless styling, the collection is made up of set staples that can be mixed and matched for undeniable off duty style, with a variety of t-shirts, hoodies and joggers in a seasonal colour palette. Crafted from 100% Organic Cotton and other recycled materials, the straight and crisp silhouettes allow for a stripped back approach to what you wear, focusing on the luxurious quality of the pieces.

Axel Arigato T-Shirt

Branding sits at the forefront of each design, with a subtle Axel Arigato puff print to the chest and back of the t-shirts and hoodies, accompanied by the address of the London flagship store, nodding to the brands success and growth. Relaxed fitting lounge pants are designed to perfectly compliment these, following a straight leg construction for an essential everyday comfort silhouette.

Axel Arigato Sweatpants

Our Top Picks

For the perfect summer look, here at Aphrodite we are loving the green colour ways of the collection, feeling that this is the perfect way to inject some colour into your wardrobe. Perfectly styled with your favourite go-to white trainers, layering the green Axel Arigato Hoodie and sweatpants creates the ultimate off-duty look. For extra added style, layer the white t-shirt underneath and leave untucked, allowing for a contrast popping below the hoodie.

The release of the clothing has dropped hot on the heels of the freshest Axel Arigato Genesis sneakers which have already been really popular online.

Shop the Axel Arigato Ready To Wear Collection At Aphrodite Clothing Now.

Axel Arigato Clean 90 Contrast

Axel Arigato Clean 90 Contrast : Scandi’ Simplicity

One glimpse at the Axel Arigato Clean 90 trainer and you’re instantly struck by its Scandi’ simplicity. Free of drama and unnecessary add-ons, the design is wholly timeless and can be pieced together with a vast range of ensembles, making it a healthy contender for your own rotation, that’s of course if you haven’t already caved and gave into the stellar qualities of this footwear favourite.

Below is a roundup of the Clean 90’s key features – we took an in-depth look at the ‘contrast’ white/black model specifically.

What is the Axel Arigato Clean 90 Contrast made from?

When it comes to Axel Arigato there’s one thing you can’t deny, the brand’s collections are awash with impressive materials and quality craftsmanship. Just like various Clean 90s in the AA lineup, this contrast iteration is handmade in Portugal using premium white leather. But don’t be fooled by its supple nature and pure aesthetic, the leather is superbly sturdy and primed to tackle all your urban adventures as you seek them.

Axel Arigato Clean 90 Contrast Black White

What are the main features of the Axel Arigato Clean 90?

Aside from its expert construction, the trainer also boasts some finer details that when paired together help to make it a true all-rounder. The most noticeable accent the shoe carries is its contrast heel panel, shown on this version in dark black. Accompanying the stark white / black palette is gold foil branding upon the sidewall – a detail that has become a hallmark for Axel Arigato ever since its debut.

While things are kept relatively refined to the exterior, the trainer’s interior speaks a totally different story. Comfort is a huge priority for any sneaker wearer and Axel Arigato doesn’t compromise comfort for style, instead, there’s a harmonious balance between the two. Underfoot you’ll find a removable cushioned footbed that contours to the shape of the foot and absorbs any intense movement on the ground. The stability and ridged grip of the rubber sole also marry to make the ride as smooth as purely possible.

Axel Arigato Clean 90 Contrast Sneakers

How to style the Clean 90?

We would never encourage anyone to drastically switch up their style as that remains personal to you, however, due to the pared-back nature of the shoe, this does give leeway for more ‘out there’ apparel choices. Be it a vibrant camp collar shirt in the height of summer or a colourful rain jacket in the midst of autumn, standout pieces can be toned down with the minimalistic aesthetic of the Clean 90, making for a perfectly balanced ‘fit.

How to retain the quality of your trainers?

As with any fresh kicks, these sneakers require mild caution when you’re out and about; in other words, just don’t hotfoot it around a muddy field and you’ll be in the clear. If you do run into the odd mark here and there due to general wear and tear, we recommend our range of professional sneaker care products to buff them back to perfection. Shop cleaning solutions from adidas, Jason Markk, Crep Protect and Sneakers ER online at Aphrodite.

Shop the Axel Arigato Clean 90 Contrast Sneakers at Aphrodite Clothing now. Get a closer look at the shoes in the below video.

