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Aphrodite at Pitti Uomo 93

The fashion world descended upon Florence this week for one of the biggest events in the calendar – Pitti Uomo 93. Unbelievable architecture, appetising food and drink, famous names in the industry and of course the flamboyant ‘Pitti Peacocks’ all combine to make this one of the highlights of the year. Aphrodite sent some of our team out to Florence for the event to get the first glimpse of what the Autumn Winter 2018 season has in store for us.

Pitti Uomo 93

Pitti Uomo is something else – a maze of buildings and pop up stands housing some of the biggest names in fashion for four days. Industry powerhouses including Canada Goose, Barbour, Belstaff all took up residence to showcase their forthcoming collections whilst lesser known brands try to promote their seasonal offerings to attract new business.

What Brands Stood Out at Pitti Uomo?

Many of the traditional and already successful brands largely stuck to what they know works for them. Why change something too much if it isn’t broken?  Tweaking and adding carefully to the collections is key.

Tim Little, Creative Director of Grenson, was there to present his brand and one of the first people we spoke to. It is an extension of what has been tried, tested and perfected for years with the addition of some new pieces which he hopes will work well for Autumn Winter. Grenson Sneakers have proved particularly popular across the last year and he showed us some forthcoming ‘Made in England’ styles which were beautifully handcrafted in their Northamptonshire factory. A running silhouette has also been added to the collection as a follow on from the success of the sneaker.

Barbour were keen to showcase their exciting collaboration with New York based brand Engineered Garments. In all, five jackets took centre stage in their display, utilising their signature wax finish with the technical detailing from Engineered Garments designer Daiki Suzuki.

Barbour Engineered Garments

Outerwear giants Canada Goose housed key pieces from their collection in their own pop up unit complete with a refreshment bar for all guests. Some of the favourite pieces from the brand were on show along with the Black label collection. Their strong collection was fantastic to see as they look to solidify their position at the head of the outerwear industry with so many competing brands having encouraging displays at Pitti.

Canada Goose Pitti Uomo

After a quick spot of lunch at a local café our team were back to the show for round two, taking a look at a number of potential new brands for the season as well as some brands that we currently stock. This included the likes of tried and tested brands for Aphrodite such as Oliver Spencer, Sandqvist, Fracap, Penfield, Belstaff, Paul & Shark and Baracuta.

Penfield Pitti Uomo

The diversity of brands and styles of clothing that is on offer at Uomo allows you to compare a vast array of new brands in one session. This ultimately helps our buyers choose which brands to pursue further for the winter season. Some impressive displays of outerwear were to be found, utilising a range of fabrics and fillings, all trying to offer differing technical features that try to separate them from their counterparts.

Designers of boots and shoes were showing their collections, including the likes of Grenson, Clarks Originals, Birkenstock and Fracap, each putting a vastly different take on winter footwear.

The Pitti Peacocks

Buying and trend spotting aside, it is hard to go to Pitti and not visit the famous Pitti wall out of curiosity if nothing else. The ‘Pitti Peacocks’ are unmistakable. Men and women of all ages dress lavishly and flamboyantly, instantly drawing your attention as they stroll through the show. The wall in particular is the place to be if you are a peacock hoping to get your photograph one of the world’s top fashion related blogs and magazines. Photographers buzz around snapping away, shouting instructions and taking videos, culminating in the exchange of business cards and credentials.

Pitti Peacocks Wall Uomo 93

Nothing is done accidentally by the peacocks. Accessories are placed on their person or nearby with the photography shot in mind. Intentionally they keep themselves busy, chatting to one-another to make the image look as natural as possible.

Pitti Uomo 93 Peacocks

Winding Down After Pitti Uomo

After covering around 12km across a full day at the show on Tuesday, our team headed out into the centre of Florence to meet up with a number of associates from the fashion business for an incredible meal hosted by Fred Perry.  In a rustic traditional restaurant, an assault on the palette ensued with course after course of delicious appetisers, main meals and desserts offered up plus the obligatory Italian red wine. Days like this in the fashion business are few and far between where you have the opportunity to catch up with so many familiar faces in one City.

Iain, our store manager was lucky enough to bump into designer Angelo Gallamini. The proverbial “can we grab a photo with you?” was asked and Iain took great pleasure in grabbing a souvenir from his trip.

