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cleaning

How to Clean Sneakers: A Video Guide

With summer on the horizon, there’s no better time to break out the pristine white kicks; easy, casual and timeless, the white trainer goes with pretty much all summer wear. But no sneaker stays white forever, and sometimes one wear is all it takes to bring your beloved footwear from sparkling to filthy. Fortunately, cleaning sneakers is incredibly easy if you have the right equipment to hand. Check out our handy video guide on how to clean sneakers below to see what we mean.

Here’s a quick rundown of what you’ll need, and the steps we take to get those adidas Continental 80s back to their original gleaming white:

You’ll need:

  • Sneaker cleaning solution
  • A brush (preferably natural bristle or horsehair)
  • A basin of warm water
  • Microfibre towel
  • Sneaker cleaning wipes
  • Protector spray
  • (Optional) New laces
  • (Optional) Midsole pen to match your trainers’ colour

Step 1: Remove the laces. Whether you’re swapping them out for new ones or giving them a spin in the washing machine (we recommend popping them in a washing net or inside a pillow case), you’ll need to remove the laces to get into all the nooks and crannies.

Step 2: Brush away any loose dirt or debris. This helps prevent scratches and just makes life a bit easier going ahead.

Step 3: Wet the brush in the water basin and apply your sneaker cleaning liquid of choice to the bristles. A little goes a long way, but don’t be afraid to use as much as you like.

Step 4: Scrub all the affected areas of the shoe vigorously (including the sole if you’re a perfectionist)

How to Clean Sneakers

Step 5: Use the towel to dry off excess water and foam, and to give any extra cleaning to areas you may have missed

Step 6 (Optional): If needed, give the midsoles another once-over with a cleaning wipe

Step 7 (Optional): If you’re going the whole hog, use your midsole pen to restore the trainer’s original colour. Shake the pen vigorously, then pump the tip several times onto a paper towel or spare sneaker wipe until the paint starts to flow. Use the chiselled tip to apply an even coat to the required areas. Don’t worry if you make a mistake; a sneaker wipe will clean up any excess while the paint is still wet. Wait for the midsole to dry completely before moving on to the next step.

Step 8: Once the sneakers are completely dry, apply a thin, even coat of your protector spray of choice. Hold the container 15-20cm away from the shoe and spray until all surfaces are coated, making sure not to over-apply. Wait to dry, usually around a minute or two.

Step 9: Relace the trainers, with the originals or brand new laces if needed.

Step 10: Wear with pride!

This should get your beloved trainers back in peak condition in time for the summer, and hopefully keep them that way for longer. We’ve used tried and tested products from Jason Markk, Sneakers ER and Crep Protect, but feel free to mix and match with your own go-to brands.

You can find all the products we used in our video both in-store and online now.

Jason Markk Quick Wipes

Founded in 2007, Jason Markk revolutionised the sneakerhead culture with the introduction of a dedicated shoe cleaner that didn’t use harsh chemicals that could harm their precious sneakers. An instant hit, Jason Markk has gone from strength to strength, refining their formula to ensure that it meets the demands of sneakerheads who want their shoes to be clean at all times.

More recently, Jason Markk have introduced the Quick Wipes – a quick and easy way to clean shoes on the go. The dual sided wipe has been created to maximise cleaning potential and is handily packaged in small and manageable packets.

The video below outlines the Jason Markk Quick Wipes:

As you can see, the Jason Markk Quick Wipes are the first in the market to have two sides – one for getting the surface dirt out and the other for more hard to reach dirt. The durable, heavyweight nature of the wipe allows the cleaner to really get stuck into their shoes to get them looking new again.

A logical and successful step in the ever successful history of Jason Markk’s cleaning products, the Quick Wipe is now available in packs of three and thirty.

Jason Markk Quick Wipes