denim | Aphrodite



REPLAY Jeans Fit Guide

Replay Brand Guide

Replay Jeans Fit Guide

Along with its sister labels REPLAY&SONS and WE ARE REPLAY, denim powerhouse REPLAY is situated under Fashion Box S.p.A.’s umbrella – an Italian company which prides itself on the mass production of denim, dating all the way back to 1981.

In the decades since its launch, REPLAY has redefined the jean sector by manufacturing styles which not only work great on the surface but that also carry so much more than the standard superficial requirements. We’re sure you’ll all agree, jeans are a crucial component within your rotations; not only do they see us through myriads of occasions, but they also help bolster the fabric of our own personal identity. REPLAY recognises and responds to this factor by continually toying with fits, fabrics, colourways and environmental needs which all meld to fulfil the wearer’s individual criteria.

Replay of Recent

In 2012 REPLAY and its parent company Fashion Box built a new path for itself after footwear maestros Matteo and Massimo Sinigaglia acquired a majority share within the business. As fresh-face CEOs of the business, the brotherly duo geared millennial-tuned matters into the company, for example, striking a four-year long deal with FC Barcelona’s first team and officially enlisting Neymar Jnr as one of the brand’s ambassadors, in turn grasping mass market appeal across the globe.

As well as injecting star power into the brand’s new-found formula, Matteo Sinigaglia additionally brought REPLAY up to speed with the ever-changing status of the industry, stating “we understood that denim has an authentic origin but needs a contemporary relevance.” With that said, the Sinigaglia family proceeded to launch the REPLAY Hyperflex line – a responsible denim range that strived to revolutionise the industry as we knew it. In doing so, REPLAY’s jeans uncovered tenancy at the epicentre of innovation, employing a three-layer manufacturing strategy that combined elasticity, fabric recovery and comfort. This leading-edge composition of a Lycra central corespin, wrapped in polyester with an outer cotton layer, helped engineer and then protect their jeans’ ability to stretch.

REPLAY Jeans Fit

How Do Replay Jeans Fit?

If you’re yet to invest in a pair of the brand’s jeans, we highly recommend doing so since there’s a plethora of styles that cater to all sorts of different needs. Discover the fit of REPLAY Anbass, REPLAY Rocco and REPLAY Zeumar in the jean guides below.

Replay Anbass Fit

Just one of the imprint’s signature silhouettes, but by a clear mile the most popular – REPLAY Anbass is a slim-fitting jean that will remain an evergreen piece within your roster. Subject to 44 pre-finish washes, the Anbass is constructed with a regular waist, tight cut through the leg and comfort-rich seating within the thigh. Often found carrying a five-pocket build and faint, sandpapered whiskers on its base, complete with a reverse leather brand patch.

REPLAY Anbass Jeans Fit

Replay Rocco Fit

In contrast to REPLAY’s Anbass, REPLAY Rocco is subject to just 5 pre-finish washes. Rendered with a regular waist and comfort fit construction on the hips, this straight leg jean boasts five classic pockets, a zip fly and plenty of everyday versatility.

REPLAY Rocco Jeans Fit

Replay Zeumar Chino Fit

In a brief but slick blip from their jean offerings, the Italian brand turns its attention to chinos with the REPLAY Zeumar. Regular on the waist and slim through the leg, this fitted design utilises the brand’s stretch-imbued Hyperflex 11.5oz denim and two production washes – comprising an old colour garment dye and stonewash. Choose the Zeumar chino for unrestricted movement through elevated occasions.


Balmain Denim Jacket

Style Guide : How To Wear Denim

Denim Styling For The Modern Man

Deriving from the work-mans’ aesthetic, denim has been a notable part of mens’ fashion culture for over a century, revolutionising the way men dress and express their style. Heavily influenced over the years by politics, music, art and youth culture, denim has become a timeless fabric in various forms, catering to every man in every generation. Whether it be in traditional indigo jeans, to distressed jackets in acid wash, denim has evolved beyond its originals means, allowing it to complement any outfit for any occasion.

