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Sneakers ER Brand Guide

Sneakers ER : Brand Guide

THE HISTORY

Sneakers ER is a brand that aims to provide a direct solution to the everyday wear and tear placed upon even the most cherished members of our footwear rotations. Established in 2015 through a shared love of all things sneakers, the brand owe their existence to Rob and Al, two long-time Glaswegian friends who not only boast impressive credentials in the trainer community, but spotted a gap in the market when it came to the upkeep, care and maintenance of those all important kicks.

Better know as @Glasgowrob on Instagram, Rob has not only been a trainer collector for most of his life but has earned somewhat folklore levels of notoriety amongst his peers for his ability to bring sneakers back from the brink of the discard pile. Famed for his sole transplants, capacity to reshape even the most worn in of silhouette and his soft spot for New Balance, Rob co-owns the wildly popular New Balance gallery Instagram page and boasts an impressive selection of his own dating back several years.

Al on the other hand prefers his kicks decked out with three stripes, beginning his journey down the sneaker rabbit hole during the ’80s with his involvement with football terrace culture. Co-writing ‘DRESSERS’ in 2012, a book which not only cast a fashion lens over the movement as a whole but detailed many of the most sought after adidas models in history, Al was also a footwear buyer before focusing his efforts on Sneakers ER full-time.

 

Sneakers ER

 

THE PRODUCTS

With an ethos that revolves around only creating products which they themselves would use, Sneakers ER have garnered a robust selection suited to a vast and varied list of materials, styles and requirements. Sourcing the majority of their base ingredients locally and placing an emphasis on quality, the brand are known for their wide assembly of premium shoe care must haves.

 

PREMIUM CLEANING SOLUTION

Arguably their most popular and sought after product, the Sneaker ER premium cleaning solution is a necessity when it comes to dishing out generous doses of TLC. With a hint of marshmallow fragrance for a fresh and unobtrusive finish, the solution can be applied to anything from suede, to leather and nubuck. Easily applied through the use of water and good old fashioned elbow grease, the solution is capable of turning back the hands of time on even the most feared sneaker stains like denim bleed, grease and oil. For those looking for the complete package, grab yourself one of the handy cleaning kits which come with the addition of a natural fibre bristle brush, very nice indeed.

 

Sneakers ER

 

NANO PROTECT AEROSOL SPRAY

As the age old saying goes the best offence if a good defence, and that’s exactly where the Sneakers ER Nano Protect Spray comes in. Providing simple on-the-go access to a fast drying, breathable barrier that doesn’t alter the feel and look of your shoes, it excels in the art of keeping unmentionables such as dirt, grime and liquids firmly at bay. Able to operate on multiple surfaces including mesh, canvas and suede the spray is perfect for those looking for an extra protective peace of mind when sporting all-time grails.

 

Sneakers ER

 

SUPER HYDROPHOBIC SNEAKER PROTECTOR

A liquid based alternative to the Aerosol spray, the Super Hydrophobic Sneaker Protector supplies a complete defence from an impressive number of unwanted external influences. Utilising a futuristic sounding nano-technology, the spray covers individual fibres in an invisible coating of silicone dioxide, repelling dirt, liquid and just about anything else that keeps sneakerheads up at night.

Made in the UK, the protector much like the Aerosol spray works on a large amount of surface materials, not only ensuring a long-lasting, breathable and durable lining but preserving the feel and look of the fabric on which it is cast. If that isn’t enough, it is also eco-frienly, solvent free and both non-irritant / non-toxic.

 

Sneakers ER

 

ERASER BLOCK

One for the suede and nubuck lovers out there, the eraser block is made for the sole purpose of repairing scuffs and revitalising tired fibres. Made from a 100% natural caoutchouc rubber, it comes constructed with a multi-textured dual side finish that sports both a crep and synthetic side for more versatile applications.