Angelo Gallamini

Homeward Bound

Our team went their separate ways the following day with some making the long journey back to Newcastle airport via Heathrow after a quick cappuccino at the train station. Others made the onward journey to Milan to visit outwear specialists Moncler for their Autumn Winter Grenoble line.

Florence Train Station

If you were lucky enough to visit Pitti, please leave a comment and let us what you thought was the highlight of your trip. Follow us on our various social media channels for more photos from the event.

Barbour Gift Guide

It’s that time of year where  you always think you have enough time to get your shopping done but before you know it, Christmas Day is next week and you still haven’t got your presents sorted.

But rather than resort to last minute gifts and fighting your way through the high street crowds, here at Aphrodite we want to help you out as best we can so we have put together a Barbour gift guide, with ideas for everyone in the family.

For Him

Slippers at Christmas may seem like a cop-out, but the Barbour Monty Slippers are far more luxurious than your standard pair. The moccasin style slippers feature a super soft faux fur lining and a durable rubber sole ensuring that they’re perfect for everyday use (or at least until next Christmas).  Available in three different colourways (Camel, Green Tartan and Brown), the Monty Slippers are priced at £54.

Barbour Winter Gifts

If you feel like switching it up a bit this year the Tartan Hip Flask Gift Set is ideal. The set features a 5oz stainless steel hip flask with screw top, and six individual stainless steel drinking cups complete with a zip closure leather case.  Ideal for a cheeky tipple in the cold winter weather, the Hip Flask Gift Set is available on our website for £69.

Barbour Hip Flask Tartan

If slippers or hip flasks aren’t suitable for the recipient of your gift, look no further than the Cable Knit Beanie in Grey. Crafted from a warm wool knit, this stylish beanie features a quirky bobble to the top and a modern cable knit design for a contemporary look. The Barbour logo can be found to a leather tab on the turn up of the hat, giving it a designer edge. You can purchase the Cable Knit beanie for £34.

For Her

Every woman loves bags, regardless of whether they admit it or not. Cater to this secret (or not so secret) love with the Brown leather travel explorer bag.  The travel explorer is ideal for overnight stays and features a spacious main compartment with zip fastening and tartan lining. Available for £299.

Barbour’s timeless style also extends to their wool accessories. The Lambswool scarf is a staple item for any winter wardrobe and an ideal gift for Christmas Day. Created from 100% lambswool, this cosy scarf in variety of tartan variations, priced at £27.

Barbour Tartan Scarves Lambswool

For Man’s Best Friend

Of course we can’t forget about our furry friends over the festive season, and Barbour certainly won’t let that happen! Treat your pet to some luxury accessories this Christmas – after all they are family!

We have a selection of Barbour dog coats available on our website, ranging from £34 to £39. The coats come in a variety of sizes, colours and finishes, and are ideal for keeping your pets warm in the frosty weather.

If a coat is not your canine companion’s style, we also have the Tartan Collar, crafted with a durable metal buckle and soft leather to ensure comfort for your pet. Priced at £29, the collar is available in sizes Small and Large.

Stocking Fillers (Under £30)

If you’re one of the very few organised people that have the majority of their Christmas shopping done in advance, then we applaud you! However, there may still be some last minute bits and bobs that you need to well and truly complete your shopping. Here are some of our favourites that are ideal as stocking fillers and won’t break the budget!

Christmas socks are a staple gift over the festive season. The Fairisle Socks in Red are crafted from a super soft wool blend, and feature a contrasting white pattern and block colour heel and toe. Available in medium and large sizes, the Fairisle socks are priced at £14. Alternatively, the Boyd socks are available in Navy and Grey and both feature a colourful festive pattern woven in a cosy wool. Both colours are available for £12 and come in size Medium or Large.

outfit grid - winter warmer header

Outfit: Patagonia x Edwin x Red Wings x Aquascutum x Canada Goose x Barbour

As the weather takes a bitter turn, it’s time to wrap up warm and this weeks outfit grid will do just that with pieces from Patagonia, Edwin, Red Wing Shoes, Aquascutum, Canada Goose and Barbour. Lets dig a little deeper into this wonderfully warm outfit.

