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BOSS x Russell Athletic Collection

BOSS x Russell Athletic Available Now

Joining forces to present a collection full of smart / casual goodness, world renowned German label BOSS joins forces with American sportswear giant, Russell Athletic as part of their new collaborative venture. With decades spent between them within their respective industries and a number of influential partnerships already secured, this latest exploration into the world of athleisure showcases exactly why they remain undisputed icons.

BOSS x Russell Athletic Safa Hoodie


Drawing inspiration from their vast archives and using it as a reference point, the collection combines the expert 
tailoring and signature style of BOSS with the instantly recognisable aesthetic of Russell Athletic.  Arriving at the perfect time to provide the ideal home office attire, the diverse line-up comes packed full of laidback cuts, athletic detailing and soft retro influenced colourways, sure to make fans on both sides very happy.

 

BOSS x Russell Athletic Krussel Cardigan

Spanning everything from easy-going hoodies, refined knitwear pieces and comfortable sweatpants, varsity style co-branding can be found throughout alongside clever material use and quintessential design, whilst a range of key accessory pieces, including caps and drawstring gym bags complete proceedings.

The BOSS x Russell Athletic Collection is available now at Aphrodite.

 

Boss Face Masks 3 Pack

BOSS Face Masks – 3 Pack

Boss Face Coverings – Triple Pack

Somewhat alien to many of us before 2020 but now mandatory under government guidance in England; face coverings are to become an unforgettable companion in our lives. As it stands, face masks remain compulsory within supermarkets, aboard public transport and when ordering takeaway food, and given that many of these are daily necessities it’s probably best to have a selection of face masks on standby to continue about your normal life.

Washable and therefore a sustainable choice, these BOSS Face Masks are unisex and come as a handy pack of three. Presented in versatile hues of black, navy and grey, they’re crafted from interlock cotton to offer breathability to the wearer while two elastic straps are featured to comfortably secure the design around the contours of your face. These Face Masks can help to prevent droplet transmission, therefore, helping to stop the spread of viruses and germs in public settings. They’re available in three different sizes – S, M and L (please see below for specific sizing info) and are non-returnable for hygiene purposes.

BOSS Face Masks Sizing:

SMALL – W: 20.5cm. H: 14.5cm

MEDIUM – W: 23cm. H: 16.5cm

LARGE – W: 25.5cm. H: 18.5cm

 

Boss Face Masks Grey

BOSS Face Masks – 3 Pack [Grey]

Boss Face Masks Navy

BOSS Face Masks – 3 Pack [Navy]

Boss Face Masks Black

Boss Face Masks – 3 Pack [Black]

 

Shop the featured Face Masks in-store & online at Aphrodite while stocks last and look out for more face coverings dropping soon. As always, stay safe during these unprecedented times!

 

 

 

BOSS New Arrivals

New BOSS: An Athleisure Assembly

Purveyors of the Athleisure movement BOSS present yet another substantial chunk of menswear essentials. With everything from smart/casual polo shirts, two-piece tracksuits and ultra-relaxed loungewear up for grabs we couldn’t help ourselves but show it off with a stroll around our local pastures. Take a peek at the full editorial below or browse our full lineup of BOSS here.

BOSS New Arrivals

BOSS Athleisure

BOSS SS20

BOSS Tracksuit

BOSS Bodywear Tracksuit

BOSS Bodywear New Arrivals

BOSS New In

Latest BOSS Arrivals

 

 

 

 

Best of Summer at Aphrodite

The summer is well and truly kicking in, with the hot temperatures set to soar and holiday plans heating up, it only seemed fair to show our best of the summer selections with a mixture of brand new items and sale steals, make sure you’re kitted out with the best of summer.

T-Shirts

Champion T-Shirt Script Logo – SALE
It’s all about being vibrant in our best of summer highlights, no one wants to go to the beach in all black. We’re stout advocates of a good quality t-shirt, and Champion is a brand that doesn’t scrimp on quality. Their script logo t-shirt comes in an eye-catching yellow base, with the red, white and blue of the logo shining brightly on the chest.
 
Fred Perry T-Shirt  Colour Block 
Sometimes it’s hard to show off whilst in your minimal holiday dressing, but at least show a contemporary air with a colour blocked piece. Fred Perry have placed their laurel wreath to this pastel-tinged design and it’s perfect for on its own or under a linen shirt.
 
