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Adidas Gazelle 85 Trainers in Blue

adidas Gazelle: A Cult Classic

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology,  immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

Adidas Gazelle 85 Trainers in Blue

 

A Brief History of the adidas Gazelle

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the adidas Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

adidas Gazelle Historical Illustrations

The true OG Trainers. Image credit: Shelf life

The Link Between The Gazelle And Sports

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Stone island, Fred Perry, and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with the football culture and you’d be hard-pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher adidas Originals Gazelle

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

Getting The Right Tune Out Of The adidas Gazelle

If someone asked you to sum up the adidas Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

Kate Moss adidas Originals Gazelles

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

Beastie Boys wearing adidas Gazelle

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

adidas Gazelle Indoor trainers

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

Take a look at our adidas Originals Gazelle offerings, or come in store and see us, we’d be more than happy to chat all things three stripes.

New Balance 9060 Trainers in Brown

New Balance U9060BRN Launch Date

Set for release on the 13/08/22.

The initial drop of New Balance’s 9060 silhouette was an instant hit, inspired by the 99x series and 860v2 trainers, the shoes offer a clear cut fusion of retro and contemporary aesthetics. This Saturday (13/08/22) the Boston based brand are releasing a fresh colourway of the model. Possessing a versatile Dark Brown colourway and crafted using premium suede and leather materials, the second iteration of the 9060s are expected to be just as much of a hit as the first.

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For those who aren’t too familiar with the model, it’s visuals offer an oversized and chucky sole, lifting up the heel to give it an aggressive and dynamic stance. The upper sees a mesh toe box engulfed by an array of premium materials, as well as a 3M reflective badge that’s lodged to the side panelling. to sum the shoes up in two words they’re comfortable and stylish, New Balance’s speciality. New-Balance-u9060-30961-3

Ensure you keep an eye out on the Aphrodite socials, as well as our New Balance and new in categories for the latest and greatest New Balance arrivals.New-Balance-u9060-30961-2

 

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New Balance: Fresh Colourways & New Arrivals

New arrival alert! We have just stocked up on seven fresh models of New Balance, check them out below. 


991 Arrives in Green:

When you look up the definition of ‘classic’, I’m pretty sure this is what comes up, right? The New Balance 991 is one of the most recognisable silhouettes of all time, wearing tonal colours effortlessly (as proven by this colourway).

New Balance 991 Green


Four fresh colourways of the 730:

New Balance have grabbed the 730 straight from the archives, dusted it down and given it a fresh lick of paint, or two, or three, or four? Yeah, definitely four! Check out the model in Navy, Grey, Burgundy and Off White.

New Balance 730 Trainers


Two new 327 looks:

The heritage inspired runner has been making waves since its initial release back in 2020. With a sleek design, aggressive stance and lightweight feel, the model has quickly solidified itself as one of the best everyday trainers in the game. Picking up a pair of 327’s is a no brainer, only one issue though, you taking the blue, grey or both?

New Balance 327 in Blue and Grey


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Comme Des Garcons x Converse collaboration

A collab that combines both heritage Americana silhouettes and Japanese avant-garde graphics, Aphrodite welcome the newest additions to the Converse x Comme des Garcons PLAY collections.  Comme-des-garcons-converse-1

Rei Kawakubo founded the Japanese fashion house in 1969, with CDG collections challenging the status quo with their high-concept, ostentatious and daring designs ever since. Launched in 2002, the PLAY diffusion line aimed to harness the ‘against the grain’ nature of Kawakubo stylings and streamline them to capture a more high-street ready audience. With this came the birth of the iconic heart with eyes logo, designed by Polish artist Filip Pagowski. The graphics can now be found in various arrangements across different CDG pieces and in collaboration with fashion giants such as A Bathing Ape, KAWS, and of course, Converse. 

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A staple in the rotations of every man and his dog, it is for good reason that the Chuck Taylor ’70s have graced our feet for over a century now. The classic basketball silhouettes offer timelessly simple styling complimented by uncontended comfort. A sturdy high-street companion, crafted with lightweight cotton canvas, the supportive and resistant rubber soles hallmark the makings of the brand, with the founder of Converse; Marquis Mills Converse, creating his first pair of rubber soled shoes after falling down the stairs in a bid to prevent it from happening again!  

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It is indeed these very soles that steal the show in the newest editions of the 12-year Converse x CDG partnership, featured in a daring red colourway. Not only a devilishly bold design component, the soles of these trainers feature enhanced cushioning across the span of the insole, a feature synonymous with the Converse ‘comfort is key’ ethos.  

