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Nike Air Max Tailwind

All You Need Is Love… And The Nike Air Max Tailwind

Keeping things casual with the inclusion of the timeless Nike Air Max Tailwind runners on foot, this staff selection comes from non-other than our very own store assistant Johnathon Collins. Known fondly round these parts as Jonny, he’s as good at his job as he is matching the colour of his socks to his coat and boasts a refined palette for the finer things in life such as a sturdy pair of selvage denim, a crisp white Oxford and some of the most far-out tunes imaginable pressed into vinyl shaped discs.

Nike Air Max Tailwind

Putting to work some versatile, brand-spanning layering Jonny manages to not only mould together a collection of fan favourites like Stutterheim, Edwin, Andersons BeltsRalph Lauren and Albam but, effortlessly blend contemporary sensibilities with classic silhouettes for a look that’s suitable come rain, shine or anywhere in between.

For a selection of this magnitude, it’s only right that we hear from the man himself…

For the outfit, I decided to choose everything that is an essential in my wardrobe. Living in the North of England you never know when it’s going to rain so I went for the Stutterheim raincoat for a light piece of outerwear that’s easy to layer under. In this case I paired it with a white oxford shirt as I think they not only dress things up but you can wear them with anything, and I seem to have about 3 in my wardrobe. I decided to go for some Edwin selvage denim jeans when it came to legwear as I wore a pair in over the winter and I love the way they’re looking even just after a few months. The yellow Albam socks matched the colour of the raincoat whilst the Nike Tailwind trainers are a classic. As for the records, The War on Drugs album is the first ever bit of vinyl I bought and I was gifted The Beatles album for Christmas which I’ve been enjoying lately.

So, if you’re looking for some very nice clothes freshly stamped with the Jonny seal of approval you can find them now (minus the tunes) both in store and online.

Canada Goose Camo Parka

Cold Weather Essentials

It’s brass, the possibility of snow is inevitable and you can’t keep wearing all your clothes at once to try and stay warm. Desperate times call for desperate measures and what you need is some reliable, durable and protective gear to see you through mother natures worst. Robust denim, a Thick jacket, cosy beanie, tough boots and of course the all-important colourful socks. Behold, the answer to all your winter woes.

Winter Clothing

Unless you plan on hibernating until spring has sprung then the threat of snow looming on the horizon may have you shaking in your suede shoes. When it comes to cold, wet, generally unpleasant weather the truth is you just can’t go wrong with a premium pair of leather boots. We chose the Avoriaz Jannu from Paraboot. Handmade in France for the toughest terrain the boots feature a padded collar and tongue for exceptional comfort as well as a double-stitched Norwegian welt commando sole for grip, support and sturdiness. Top it all off with some heavy duty striped laces and a rich waxy brown colour for a touch of mature styling and watch your icey fears melt away. But, of course what is a good pair of boots without a really nice set of socks to go with them? Luckily for us our cold weather fellow northerners across the pond, Norse Projects have just supplied us a fresh batch of their twisted cotton yarn socks in yellow, purple and, the colour we decided to opt for, red. Very nice indeed.

Paraboot Avoriaz Jannu Boots

Next on the list is a jacket. What jacket? The jokers among you may ask and for that, we’d give you a solid exhale from the nostrils and a firm shake of the head. But we aren’t here to joke around not when it comes to waiting for the bus in below freezing. We’re looking for water and wind resistance, a warm lining and plenty of embedded functionality, let us introduce you to the Wyndham parka from Canada Goose. With the brands signature down filling, a removable fur ruff lined hood, rib knit cuffs and a total of 6 pockets including, fleece lined hand warmers, the jacket is designed with extreme conditions and the coldest climates in mind. Finished with a two-way heavy duty zip with additional press stud flap and the Canada Goose patch to the arm this coat makes all the right moves when it comes to keeping you nice and toasty on your urban escapades.  Nipping out on a teabag run at work? No worries. Football match? See you there. The beach in -6°C? Lets do it.