Polo Shirts
Lacoste Polo Shirt  – SALE
With certain brands, you just can’t argue with the pedigree, and for polo shirts, that’s Lacoste all over. The brand were the originators of this classy design back in the 30s, and they’re still going strong with the design today, dressed here in a warm weather ready light blue.
The world cup might be over but we’ve still got football fever over here at Aphrodite. In honour of the finals, Fred Perry commemorated specific nations with their own polo shirts prior to the cup, so channel your inner samba with this Brazillian iteration of the staple twin tipped polo.
Shirts
If it isn’t a lightweight fabric then it’s not even worth it. The Folks at Folk thought that too, issuing a subtle but sure-fire holiday hit in the form of their linen and cotton blended horizon shirt, decked here in a soft yellow.
 
It never gets easier trying to reinvent the wheel, but the punk spirit still lives on through Vivienne Westwood. Embellishing the standard white shirt with a side fastening pointed collar and extra panelling at the rear for more room to breathe.
 
Shorts
Who cares about pairing and matching, you’re on holiday just chill out! These proud pink terry shorts by the way of the original streetwear company, Stussy, have the skate and surf pedigree to guarantee comfort in the sunshine. After all, it is a California brand.
 
From one warm climate to another, we’ve got the towelling style of Stone Island’s sweat shorts ready to be equipped for the sunshine. With four outer pockets to choose from, there’s a lot of versatility in this perfect holiday garment.
 
Swim Shorts
When it comes to swimming, the individual with the jazziest shorts always looks best poolside. Whether you go reserved with a simple colour combo pattern, or with an outlandish eye-catching display, just remember you won’t see them again for another year. Your safe bet is with these gingham edition Barbour swim shorts.
 
Paul Smith Multi Stripe Swim Shorts
As stated above your shorts have to be jazzy, and there’s nothing jazzier than this instantly recognisable pattern from Paul Smith.
 
Bags
Eastpak Springer Bum Bag – SALE
Tourist vibes courtesy of the ever dependable Eastpak brand. Sling your passport, money, suncream and anything else worthy of its confines.
 
BOSS Green Holdall Pixel ZT
On the other spectrum, if you’re the sort that likes to pack light when travelling, this Boss Green Holdall is a perfect size for daily or monthly travel. With carrying handles reinforced with leather this is the classy statement holdall every travelling gent needs.
 
Hats
Norse Projects Heather Cap  – SALE
In a perfect summery pastel palette, this basic Norse Project cap is popping essential to protect your face from the rays.
 
Paul & Shark Cap 
With their yachting pedigree, you can guarantee this Paul & Shark statement cap to be rich in anti ray technology, with a rich red colouring.
 
Sunglasses
Ray Ban Wayfarer Sunglasses
The industry standard of designer sunglasses, Ray Ban have updated their Wayfarer sunglasses with G-15 lens to ensure protection from the harshest of sun.
 

6 Ways to Style the Chino

There’s nothing more versatile than the chino when it comes to menswear style and with fashion sub-genres being at their most varied, eclectic and widest range yet, we take a look at some of the looks on the street and how the classic style has been adapted.

Streetwear 

Wide leg chino pant, rolled to ankle length and a bit of layering on the upper whether it be jacket and hoodie or t-shirt and shirt combo. Brands paired throughout the fashion subculture range in everything from Nike and Champion to Y3 and OAMC the brand founded by Luke Meyer, former creative director of the brand at the forefront of it all SupremeAs possibly the widest and most varied subculture of the already wide and varied fashion culture, let us just say the range of choice we have is so broad that there’s plenty of room for, activities so to speak? Our pick for the warmer months is a dress down attire with Norse Project Indigo cap, Patagonia pocket tee and a fresh pair of Adidas Yung-1s.

Heritage Gent

The beauty of being able to pair a polo with plimsolls and a comfy trouser is exactly what makes this look so popular and above all, distinctive. The heritage gent would go nowhere in matching garments so a contrast is an intricate detail not to be missed. Known to rock the Beige before any of the modern-day adopters, the heritage gent has been decking chinos with the smartest of casual looks since there was a history to document. Fred Perry Polo and Novesta Star Master topped off by Ray Bans in Havanna Brown.

