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March 24, 2021

BOSS x Russell Athletic Available Now

Joining forces to present a collection full of smart / casual goodness, world renowned German label BOSS joins forces with American sportswear giant, Russell Athletic as part of their new collaborative venture. With decades spent between them within their respective industries and a number of influential partnerships already secured, this latest exploration into the world of athleisure showcases exactly why they remain undisputed icons.

Drawing inspiration from their vast archives and using it as a reference point, the collection combines the expert tailoring and signature style of BOSS with the instantly recognisable aesthetic of Russell Athletic. Arriving at the perfect time to provide the ideal home office attire, the diverse line-up comes packed full of laidback cuts, athletic detailing and soft retro influenced colourways, sure to make fans on both sides very happy.

Spanning everything from easy-going hoodies, refined knitwear pieces and comfortable sweatpants, varsity style co-branding can be found throughout alongside clever material use and quintessential design, whilst a range of key accessory pieces, including caps and drawstring gym bags complete proceedings.

The BOSS x Russell Athletic Collection is available now at Aphrodite.

July 28, 2020

BOSS Face Masks – 3 Pack

Boss Face Coverings – Triple Pack

Somewhat alien to many of us before 2020 but now mandatory under government guidance in England; face coverings are to become an unforgettable companion in our lives. As it stands, face masks remain compulsory within supermarkets, aboard public transport and when ordering takeaway food, and given that many of these are daily necessities it’s probably best to have a selection of face masks on standby to continue about your normal life.

Washable and therefore a sustainable choice, these BOSS Face Masks are unisex and come as a handy pack of three. Presented in versatile hues of black, navy and grey, they’re crafted from interlock cotton to offer breathability to the wearer while two elastic straps are featured to comfortably secure the design around the contours of your face. These Face Masks can help to prevent droplet transmission, therefore, helping to stop the spread of viruses and germs in public settings. They’re available in three different sizes – S, M and L (please see below for specific sizing info) and are non-returnable for hygiene purposes.

BOSS Face Masks Sizing:

SMALL – W: 20.5cm. H: 14.5cm

MEDIUM – W: 23cm. H: 16.5cm

LARGE – W: 25.5cm. H: 18.5cm

BOSS Face Masks – 3 Pack [Grey]

BOSS Face Masks – 3 Pack [Navy]

Boss Face Masks – 3 Pack [Black]

Shop the featured Face Masks in-store & online at Aphrodite while stocks last and look out for more face coverings dropping soon. As always, stay safe during these unprecedented times!

January 31, 2020

New BOSS: An Athleisure Assembly

Purveyors of the Athleisure movement BOSS present yet another substantial chunk of menswear essentials. With everything from smart/casual polo shirts, two-piece tracksuits and ultra-relaxed loungewear up for grabs we couldn’t help ourselves but show it off with a stroll around our local pastures. Take a peek at the full editorial below or browse our full lineup of BOSS here.

July 22, 2018

Best of Summer at Aphrodite

The summer is well and truly kicking in, with the hot temperatures set to soar and holiday plans heating up, it only seemed fair to show our best of the summer selections with a mixture of brand new items and sale steals, make sure you’re kitted out with the best of summer.

T-Shirts

Champion T-Shirt Script Logo – SALE

It’s all about being vibrant in our best of summer highlights, no one wants to go to the beach in all black. We’re stout advocates of a good quality t-shirt, and Champion is a brand that doesn’t scrimp on quality. Their script logo t-shirt comes in an eye-catching yellow base, with the red, white and blue of the logo shining brightly on the chest.

Fred Perry T-Shirt Colour Block

Sometimes it’s hard to show off whilst in your minimal holiday dressing, but at least show a contemporary air with a colour blocked piece. Fred Perry have placed their laurel wreath to this pastel-tinged design and it’s perfect for on its own or under a linen shirt.

Polo Shirts

Lacoste Polo Shirt – SALE

With certain brands, you just can’t argue with the pedigree, and for polo shirts, that’s Lacoste all over. The brand were the originators of this classy design back in the 30s, and they’re still going strong with the design today, dressed here in a warm weather ready light blue.