Canada Goose Wyndham Parka

For those of us who have ever got caught in the rain in a pair of sweatpants we know it’s less than ideal. Couple this with the harsh frost ladened winds and you’ve got yourself a pretty abysmal time by all accounts. Well, try not to beat yourself up too much because, as we all know, after the rain comes a rainbow, in this case, a rainbow pair of selvage denim from Edwin. Cut from a 12.8oz denim with a mid-rise and relaxed, tapered fit, the jeans are robust enough to last you a lifetime without sacrificing on comfort. Made in the Kuroki Mill in Japan the denim is complete with signature Edwin branding to the back and some delightful stitch detailing.

Edwin Rainbow Selvage Denim Jeans

Did you know the majority of your heat escapes through your head? Well, that’s what everyone reckons anyway. Regardless throwing on a beanie at this time of year is never not a good idea. To finish our look off we decided to go for some subtle matching, pairing an olive Canada Goose beanie with the tones found throughout the camo patterning. Made from a thick 100% wool for both a quality fit and insulating properties, it boasts the unmistakable Canada Goose seal of approval to the front ensuring everyone you pass on the streets knows you mean business.

Canada Goose BeanieSo there we have it some of our top picks to see you through to the summer. You can find all of the products shown above online and in store right now as well as a wide offering of other boots, coats, legwear and accessories.

5 Best Minimal Footwear Styles For Every Budget

Want a clean crisp minimal shoe to pair with any outfit? We’re breaking down the best minimal white tennis and athletic styles for any look for every budget.

Under £50 – Novesta Master Trainers 

A boost in popularity by the way of a heralded CDG collaboration has seen Novesta become a contemporary choice at a budget price point. Easy to pair with any outfit and a serious competitor for Converse and Van’s low top dominance. Novesta’s footwear is produced in Slovakia to honour their rich European heritage and constructed using a high-pressure machine to bond the natural rubber sole to the canvas upper, in keeping with the company’s anti-chemical and glue stance. We’d recommend a dress down casual look either a pairing with a statement t-shirt, jean and sock, similar to our Edwin ED 55 Jeans & Norse Project striped numbers in form of the Niels T-Shirt and Bjarki Sports Socks.

Under £100 – Adidas Continental 80

The Kanye approved Continental 80 is a sure-fire bet for everyone’s favourite dress down shoe come 2018 year end. With it’s obvious influence to the Calabasas Powerphase, the Continental 80 takes on more of a classic tennis styling with it’s supple tumbled leather and lateral two-tone stripes. Pulling out all the stops this year with original and unique reissues, this release from adidas is a perfect sports luxe accompaniment to the combo of a Champion sweatshirt and Ralph Lauren Flat Shorts

Under £150 – adidas BW Army Trainer

With a number of reissued iterations under their belt, adidas has put a minimalist stamp on their original 70s army trainer design with a budget-priced alternative to the Marigela Replica. Debuting a premium model close in construction to the high fashion alternative, the BW army comes equipped with an all leather constructed upper and soft vachetta leather lining for a luxurious touch topped off with the choice of premium cotton or rawhide leather laces. Pair this premium pair with the Folk Painter’s Jacket and  Norse Project Aros Black for a mix of contemporary and heritage stylings.

Under £200 – Grenson Sneaker 1

When comes to minimal styles shoe stylings, the classic white tennis shoe is a wardrobe staple the world around. Presenting their first offering in the ‘sneaker’ world is Grenson, using their shoemaking expertise to create one of cleanest designs of the moment, basing their Sneaker 1 creation on the timeless design of the 70s tennis shoe. Dial in the tennis vibes with a full Aquascutum kit in their token club check design. Aquascutum Check Shorts, Aquascutum Polo Shirt and Aquascutum Abbott Club Check Cap

Over £200 – Margiela Replica Sneakers

Weighing in at a heavy £329 is the legendary Margiela Replica sneaker, adapting the classic German Army trainer into a high fashion behemoth. The quality in the construction is the Margiela ethos with no stone untouched in it’s design. Pair these ‘GAT’s with the perfect luxury athletic look in the form of the exquisite  Maison Margiela’s Sweat Jacket and Trousers.