 

Sneakers ER

 

MIDSOLE PENS

For those more niche, precise jobs, the midsole pen is a great option. Coming in a variety of colours, they utilise a permanent, acrylic based, water resistant paint that is ideal when it comes to adding vibrancy to faded hues. Equipped with a 10mm chisel tip, pump action flow control and optimised valve system for simple administration, you can use them to breathe new life into faded hues or get creative with some customisation.

You can Shop our full selection of Sneakers ER Products.

 

Sneakers ER

Astorflex Brand Guide

Astorflex Brand Guide

All You Need To Know About Astorflex

We recently had the pleasure of adding esteemed brand Astorflex to our footwear repertoire. Packed full of heritage history delights and sitting proudly toward the upper echelons of the production quality scale, Astorflex not only offers up an all-encompassing array of sturdy shoes but have been dubbed by many as having, ‘the best desert boots in the world.’ With such bold claims flying around and a newly cultivated arsenal of swish suede stompers at our disposal, we thought it only right to showcase the brand in all its storied glory.

Astorflex
History of Astorflex

When it comes to rich historical relevance and masterful levels of craftsmanship few do it better than Astorflex. Originating way back in the 19th century, and having since been passed down from generation to generation, the company started its humble beginnings specialising in the making of wooden clogs. Years later the patrimonial brand established their first factory in the Italian town of Mantova amongst a selection of other small family run business’, quickly making a name for themselves when it came to producing high-quality handmade leather shoes bolstered with wooden solos.

Fast forward to the ‘80s and following both industrialisation and the rise in demand for a more diverse selection of footwear many manufacturers began experimenting with different ways in which shoes could be put together, with many trying their hand at what was dubbed the ‘ideal method’. Bringing with it a sleek modern look and sturdy build, this new technique utilised external stitching to the outer edge of the sole to connect the upper and lower portions of the shoe.

Naturally, Astorflex couldn’t help but try their hand at this new approach and since 1984 it has been their go-to method of construction, fitting seamlessly into their core values of quality, wearability and flexibility which sit central to their ethos.

 

Astorflex Boots
Craftsmanship

From the outset Astorflex has always placed emphasis on the calibre of their products, shaping their footwear around a stringent set of foundational blocks that pay close attention to elements such as detailing, materials and above all else comfort. With the main body of their offering comprising of timeless shapes such as deserts boots / Chelsea boots, a variety of different fabrics employed and constant innovation across now 6 generations it’s easy to see why they have become a mainstay in the men’s footwear landscape.

Take for example their Greenflex Boots or Bitflex Boots. Made using the finest locally sourced Tuscan suede and leather lined, the Greenflex keep traditional features such as a two-hole lacing system intact whilst the Bitflex equips both an elasticated side panelling and heel pull tab for easy application. Below both pairs sit atop a classic crepe sole that moulds to the foot with every wear, ensuring additional cushioning and a signature finish.

 

Astorflex Footwear
Sustainability

Currently operating under the watchful gaze of great, great-grandson Fabio Travenzoli, the brand has recently made steps toward becoming more sustainable in their approach, allowing for greater transparency at every stage of the business and placing additional significance on developing an eco-conscious methodology.

Using strictly Italian sourced components, water-based adhesives, natural rubber and vegetable dyeing techniques, that not only omit dyes and artificial colour finishes but makes the finished product healthier and more absorbent, to create something 100% ecological, Astorflex continue to look ahead, researching new ways to adapt their responsibly charged mantra.

Stepney Workers Club Brand Guide

Stepney Workers Club, the East-London brand on a mission…

Stepney Workers Club Brand Guide

Easily identifiable thanks to its liberal tagline of ‘Freedom of Sport, Freedom of Thought’, Stepney Workers Club is a London livin’ label hell-bent on delivering some of the most timeless kicks you’ll ever lay eyes on.

Now well-regarded for churning out vulcanised classics in their thousands, this relatively new footwear brand has proved itself quite the conversation starter since joining the ranks of the industry a mere two years ago in 2018. But where did it all begin for the proud East End native?