Fred Perry Brazil Twin Tipped Polo

The world cup might be over but we’ve still got football fever over here at Aphrodite. In honour of the finals, Fred Perry commemorated specific nations with their own polo shirts prior to the cup, so channel your inner samba with this Brazillian iteration of the staple twin tipped polo.

Shirts

Folk Shirt Horizon – SALE

If it isn’t a lightweight fabric then it’s not even worth it. The Folks at Folk thought that too, issuing a subtle but sure-fire holiday hit in the form of their linen and cotton blended horizon shirt, decked here in a soft yellow.

Vivienne Westwood Shirt

It never gets easier trying to reinvent the wheel, but the punk spirit still lives on through Vivienne Westwood. Embellishing the standard white shirt with a side fastening pointed collar and extra panelling at the rear for more room to breathe.

Shorts

Stussy Stock Terry Shorts – SALE

Who cares about pairing and matching, you’re on holiday just chill out! These proud pink terry shorts by the way of the original streetwear company, Stussy, have the skate and surf pedigree to guarantee comfort in the sunshine. After all, it is a California brand.

Stone Island Sweat Shorts

From one warm climate to another, we’ve got the towelling style of Stone Island’s sweat shorts ready to be equipped for the sunshine. With four outer pockets to choose from, there’s a lot of versatility in this perfect holiday garment.

Swim Shorts

Barbour Swim Shorts – SALE

When it comes to swimming, the individual with the jazziest shorts always looks best poolside. Whether you go reserved with a simple colour combo pattern, or with an outlandish eye-catching display, just remember you won’t see them again for another year. Your safe bet is with these gingham edition Barbour swim shorts.

Paul Smith Multi Stripe Swim Shorts

As stated above your shorts have to be jazzy, and there’s nothing jazzier than this instantly recognisable pattern from Paul Smith.

Bags

Eastpak Springer Bum Bag – SALE

Tourist vibes courtesy of the ever dependable Eastpak brand. Sling your passport, money, suncream and anything else worthy of its confines.

BOSS Green Holdall Pixel ZT

On the other spectrum, if you’re the sort that likes to pack light when travelling, this Boss Green Holdall is a perfect size for daily or monthly travel. With carrying handles reinforced with leather this is the classy statement holdall every travelling gent needs.

Hats

Norse Projects Heather Cap – SALE

In a perfect summery pastel palette, this basic Norse Project cap is popping essential to protect your face from the rays.

Paul & Shark Cap

With their yachting pedigree, you can guarantee this Paul & Shark statement cap to be rich in anti ray technology, with a rich red colouring.

Sunglasses

Ray Ban Wayfarer Sunglasses

The industry standard of designer sunglasses, Ray Ban have updated their Wayfarer sunglasses with G-15 lens to ensure protection from the harshest of sun.

May 17, 2018

Boss Black Tracksuits – The Ultimate Loungewear Staple

The ultimate loungewear staple month in and out, has got to be the Hugo Boss tracksuit. This season we have been lucky enough to have a abundance of styles drop, in a range of hoodies, sweatshirts, shorts and joggers, creating the ultimate selection of mix and match outfits.
One of our favourites pieces of kit this season has to be the ‘colour block’ set. We love the tonal panels across the chest, on the BOSS, HUGO BOSS Zip-Up Jacket, it has been crafted in mélange single-jersey cotton cut in a relaxed fit. Keeping to the tone of the geometric feel of the tracksuit, we have opted to style this look with a simple BOSS, HUGO BOSS T-Shirt with it’s minimal stripe pattern to the chest.
On those rare warmer days, Boss have got you covered with their other matching pieces like the Homeleisure Shorts and a Hooded Short Sleeve Top. So whatever the temperature you don’t have to go a day with out being the Boss.
If subtly with your branding isn’t your thing, then we have the tracksuit that tailors to your needs. The hugo Boss contemporary tracksuit in dark blue is the boldest branded set this season. The Tracksuit Jacket has been crafted in interlock cotton and cut in a regular fit ensuring that comfort is at the forefront of the design. To contrast the bold branding of the tracksuit we have paired the set with a pair of sleek and simple BOSS, HUGO BOSS Futurism Trainers, we love the luxurious textured leather upper.
Yet again BOSS have got you covered for all eventualities, weather wise, with the Hooded Jacket designed to be styled with either the matching jogging bottoms or the Contemp Shorts. Want to check out the collection in closer detail? Check out our video edit below