Starting off with Patagonia, we have picked the Snap-T pullover in a distinctive navy and red. A true outdoor icon, made from recycled polyester Synchilla fleece this pullover will keep you warm while the soft material will keep you comfy, ideal for layering in the cooler months.

outfit grid winter warmer patagonia canada goose red wing shoes

To go over that fleece and keep the chilly wind out, we have chosen another piece from Patagonia, the Hi Loft Down hooded jacket in navy. Delivering comfort and warmth, making it that ideal choice for the cold up-coming winter days. Made with advanced global traceable down the outer is covered in a recycled polyester ripstop shell, with a full zip fastening and two zip-up pockets.

Sticking with the navy theme, Edwin provide the pants of the outfit with their 55 chinos. Based on the fit of Edwin’s most popular ED-55 jeans, these chinos come in a relaxed, tapered fit. Crafted from compact cotton twill with angled side pockets, a coin pocket within the left pocket, and two flat rear pockets. Finished with tan herringbone waistband lining and a black leather logo waist patch.

Now to really wrap you up warm, we have picked a few accessories to go with it, an Aquascutum Lambswool Check scarf, a Canada Goose logo pom hat made from super soft merino wool and to keep your hands warm Barbour providing some black leather gloves.

On feet, we had to go with the durable Red Wings and in this case the Red Wing Moc Toe Boots 6″ 8138, these boots that are handmade provide excellent durability and traction in the winter months. Made with a premium Briar Oil Slick leather and a lightweight outsole, you’ll be sure footed this winter.

outfit grid babour norse projects fracap edwin

Outfit Grid: Barbour x Norse Projects x EDWIN x Fracap

This week’s outfit grid brings us a great look for Autumn, featuring Barbour, Norse Projects, Edwin and Fracap. It has proved quite popular in the office, so lets dig a little deeper into the pieces that make it up.

Starting with the jacket, we have picked the ever popular Barbour Digby jacket (9954) in olive. The Digby jacket is the perfect piece for Autumn with a great 6oz Sylkoil waxed cotton outer. featuring a classic Barbour tartan on the elbows and the pocket trims, with two pockets are present to the outer, with a full zip and secure snap button fastening. With a corduroy collar for that unmistakable Barbour look, we feel this jacket suits the outfit well.

outfit grid, barbour, norse projects, fracap, edwin

To go under that jacket, we have gone for a lovely piece from Norse Projects with the Anton Check Shirt in Moss which is staple shirt that can go with any outfit. Boasting a check pattern and button down collar, a pocket to the chest and mother of pearl buttons. We feel this shirt is the perfect accompaniment and compliments the Barbour jacket well.

For a more casual look, we have give this outfit the EDWIN Treatment. The ED55 63 Rainbow Selvage Demin is a must have pair of jeans, offering a relaxed tapered fit with a mid-rise. The jeans are developed at the Kuroki Mill in Japan and have a 12.8oz Rainbow Selvage denim, this versatile pair is perfect to go with this outfit.

Making sure you keep warm, we have added a Norse Projects beanie, simple and stylish. Woven from a luxury wool and with a ribbed texture, the versatile navy colour with subtle Norse Projects branding is the a great way to top off the outfit.

Finishing off the outfit, we have given it the Fracap treatment. Handmade in Italy these M120 Indian suede boots are the peak of craftsmanship and quality, a tough look thanks to the premium suede upper and chunky vibram sole which provides great grip and flex to keep your feet cosy. A fully leather lined boot in this camel colour is the perfect way to finish off this outfit.

There we have it, what do you think of this outfit grid? Would you rock this outfit? Let us know and if you want anything from the grid, check out the information below!

Links to purchase outfit grid:

Barbour Digby jacket olive £239 – 9954

Norse Projects Anton Check shirt Moss £99 –  12872

EDWIN ED55 63 Rainbow Selvage Denim £139 – 12802

Norse Projects Beanie Navy £49 -12877

Fracap M120 Indian Boots Camel £259 – 13582

Our Top 5 Festival Essentials

Heading to a festival this summer? Whether it’s in the UK or living it large abroad, every festival goer feels the challenge. Sleep deprivation, hangovers and not to mention the hygiene, or lack of it. Festivals are the best and worst times of your life. When all grooming routines go the distance, and by the 3rd day you’re resembling Tom Hardy from The Revenant, ungroomed and in serious need of some TLC. While we can’t promise to cure those hangovers we think our top 5 festival essentials will keep your style in check this summer season.