Well, the concept behind the brand was actually established through a genuine link to the original ‘Stepney Workers Sports Club’ – an anti-fascist, anti-war group born in the heart of Stepney Green many moons ago. In more specific terms, one of the brand’s founders uncovered that he is, in fact, a descendent of this exact sports club… his own grandfather turns out to be one of the original members of the 1920s startup! The connecting of these personal dots would lead the label to dig deep into the cultural significance of working men’s clubs, hoping in turn to cultivate its own unisex interpretation of the movement with a contemporary footwear offering.

Stepney Workers Club Varden

While delving into the ‘Stepney Workers Sports Club’ archives, head of design Roger Pereira and his peers came across a photograph – dated 1936 – which coined the slogan ‘Freedom of Sport, Freedom of Thought’, and so the now-famous SWC mantra was surrendered to a fresh purpose. The phrase itself gave birth to the brand’s ‘liberal undertone’ from the outset. This matched with the desire for an all-inclusive image, and a strong determination to fill a gap within the vulcanised market set Stepney Workers Club up with a foolproof brand strategy from the get-go.

Stepney Workers Club Dellow

Working as an antithesis to the frequent sneaker drops and unattainable hype of the current climate, Stepney Workers Club’s aesthetic is with all its being timeless and free of unnecessary fuss. Clean lines, emphasised proportions, and not an unsightly ‘Dad sneaker’ insight; the label’s portfolio proves immensely wearable among many generations. Centreing solely on just two silhouettes, either low-profile or high-top – to which the brand resists over-expanding for fear of endangering their appeal, the latest capsule toys with a multitude of versatile but dependable colourways whilst also experimenting with unique textural elements.

Stepney Workers Club Footwear

To get the SWC ball rolling here at Aphrodite the brand has kindly acquainted us with its signature ‘Dellow’ and ‘Varden’ silhouettes. Both designs are the result of a vintage reference point; paying tribute to the vulcanised styles that were so ubiquitous between the ‘50s and ‘80s. Each is crafted using a combination of traditional and bygone methods, with a cotton drill canvas upper, vulcanised rubber sole, high-wall foxings, and the brand’s symbolic handshake logo which represents the unity and liberal mindset from which the brand is born.

If you’re on the hunt for a staple and refined sneaker that won’t age, look no further than the realm of minimalisation that is Stepney Workers Club shoes. Hit the brand up via our online roster now.

Gramicci Brand Guide

Gramicci Brand Guide

History Of The Gramicci Brand

Formulated out of functionality, the Gramicci brand specialises in clothing tough enough to withstand the rigors of outdoor pursuits. Founded in the ‘80s by experienced Californian climber Mike Graham, the brand owes its name to Mike’s role in the first all-Italian ascent of the world-renowned Half-Dome.

Found nestled amongst the wonders of Yosemite National Park, Half-Dome is famed for its unique shape, tricky routes, and sheer size. Towering at a knee-shaking elevation of 8.842 not only did the intimidating heights and unavoidable physical strain of the job at hand pose a threat to the group’s goals but so to did their non-European origins, with a grand total of 0 Italians found within their ranks.

Undeterred, Mike and his friends pressed on employing both advanced skills and a selection of newly invented trans-Atlantic pseudonyms to complete their mission. Half-Dome conquered, Graham no more and Gramicci born. Needless to say, the name stuck, and in the years that followed Mike used his experience gained as an active participant in the rock climbing community to set up the brand we see before us today.

 

Gramicci

Innovation & The G Shorts

Releasing their first pair of Gramici shorts in 1982, the brand quickly became known for its penchant for super practical legwear, putting in place a plethora of innovative features that still stand as signature trademarks for more than 30 years later.

Designed with the young explorer in mind and paying close attention to the motions of a climber’s body, the G shorts / G pants boasted a gusseted crotch for unrestrictive movement as well as a built-in nylon belt and rugged cotton twill construction.