View More Boss Tracksuits

June 7, 2017

4 Pairs Of Swim Shorts You Need In Your Suitcase

Make a statement on holiday with our range of designer swim shorts. From Paul Smith and Hugo Boss, we’ve put together a selection of must-have swim shorts to take on holiday with you this year. Get ready to dominate those beaches in style.

Paul Smith Multi Stripe Swim shorts

The classic Paul Smith multi stripe motif has appeared on many products, from logos to wallets and everything in between. This time it has been transferred onto swim shorts. The swim shorts boast a sporty style, making them convenient and practical. The shorts also have quick drying properties and two side pockets, perfect for those poolside days.

Hugo Boss Swim shorts in Bright Blue and Bright Yellow

These fast drying swim shorts are certain to turn heads, presented in a striking blue colour-way with contrasting white details. Quick drying fabric and an elasticated waistband make these swim shorts the perfect investment buy for the beach, complete with subtle Hugo Boss branding. These swim shorts are also available in a bright yellow colour-way.

Hugo Boss Swim Shorts in Bright Red

Crafted from a comfortable quick drying fabric, these swim shorts are from the flagship Boss range. Carrying a simple design, these swim shorts are presented in a vibrant red colour-way with an elasticated waist band and the contrasting white printed logo to the leg.

April 20, 2017

6 Must Have Lightweight Jackets

We have gathered together 6 of our favourite lightweight jackets that we think are absolute must haves for your Spring/Summer 17 wardrobe.

This performance pullover is a lightweight and simple jacket created in a 2.5 layer 100% recycled nylon which has a waterproof/breathable barrier and DWR (durable water repellent) finish. Crafted in a regular fit, it packs into the front torso pocket. The center front zip reaches half way down the jacket to where the jacket changes to red, it is concealed with a minimal-welt exterior and interior storm flap. Other key features are the elasticized cuffs, microfleece-lined neck, draw-cord hem, adjustable roll-down hood and finished off with a Patagonia logo badge on the chest.

A bold statement piece from CP Company this season, the Watch Viewer Jacket returns in a crisp white colourway. The key elements to this jacket are its ‘T-Mack 3 Layer Waterproof Construction’, a poppered stormflap over the branded zip frontal fastening, adjustable cuff fastening, roll away hood for those rare days without a down pour, and various pockets to the front of the jacket and the lining.

The Membrana 3L TC fabric from Stone Island is a 3 layer light performance fabric. It is crafted by using an opaque nylon outer face bonded to a breathable water resistant membrane which is protected by an imperceptible polyester base. The unique colouration is derived from the garment dyeing procedure that the fabric undergoes. A fixed hood protects you in the harsher weather whilst contrasting zippers adorn the front and 2x zip pockets. The removable Stone Island compass patch badge to the arm finishes off this fantastic piece.

A versatile outer layer, this pullover anorak is super lightweight and packable to help keep you prepared for the unpredictable weather. Adjustable hood and hem for the perfect fit, with a handy front pocket to store your essentials. Finished with classic Napapijri details in a tonal print.

Made from a lightweight 100% Polyamide regular fit, it is a great transitional piece for Spring/Summer 17. The timeless design features a full meshed lining, full frontal zip, 2x side zips with reflective strips, elastic cuffs, drawstring to the hem and BOSS branding tag to the side seam.

A lightweight, pack-able outer layer for the unpredictable weather, the Jean-Claude is constructed from nylon with an adjustable hood, and features striped, elasticated trim for the perfect fit, and enough pocket storage for any of your weekend adventures.

