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BOSS New Arrivals

New BOSS: An Athleisure Assembly

Purveyors of the Athleisure movement BOSS present yet another substantial chunk of menswear essentials. With everything from smart/casual polo shirts, two-piece tracksuits and ultra-relaxed loungewear up for grabs we couldn’t help ourselves but show it off with a stroll around our local pastures. Take a peek at the full editorial below or browse our full lineup of BOSS here.

BOSS New Arrivals

BOSS Athleisure

BOSS SS20

BOSS Tracksuit

BOSS Bodywear Tracksuit

BOSS Bodywear New Arrivals

BOSS New In

Latest BOSS Arrivals

 

 

 

 

Boss Tracksuits

Boss Black Tracksuits – The Ultimate Loungewear Staple

The ultimate loungewear staple month in and out, has got to be the BOSS, HUGO BOSS tracksuit. This season we have been lucky enough to have a abundance of styles drop, in a range of hoodies, sweatshirts, shorts and joggers, creating the ultimate selection of mix and match outfits.  Hugo Boss Black Tracksuits
One of our favourites pieces of kit this season has to be the ‘colour block’ set. We love the tonal panels across the chest, on the BOSS, HUGO BOSS Zip-Up Jacket, it has been crafted in mélange single-jersey cotton cut in a relaxed fit. Keeping to the tone of the geometric feel of the tracksuit, we have opted to style this look with a simple BOSS, HUGO BOSS T-Shirt with it’s minimal stripe pattern to the chest. Hugo Boss Tracksuit
On those rare warmer days, Boss have got you covered with their other matching pieces like the Homeleisure Shorts and a Hooded Short Sleeve Top. So whatever the temperature you don’t have to go a day with out being the BossHugo Boss Black Navy Tracksuit
If subtly with your branding isn’t your thing, then we have the tracksuit that tailors to your needs. The BOSS, HUGO BOSS contemporary tracksuit in dark blue is the boldest branded set this season. The Tracksuit Jacket has been crafted in interlock cotton and cut in a regular fit ensuring that comfort is at the forefront of the design. To contrast the bold branding of the tracksuit we have paired the set with a pair of sleek and simple BOSS, HUGO BOSS Futurism Trainers, we love the luxurious textured leather upper.Hugo Boss Black Navy Tracksuit Detail
Yet again BOSS, HUGO BOSS have got you covered for all eventualities, weather wise, with the Hooded Jacket designed to be styled with either the matching jogging bottoms or the Contemp Shorts.
Want to check out the collection in closer detail? Check out our video edit below

Summer Pastels

Spring is here and Summer is just on the horizon, which means it’s time to ditch the monochromatic darker looks and opt for something brighter. Usually summer is the best time to add bright bold pops of colour but instead this season it is all about more subtle pastel shades. The pastel hues have been consistent through the catwalks for S/S 17 and means this is a must have for your wardrobe this season.
Now those who are not into colour, this is the perfect way to dip your toes into the colour pool. But those who love bold colours then this is your chance to opt for something different.
This is an easy trend to nail whether you want to create a statement or just add a faint touch of colour.

BOSS. Hugo Boss

BOSS Hugo Boss Brand Guide

Introduction to BOSS

One of the titans of luxury fashion, the Hugo Boss name is synonymous with refinement and simplicity. First started in Germany in 1925 by Hugo Ferdinand Boss as a uniform manufacturer, the house made its menswear debut in 1950 with its first suits. Twenty years later, the BOSS brand was created, and since then the house has gone from strength to strength, introducing womenswear, fragrances, and a number of diffusion lines including BOSS Orange, BOSS Green and the more directional HUGO line. But the classic BOSS, Hugo Boss brand (formerly BOSS Black) has always been seen as the company’s flagship brand, embodying the ethos of understated luxury and simplicity that made their name.

The BOSS Hugo Boss brand is home to a wide and eclectic range of products, from t-shirts and premium loungewear to luxurious, refined business and eveningwear as well as accessories for everyday use. The range is tied together by a clean, refined aesthetic that calls back to the house’s inception as a tailor, and cements the core BOSS brand as the cream of the crop within the company; it’s no coincidence that it’s the best-selling range of all the house’s offerings.BOSS. Hugo Boss

Celebrity and Sporting Endorsements

BOSS is renowned for its use of celebrity endorsement campaigns, with the fragrance line alone recently utilising stars such as Orlando Bloom, Ryan Reynolds and David Beckham. While the number of leading men and women photographed in BOSS throughout the years would need a whole website of its own to keep track of, the focus for the core menswear line is on sporting endorsements and sponsorships. Starting with motorsports sponsorships in 1972, BOSS has placed particular emphasis on what it calls ‘luxury’ sports:  sailing, golf, soccer and Formula 1, as seen with its current brand ambassadors Nico Rosberg and Lewis Hamilton.

By tapping these aspirational figures and lifestyles, the brand hopes to convey values of, in their own words, “dynamism, perfection and precision”. These values are reflected in the styling of the menswear collection, exuding luxury and sophistication as well as the confidence of the modern gentleman. Whether buying a suit for work, sportswear for the gym or loungewear for the weekends, the timeless styling of the range allows it to work in a wide variety of outfits and aesthetics, whether at work or play, and the focus on craftsmanship and quality keeps the pieces feeling like an investment for the future.

BOSS Hugo Boss Fall/Winter 2017 Preview Video

For a taste of the quintessential BOSS styling, have a peek at their upcoming collection in this short video.

Shop our full range of BOSS Hugo Boss clothing, shoes and accessories

Splash | Swimshorts Lookbook | SS15

Splash | Swimshorts Lookbook | SS15

This week’s loobook draws inspiration from those distant tropical shores, with our favourite statement swim shorts taking centre stage. Our favourite colourway from the Hugo Boss paisley print swim shorts, the bold orange shorts from Stone Island  that scream sunshine,  and the quirky print  from the  Paul Smith collaboration with French photographer Franck Bohbot. You can shop all of our swimshorts here

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

Hugo Boss Orange – New Arrivals – Lookbook

New Arrivals – Hugo Boss Orange

This week our lookbook is put together using our new arrival styles from Hugo Boss Orange, to create a look for ‘the boss’
Shop all of our Hugo Boss Orange range here

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+