Patagonia Arbor Backpack

1. Getting to the festival is just the beginning, after queuing in the car for what seems like years, you’re finally at the drop off point, only to find you’ve got a good mile or two to walk to get into the festival. Alleviate some of that pressure with our Patagonia Arbour, a spacious 26 Litre capacity backpack that will hold all your essentials and has padded straps and a water repellent finish. If that isn’t a festival essential we don’t know what is!
Barbour hip flask gift set

2. You’re settling in, relaxing with a drink and then before you know it, it’s time to go and watch the Foo Fighters but they’re up on the main stage. This requires lots of walking and drink spilling. Not now it doesn’t, our 2nd festival essential lets you keep the spirit going……literally. Our Barbour hip flask and 6 glasses fits perfectly into your next festival essential, the windbreaker, so all you have to do is fill it up and head on over.

Adidas windbreaker

3. A windbreaker is a classic when it comes to festivals. This go to jacket will become your savoir. For those that have been to a festival before, think Glastonbury, mud, rain and wind. Now the unprepared might give up and head back to their tent, but there’s no need when you have a windbreaker. Protecting yourself from the elements couldn’t be easier and more stylish, so there’s no need to miss your favourite band. You can dance all night, or until your bed, well tent is calling. We would recommend the Adidas windbreaker, featuring a hood (bring it on rain), a central zip pocket and a 60’s style, this retro piece is festival perfection.

 

Rayban Sunglasses

4. For that rare occasion when the sun does come out, or when the light of day gets too much in your hungover haze, a pair of sunglasses is a must. Our range of Rayban sunglasses give that un-kept look a whole new edge of cool.

Jason Markk Wipes

5. Part and parcel of going to a festival is excepting that your choice of footwear are destined to be ruined as you’ve got no way of cleaning the excess grime off. Luckily we’ve got the perfect solution. Our Jason Markk quick wipes  are an easy add on to keep your footwear on top form. Just wipe and the dirt is gone, that’s one less thing to worry about!

Barbour Brand Guide

Barbour Brand Guide

The heritage brand we all know and love

The Barbour brand personifies Britishness, providing jackets for the stereotypical British man for over 100 years where it has continually presented as a forerunner for men’s fashion, most notable in its extensive collection of functional, stylish and durable jackets.

History of the Barbour Brand

It all began in 1894, where John Barbour opened their first store in the Market Place in South Shields, selling functional clothing to local labourers who needed something that carried longevity. It wasn’t long before Barbour became a success and by 1917 Barbour was receiving orders through its catalogue from places like Chile, South Africa and Hong Kong. Continued success was furthered in 1934, where Duncan Barbour, based on his personal interest in the sport, introduced a motorcycling range that was worn by almost every British International team. This adoption continued all the way through to 1957, where 97% of the competitors who took part in the Scottish 6 Day Motorcycling Event wore one of Barbour’s International jackets.

Barbour Wax Jacket

The Barbour brand continued its exponential expansion and in 1974 it received its first Royal Warrant from the Duke of Edinburgh to provide waterproof and protective clothing. These days Barbour is traditionally worn amongst many farmers, but it didn’t officially move into this area until 1980, where the Barbour Bedale, a thornproof riding jacket, was introduced. Shortly after, Barbour received a second warrant by order of her Majesty the Queen, making it an extremely prominent and distinctive force within the fashion world. In 1988 Barbour created its subsidiary in Germany, setting the foundations to make the brand an international name, which it can now boast, with a presence in over 40 countries worldwide.

With so many different trends and options readily available in today’s market, refreshingly, the Barbour brand has managed to sustain its same heritage look for decades while ensuring lines feel both classic and yet wholly contemporary. The brand still operates from its original factory in Simonside, South Shields, making them fond neighbours of Aphrodite as we’re situated a few miles down the road in Sunderland.

 

Barbour Classic Tartan

Barbour Sub-Lines:

Over the years, Barbour has extended its collections to cover all walks of life, providing fashionable necessities for the likes of riders, hunters and farmers through their masterful and time-honoured construction and fabrication. Below are the different collections that Barbour currently offer:

Heritage – Focusing on individual, authentic clothing that maintains an essence of style throughout.

Lifestyle – A much more contemporary line, drawing on staple silhouettes to add to any modern man’s wardrobe. True essentials such as polos, shirts and jackets.

Classic – A traditional line that centres on timeless, practical garments which define Barbour’s rich heritage and archives.

Barbour International – A range that focuses on Barbour’s iconic biking range, using iconic designs through season to season to provide functional fashion for the man with an edge.