Smart Casual

The first thing to come to someone’s mind when thinking of denim is a classic pair of jeans, being a statement piece for most male wardrobes. Being something that can easily smarten up an outfit without trying too hard, jeans are now a go-to for most day to night affairs. The versatility in the garment allows you to easily adapt to any formality, whether they be paired with a crisp white shirt and dress shoes for a smart day time look, or with some sneakers and a bold graphic tee for a more vibrant night time look.

One style that a pair of jeans is prominent in is the classic 50’s mod trend. Heavily influenced by music and modern style icons like Liam Gallagher, this look represents the essence of mens’ formal style clashing with a casual comfort.  Jeans have become a quintessential part of the look, with a roll up to highlight the socks typically styled with desert boots or dress shoes. Try styling it with an over shirt to layer up with various textures to nod to the smart comfort that the mod look boasts.

Edwin Denim JeansGet The Look:

ED 39 63 Rainbow Selvage Denim Jeans – BlueWallabee Shoes - Cola Suede


The Denim Jacket

Oozing style blended with a hint of edginess, a denim jacket is the perfect addition to any outfit. An easy way to dress up a basic silhouette, a denim jacket is the ideal ‘chuck-on’ that ends up making the statement for the full look.

Challenge yourself by stepping away from the traditional sense of a denim jacket and become bold with your choices, going for a treated version. With hand done distressing, a large logo embossment to the back alongside intricate metal detailing, the Balmain denim jacket featured in this look is forefront in its evolution. Let the jacket do the talking, pairing it with a darker hue such as black or a deep indigo navy to highlight the structure of the fabric and the natural wear and tear it will provide. Adding character and flair to your outfit.

Balmain Denim Jacket

Get The Look:

Balmain Denim JacketEdwin T Shirts Double Pack - BlackEdwin Jeans Slim Tapered - Kaihara BlackAxel Arigato Clean 90 Sneaker - White Leather

Double Denim

Usually a phrase that would spark dread amongst most, double denim is a trend that everyone should get in on. Allowing you to really appreciate it in all its’ forms, doubling it up gives you the chance to layer up on texture and shades, forming a coherent and versatile look.

DSquared2 is a main competitor amongst denim and experimentation, providing several treatments and design accents to nurture your style needs. With their statement distressing and paint splatter, layering up their items can really intensify the manipulation of the classic material, resulting in a raw and versatile appearance. Take advantage of the chance to layer up and introduce new prints amongst the acid wash, with a bold stripe to help break up the outfit. Match with a pair of sneakers to finish off the look.

DSquared2 Denim Shirt / Jeans

Get The Look:

DSquared Shirt Denim – BlueDSquared Skater Jeans - BlueFolk T-Shirt – Ecru / Navy Stripe

Denim allows you not only to nod towards a history of style, culture and revolution in your clothing, but also have fun and experiment with layering, fabric treatments and prints. Despite being a classic piece in menswear fashion, modernization of it over the years has introduced a youthful and raw aesthetic.

Explore our range of denim online at Aphrodite Clothing.

cold weather essentials

Cold Weather Essentials

It’s brass, the possibility of snow is inevitable and you can’t keep wearing all your clothes at once to try and stay warm. Desperate times call for desperate measures and what you need is some reliable, durable and protective gear to see you through mother natures worst. Robust denim, a Thick jacket, cosy beanie, tough boots and of course the all-important colourful socks. Behold, the answer to all your winter woes.

