folk clothing | Aphrodite

 

folk clothing

Nike Air Max Tailwind

All You Need Is Love… And The Nike Air Max Tailwind

Keeping things casual with the inclusion of the timeless Nike Air Max Tailwind runners on foot, this staff selection comes from non-other than our very own store assistant Johnathon Collins. Known fondly round these parts as Jonny, he’s as good at his job as he is matching the colour of his socks to his coat and boasts a refined palette for the finer things in life such as a sturdy pair of selvage denim, a crisp white Oxford and some of the most far-out tunes imaginable pressed into vinyl shaped discs.

Nike Air Max Tailwind

Putting to work some versatile, brand-spanning layering Jonny manages to not only mould together a collection of fan favourites like Stutterheim, Edwin, Andersons BeltsRalph Lauren and Albam but, effortlessly blend contemporary sensibilities with classic silhouettes for a look that’s suitable come rain, shine or anywhere in between.

For a selection of this magnitude, it’s only right that we hear from the man himself…

For the outfit, I decided to choose everything that is an essential in my wardrobe. Living in the North of England you never know when it’s going to rain so I went for the Stutterheim raincoat for a light piece of outerwear that’s easy to layer under. In this case I paired it with a white oxford shirt as I think they not only dress things up but you can wear them with anything, and I seem to have about 3 in my wardrobe. I decided to go for some Edwin selvage denim jeans when it came to legwear as I wore a pair in over the winter and I love the way they’re looking even just after a few months. The yellow Albam socks matched the colour of the raincoat whilst the Nike Tailwind trainers are a classic. As for the records, The War on Drugs album is the first ever bit of vinyl I bought and I was gifted The Beatles album for Christmas which I’ve been enjoying lately.

So, if you’re looking for some very nice clothes freshly stamped with the Jonny seal of approval you can find them now (minus the tunes) both in store and online.

outfit grid apc grenson norse projects folk clothing

Outfit Grid: APC x Norse Projects x Grenson x Folk

For this outfit grid we have taken on a very casual but stylish look, featuring such brands as APC, Norse Projects, Grenson and Folk. With a relaxed outfit in mind we’ve picked something to keep you comfy on a night out or if you’re just going out! Let’s take a closer look at the pieces that we’ve picked.

Starting us off is this APC Sweatshirt in anthracite, created as part of APC’s 30th anniversary throwback collection, HIVER 87. This piece is a classic crew neck sweatshirt with a deep grey colour and APC branding across the chest in a soft velvet. Made from 100% cotton it’s perfect for keeping you warm and comfortable no matter the weather.

To go under that APC sweatshirt we’ve gone with this APC Denim shirt. This classic button down is a staple piece for your year-round wardrobe. With patch pocket on the chest and denim colourway giving you a more casual look, while that button down collar is perfect to layer underneath the sweatshirt we picked.

Norse Projects are providing the pants for this outfit and their ultra comfortable Aros Light Twill – Lichen Green chinos. Created from 100% lightweight cotton twill, these lichen green chino’s are perfect for a casual outfit, featuring rear and side pockets, this classic look is good for all seasons. These chino’s are regular fit to give you extra comfort so you can stay looking cool and casual.

outfit grid apc grenson norse projects folk clothing

The perfect trainer for the casual look, we have picked the Grenson sneaker 1 in ash grey. A luxurious pair of trainers for casual wear from the home of ‘The Good Shoe’, Grenson. These suede low top’s are inspired by a 70’s tennis shoe, with suede upper sat upon a fresh white Italian rubber sole, with a thin lace fastening, and the classic logo ‘The Good Shoe’ embossed to the heel.

Now to finish the outfit, we have trusted the team over at Folk Clothing to provide these Melange socks. Spun from a high quality blended cotton, they are wonderfully soft to keep you comfortable but they’ll also keep you warm. Featuring a trendy melange pattern throughout, this is a necessity for anyone interested in keeping their sock drawer up-to-date.

Links to purchase outfit grid:

APC Sweatshirt VPC Anthracite £125.00 – 12316

APC Shirt Denim £145.00 – 12308

Norse Projects Chinos Aros Light Twill Lichen Green £109.00 – 13383

Grenson Sneaker 1 Ash Grey £159.00 – 13531

Folk Melange Socks in Black £16.00 – 12907

 

Folk Clothing Brand Guide

An Introduction To Folk Clothing

Standing out from the crowd is a tough ask in today’s fashion stakes. With some brands opting for designs that are getting more and more outlandish, offering one gimmick after the next, one brand is taking a naturally niche approach, and heading in the exact opposite direction.