The Best Kits in World Cup History

We present out 10 best football kits in World Cup history spanning 66-18, showcasing the most aesthetically pleasing designs that international football has ever seen.

10- France 2018

This year’s crop of kits has brought us a fresh offering on some established styles from Nike, adidas, Puma and New Balance amongst others. Taking a contemporary fashion slant to the always popular France national, Nike has updated their template for the tournament to include a simple henley button collar and a tonal gradient to the sleeves, plus a plethora of France specific embellishments to represent their heritage. Their breton stripe training kit is also worth applause for its quintessentially French display. We’re steps closer to an APC x FFA, we guarantee it.

9- Japan 2018

It’s only fitting that the forward-thinking fashion facilitators in the world are provided with one the most unique offerings of the current world cup. The nation that brought us Comme des Garçons and Edwin amongst others has developed an eye-catching kit consisting of a denim colour base and consistent spots flecked throughout the kit, inspired by traditional Japanese samurai warrior armour. Whilst other nations pay homage to their footballing heritage in the form of their kits, Japan is referencing their warriors of premodern Japan. On top of that, they’ve placed their traditional FA badge on the breast, with an embroidered flag above.

8- Netherlands 1974

Displaying a nice shade of oranje across their kits, the peak of Holland’s footballing capabilities also saw them peak in the kit department, decking the legendary Johan Cruyff and his men in a simple orange long sleeve with black accents. Presenting their coat of arms loud and proud, the details are sparse other than the 3 stripes of adidas seen on everyone but captain Cruyff, who famously shed his strip of one of the 3 stripes thanks to his then deal with fierce rivals Puma.

7- USA 2010

Although their showings at FIFA tournaments haven’t been up to scratch, the bold and brash stars and stripes have always provided us with competition in the form of their red, white and blue kits. Their away kit offering in 2010 finally placed them at the forefront of the football world for everything but their ‘soccer’ ability. Taking cues from Polo Ralph Lauren in their sporty yet preppy look, the kit displays a vibrant sash to the frontal area, a fitting design for the world leaders in pageantry.

6- Soviet Union 1966

2018’s hosts and its former collection of states made a splash in the 1966 World Cup. Refusing outright to wear the Umbro sponsored kits of the tournament, the CCCP took their first outing in their red kits at Roker Park to beat former world champions Italy 1-0. Aided by Ballon d’Or winning goalkeeper Lev ‘Black Spider’ Yashin, decked out in his token all black outfit, it was a stylish and ultimately entertaining affair.

5- Argentina 1986

Argentina may be associated with a lot more than just kits in this incredible year for football, but dodgy replacement quarter-final kits and goals aside, 1986 introduced the world to the quintessential light blue and white jersey donned by the legendary footballing bad boy Diego Maradona. Decking the humble cotton offering with the Argentine FAs emblem and clean crew neck, it was the simple yet effective kit that lent them a cool air whilst going all the way. Kurt Cobain had his Converse, Slash his top hat, Freddie Mercury his moustache, Diego Maradona had the best iteration of the Argentine kit of all time. Of. All. time.

4- Denmark 1986

Another favourite from 86 comes in the form of unusual contribution from Hummel and Denmark. Commonly known as the brand who ruin football kits for bad teams, it was a perfect design spark at the right time for a thriving Danish team aided by superstar Michael Laudrup. A red and white affair with contrasting pinstriped panels and chevrons down the sleeves, it was a statement of intent from a country looking to make waves with a generational bunch of talent. Although they may not have come close to winning, they won our hearts with this wholly unique style.