Winter Clothing

Unless you plan on hibernating until spring has sprung then the threat of snow looming on the horizon may have you shaking in your suede shoes. When it comes to cold, wet, generally unpleasant weather the truth is you just can’t go wrong with a premium pair of leather boots. We chose the Avoriaz Jannu from Paraboot. Handmade in France for the toughest terrain the boots feature a padded collar and tongue for exceptional comfort as well as a double-stitched Norwegian welt commando sole for grip, support and sturdiness. Top it all off with some heavy duty striped laces and a rich waxy brown colour for a touch of mature styling and watch your icey fears melt away. But, of course what is a good pair of boots without a really nice set of socks to go with them? Luckily for us our cold weather fellow northerners across the pond, Norse Projects have just supplied us a fresh batch of their twisted cotton yarn socks in yellow, purple and, the colour we decided to opt for, red. Very nice indeed.

Paraboot Avoriaz Jannu Boots

Next on the list is a jacket. What jacket? The jokers among you may ask and for that, we’d give you a solid exhale from the nostrils and a firm shake of the head. But we aren’t here to joke around not when it comes to waiting for the bus in below freezing. We’re looking for water and wind resistance, a warm lining and plenty of embedded functionality, let us introduce you to the Wyndham parka from Canada Goose. With the brands signature down filling, a removable fur ruff lined hood, rib knit cuffs and a total of 6 pockets including, fleece lined hand warmers, the jacket is designed with extreme conditions and the coldest climates in mind. Finished with a two-way heavy duty zip with additional press stud flap and the Canada Goose patch to the arm this coat makes all the right moves when it comes to keeping you nice and toasty on your urban escapades.  Nipping out on a teabag run at work? No worries. Football match? See you there. The beach in -6°C? Lets do it.

Canada Goose Wyndham Parka

For those of us who have ever got caught in the rain in a pair of sweatpants we know it’s less than ideal. Couple this with the harsh frost ladened winds and you’ve got yourself a pretty abysmal time by all accounts. Well, try not to beat yourself up too much because, as we all know, after the rain comes a rainbow, in this case, a rainbow pair of selvage denim from Edwin. Cut from a 12.8oz denim with a mid-rise and relaxed, tapered fit, the jeans are robust enough to last you a lifetime without sacrificing on comfort. Made in the Kuroki Mill in Japan the denim is complete with signature Edwin branding to the back and some delightful stitch detailing.

Edwin Rainbow Selvage Denim Jeans

Did you know the majority of your heat escapes through your head? Well, that’s what everyone reckons anyway. Regardless throwing on a beanie at this time of year is never not a good idea. To finish our look off we decided to go for some subtle matching, pairing an olive Canada Goose beanie with the tones found throughout the camo patterning. Made from a thick 100% wool for both a quality fit and insulating properties, it boasts the unmistakable Canada Goose seal of approval to the front ensuring everyone you pass on the streets knows you mean business.

Canada Goose BeanieSo there we have it some of our top picks to see you through to the summer. You can find all of the products shown above online and in store right now as well as a wide offering of other boots, coats, legwear and accessories.

Win A Pair Of Edwin Selvage Denim Jeans

Beat the January blues with our latest competition! We’ve teamed up with Edwin to give away a pair of Edwin ED 80 CS Red Listed Selvage Denim Jeans.

The ED 80 jeans are cut in a modern fit with a slightly tapered leg, they’re made from an exclusive Japanese Selvage, meaning they’re long-lasting and durable, the perfect wardrobe staple for the new season.

edwin competition

To enter the competition head over to our Instagram and follow the instructions below.

  1. Follow @aphroditeclothing and @edwineurope on Instagram.
  2. Tag a friend in the comments below.
  3. Repost the Instagram post with the hashtag #aphrodite1994.

Competition ends on 30th January 2017 at 5pm GMT. Terms and conditions apply.

Win £250RRP Edwin

Edwin JeansAfter the phenomenal response to our previous Edwin competition last July, we are now following up with a chance for one lucky winner to get their hands on £250RRP of Edwin. One of our top selling denim brands, Edwin features a range of denim with various different fits and washes, appealing to a wide demographic.