Using this as a foundation, the brand has since expanded into other clothing-related forays, experimenting with a variety of different cuts, fabrics, and silhouettes whilst cultivating a rich community of like-minded individuals through an ethos of exploration.

 

Gramicci Clothing

Gramicci Performance Range

No more present is the brand’s exploratory approach than with their performance line. A space to delve deeper into new ideas and try their hand at some of the most groundbreaking materials in the industry, this offshoot proving ground allows the preservation of classic ideals whilst ensuring Garmicci’s forward-thinking edge is continually sharpened.

Made to support whatever activity and elements the wearer embarks on, the collection takes advantage of everything from UV protective Sheltek, comfortable stormfleece and versatile RECTAS / SOLOTEX fabrics to insulating Pertex, durable Cordura and waterproof GQRD 3 layer materials. In short, if you happen to find yourself halfway up a rather large granite face or hiking in the wilderness, this is the stuff to do it in.

 

Gramicci SS20

Bridging The Gap

Aside from the finer specifications, Gramicci has also made waves when it comes to cultural significance. Thriving in overseas markets such as Japan and finding acceptance into the streetwear tribe, they played a substantial role in changing the widespread perception of utilitarian clothing.

Unlike today when you’d be hard-pressed to point out a brand that hasn’t yet dabbled in Goretex, outdoor clothing of the time was largely deemed as bare-bones, necessity driven, and uninteresting when casting through a fashion lens. With the worlds of aesthetics and function rarely crossing paths Gramicci, among others, were some of the first to place an emphasis on not only the methodology of their clothing but how it looked, allowing lifestyle and performance to coexist, opening their craft to an entirely new audience and perhaps setting a precedent for future styling trends.

Combine this with their rock climber insignia, that coincidentally draws close resemblance to another of their ‘80s Californian neighbours Stussy who were at the forefront of the early streetwear movement, and the brand found itself quickly adopted as a permanent fixture of skate and surf shops, forming collaborations with the likes of Mastermind and having their unique cornerstone features referenced time and time again.

Alife Set

Alife Brand Guide

American streetwear imprint Alife ® may be new to Aphrodite’s shelves, but in actual reality, The Big Apple-based brand has been in circulation for way longer than you may think. In fact, the design studio stands as one of the true originators of streetwear – read on to find out how.

Alife Brand Guide

Inspired by the downtown culture from which it surrounds itself, the lifestyle label is the product of four friends – Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro – who each observed and strived to fill New York City’s ‘creative void’ many moons ago… Enter, the realm of Alife.

Conceived in ‘99, Alife® began its humble beginnings as a creative workshop on Manhattan’s Orchard Street. There, like-minded individuals would share and unite their ideas, in turn, cultivating an exclusive artist collective and fresh, expressive designs that were soaked up by all who were willing to make the initial investment. Quickly transforming from a simple passion project to a household name, Alife® – which is named after the desire to enliven animate objects – uncovered mass appeal, having bolstered a rivalled rapport with America’s most stylish, street-ready and forward-thinking denizens.

Alife

But although the entire essence of streetwear is so ubiquitous now, back in the late nineties and early noughties the culture was much less of a universal phenomenon. The original streetwear zeitgeist was brought into existence by not only Alife, but a multitude of its now world-renowned peers, who themselves started out life within the city’s diverse boroughs, such as Supreme and 10.Deep. The neighbouring nature of these exclusive boutiques within the city and the hype their names instantly induced would help to lay the foundations of streetwear culture and transcend the fashion industry forever.

Alife SS20

These days Alife® is fresher than ever. Having undertaken a brief hiatus a few years ago to level out its ethos and re-tune to the current climate; the skating/streetwear brand not only maintains its status with the pioneering generation but now accounts the millennial age as one of its greatest allies thanks to a slew of high-profile collaborations with the likes of Nike, adidas, Dickies and more.