3- Peru 1978

2018 has seen kit designs ramped up with homages to past football heritage of all qualified teams. In the case of Peru, their current kits are a wild throwback to one of the most unique and cleanest displays in football fashion. One of the first countries to adopt the diagonal stripe to their kits, the 78 world cup saw the pinnacle of Peru’s national team journey displayed in its beauty all the way till it’s eventual quarter-final exit at the hands of Pele and Brazil. Still, one of the greats of all time made sure he was walking away with the red white displayed boldly on his chest, swapping shirts with Ramón Mifflin after the whistle had blown.

2- Nigeria 2018

It may be premature to dub Nigeria’s current offering as one of the greatest kits of all time, but we have a strong case we swear! The intersection of fashion and football was inevitable, but in the last decade we’ve seen high fashion brands adopt the sporting styles of the beautiful game to great effect, from Virgil  to Gosha and all the way down to their reciprocal collaborations with Nike and adidas, we’ve seen football fashion become an accepted way to present yourself, adding a prestige. Combine all that with the hypebeast culture that dominates our fashion scene and you get the Nigeria kit, the first football top to sell out as soon as it was made available. It’s revolutionary.

1- Germany 1990

The grandaddy of them all, the shirt synonymous with efficiency, with 90s style, with winning, the swooping technicolour design from Germany’s very own adidas. It’s quintessential ownership for any retro football fan. Everything about its design is so ironically unique considering the contrast to its wearers, all modelled on one another. Can anything ever come close to it?

Honourable Mentions:

France / Atletico Kimberley 1978

The only club kit to ever be worn in World Cup history thanks to a mix up between French and Hungarian FAs, local club Argentine club Atletico Kimberley bailed the French out from a faux pas that left both teams taking the field in white. The clean green and white stripe contrasted beautifully with the blue and red lower bodies of the France team.

England Third Kit 1990

We had to acknowledge a classic that was never donned by the 3 lions, the best blue shirt in England history, boosted by it’s showing in the timeless anthem ‘World In Motion’. New Order guitarist and singer Bernard Sumner rocks the 3rd choice kit flanked by suitably excited bandmates and John Barnes post-rap.

edwin jeans fit guide

Edwin Jeans Fit Guide

A name synonymous with quality denim, Japan’s Edwin Jeans have risen from humble beginnings to be one of the world’s foremost manufacturers of denim apparel. A large part of the brand’s appeal is the scope of their sizing, ensuring that there’s an Edwin Jeans fit for those who like a loose, traditional fitting jean, a sleek, skintight look, and everything in between. But, as with many denim brands, Edwin uses a numbering system for their different styles that can be quite bewildering at first glance. Luckily, our denim experts have compiled a brief guide to help give you all the information you need to choose your perfect pair.

What Do Edwin Jeans Style Numbers Mean?

With few exceptions, all Edwins are designated with an ED number to help consumers choose the Edwin Jeans fit that’s right for them. But what do the numbers mean? The two-digit number in the style number refers to a corresponding year that may have seen this fit be popular. For example, the ED-45, a loose-fitting jean, refers to 1945, where denim jeans and overalls were first starting to be worn casually and would almost always be a loose fit. Conversely, the slim-fitting ED-80 corresponds to the 1980s, where tight jeans were the norm.

So, for those in a hurry: as a rule of thumb, the lower the number, the looser the fit. Simple, right? Now we can move on to a more detailed look at the individual fits and their differences, to help pinpoint your ideal pair of Edwins.

Edwin ED45 Fit

Edwin Jeans Fit ED-45

The Edwin ED-45 is a loose tapered fit with a mid-rise, designed to be looser in the seat and around the thighs, while still preserving a smaller leg opening. This Edwin Jeans fit is perfect for men with larger thighs who don’t want a tight top block or the excess fabric at the leg opening of a straight jean and looks fantastic with trainers or boots.