February 23, 2017

BOSS Green Brand Guide

About Boss Green

Boss Green is possibly the most versatile out of the HUGO BOSS brands, mostly because it’s based around golf, lifestyle, sport and fashion. Founded originally as BOSS Golf Wear back in 1997 where it solely concentrated on golf wear alone, it changed 6 years later in 2003 to BOSS Green where they introduced more sportswear and casual wear, offering HUGO BOSS fans with fashionable sportswear apparel and sportswear fashions whilst still keeping at a high end fashion point. Focusing on broadening the field BOSS Green has gone from success to success now offering a large range of premium sporty silhouettes with refreshing designs and accessories to match.

Latest Collection

In the latest collection it has been separated up into two parts. One half being the premium golf collection which is designed to maximize your golf performance, the innovative collection combines a distinctive BOSS Green style with futuristic technical fabrics and advanced details. BOSS Green enlisted professional golfers Martin Kaymer, Henrik Stenson and Ben An to be ambassadors of the brand and put together curated looks for the season and of course to test out the range, showing how the collection was built to perform providing a comfortable and enjoyable experience. A 17-piece collection within the brand was designed by Martin Kaymer featuring a range of products from trousers, t shirts and polos to accessories and footwear. The other side of BOSS Green is a mixture of lifestyle and sport bringing together high style with peak performance. The Green label uses basic well-loved shapes but utilises bold strong colours and patterns. The collection has a range of pieces from apparel pieces like tops, jackets, trousers, shorts to shoes and accessories like belts and caps. Even though the brand is separated into two it still holds the same aesthetics throughout.

View out full collection of Boss Green polo’s and clothing

February 17, 2017

BOSS Hugo Boss Brand Guide

Introduction to BOSS

One of the titans of luxury fashion, the Hugo Boss name is synonymous with refinement and simplicity. First started in Germany in 1925 by Hugo Ferdinand Boss as a uniform manufacturer, the house made its menswear debut in 1950 with its first suits. Twenty years later, the BOSS brand was created, and since then the house has gone from strength to strength, introducing womenswear, fragrances, and a number of diffusion lines including BOSS Orange, BOSS Green and the more directional HUGO line. But the classic BOSS, Hugo Boss brand (formerly BOSS Black) has always been seen as the company’s flagship brand, embodying the ethos of understated luxury and simplicity that made their name.

The BOSS Hugo Boss brand is home to a wide and eclectic range of products, from t-shirts and premium loungewear to luxurious, refined business and eveningwear as well as accessories for everyday use. The range is tied together by a clean, refined aesthetic that calls back to the house’s inception as a tailor, and cements the core BOSS brand as the cream of the crop within the company; it’s no coincidence that it’s the best-selling range of all the house’s offerings.

Celebrity and Sporting Endorsements

BOSS is renowned for its use of celebrity endorsement campaigns, with the fragrance line alone recently utilising stars such as Orlando Bloom, Ryan Reynolds and David Beckham. While the number of leading men and women photographed in BOSS throughout the years would need a whole website of its own to keep track of, the focus for the core menswear line is on sporting endorsements and sponsorships. Starting with motorsports sponsorships in 1972, BOSS has placed particular emphasis on what it calls ‘luxury’ sports: sailing, golf, soccer and Formula 1, as seen with its current brand ambassadors Nico Rosberg and Lewis Hamilton.

By tapping these aspirational figures and lifestyles, the brand hopes to convey values of, in their own words, “dynamism, perfection and precision”. These values are reflected in the styling of the menswear collection, exuding luxury and sophistication as well as the confidence of the modern gentleman. Whether buying a suit for work, sportswear for the gym or loungewear for the weekends, the timeless styling of the range allows it to work in a wide variety of outfits and aesthetics, whether at work or play, and the focus on craftsmanship and quality keeps the pieces feeling like an investment for the future.

BOSS Hugo Boss Fall/Winter 2017 Preview Video

For a taste of the quintessential BOSS styling, have a peek at their upcoming collection in this short video.

Shop our full range of BOSS Hugo Boss clothing, shoes and accessories

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