The remainder of the shoe is pretty similar to previous editions of the partnership; off-white toe box, laces, exposed stitching, and of course, the iconic heart with eyes applique on the outer ankle. The only difference is that the symbol features in its entirety in this edition, a contrast to the ‘peek-a-boo’ styling of the partnership’s previous designs.  

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So, if you are looking spice up your wardrobe, why not grab your own pair of spirited chucks in store or online at Aphrodite Clothing, where previous Converse x CDG editions are also available. 

 

 

Adidas x Parley Stan Smith and Forum Low

Adidas x Parley Drop A Sustainable Duo

Adidas and Parley are no stranger to a collaboration. Having previously delivered on a colourful rendition of the Ultra-boost 5.0, the two have teamed up once again, this time to put a spin on the classics. Revamping the iconic Stan Smith and Forum Low silhouettes, the duo have infused recycled materials and a crisp white colourway to create a clean (no pun intended) capsule collection.

Adidas x Parley Stan Smith and Forum Low

Both styles are crafted using at least 50% Parley Ocean Plastic and 50% yarn made from recycled polyester, ensuring that you’ll own a truly eco-friendly pair of kicks. The Forum Low sees its distinctive strap dressed in woven black detailing and proudly presenting Adidas and Parley branding. The same detailing can be found at the heel of the shoe, while the mid-section of the Forum plays host to black trim and a trefoil logo. As always the three stripes synonymous with the brand take their place on the upper of the shoe.

Adidas x Parley Stan Smith and Forum Low 2

The Stan Smith also possesses the unique woven black detailing to the heel. While an off white trim can be found at the eyelets and sole of the kicks, helping to break up the monotone feel. A perforated three stripes is located at the side of the shoes while “Endorsed by Stan Smith” is printed across the tongue.

Adidas and Parleys efforts continue to have a positive effect on the footwear industry, with both brands truly striving towards sustainability within the footwear industry. You can shop both the the Adidas x Parley Forum Low and Adidas x Parley Stan Smith, online and in-store at Aphrodite Clothing.

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New Balance 327 Size guide – Do they run TTS?

The New Balance 327 is a trainer that has seen a rapid rise in popularity over the last couple of years. Its unique style and chunky sole has made this model a must-cop silhouette. Want to find out more about it? Well Aphrodite have you covered, read our pit stop tour of the New Balance 327 below!

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What Is the New Balance 327?

The New Balance 327 is a trainer silhouette that was created through the fusion of some of New Balance’s top models. Traits of the 320, 355 and the Supercomp can all be found within the creative process that led to the 327 being created. The sleek running trainer’s silhouette notable possess large “N” New Balance branding to the side panels, alongside a chunky midsole that houses the shoes unique outsole. The outsole is extremely distinctive, it travels along the bottom of the shoe and halfway up the heel, before coming to an end in a triangular shape. All in all, the shoe offers a casual, sporty look and is extremely versatile, pairing well with jeans, chinos, cargos, joggers and more.

How does the New Balance 327 fit? Does the New Balance 327 run TTS?

Typically, the New Balance 327 does run TTS. However the shaping of the shoe means that it is slightly narrower in the midsole area so if you want a more relaxed and comfortable fit, try going half a size up. When the shoe is on foot, it feels lightweight and breathable, while offering an abundance of comfort.

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Is the New Balance 327 popular?

The New Balance 327 has become one of the brands bestselling shoes since its release in 2020. This is most likely due to the shoes on trend, yet unique silhouette, alongside the unparalleled comfort it offers.

Are the New Balance 327 running shoes?

Yes the New Balance 327 are designed to be used as running shoes. Taking inspiration from running trainers in the 70’s, these heritage inspired trainers offer a lightweight, comfortable shoe for the track. Used by many members of the Aphrodite team for running, we can wholeheartedly endorse the 327’s for anything from a light stroll to a full on sprint.

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Shop the New Balance 327 in a multitude of colours online and in-store at Aphrodite Clothing.

Adidas Stan Smith & Superstar

Adidas Classics: A Contemporary Twist

The Adidas Superstars and Stan Smiths are arguably two of the most notable silhouettes in the brands history. Made for tennis courts and adopted by the streets, both sneakers had a huge cultural impact, breaking down boundaries between the world of sport, music and streetwear.

Offering true innovation through its iconic shape, the Superstar was the first of its kind. A low top leather basketball sneaker oozing with versatility and functionality. Its unique style led to 3 out of 4 pro ‘ballers wearing them in the 70’s, and as result, they received a rapid rise of popularity in the streets. The casual trainer, featuring a notable shell toe-box, ended up being repped by fan favourites Run-DMC, showcasing the sneaks in the limelight, and highlighting exactly why they are a must-cop.