Edwin ED55 Fit

Edwin Jeans Fit ED-55

The brand’s current most popular fit, the ED-55 ticks a lot of the same boxes as the ED-45, but with a slightly trimmed-down top block and lower rise for a neater look while still remaining just as casual. The slight taper in the leg, relaxed fit and mid-rise all add up to a very versatile cut, which will suit the widest variety of men and individual styles, and is also easy to size up or down to dial in a tighter or looser Edwin Jeans fit.

Edwin ED80 Fit

Edwin Jeans Fit ED-80 Selvedge

Another of the brand’s most popular styles, the Edwin ED-80 is a slim cut without being too skinny, designed for a sleek look. The slight taper to the leg means the jeans sit perfectly on top of shoes, perfect for showing off your trainers or handmade brogues.

Where to Buy Edwin Jeans

As one of Edwin‘s main UK stockists, with a large range available both in-store and online with express international shipping available, Aphrodite Clothing is your one-stop shop for the perfect Edwin Jeans fit.

What Do Edwin Jeans Style Numbers Mean? With few exceptions, all Edwin jeans are designated with an ED number to help consumers choose the fit that's right for them. But what do the numbers mean? The two-digit number in the style number refers to a corresponding year that may have seen this fit be popular. For example, the ED-45, a loose fitting jean, refers to 1945, where denim jeans and overalls were first starting to be worn casually and would almost always be a loose fit. Conversely, the slim fitting ED-80 corresponds to the 1980s, where tight jeans were the norm.

So, for those in a hurry: as a rule of thumb, the lower the number, the looser the fit. Simple, right? Now we can move on to a more detailed look at the individual fits and their differences, to help pinpoint your ideal pair of Edwins.” }

outfit grid - winter warmer header

Outfit: Patagonia x Edwin x Red Wings x Aquascutum x Canada Goose x Barbour

As the weather takes a bitter turn, it’s time to wrap up warm and this weeks outfit grid will do just that with pieces from Patagonia, Edwin, Red Wing Shoes, Aquascutum, Canada Goose and Barbour. Lets dig a little deeper into this wonderfully warm outfit.

Starting off with Patagonia, we have picked the Snap-T pullover in a distinctive navy and red. A true outdoor icon, made from recycled polyester Synchilla fleece this pullover will keep you warm while the soft material will keep you comfy, ideal for layering in the cooler months.

outfit grid winter warmer patagonia canada goose red wing shoes

To go over that fleece and keep the chilly wind out, we have chosen another piece from Patagonia, the Hi Loft Down hooded jacket in navy. Delivering comfort and warmth, making it that ideal choice for the cold up-coming winter days. Made with advanced global traceable down the outer is covered in a recycled polyester ripstop shell, with a full zip fastening and two zip-up pockets.

Sticking with the navy theme, Edwin provide the pants of the outfit with their 55 chinos. Based on the fit of Edwin’s most popular ED-55 jeans, these chinos come in a relaxed, tapered fit. Crafted from compact cotton twill with angled side pockets, a coin pocket within the left pocket, and two flat rear pockets. Finished with tan herringbone waistband lining and a black leather logo waist patch.

Now to really wrap you up warm, we have picked a few accessories to go with it, an Aquascutum Lambswool Check scarf, a Canada Goose logo pom hat made from super soft merino wool and to keep your hands warm Barbour providing some black leather gloves.

On feet, we had to go with the durable Red Wings and in this case the Moc Toe Boots 6″ 8138, these boots that are handmade provide excellent durability and traction in the winter months. Made with a premium Briar Oil Slick leather and a lightweight outsole, you’ll be sure footed this winter.