Alternatively, take a look at our ‘Closer Look at the Axel Arigato Clean 90‘ blog post that we wrote to cover everything you need to know about the style.

Axel Arigato Orbit Side Profile

Axel Arigato Orbit: A Closer Look

Taking influence from architecture, art and music, the Axel Arigato Orbit continue the Swedish brand’s disruptive approach to footwear. Known for their quality build, exquisite materials and ultra-contemporary aesthetic, the Orbit takes things in a slightly more basketball-inspired direction, positioning themselves seamlessly in line with modern-day trends. Capable of being styled with everything from sweatpants to suits, if you find yourself riddled with indecision and eager to learn more when it comes to materials, fit and subtle details, then you’ve come to the right place.

Axel Arigato Orbit Close up

What Are The Orbit Trainers Made From?

As we mentioned earlier Axel Arigato doesn’t mess around when it comes to materials and the Orbits Sneakers are no exception. Handcrafted in Portugal, the sneakers come constructed primarily from a premium white leather base, that’s durable enough to withstand external intervention yet soft enough to conform to the foot, keeping comfort levels high. Deploying an array of pastel coloured suede paneling for additional points in the sensory department, the Orbit is finished with a fully cemented treatment ensuring its shape and dynamic proportions remain intact even after repeated wear.

 

How Do They Fit?

Despite most of Axel Arigato’s lineup fitting true to size, given the Orbit’s larger proportions they do run slightly bigger than the other sneakers in the brand’s lineup. If you find yourself in between sizes it could be recommended to size down in order to ensure a better fit. Check out a video of the Axel Arigato Orbit on foot below…

 

 

What are the Orbit Sneakers Main Features?

Despite not being a functional shoe on paper, the Axel Arigato Orbit does come with their fair share of intricacies. Starting with a perforated toebox that allows for greater airflow when things heat up, a removable cushioned footbed and plush leather lining envelop the foot in a double-helping of luxury comfort. Below a 3.5cm customer rubber cup sole unit towers over the competition, bringing stability and grip for daily pursuits. Both glued and stitched to reinforce its connection, it also comes made from 20% recycled materials for sustainable sensibilities. Equipped with flat cotton laces, embossed branding can be found to the heel whilst a gold cursive callout to the side ensures an opulent persona.

 

Heel Image of Axel Arigato Orbit

 

How To Clean Axel Arigato Orbit Sneakers

When it comes to cleaning your precious kicks we’ve got you covered. Not only do we have a range of some of the best cleaning products on the market available right now, but we also have a handy tutorial to show you how to use them. Take a look at our sneaker cleaning guide right now.

 

How To Style The Axel Arigato Orbit

But what do I wear them with I hear you cry? Not to worry we have you covered there as well. Easily paired up with just about anything you can hope for, you can’t go wrong with the age-old combination of a lightweight shacket and nifty slacks. In this case, we’ve opted for a Gramicci packable overshirt on top alongside a pair of rather nice Dries Van Noten Perkino Trousers. Check it out below…

 

Model Wearing Axel Arigato Orbit Sneakers

 

If you have any more questions be sure to leave them below in the comments, but in the meantime why not shop our new Axel Arigato arrivals?

Axel Arigato Genesis

Axel Arigato Genesis Trainers : Old Meets New

The Axel Arigato Genesis Trainers blur the line between tradition and modernity, drilling the label’s Scandinavian tastes into a razor-sharp, retro silhouette. Inspired by runners of a time gone by, the street-approved design is more beefed up than your standard Axel Arigato sneaker, riding on a chunky outsole that propels the foot a monumental 3.2cm off the ground. High-functioning and supremely cool, let us tell you why these bulbous shoes should be the next pair to enter your collection.

How Are The Axel Arigato Genesis Trainers Made?

Handcrafted in Portugal and emitting outstanding quality, the Genesis trainer is crafted from a mix of materials in a palette of pure white. 75% of the shoe sees smooth Italian leather and suede intertwined with 25% mesh which is draped at the vamp and flanked to both sides, offering subtle textural contrast across the upper. Internally, a leather lining provides a supple surface for the foot to slot onto. 