British born brand Folk choose to push the garish branding and flash designs of today in to the past, and bring crisp, clean clothing with a subtly classic aesthetic to your wardrobe.  Established in the heart of London in Folk Clothing2001, by the brands creative director, Cathel McAteer, Folk’s original mission was formulated through the brands designer, who purely wanted to create clothing that he and his friends would love to wear.  Now with over a decade under their belt, the brand still remains true to McAteer’s first concepts, consistently creating clothing, footwear and accessories that remain subtly stylish.

Folk personifies the idea of perfection. The brand does not strive for innovation, or extreme creativity. It merely perfects and hones the classics and the originals that make up the back bone of every man’s wardrobe.  With features ranging from meticulously developed trims, a traditional splash of colour, contrasting patchworks and selective fabrics, Folk clothing offers a fantastic sense of individuality and unquestionable style.

Folk Navy Jumper AW17

Folk clothing takes the casual elements of anyone’s wardrobe and gives them a thorough going over. With a huge range of exclusive fabrics, ranging from Alpaca wool from Bolivia for their knitwear, to double faced cotton from Japan for their shirting, the quality and finishing on Folk clothing is unparalleled by any other brand.  The resulting effect was always desired by McAteer. Anyone who wears Folk gets a ‘feel good’ factor, in the knowledge that the quality and premium styling of any Folk garment speaks for its self, with minimum effort.

Folk ClothingDespite its huge success since its arrival on the worlds fashion scene, Folk have still managed to fly relatively low beneath the radar, creating a small cult following and relying on word of mouth to help it grow.   As the brand has slowly grown in status around the globe, so too have its activities.  Keeping its roots firmly rooted in popular cultures, Folk regularly use its own retail stores in London to showcase new art and photography talent, blending in the brands clothing with budding artist’s new works. McAteer uses this as a way to distance Folk from any other brand out there- they make their clothes differently, so they display them differently too.

Folk white & Orange t-shirt

Celebrities Wearing Folk

Despite its apparent ability to stay away from the mainstream, Folk have still managed to acquire its self some powerful fans. Lauren Laverne is just one of a host of celebrities who have publicly claimed their love for the brands intimate detailing and beautiful aesthetics on their Clothing. As well as all the celebrity endorsements, Folk have been chosen to supply the outfits for a handful of actors and actresses in films and adverts.  Ewan McGregor and Emily Blunt were kitted out in Folk in a number of scenes for the Film ‘Salmon Fishing in the Yemen’. The brand was chosen for its simple low key styling, said to be perfect for matching up with on screen elegance.

Perhaps more famously, the king of football, Eric Cantona, was shot wearing Folk Menswear – a thick roll neck and slim fit trousers, to be exact, in Kronenburg’s new advert. Again, Folk’s simplistic styling was said to suit Cantona’s slick European style to the ground – even when the advert was shot in a pub and Catona pretended to be a farmer to be treated like a football star.

Folk, then, is a real rarity in today’s fashion world. A brand that has grown purely through reputation, creating a cult status all of its own, whilst managing to be represented in some of the best retail spaces in the world, Folk throw’s away the gimmicks and outlandish designs of many other brands, relying on the purity of its designs. The quality and conviction with which Folk see out their concepts are built to stand out from the crowd.  With a strong sense on finishing, it is ideal for those who want clean, crisp styling with a understated edge that cannot be replicated or matched by any other.

Folk Clothing Video

Folk isn’t a brand that likes to promote itself too much.  The generally like to let the clothes do the talking.  However, as mentioned in the above paragraph, the legend that is Eric Cantona wore Folk to record his advertisement for Kronenburg lager recently.

 Browse this seasons full range of Folk Clothing here

Folk | Quintessential British Style

Folk SS16 Quintessential British Style

Folk Clothing has been bringing a fresh outlook on the wardrobe of the modern man since its release in 2001. Founded in London, Folk operates out of the beating heart of Britain’s fashion scene, bringing a clean cut, elegant philosophy to fashion that gives a refreshingly honest look. This week we took our favourite pieces to Quayside. You can shop the whole collection here

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

Folk Lookbook AW14

Folk

This London based label was founded in 2001 by Cathal McAteer, with the idea of designing outfits for his friends to wear. After years of working in the fashion industry he strongly felt there was nothing personal about the clothing produced by the big brands, and he strived for an independent brand. The brand has worked with specialists mills from the start to engineer unique fabrics to help it stand out on the marketplace and to ensure high quality in all aspects of the garments.