Links to purchase outfit grid:

Patagonia Snap-T Pullover in Navy 13095 – £119

Patagonia Hi Loft Down Hoody  Navy 12935 – £199.00

Edwin 55 Chinos Navy 10998- £89.00

Aquascutum Scarf Lambswool Club Check Brown 10615 – £95.00

Canada Goose Logo Pom Hat Navy/Red 13572 – £75.00

Barbour Gloves in Barrow Black Leather 13305 – £54.00

 Red Wing Moc Toe Boots 6″ 8138 Briar Oil Slick 6741 – £239.00

Summer Pastels

Spring is here and Summer is just on the horizon, which means it’s time to ditch the monochromatic darker looks and opt for something brighter. Usually summer is the best time to add bright bold pops of colour but instead this season it is all about more subtle pastel shades. The pastel hues have been consistent through the catwalks for S/S 17 and means this is a must have for your wardrobe this season.
Now those who are not into colour, this is the perfect way to dip your toes into the colour pool. But those who love bold colours then this is your chance to opt for something different.
This is an easy trend to nail whether you want to create a statement or just add a faint touch of colour.

Five Noughties Styles We’ll Never Forget

Throwing it back this Thursday we take a look at the styles we’ll never forget from the noughties.

MohawksDavid Beckham Mohawk

Credit:  metro.co.uk

Circa 2001 features David Beckham and his mohawk……fast forward a day later and it’s the hottest trend to come out of the noughties so far. Thankfully this didn’t last too long and David clearly realised that this wasn’t one of his better hairstyles, so by 2002 we were met with the fauxhawk. A more toned down socially acceptable version of the mowhawk which did not include having the sides of your head shaved so you look like something out of prison break. Trend it may have been but we think we’ll stick to styling our hair with some Baxter of California clay pomade.

Trucker hatsTrucker Hats

Credit: Complex

With the likes of Ashton Kutcher and icon Britney Spears wearing trucker hats, it was never going to be long before everyone was wearing them. Predominantly used by rig drivers for their long drives Trucker hats became a fashion staple of the noughties, but it wasn’t just any old trucker hat, remember Von Dutch? Ahh yes the infamous Von Dutch, if it was good enough for JT, it was good enough for us.

Fast forward to 2017 and it is now socially acceptable to wear trucker hats once again! So now’s the time to dust off that box you stored in the spare room and dig out your trucker, or alternatively you could just check out our mens hats category to see our latest selection.

Shutter shadesShutter Shades

Credit: Fashion Bomb Daily

Remember these? Designed by Alain Mikli, the pointless ‘shutter shades,’ which shielded no protection from the actual sun were made famous by Kayne West when he wore them for his stronger music video in 2007. Little did he know that shutter shades would become the latest accessory that every man, women and child had to have. Like any trend though, eventually the hype died down and with it our Myspace page, along with endless photos of us styling out the shutter shade trend.

 

Drawstring BackpacksMens Bags

Credit: Complex

The simplest style to become a global trend, the drawstring backpack was the noughties answer to a man bag. Thankfully Adidas and Nike have gone on to produce much more effective ways to carry your everyday essentials…….

Back Pocket DetailMens Designer Jeans

Credit: Your Next Jeans

If you didn’t have some form of bling or statement patch on the back of your jeans then who even were you? Showing off your back pockets had to be done in the noughties, the more elaborate the better. Thankfully this style came and went and today more subtle designs such as our Nudie, Edwin and Stone Island designs can be found in our mens jeans category. Or if you do want to channel your inner Ed Hardy on a much more toned down scale then try our Vivenne Westwood designs.

 

Edwin Jeans Brand Guide

Edwin Jeans Brand Guide

An Introduction To The Edwin Jeans Brand

The denim brand famed for pinning down the highly renowned reputation of Japanese denim, Edwin has kept its roots and beliefs since its inception in 1947.  Heralding from the gritty underbelly of Tokyo’s fashion scene, Edwin was founded by a man who has since become an icon in Japan — Mr Tsunemi. Mr Tsunemi had a passion for denim, a love which at the time, was only reflected over in the United States through huge denim production brands like Wrangler and Levi’s. Using this to his advantage, Mr Tsunemi started out in the denim industry by importing used pairs of jeans from America. He then repaired and laundered them, before selling on the pairs to his customers.

