SS18 deliveries are landing thick and fast here at Aphrodite and last week we saw the latest arrival from French brand AMI. Going for a more casual look and mixed with Nudie Jeans and Y3 sneakers, this is a great go to weekend casual outfit.
Outfit Grid Products
AMI Sweatshirt – £169.00 AMI T-Shirt – £79.00 Nudie Jeans Dude Dan – £115.00 Y3 Super Knot Trainers– £219.00 Crep Protect Spray – £9.95 Crep Protect Eraser – £8.00
As anyone who’s into their trainers (or sneakers, if that’s your thing) can tell you, cleaning them can be a bit of a nightmare. Unlike traditional dress or work shoes that tend to have uppers made of a single material in a single colour, trainers are often made from a whole slew of different textiles, leathers and tech materials in a much greater range of colours. While this is a large part of their appeal, the effect is somewhat diminished once they inevitably get dirty. This often results in sneakers getting consigned to their box in a cupboard, out of fear that one false move will destroy their pristine good looks. Thankfully, there are a whole host of options such as Crep Protect to protect and restore your beloved footwear, meaning you can bring them out of the box and onto the streets where they belong.
Introducing Crep Protect
One of the more popular ranges in this new generation of shoe care product is Crep Protect, and with good reason. It’s affordable, effective, and the range of products is concise enough to keep everything simple while still covering all likely scenarios. That said, tackling a beloved (if manky) pair of sneaks can be a daunting task, especially if you fear damaging the more delicate materials like suede. Fortunately for you, my scruffy-shod friend, Crep Protect has you covered with its Cure cleaning kit. The kit comprises of a good-sized ration of its namesake cleaning solution, a natural bristle scrubbing brush and a microfibre buffing cloth. The only other things you’ll need to get started are a basin of warm water and some time. Then just follow the steps below to give your hardworking footwear the pampering they deserve.
How To Use Crep Protect
STEP 1: Remove the laces from your shoes, to let you get in and around the tongue area unhindered. If the laces are dirty too, consider replacing them, or otherwise send them through the washing machine inside a pillowcase or sock. Give the shoes a once-over with the brush to get rid of any dirt, dust or other detritus while they’re still dry.
STEP 2: Wet your brush and apply a fifty-pence sized amount of the Cure cleaning solution to the bristles, then get stuck in and give the uppers and soles a good scrubbing. The thoughtful people at Crep specifically chose short hog-hair bristles for their brush, for the perfect balance of being tough on cleaning while soft enough not to damage even the most delicate materials. Additionally, the cleaning solution itself is composed of 98% natural ingredients like jojoba, coconut extracts and good old water; as Crep themselves say, “it’s like a spa day for your shoes”.
STEP 3: Rinse your brush and brush away any excess lather from the uppers, then let your shoes dry. Be patient; while leather uppers can dry in as little as five minutes, suede and more plush materials can take a few hours. Give them a final buff with the microfibre cloth, then simply admire your handiwork, and allow yourself to shed a single, manly tear at the sight of your best kicks restored to their former glory.
OPTIONAL STEP: To prevent anything from spoiling the moment in the near future, consider applying a coating of Crep Protect spray. This will keep your sneakers shielded from practically any everyday hazard you can think of, and is well worth doing to keep that pristine look for longer.
Watch An Official Demonstration
Check out the video below to see Crep Protect in action in our very own store! Like what you see? Shop our range of Crep Protect products including the protection spray and Crep Cure pack.
We’ve all been there: you’ve just got your hands on a fresh new pair of trainers, your new pride and joy. You can’t wait to put together an outfit and show them off on the streets. But then, inevitably, disaster strikes – you spill a cuppa, or a pint, all over your crisp new footwear. In the past, this would have been the end of the world for any enthusiast. But ever since its introduction to the market in 2012, one product has been the go-to for sneakerheads looking to protect their investment: the Crep Protect brand. The company was formed by shoe enthusiasts with one purpose: to create a product that would protect footwear from any kind of spill without compromising the appearance. After a long period of research and development, followed by an extensive testing phase – where sneakers were exposed to all manner of liquids, from water to mud to ice-cream – Crep Protect released in a small number of stores. Word of mouth quickly spread about its almost magical liquid-repellent properties, and since then the brand has gone from strength to strength.
The Range
Here at Aphrodite we carry the core range from the Crep Protect brand, which includes the original Spray, the Cure cleaning kit, and the handy Wipes.
The Spray is the product that started it all. Utilising nano-technology in a formulation of their own design, the spray works on all different types of materials, from leather to canvas, suede to nubuck, all without changing the look or feel of the shoe itself. The result is like an invisible ‘forcefield’ around your trainers, with any liquid you can think of being repelled with no damage or staining. Perfect for keeping your precious collection in tip-top condition, one application can last up to four weeks, and one 200ml can is good for up to 12 pairs of shoes.
The Cure sneaker cleaner is the perfect product to restore a well-loved pair back to pristine condition. Once again formulated from the ground up, the 98% natural ingredients work to gently rid your trainers of accumulated dirt and grime. Coming in a kit with a premium bristle brush, the Cure is the ideal all-in-one cleaning solution for your beloved kicks.
If you’re ever out and about and have a stain emergency, or just want a quick touch-up before those all-important Instagram moments, Crep Protect Wipes are a discreet way to save your sole without lugging around your entire shoe cleaning kit. With a smooth side for quick wipes and a rough side for tougher dirt, they’re ideal for keeping in your pocket just in case.
For an idea about the effectiveness of the cleaning range, check out the video below.
If maintaining that box-fresh look is important for you, look no farther than the Crep Protect brand. Shop our full range of Crep Protect at Aphrodite1994.