The brand created by Mr Tsunemi is born out of a passion for denim, which originally saw him importing denim from the United States as there was no denim manufacturing in Japan until the 1950’s. Tsunemi found that the denim that was produced in Japan was expensive and inferior in quality to that of its American counterpart driving him on to produce his own denim with sophisticated washes, fits and quality. The first pair of Edwin jeans came along in 1961 and by 1963 the brand had created a world first by producing the heaviest ringspun denim (16oz). This incorporated the iconic three-colour rainbow selvedge which is still used to this day.  Moving with the times, Edwin pioneered ‘stone washing’ which revolutionised the denim industry and influenced every denim company from the 80’s until now.

Edwin prides itself on its forward thinking and craftsmanship and shows no letting up in its quest for perfection in design and fits. This season we are stocking various fits and washes including the Edwin ED-55, ED-75 and ED-80.

To enter this fantastic giveaway, all you have to do is complete one of the 4 steps listed below. We are running the competition across 4 of our social networks to give everyone a chance of entering.

How To Enter The Competition:

1. Follow us on Instagram @aphroditeclothing

2. Complete the form below

— OR

1. Follow us on Twitter @aphrodite1994

2. Tweet this blog post 

3. Complete the form below

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1. Like the Aphrodite fan page on Facebook at

2. Like this blog post on Facebook

3. Complete the form below

— OR —

1Follow us on Google Plus

2. Complete the form below

Closing date for entries is 11.59pm on 15 March 2015 (GMT)

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Published by Mark Logan

Timeless Jeans

Nudie Jeans Thin Finn

Coming straight out of one of the most fashionable corners of the planet, Nudie Jeans have been creating a stir in the denim industry- challenging perceptions of longevity, responsible production and ethical values in fashion.

After successfully completing their mission to create their now cherished jeans from 100% organic cotton, the Swedish brand have blended an elegant mix of precision cuts, comfortable denim and on point washes to create styles that define the contemporary nature of hugely desirable Nordic style. With a range of fits that cover a multitude of styles, it is the Nudie Thin Finn that has carried a huge appeal, thanks to its slim fit that still carries a comfortable, easy to wear, everyday feel.

With a heritage that takes inspiration from classic styling, the Nudie Thin Finn redefines a retro 1950’s carrot cut jean- modernizing the silhouette that began denim’s transition from standard straight cuts to trend driven slimmer shapes.

With a normal rise that sits comfortably on the waist, each pair of Nudie Thin Finn jeans carry a low back yoke offering a sleek fit on the back that supports a cut that slims down from the hips to the ankle.

Finished with a zip fly, Nudie Thin Finn jeans offer a tight fit with a narrow leg opening that makes them perfect for showcasing a range of footwear-making them brilliantly versatile with a whole host of styles. From raw washes making the perfect accompaniment for your smart casual looks, to mid and light washes that offer a style primed for urban inspired street wear, the Nudie Thin Finn is a great example of resourceful designer denim.

Browse full collection of Nudie Jeans

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

Nudie Jeans – Get The Scandinvian Style

Nudie Jeans Grim Tim

As a label that has sprung up for the hot bed of fashionable creation that is Scandinavia, Nudie Jeans have subtly gone about their business in changing the face of the denim industry since the late 1990’s.

With production based in Italy, Nudie Jeans have successfully become the first denim label to craft their on trend jean styles with 100% organic cotton. As an instigator of raw denim and the bedding in process that goes with it, Nudie Jeans have created their own niche cult following of loyal followers, who love the labels’ sustainable and responsible approach to denim, which they couple with contemporary cuts and sleek finishes.