Folk is heavily influenced by the London fashion scene, but still with a strong bohemian feel. The collection this season has clean styling with clean cuts, for easy wearing. The textures of rustic wools and rib weave techniques contrast nicely against the muted tones for the winter wardrobe. Folk have the perfect balance between casual and formalwear in their mellow and versatile fits.

Folk

Folk

Folk

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

 

 

Folk Clothing

Folk Shirts

Famed for a feel of simple, chic elegance, Folk shirts are bringing effortless sophistication back to the fore in your wardrobe. Personifying the idea of British class, Folk shirts take a style must in the traditional shirt and keep it as just that – a classic. Adding their own unique twists and touches, Folk still stamp their authority on what is a true wardrobe necessity, without following the trends and gimmicks of brash design or bold branding. The result is truly unique. Soft to the touch and with the feel of true quality, Folk shirts are individualism personified.
Famed for a feel of simple, chic elegance, Folk shirts are bringing effortless sophistication back to the fore in your wardrobe. Personifying the idea of British class, Folk shirts take a style must in the traditional shirt and keep it as just that – a classic. Adding their own unique twists and touches, Folk still stamp their authority on what is a true wardrobe necessity, without following the trends and gimmicks of brash design or bold branding. The result is truly unique. Soft to the touch and with the feel of true quality, Folk shirts are individualism personified.

Exclusive materials, such as Bolivian Alpaca wool and double faced Japanese cotton give Folk shirts an extra angle of class, framing their mission not to innovate, but to develop classic style elements until they can be considered perfection. Perfect for dressing up or down, Folk shirts provide style to help you transcend the smart and casual borders, bringing a look to your wardrobe that is both directional and timeless, thanks to their minimalistic approach to every day styling.

The ability to remain as a niche brand has been a testament to Folk’s individual approach to design. Much like their creations, they don’t seek the limelight of the fashionable eye, going about their business in a quiet and reserved manner that is shown on the likes of Folk shirts. With design influences coming from art, popular culture and music, Folk shirts are one of the most under estimated and intimately desirable pieces available to combat the regularity of the modern wardrobe.

Our full collection of Folk Clothing including Shirts, Tees, Sweaters and Jackets.

Published by Sarah Kearney

Win £200 Of Folk Clothing

The competition has now closed.  Antony Wilson was chosen as the winner and has been contacted via email.

Its that time again, a new month and a new competition. This month we are giving one lucky winner the chance to choose £200 RRP worth of Folk Clothing.

Folk Clothing is a British born brand who choose to push the garish branding and flash designs of today in to the past, and bring crisp, clean clothing with a subtly classic aesthetic to your wardrobe. Established in the heart of London in 2001, by the brands creative director, Cathel McAteer, Folk’s original mission was formulated through the brands designer, who purely wanted to create clothing that he and his friends would love to wear. Now with over a decade under their belt, the brand still remains true to McAteer’s first concepts, consistently creating clothing, footwear and accessories that remain subtly stylish.

To take full advantage of this competition, simply follow the steps and complete the form below. Competition closes 31st August 2014.
Good luck!


How To Enter

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Published by Samantha Carruthers

Folk Clothing Arrives For AW2013

Folk Clothing Arrives

If you like original, no-frills clothing and like supporting British brands, you’re going to fall in love with Folk. New to the Aphrodite roster for the Autumn Winter 2013 season, Folk Clothing have came on board and we are excited to have their range of menswear in-store and online.

Intentionally deviating away from the designer branding that many followers of fashion look for, Folk Clothing strive to create clean, classic looking designs that look good.  It’s as simple as that. The designer of the brand follows the ethos that he creates clothing that he and his friends would love to wear.  With over a decade of collections under their belt, Folk are going from strength to strength gaining in popularity daily.

Folk have literally scoured the world in the search for the perfect materials to use and that is not an exaggeration. They took to Bolivia in the search for Alpaca wool whilst heading to Japan for their double faced cotton. Their hard work pays off.  The Folk clothing that we have received already this season is finished to a very high standard and the materials used are very apt for their purpose.

We have so far had a selection of knitwear and sweaters which are finished in Folk’s inimitable style. Their crew neck sweaters are finished with a knitted pattern around the hem which when layered up under their short Nix Jacket looks fantastic.  A stunning vintage-esque Folk overcoat is also available which instantly finishes off a smart outfit.

We are expecting big things of this brand with our range of customers that prefer their designer menswear that glides under the radar, looking and feeling great whilst not screaming ‘look at me‘.

Folk Menswear

Folk

https://www.aphrodite1994.com/brands/folk-clothing

Folk Clothes

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+