editorial | Aphrodite

 

editorial

Maison Kitsune APC Editorial SS19

Parisian Perfection: APC & Maison Kitsune

Paris has long been regarded as a cultural epicentre; not just of fashion, but of style. While some of the world’s biggest luxury brands call the City of Lights their home, it’s Paris’s inhabitants that have captured the world’s collective eye. Whether taking a break at a café, running errands or just strolling around the arondissements, there’s just something about Paris that brings out that laid-back style. Get some of that style savoir-faire for yourself with the latest from A.P.C. and Maison Kitsune.

A.P.C. & Maison Kitsune SS’19

Both hailing from Paris, these two brands capture their home city’s vibe perfectly through their use of classic patterns, relaxed cuts and playful graphics. We’ve highlighted some of our favourite pieces in our latest editorial shoot. It may not be Paris, but it comes pretty darn close.

Higher or Lower?

APC Coat with Maison Kitsune T-Shirt

There’s no simpler men’s style technique than ‘high-low’ dressing: that is, pairing something considered traditionally smart with more casual pieces. Take the combo above, for example: while the APC coat is of a classic ‘Balmacaan’ style, the custom-woven fabric is spring weight and lightens the silhouette considerably. Meanwhile, the Maison Kitsune t-shirt is one of the more subdued pieces in the brand’s lineup, but holds its own thanks to the slubby cotton jersey and superior Portuguese construction.

APC Coat and Maison Kitsune T Shirt Details

Both pieces complement each other effortlessly for a smart-casual double whammy. Combine this with the glen-plaid check pattern of the A.P.C. coat and the muted graphic on the Maison Kitsune t-shirt for extra Paris-points.

Daily Chores

APC Chore Coat and Maison Kitsune Striped Tee

There’s probably no more stereotypically ‘French’ garment than the striped long-sleeve t-shirt, so it’s no surprise one would appear here. For decades, actors, musicians and general cool people have turned to the classic mariniere as part of their daily uniform. It’s no surprise — they pretty much go with anything, from workwear to cutting edge capital-F Fashion. This version from Maison Kitsune is a beauty, constructed from a satisfyingly weighty jersey fabric and finished with the brand’s signature Fox logo.

APC Chore Coat and Maison Kitsune Striped Tee Details

We paired it with A.P.C.‘s upscale take on the traditional bleu de travail French worker’s jacket, which elevates the functionality of the original with a textured fabric and metallic buttons for a contemporary take on classic Gallic garms.

The Parisian Job

APC Striped Overshirt and Pants with Maison Kitsune Hoodie

Still on an elevated workwear vibe, the above outfit is based around A.P.C.‘s two-piece Job set. Comprising an overshirt and a pair of straight-leg carpenter pants, the ensemble swerves away from painter-decorator territory with the use of a luxe striped fabric, delivering the typically Parisian skew on Americana that only A.P.C. can provide.

APC Striped Overshirt and Pants with Maison Kitsune Hoodie Details

Wear the full set or mix and match the pieces with your existing wardrobe — the trousers in particular are something special, complete with the full complement of utility pockets and hammer loop. Throw on one of Maison Kitsune‘s beefy-yet-refined hoodies for the chillier days and you’re set for Springtime in Paris (or wherever else you happen to end up).

Check out the brands’ pages for even more of the good stuff, and make sure to keep an eye on our social feeds for the latest drops.

 

The North Face

Peaks to Pavements – The North Face

It’s fair to say fashion has taken a swerve that no one could have anticipated over the past few years, with even the highest of high-end focusing solely on that of the streetwear trend. We explore a brand whos organic identity had them placed rightfully in the rankings of this megatrend from the offset, by documenting them in their new stomping ground.
The North Face Editorial

The North Face Nuptse Jacket
The North Face Hoodie The North Face Polartec Fleece The North Face HoodieThe North Face Concrete JungleThe North Face Expert Detailing Layering with The North Face The North Face Denali Fleece PantsGround level with The North Face

 

With an assortment of familiar silhouettes and fabrics, The North Face never fail to impress with their ability to give everything a fresh take. In an array of earthy toned fleece, poly and nylon with healthy dashes of camo print and the newly introduced repeat ‘brand mantra’ text, never stop exploring, you can stand out or blend in as you please.

The North Face Nuptse GiletThe North Face Denali Fleece The North Face Denali Fleece in GreenThe North Face classic logo patch The North Face street side

 

 

Patagonia’s Sustainable Business is More Important Than Ever

Alongside ‘immersive’ and ‘influencer’, the word ‘sustainability’ is one of the major buzzwords of recent times, particularly in the world of fashion. It makes sense: company ethics have been a growing concern for consumers, in terms of both human and environmental impact. It’s undeniable that some of the biggest names in fashion have been making headway into improving their green credentials: fast fashion giants H&M and Zara have both been seeking to reduce their carbon footprint, while adidas and Nike have been introducing technologies like Prime/Flyknit in order to cut down on industrial waste. However, it has been argued that these are examples of ‘greenwashing’: companies employing environmentally-friendly policies, while still promoting the mass consumption that has got landfills overflowing. It’s a step in the right direction, of course, but surely more can be done?

Patagonia JacketsEnter Patagonia. The veteran outdoor company is a firm favourite here at Aphrodite, and has loudly championed environmentally-friendly practices since its inception in 1973. In honour of Earth Day (April 22nd) Hypebeast recently posted a profile following the company from a sustainability perspective, and is a very interesting read for anyone interested in the brand, its mission or how a sustainable, socially-conscious brand could be run. It’s also refreshing, if not unusal, to see that a brand of Patagonia’s stature is committed to such an anti-capitalist standpoint.

Patagonia has stuck to its narrative, churning out documentaries that communicated the brand’s anti-materialist philosophy at every turn. Beyond mere branded propaganda, the brand’s own athletes and ambassadors have also exhibited a profoundly inspiring compassion not only for the environment, but the unsung people and communities that make the environment so compelling.

Read the full article at Hypebeast, and browse our full Patagonia range at Aphrodite Clothing.

Looking for another ecologically-conscious brand? Try Nudie Jeans, who are also committed to reducing their environmental impact while still making awesome products.