Denim had never been manufactured in Japan until 1951, and even when it was starting to be made, it was of a hugely inferior quality to its counterpart in America. The vast gap in quality drove Mr Tsunemi to create his own denim, made entirely in Japan, which would rival the denim he had been importing from America for so long. However, his ambition did not stop there. Not only did he want to create a fabric of superior quality, he also wanted to use the denim to create pairs of jeans that would come in a hugely diverse range of fits to suit anybody. Mr Tsunemi had a vision to make Edwin the mark of innovation, quality and craftsmanship in the denim market.  He soon realised his vision, and in 1961, the first pair of Edwins left the sewing machine, having been made entirely in Japan. Mr Tsunemi used the word ‘denim’ as an anagram, and reversed the ‘m’ to make a ‘w’ to create his now infamous brand name.

 

Developing Edwin’s Washing Techniques

Edwins  From there, Edwin grew with huge success, setting benchmarks in the modernisation of denim, by reaching heights no brand had ever reached, and creating concepts that no other brand had ever dreamt of.  In 1963, Edwin  created the world’s heaviest jean. It weighed in at 16 ounces, and was the first pair to feature the brand’s iconic three colour rainbow selvedge denim, which is still being produced today. However, Edwin was set to make its mark upon the denim industry in a much, much more telling way. In the 1970’s, they became the first manufacturer to create a system to replicate years of wear on a pair of brand new jeans. They called it ‘old wash’. This concept was taken to a new, longer lasting level in the 1980’s when Edwin pioneered a technique which is now used by every denim manufacturer on the planet: Stone wash. The stone washing technique is an indispensable asset to any denim company, giving unique characteristics that were never believed to be achievable before Edwin began attempting to create denim with a specific used look.  Finally, in the 1990’s Edwin  began specialising in the replication of heavily worn jeans. The ‘new vintage’ concept was again copied by a host of denim brands, as brand new pairs of Edwin jeans were sculpted by skilled hands to create years of wear  and tear from jeans in the Edwin archive dating back to the 1940’s.

 

Edwin Jeans Craftsmanship

 

Edwin Jeans ED85 and ShirtIt’s not just the idea of innovative style and heritage in craftsmanship that makes Edwin so special though. It’s the small details that make a pair of Edwins add up to be one the ultimate pieces of denim craftsmanship.  The stitching used on every pair of  jeans can only be sewn using special sewing machines, developed by the brands skilled craftsman. Up to 13 types of thread are used for each part of the jean that is sewn.  On the inside of every care label on every pair of Edwin jeans is a quality certificate. By using the number on this, all jeans can be traced, from when they were made, to where, and who made them. This makes every pair of Edwin jeans fully accountable.

 

Popular Styles of Edwin Jeans

True to Mr Tsunemi’s word, Edwin offers a truly eclectic range of fits and styles. Three of the most popular include the ED-55, ED-39 and ED-80.
The ED-55 gives the wearer a relaxed tapered fit, allowing more space on the thigh as it graduates into the ankle. It has a medium rise on the waist and comes finished with a button fly.
The ED-39 offers a more relaxed fit, which is slightly looser than a straight fitting jean. It has a medium rise on the waist, and comes finished with a button fly.
The ED-80 is a slimmer offering- a slim fit with a tapered leg; it has a low rise and a zip fly.

Edwin jeans set the benchmark for Japanese craftsmanship. They continue to leave other denim brands in their wake as they continue to develop styles with more unique processes than ever before, giving Japanese denim a hugely deserved reputation for class and quality, comfortably challenging its American counterparts.

 

Edwin Jeans Video

This video from the Edwin Europe Youtube channel gives us a fascinating glimpse of life behind the factory walls in the Edwin Europe factory showing how the jeans are made.

Browse this seasons full range of mens Edwin Jeans and apparel instore or online at Aphrodite Clothing.