Alife Clothing

Here at Aphrodite, you can expect the first roll-out of products to comprise a range of urban-minded gear. Pre-shrunk, 12oz fleece fits make for cosy, off-duty staples, while branded five-panel caps ensure accessibility and a rotational start point. The tees, in all their looks and colourways, distinctively hark back to the downtown status Alife® was born and bred for.

Kenzo Clothing

Kenzo Brand Guide

Ever since its inception in 1970, the Kenzo brand has been renowned for its bold, intricate and luxurious designs, and we are delighted to welcome Kenzo to our roster of the world’s finest menswear.

Kenzo T Shirt

The brainchild of Japanese designer Kenzo Takada, the Kenzo brand was formed in 1970. Having achieved a place in the prestigious Bunko Fashion College in Tokyo, Takada later moved to Paris where he opened his first boutique. The next year, his playful designs were hailed by American Vogue as the next evolution in boutique fashion. The first Kenzo men’s collection was unveiled in 1980 and cemented the brand as a global fashion player. Now the Kenzo brand encompasses an entire lifestyle range, from fashion to homewares to fragrance, and has become a household name with a true air of youthful yet luxurious prestige.

Kenzo Tiger Hoodie

From humble beginnings crafting his first designs from scrap fabrics to gracing the torsos of some of the world’s most famous and influential people, the Kenzo brand is perhaps most famous for its Kenzo tiger logo, which graces a whole slew of Kenzo t-shirts, sweatshirts, and hoodies. Elsewhere the brand plays with proportion, colour, and branding to create a forward-thinking vibe and an easygoing, wearable aesthetic.  All of Kenzo’s garments maintain Takada’s original dedication to exceptionally high-quality fabrication: beyond looking good, the Kenzo brand has to be felt to be truly appreciated. From classic polos to sweatshirts, luxuriously soft knitwear and utility-inspired trousers, the Kenzo men’s collection truly carry on the original spirit of the brand.

You can find a range of Kenzo men’s clothing, including Kenzo t-shirts, hoodies, and jumpers, here at Aphrodite Clothing. Shop the full collection today.

Axel Arigato Brand Guide

Despite being thousands of miles apart, Japan and Sweden share a surprising kinship, in a shared minimal design sensibility. Combining Scandinavian sleekness with a playful Japanese-influenced sensibility, Axel Arigato sneakers are the perfect alternative brand for those looking for something different.

Axel Arigato Genesis Sneaker

Helmed by Swedish designers Max Svardh and Albin Johansson, Axel Arigato has grown from humble beginnings in 2014 as an online-only footwear brand to one of the most sought-after sneaker producers for those in the know. Stocked only in select boutiques and department stores worldwide, the key to the brand’s success lies in its dedication to top quality materials and excellent craftsmanship at a reasonable price point. Crafted in Portugal from premium leather, suede and custom-woven mesh, the range is set apart in its distinctive 90s styling, taking influences from street and skate and updating them for a modern audience. The finishing touch comes in the packaging: a custom made box, branded dust bags and—uniquely—a pair of branded chopsticks in a tongue-in-cheek nod to the brand’s Japanese inspiration.

Axel Arigato Catfish Sneakers

With classic designs like the Axel Arigato Clean 90 sneaker, along with more contemporary silhouettes like the Genesis, it’s no wonder that the brand continues to go from strength to strength with each collection. We are proud to be among the select stockists for this very special brand; find the latest collection in store and online now, and look out for more to come.

Parajumpers Brand Guide

It’s not unusual for menswear to be inspired by uniform: as well as being rugged and highly functional garments, military and service uniforms give an air of masculine dependability that has proven irresistible for generations. From repurposed army jackets to motorcycle garments, denim workwear to arctic parkas, menswear is rife with references to vintage uniforms. But starting a brand with an explicit inspiration from a specific uniform is far more unusual—and makes Parajumpers jackets one of the most unique brands on the market today.