Scandinavian Minimalist

There is nothing more crisp and clean than the Scandinavian look and this is mainly down to the simplicity of every ensemble, the chino being a regular piece. The sleek style is usually complemented by the polished finishing of tapered legwear showing that all important top of footwear and bare or sock covered ankle. Striped Albam tee, Grenson Sneaker 1 and APC Tote places you in touching distance of the highest of fashion, with the refinement of a simple colour blocked aesthetic.

Surplus Solider

Attennnnntion! The post-mod-army-surplus-super-solider is known to get the dress down fashion as regimented as possible, pairing a smart casual style with essential men’s wear items to create the cool civilian uniform. Taking the old army sensibilities of the Clarks Desert Boot in a versatile beeswax colouring, and pairing it with a simple oxford shirt by the way of Norse Projects and a classic Baracuta Harrington jacket.

Contemporary Cool

That’s right, Chinos can totally set off a high fashion outfit as a contemporary choice, especially paired with the cool colours for the palette. Take the pairing of the ghostly white Margiela T-shirt and Sock Racer, then place a crisp blue stripe CDG shirt over the top. Give the T-shirt a tuck too for a variation to the norm, plus a crop to the trouser to accentuate the ankle bootie. The style is in the quality and design, the simplicity of the look with its pale tones and minimal patterning is intrinsically Comme Des Garçons, as well as representing a deconstructed style in the vein of Margiela, taking the typical fashion look and breaking it down to its sensibilities.

Casual Terrace

A match in heaven, the BOSS Green polo and adidas Gazelle work in conjunction to present a matched colour scheme. Where the usual denim would sit comes a change in the chino, colour matched with the gum sole of the adidas Gazelle Super and paired perfectly with the grey, white and blue colours of the BOSS Green Paddy 3 Polo Shirt. With influences of heritage and streetwear, this outfit works as a classy dress down approach still incorporating a classic adidas silhouette into the look.

Why You Need To Invest In A ‘Colourblock’ Piece

‘Colourblock’ pieces are pretty self-explanatory, it’s an item that typically features several colours on it, for example, Red body, Blue left sleeve & Yellow right sleeve. It hails back to the vintage days when brands such as NikeAdidas, Reebok and even Ralph LaurenFred Perry used to release jazzy windbreakers and patterned garments that had a strong sporting influence. As ever, fashion comes in cycles, and we’re being treated to another dose of strong colour palettes. From footwear upwards, brands are making it easier to colour coordinate an outfit with the wealth of shades on display.

One of our favourite colour blocks in the footwear world came in the form of the recent adidas drop of the Yung-1s, channelling a distinctive 90s running silhouette with panelled mixtures of colour. Offering a quiet and loud version of sorts, both colourways offer a base palette to compliment a variety of blue and navy tones, with variations on red and orange also lending themselves to the colour block nicely.

Making its comeback due to a resurgence in ‘dad’ styling or ‘dadcore’ as unusual people like to call it. You need some ‘wavey’ garms to match with them creps now don’t you. Most brands are jumping on the trend and are producing pieces with this colourful format, but only a select few are nailing this aesthetic and we are going to point out which path you should follow when investing in this bold style.

A basic colour blocking style can be seen from brands like Fred Perry with their sporting influence being worn on their sleeve or with this vibrant apricot polo the collar, offering a base colour with accents of blocked colour. On the other spectrum brands like Albam are looking to deck their outwear in the brightest colour combos possible, this parka taking on a similar blocked aesthetic to the popular Ralph Lauren Snow Beach collection that had a re-release recently, again taking a sporting style and adapting it to an interesting style.

A brand that channels colour blocking through every piece, from the construction to the branding is designer label Ami, placing a Parisian touch to each garment from their tricolour branded crew necks to their panneled and colour blocked designs seen below. With their contemporary take on staple styles, the inclusion of a vintage arrangement of colour blocking adds a timeless touch to their newer styles. Similar in ethos is the heritage style of BOSS and their variations. One of our favourite styles for the warmer months is a clean polo, and the BOSS Green arm of the company has channelled classic sporting styles to provide a colour blocked and a pinstriped polo shirt. Within their accessories, there’s even a blocked beach bag, perfect for everyday lifestyle use.

An alternative way to colour block is by wearing bold colours on different garments, i.e Blue shorts & a Red top, just to create a striking juxtaposition. Our recent minimalist footwear blog post seen here allowed us to challenge a blank canvas of styling with a clean white shoe, one of our favourite looks is the adidas Continental 80, Champion sweats and Polo shorts, bringing a preppy summer look that lends its colour palette perfect across each item.