Barbour Beacon – Launched most recently in the autumn of ’18, Barbour Beacon takes its name from the lighthouse situated closeby to the brand’s South Shields factory and even forms its logo around the iconic landmark. Slightly more street-worthy than its sister lines, this imprint presents a youthful take on the company’s heritage.

Barbour in Popular Culture:

Something that instantly stands out about the Barbour brand is its originality. Since its inception, the brand has maintained a specific charisma and style that is consistently seen throughout every collection. Barbour jackets conform to Barbour’s idea that style can be mixed with a substance to create a fashionable yet practical jacket, which is exactly what Barbour outerwear is. Countless awards that range from shooting communities to fashion heads show that Barbour manages to seamlessly merge purpose and presentation together, something that even the Royal Family has recognised, with an ongoing partnership that provides the likes of Her Majesty the Queen with Barbour jackets for rainier days.

 

Barbour Heritage

In the past decade, Barbour has gone through somewhat of a resurgence in popular culture. This shift in popularity can be attributed initially to various celebrities wearing the brand to festivals, such as Glastonbury. Photographs of these stars would appear in magazines and television around the world; boosting the profile of the brand globally and as a result, bolstering its sale. This then created a ripple effect within the fashion market and more of the rich and famous were seen sporting the Heritage brand.  The demand on the street for Barbour was insatiable and retailers couldn’t get their hands on enough of the brand with their waxed and quilted jackets seemingly worn on every street you walked down.  Over the past couple of years, the demand for the quilt has subsided slightly and Barbour seems to have shifted their focus towards producing different outerwear styles whilst maintaining that youthful but classic appearance.

 

Barbour Quilted Jacket

Celebrities in Barbour:

Barbour’s rich heritage was exemplified perfectly in the James Bond film, “Skyfall”, where 007 (played by Daniel Craig) was provided with a special edition jacket that Barbour created, based on one of its classic designs.  That particular Sporting Jacket was fetching bids of over £600 before it was even released to the public.  A range of other male and female celebrities have been spotted wearing Barbour including the likes of Holly Willoughby, Alexa Chung, Steve Jones and Rupert Grint along with various members of the British Royal Family.

 

Barbour Commander Jacket

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Browse full collection of Barbour

Black Friday Picks

Black Friday has arrived at Aphrodite, with 20% off selected products and styles until Monday 28th November. That’s five whole days to get your fill of Adidas trainers, Hugo Boss tracksuits, Barbour outerwear, or some Grenson shoes for that special occasion. Whether you’re looking for the perfect gift this Christmas or just wanting to indulge, our Black Friday sale has something for everyone.

Grenson Archie Brogues

It’s nearly Christmas time, and that means one thing…..party wear. These Grenson Archie Brogues in Chestnut are the perfect accompaniment to any outfit, whether it’s your office party or a night out with the lads, Grenson have a shoe for you. The Archie Brogues versatile style is complemented by the slightly oily leather meaning the brogues are long lasting and age well. Perfect for styling with your favourite navy suit for a smart look, or dressing down with jeans and a crisp white shirt.

Grenson Archie Brogues

Adidas California T-Shirt

Our Adidas California T-Shirts come in a classic slim fit style featuring a two tone look with 3 white stripes to the sleeves and the signature trefoil logo situated to the chest. Ideal for a casual everyday look, you could treat yourself to each colour with 20% off!

Adidas California T-shirts

Barbour Hooded Bedale Jacket 

Winter is here so wrap up warm in our Barbour hooded bedale jacket. A hooded version of the iconic Barbour bedale jacket. Ideal for the unpredictable weather, this bedale jacket is waterproof and breathable with signature branding to the pocket. The four pocket design and adjustable hood makes this jacket suitable for a variety of different occasions, so come rain or snow we’ve got you covered.

Barbour Hooded Bedale Jacket

Discover more brands in our Black Friday sale online. Or visit our Sunderland store, open until 7pm on Friday 25th November, 6.30pm on Saturday 27th November and 5pm on Sunday 27th November.

How To Re-Wax Your Barbour Jacket

UK based heritage brand Barbour are world renowned for their waxed jackets and we often get a number of customers how they go about re-waxing their favourite jacket. Barbour have now put together a video showing the entire process from start to finish.

You can purchase a tin of the Barbour Thornproof dressing from our website priced at £9.95