Inspired by a chance meeting with a member of the Alaskan 210th Rescue Squadron—aka the Parajumpers or PJs—designer Massimo Rossetti founded Parajumpers in 2006 with the aim of replicating the PJs’ uniquely-adapted uniforms. Designed to withstand years of use and abuse in some of the harshest environments known to man, the Parajumpers Gobi jacket is closely based on the original jacket that first caught Rossetti’s eye. Boasting a removable down-filled liner and coyote fur ruff, the Gobi jacket is designed for year-round wear, letting the wearer choose how much insulation they want, while still providing rugged, functional and stylish outerwear of the highest possible quality. Parajumpers jackets represent the pinnacle of comfort, technology and style for the modern man.

Throughout the range, Parajumpers jackets boast detailing and features inspired by Rossetti’s research into functional uniform—such as the signature cargo pocket which was inspired by a firefighter’s jacket—and are designed to withstand even the harshest conditions and look good while doing it. Features like detachable down linings, real fur trims and taped seams all add up to the ultimate in year-round weather protection. The signature heavyweight metal snap-hook hardware and PJS logo patch add the perfect finishing touches to your purchase.

We are privileged to introduce Parajumpers to our range of the world’s finest menswear brands. Find our growing collection in-store and online today.

Stone Island Brand History — Your Ultimate Guide

The History of Stone Island

The Stone Island brand name has many different connotations for many different people; for some, it is inextricably linked with football culture, in particular the casual movement — either in a positive or a negative sense; for others, it has become associated with the grime music scene, and has extended its reach beyond the terraces and onto the streets. But first and foremost, that iconic Compass badge on your sleeve is a symbol of quality, innovation and style — the principles on which the brand as we know it was founded back in 1982.

Stone Island Spring Summer 1983

Stone Island Spring/Summer 1983 Catalogue

Stone Island owner Carlo Rivetti is from a family with long ties to the clothing industry. By the 1980s, though, he had grown restless within the world of formalwear, and sought to diversify into something he found more appealing: sportswear. He and his sister established a firm — the creatively-named Sportswear Company — and scoured Italy looking for companies that shared their vision for innovative casual clothing, where they discovered (and promptly acquired) CP Company. Stone Island itself, however, was conceived almost by accident: Massimo Osti — founder and designer for CP Company, and household name for those in the know about technical sportswear — had conceived a new fabric dubbed Tela Stella, a heavyweight, oilskin-like material impregnated with different pigments on either side, and was determined to make something out of it. He couldn’t find a way to make it fit within CP Company’s collection, however, and so decided to craft a small collection of just seven jackets. In keeping with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass as the logo for his new diffusion line: Stone Island was born.

 

Stone Island and Streetwear: From the Terraces to the Streets

Moving forward from this inauspicious start, Osti pushed ahead with fabric innovation, endlessly researching new textiles and ways to implement them, coming up with often outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with hundreds of glass beads to change the colour in different angles; earth-dyed, acid-corroded canvas. This over-the-top approach, along with the masculine, military styling of the brand’s offerings was a large part of ‘Stoney’s’ appeal to the football casual crowd: fans travelling abroad for away and international games were always on the lookout for new and exciting garments to bring home and show off. Stone Island, with the one-off and unique nature of a lot of Osti’s fabrics, fit perfectly into this culture of one-upmanship, and the brand’s popularity was cemented from then on.

Because of this association with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as a symbol of manliness. In more recent years, it has been adopted by inner-city kids in the UK as a status symbol, and in turn became associated with the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified beyond connoisseurs and collectors, particularly across the Atlantic. Urban music superstars like Drake, Frank Ocean and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a brand that was previously alien to those not living in Europe, and launching its appeal to a whole new generation of streetwear fans.

Stone Island Fabrics: Continuing Innovation

These days, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a team of designers to better embrace its newfound worldwide popularity and the diversity of its fanbase, stating “It [is] necessary to be multicultural in order to be truly contemporary … I felt that in this era it is this possible to face all aspects of a world only with several minds and several visions.”