Consider yourself informed and make a move before anyone else, it’s a look that you definitely don’t want to miss out. It works all year round, and yes, even in the Winter. Just because the weather looks dull outside doesn’t mean you have to dress accordingly, rock around in bright colours on dull days because you know it’s going to stand out and liven up your aura.

 

 

 

 

 

Boss Tracksuits

Boss Black Tracksuits – The Ultimate Loungewear Staple

The ultimate loungewear staple month in and out, has got to be the BOSS, HUGO BOSS tracksuit. This season we have been lucky enough to have a abundance of styles drop, in a range of hoodies, sweatshirts, shorts and joggers, creating the ultimate selection of mix and match outfits.  Hugo Boss Black Tracksuits
One of our favourites pieces of kit this season has to be the ‘colour block’ set. We love the tonal panels across the chest, on the BOSS, HUGO BOSS Zip-Up Jacket, it has been crafted in mélange single-jersey cotton cut in a relaxed fit. Keeping to the tone of the geometric feel of the tracksuit, we have opted to style this look with a simple BOSS, HUGO BOSS T-Shirt with it’s minimal stripe pattern to the chest. Hugo Boss Tracksuit
On those rare warmer days, Boss have got you covered with their other matching pieces like the Homeleisure Shorts and a Hooded Short Sleeve Top. So whatever the temperature you don’t have to go a day with out being the BossHugo Boss Black Navy Tracksuit
If subtly with your branding isn’t your thing, then we have the tracksuit that tailors to your needs. The BOSS, HUGO BOSS contemporary tracksuit in dark blue is the boldest branded set this season. The Tracksuit Jacket has been crafted in interlock cotton and cut in a regular fit ensuring that comfort is at the forefront of the design. To contrast the bold branding of the tracksuit we have paired the set with a pair of sleek and simple BOSS, HUGO BOSS Futurism Trainers, we love the luxurious textured leather upper.Hugo Boss Black Navy Tracksuit Detail
Yet again BOSS, HUGO BOSS have got you covered for all eventualities, weather wise, with the Hooded Jacket designed to be styled with either the matching jogging bottoms or the Contemp Shorts.
Want to check out the collection in closer detail? Check out our video edit below

4 Pairs Of Swim Shorts You Need In Your Suitcase

Make a statement on holiday with our range of designer swim shorts. From Paul Smith and Hugo Boss, we’ve put together a selection of must-have swim shorts to take on holiday with you this year. Get ready to dominate those beaches in style.

Paul Smith Multi Stripe Swim shorts

The classic Paul Smith multi stripe motif has appeared on many products, from logos to wallets and everything in between. This time it has been transferred onto swim shorts. The swim shorts boast a sporty style, making them convenient and practical. The shorts also have quick drying properties and two side pockets, perfect for those poolside days.

Hugo Boss Swim shorts in Bright Blue and Bright Yellow

These fast drying swim shorts are certain to turn heads, presented in a striking blue colour-way with contrasting white details. Quick drying fabric and an elasticated waistband make these swim shorts the perfect investment buy for the beach, complete with subtle Hugo Boss branding. These swim shorts are also available in a bright yellow colour-way.

Hugo Boss Swim Shorts in Bright Red

Crafted from a comfortable quick drying fabric, these swim shorts are from the flagship Boss range. Carrying a simple design, these swim shorts are presented in a vibrant red colour-way with an elasticated waist band and the contrasting white printed logo to the leg.

You can shop our full range of designer swim shorts right here.

 

 

Summer Pastels

Spring is here and Summer is just on the horizon, which means it’s time to ditch the monochromatic darker looks and opt for something brighter. Usually summer is the best time to add bright bold pops of colour but instead this season it is all about more subtle pastel shades. The pastel hues have been consistent through the catwalks for S/S 17 and means this is a must have for your wardrobe this season.
Now those who are not into colour, this is the perfect way to dip your toes into the colour pool. But those who love bold colours then this is your chance to opt for something different.
This is an easy trend to nail whether you want to create a statement or just add a faint touch of colour.

Edwin Long Sleeve SweatPaul Smith shirt - PinkHugo Boss Green T-Shirt BlueOur legacy t-shirtPatagonia Yellow T-ShirtStone Island Sweatshirt PinkStone Island Polo Shirt - PinkY3 Polo Shirt Pastel GreenPaul Smith Polo Shirt

Designer Polo Shirts Pastels