With all their jeans coming finished with the now iconic ‘Nudie swirl’ embroidered onto the back pocket, spotting a pair of Nudie Jeans isn’t a hard task. As aficionados of the tapered, skinny and slim fitting jean, one of the labels defining fits has come in the form of the Nudie Grim Tim. Featuring a slim fitting leg that doesn’t stray too far from the familiar feel of a straight cut, Nudie Grim Tim Jeans offer a comfortable fit on the waist and a narrow leg opening, making them perfect for showing off your latest selection in footwear.
With a host of finishes and denim options, a pair of Nudie Grim Tim Jeans are the perfect embodiment of Nudie’s versatility in crafting cuts that are timeless, resourceful and above all, supremely desirable to all fashion movements.

Aphrodite Stock a wide range of Nudie Jeans, view full collection here

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

Win 2 Pairs of Edwin Jeans

Thank you to everybody who entered this competition. Congratulations to our winner, Scott Wheeler. This competition is now closed.

Due to the enormous success of our past competitions this summer featuring iconic brands like Fred Perry and H By Hudson Shoes, we are launching a competition throughout July to win 2x pairs of Edwin Jeans. Edwin Jeans are a Japanese jeans brand that are renowned for their designs combining the best of rugged American inspired workwear with the meticulous of Japanese design.
Edwin Jeans were established in 1947, when Mr Tsuemi was filling in the gap in the Japanese market by importing jeans from USA, as there was no production of denim until 1951 in Japan. So he was altering and laundering the goods by hand to then sell them on in Japan. When the production of denim in Japan started up. it was low quality and expensive compared to its American counterpart. In 1961 Mr Tsunemi produced the first pair of Edwin Jeans, where he created a range of denim through different fits and washes, through unique techniques and hand-washing processes. To this day Edwin Jeans are still going through a progression of designs, washes and fits to keep the designs fresh to satisfy the modern market.

To take advantage of this great competition, all you have to do is enter your personal details and follow the steps detailed further down in this article.

How To Enter

1. Like the Aphrodite fan page on Facebook at

2. Like this blog post on Facebook

3. Complete the form below


1. Follow us on Twitter @aphrodite1994

2. Tweet this blog post 

3. Complete the form below

OR —

1. Follow us on Google Plus

2. Complete the form below

OR —

1. Follow us on Instagram @aphroditeclothing

2. Complete the form below

Your Details

Full Name

Email Address

Telephone Number (in case we can't contact winner via email)

What is your favourite menswear brand?

 I accept Company Name Terms & Conditions and wish to receive future updates, promotions and newsletters

Click here to read the Terms & Conditions

Published by Samantha Carruthers

Why Does My Zipper Have YKK On It

Why Does My Zip Have YKK On

Are you wearing a pair of jeans? Look down at your zipper.  Chances are it has the letters YKK engraved into it.  You may never have noticed this before or have seen it and wondered why it was there.

YKK is a company founded in Japan 1934 that is now the worlds largest manufacturer of zippers.  Originally called Yoshida Kogyo Kabushikikaisha (Yoshida Company Limited), the company changed the name to YKK to match the branding on the zippers in the 90’s. The YKK HQ is based in Japan, but over the years their expansion has now seen them operate in 52 countries at 206 premises. The company produce the entire zipper including the various dyed pieces of cloth that the zipper sits upon. At their factory in Macon, Georgia,  YKK even produce the brass used to craft the teeth.

The functional zipper has only came into our lives over the past 100 years yet it has became such a staple part of not only clothing but accessories such as bags and purses, cushion covers, sports equipment and much more. However the technology has not really changed in that time. You will undoubtedly have experienced a zip jamming or the teeth from the zipper falling out and in the worst case scenario haven’t been able to wear your clothing any more.

Designer clothing manufacturers that don’t want a bad reputation for their garments falling apart have turned to YKK over the years in an attempt to get the best available.  YKK now produce over half of the zippers used on clothing in the world today.  This equates to around 7 billion zippers per annum.

Hopefully we’ve answered your question if you were wondering why YKK was branded onto your zipper.  If you hadn’t noticed then keep this in your memory bank.  You never know when you’ll be on ‘Who Wants To Be A Millionaire‘ and get asked the question that you know know the answer to.

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+