Stone Island Heat Reactive Jacket Details

Stone Island Heat Reactive Jacket

This ethos has lead to the continuation of the innovation and research that Massimo Osti started all those years ago, and Stone Island holds its reputation for using unusual and technologically-advanced fabrics and finishes. Some recent examples:

  • Micro Reps: Stone Island Micro Reps is one of the brand’s staple fabric constructions. A classic nylon, the warp and weft fibres are of different thicknesses, allowing for a much tighter weave than a traditional nylon fabric. This not only provides natural weather resistance, but serves as the ideal base for the brand’s garment dyeing experiments.
  • Nylon Metal: We’ve written about this one before: nylon fibres with an irregular structure are woven as grey weft and white, ready to dye warp threads, and undergo an elaborate double-dyeing process to produce a fabric that has an iridescent sheen in different lighting conditions. This can produce a subtle three-dimensional effect, or be used with bright, contrasting colours to provide some pretty wild results.
  • Tank Shield: Crafted from matte polyester fabric, the whole jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.
  • Heat Reactive: A highly limited capsule, the Stone Island Heat Reactive jacket from SS19 was a cotton ripstop construction, printed all over with a three-colour fractal camo design in a heat reactive pigment. As the wearer’s body heat warmed the fabric, the pattern became brighter and more prominent, also revealing a large Stone Island logo to the back.

This is just a tiny fraction of the scope of the brand’s vision: the brand’s own historical archive consists of over 7000 pieces, while their research archive is larger still, at over 40,000 items of vintage sportswear and militaria.

Stone Island BadgesStone Island Badge

Aside from the high-end fabrics and construction, perhaps the most important element of a Stone Island product is the removable badge, normally found on the left side of the garment, with the Marina collection breaking the mould and not featuring the badge at all, instead opting for bold text printing.  There are a number of different versions of the badge which denote different aspects of the brand. The standard, most commonly recognised badge is the yellow and green compass rose badge (above left). Despite switching from a green border to a black one, the classic badge has remained unchanged since the brand’s inception, and is a tribute to both the military inspiration of the brand and the sense of adventure and exploration driving Osti’s research.

There are a number of monochromatic badges (above centre) that were originally used for what the brand dubbed Ghost Pieces: with fully tonal designs in a variety of colours, including black, red and white, they were conceived as a kind of modern camouflage, allowing the wearer to blend in while still keeping the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to denote pieces from the Shadow Project diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Hugh.

The White Compass badge (above right) is seen on limited edition pieces, often known as ‘Champagne Pieces’ because of the colour of the badge. These jackets often use even more innovative fabrics and construction that can only be created in small quantities, and are often at a higher price point to the normal line, due to the limited nature of their production. Of course, the flipside of this limited aspect is that the pieces become collectors items in years to come, holding their value for a lot longer than others, if not increasing it.

Celebrities Wearing Stone Island

Drake Wearing Stone Island with Carlo Rivetti

Drake with Stone Island owner Carlo Rivetti

The Weeknd Wearing Stone Island

The Weeknd in Supreme x Stone Island

As mentioned above, Stone Island has been spotted on more and more celebrities recently. One of the more high-profile representatives of the brand has been music superstar Drake, who seems to wear the brand almost exclusively these days, even going so far as to have custom pieces made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently spotted wearing pieces from the Supreme x Stone Island collaboration (for extra streetwear kudos), as well as rap mainstays Kanye West and Travis Scott.

Jason Statham Wearing Stone Island

Jason Statham in Stone Island

 

 

 

 

Back over in Blighty, grime artists are often spotted sporting the Compass, including Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is another of the brand’s high profile fans.

 

 

 

 

Stone Island Headquarters Tour Video

In this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek at the research and experimentation that goes on behind the scenes.  It offers a fascinating glance into how the brand operates behind closed doors.