Axel Arigato Trainers Genesis

Are The Axel Arigato Genesis Trainers Comfortable?

Equal parts style, equal parts substance, the Axel Arigato Genesis sneakers uncover the perfect balance between form and function. In particular, a removable cushioned footbed energises your every step from underfoot. Easily slotted in and out of the design, the cushioning acts as a barrier that absorbs shock directly from the ground, protecting your feet from any undesirable tension.

As well as a removable cushioned footbed, a sturdy 3.2cm outsole elevates the foot, providing the wearer with not only a stable foundation for pursuing daily activities but also that extra dose of height. The outsole is weightless both in and out of motion and comes composed of robust rubber. 

Axel Arigato Genesis Sneakers

How Do The Axel Arigato Genesis Trainers Fit?

Based on a combination of customer feedback and Axel Arigato’s own guidance, we recommend that you take your usual size in these shoes. On the whole, the brand’s trainers, ranging from the ubiquitous Clean 90 to the lesser-known – but equally on-trend – platform sneaker, all boast a regular fit and the Genesis is definitely no exception. 

Now that you’ve got the scoop on the Genesis trainer we believe that you’re ready to make an informed decision about whether to purchase these kicks. We know what we would do. Spotted something we’ve missed? Let us know by leaving a comment in the section below. 

Genesis Trainers Axel Arigato

Shop the Axel Arigato Genesis Trainers online at Aphrodite now. Check out the shoe in more detail below.

Axel Arigato Clean 90 Sneakers

A Closer Look At The Axel Arigato Clean 90

Simple, sleek shoes that don’t compromise on quality. The Axel Arigato Clean 90 trainers are available at Aphrodite, here is everything you need to know about the trainer.

Axel Arigato Clean 90 On-Foot


Inspiration behind the Clean 90?

Born in 2014 with a disruptive agenda, Swedish brand Axel Arigato set about shaking things up. Reimagining the entire structure of the sneaker scene, founders Max Svärdh and Albin Johansson began questioning the behind-the-scenes culture of footwear. Abstaining from the norm by eschewing seasonal collections and conventional channels, the label quickly established a core collection and a trademark silhouette – enter the Clean 90 sneaker.

Staying true to its European roots with hints of cross-culture references, the Clean 90 melds purity, calm and simplicity. The whole premise of Scandinavian minimalism encourages sustainability; buying less but at a higher standard and that’s exactly what the Clean 90 offers. It’s dependable, comfortable and wholly functional.

Axel Arigato Clean 90 Product Shots


What are the Clean 90 Sneakers made from?

Crafted by skilled artisans in Portugal, the design is expertly produced using smooth Italian leather – sourced from a Gold-certified tannery – for a fine fabricated finish. Its clean lines are rounded out with a tonal 3cm rubber cup sole, made from a mix of virgin and recycled rubber, which is guaranteed to provide stability in the city streets. Internally, the lower foundation of the shoe packs a punch in terms of comfort, with a removable cushioned footbed featured alongside increased arch support to ensure those tedious days on your feet remain as smooth as possible.

 

What additional features does the Axel Arigato Clean 90 have?

The Axel Arigato Clean 90 trainer may be pared back to perfection but the devil is definitely in the details where this shoe is concerned. Its cloud white construction is subtly illuminated with gold foil branding upon the sidewall, serrated rubber on the outsole and tonal stitching throughout.

Packaging wise, the premium focus continues. Soft banana tones dominate the box and the branded dust bag, which is crafted from recycled materials for a sustainable switch, while a playful and unexpected add-on features inside of the box. Yes, a set of yellow, logo-laden chopsticks are gifted within the shoebox, further highlighting Axel Arigato’s tendency for flicking between a range of cultural influences.

Close Up of Axel Arigato Clean 90 Sneakers

Overall, the white Axel Arigato Clean 90 trainers shown here are a great choice to add to your rotation. Whichever ensemble you opt for, day or night, weekday or weekend, these kicks are sure to dilute any sartorial statement with an edge of understated class. Easy to wear and true to size, they’re comfort-rich and designed with the city’s most stylish denizens in mind.

We also covered a ‘contrast Clean 90’ in a blog post recently.