Adidas Superstar 82

Stan Smiths are not to be forgotten either! Gracing tennis courts globally with their, then, innovative materials. The supple leather shoe, designed by Robert Halliet, was at the forefront of old school sport sneakers. Its sleek silhouette and perforated three stripes quickly found themselves being worn by fashion lovers all over the world. Offering yet another extremely versatile trainer, the Stan Smith (like the superstar) is a necessity in any OG sneakerheads rotation.Adidas Stan Smith H

In an effort to reiterate the iconic status of Stan Smiths and Superstars to the younger generations, Adidas have offered a contemporary take on the much loved shoes. Both silhouettes see their upper dressed in a premium pebbled leather and coloured in an urban black for a more modern look. An off white mid and outer sole gives the shoes a stylish contrast, while the shell toe-box of the Superstar is constructed from rubber, offering increased protection and quality. The trendy two-tone look and luxurious feel offers timeless styling options and creates sneakers that can be used for years to come.Adidas Stan Smith & Superstar

Shop the updated Adidas Stan Smith and Adidas Superstar, online and in-store, at Aphrodite Clothing.

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Adidas x Parley – UltraBoost 5.0 DNA

It’s no big secret that we, as consumers, need to have a good think about our own environmental impact. With Co2 emissions and global warming on the rise, we need to look toward making positive eco-friendly choices, reducing our waste and carbon footprint, and increasing sustainability. 

Luckily Adidas and Parley have teamed up once again, dropping a new eco-conscious iteration of the UltraBoost 5.0 DNA.  Adidas-Parley-Ultraboost-5.0-DNA-1

The upper of the shoe is made using a high-performance yarn constructed from 50% recycled polyester and 50% Parley Ocean Plastic. Fabricated from old plastic waste, originally found on beaches and shorelines, Parley Ocean Plastic ensures a lightweight and durable prime knit upper that benefits ocean clean-up and reduces your carbon footprint. A colourful plastic heel tab supports your feet while running and adorns ‘UltraBoost’ branding. The iconic three stripes work their way up the side of the shoe and provide 8 eyelets to lace up your trainers. A soft suede toe-box and a bright ‘coral’ lining help to finish off the upper alongside Adidas branding to the tongue and an inner sole transcribed with “End Plastic Waste”.  

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Adidas are always at the forefront of sportswear innovation, and so,  their Boost midsole offers the ultimate comfort, ideal for running due to its responsiveness and unparalleled cushioning. Tucked away within the midsole, Torsion Bar technology can be found, allowing for ergonomic foot movement and increased support while on the go. The UltraBoost 5.0 is finished off with a rubber Continental outer sole, made with the same rubber as continentals car tires, durability is assured and the unique grip pattern will ensure traction on the most treacherous of terrain.  

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A sleek, colourful and comfortable running shoe that comes complete with a massively reduced environmental impact, what’s not to love? Shop the Adidas x Parley UltraBoost 5.0 DNA online and in-store at Aphrodite Clothing.  

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Adidas Terrex: Free Hiker Gore-Tex

When action and adventure await, you can always look to the Adidas Terrex range to provide the goods. Producing quality outdoor gear, backed by world-leading knowledge in the sports industry, Adidas Terrex combines the need for comfort and support, alongside rugged durability and elemental protection.

A demand for a versatile hiking shoe that can look good in the streets and be effective in the mountains, led to Adidas creating the Terrex Free Hiker.

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Equipped with innovative ripstop, Gore-Tex technology to keep your feet dry on lengthy strolls The mid-height trainers feature a secure ankle strap and a Boost cushioned sole for ultimate comfort and support, while light prime knit uppers allow for breathability on the go. Built atop rugged Continental rubber grip soles, the trainer houses an in-built torsion system that allows for ergonomic movement in the foot.

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Dropping in an all-new colourway at Aphrodite Clothing, we see the Free Hiker feature a white boost midsole atop the gold outer sole. Golden tones travel up the shoe featuring on the lining, upper and of course, the iconic three stripes. The rest of the upper is dressed in black for an urban utility style.

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The Adidas Terrex Free Hiker is sure to be the perfect defence against any treacherous terrain you might face, whether that be in the countryside or in the city. Shop them now online and in-store at Aphrodite Clothing.

Check out the Terrex Free Hiker’s Gore-Tex capabilities on our Tik Tok video here.