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Balmain Sneaker Collection

Balmain Sneakers First Debut Collection

Chances are unless you’ve been living under some sort of social media repellent rock, you’ve heard of Balmain’s creative director Olivier Rousteing. Taking the helm of the esteemed French fashion house in 2011 Rousteing wasted no time in letting his youthful presence and infectious energy be felt, piecing together not only collections that have fuelled the brand’s continuous evolution but jaw-dropping runway shows, where rubbing shoulders with a vast list of celebrity acquaintances is high on the agenda among spectacular visuals and, of course, quality garments.

Balmain Sneakers

Balmain Sneakers Release

Continuing things on in a contemporary direction Balmain recently announced that they would be treating their vast army of supporters to the brand’s first-ever Balmain sneakers collection. Using Rousteing’s self-admitted sneaker soft spot and a desire to become more accessible as the driving force, the collection sees an amalgamation of a decidedly larger-than-life Balmain design direction with a plethora of influential reference points splayed out across both high and low silhouettes.

First teasing the collection in their SS20 runway show, this focused offering from the brand sees various footwear styles effortlessly blended into singular pieces. Through robust shapes, divisively chunky soles and panelled uppers, many of the trainers up for grabs manage to fulfil two roles at once, simultaneously appearing both sporty sneaker and utilitarian boot. Keeping colours to a minimum the selection instead opts to let both quality materials and unique elements do most of the talking with premium leathers, military-inspired straps and synthetic overlays bringing a sense of well-rounded depth to each individual piece.

 

 

Balmain Trainers

 

 

 

 

Balmain New Releases

 

 

Taking a step away from boot-sneaker hybrids the collection also gives way to a familiar low-top outline treated with the same levels of elevated styling. Using the classic sneaker as a canvas, Balmain utilise a purposefully rough around the edges spray-paint treatment to the midsole, allowing the paint to bleed onto the uppers alongside scrawled out ‘Balmain’ and ‘things have to change’ callouts for both a bespoke and edge-driven finish.

 

 

Balmain Footwear

 

 

 

Given Balmain’s already astronomically impressive output when it comes to things from the ankles up we are sure this first collection-wide foray into footwear is sure to have something for everyone whether you’re looking for creative design, superb craftsmanship or urban appeal.

The Balmain sneaker collection will be available both online and in store at Aphrodite on 09/07/19.

adidas Nite Jogger

adidas Nite Jogger: Gear Up To Glow This Season

The Flashy adidas Nite Jogger Returns

The Three Stripes invite you to embrace their day-to-night mentality this season with the impending release of the latest adidas Nite Jogger. Set to take the sneaker circuit by storm, this retro road runner is due for release 6th of July and will arrive here at Aphrodite as a collaborative offering with the reflective experts at 3M.

Penned back in the ‘80s as the shoe ‘to be seen in’, the flashy silhouette was quite literally Nite Jogger by name, Nite Jogger by nature. Its construction guaranteed to deliver a theatrical display on the tarmac after dark, even before 3M detailing crept its way into the trainer scene. Of course in previous years, adidas, and sportswear brands across the board, were expected to think outside of the box in order to light up the ground. These days though, fierce fabrics, technological advancements and industry crossovers make it easier than ever to stay firmly on the radar…

Enter the adidas Nite Jogger 2019:

adidas Nite Jogger Crystal White

adidas Nite Joggers Trainers

 

adidas Nite Jogger Close Up

Ready to bring its ‘A’ game into the 21st century, the very much new and improved adidas Nite Jogger is truly geared up to glow. Embodying safety, shine and immeasurable substance – the trainer, which comes in crystal white and navy renditions, is a bulbous remake of the original. Across the design’s upper, nylon and mesh drape the silhouette with a feel for flexibility and function, while tonal suede overlays present plush detail to the overall performance formula.

Both colourways boast an exaggerated BOOST™ midsole which not only tunes into the chunky sneaker zeitgeist of today, but also ensures a superlative energy return on the ground. As a result, wearers can expect to overcome a wealth of terrain with this revived runner by their side.

On the whole, the trainer’s definitive focal point is its hi-vis material. Conceived to travel safely at night and, ultimately, avoid danger on the roads, reflective 3M Scotchlite eagerly claims its spot across several areas of the shoe. To begin, the iconic Three Stripes hallmark is replaced with a striking 3M stamp imagined to the jogger’s sidewall. Next, a branded 3M tab locks down the lacing system with an eye for detail and structure. And finally, further head-turning illuminations seek out the heel, ankle and forefront of the Nite Jogger, making it simply impossible for the shoe to slip off the grid.

adidas Nite Jogger Navy

adidas x 3M Nite Jogger

 

Though the adidas Nite Jogger is made with the late-night sprinter in mind, non-nocturnal joggers are more than welcome to enjoy the supreme build of the design and its showy stance. So, whether you’re hitting the ground running in the am or pm, find comfort in the Nite Jogger’s maximum exposure and intended lack of stealth.

Gear up to glow this season when the archival remake hits Aphrodite online and in-store, July 6th 2019.

Style codes: EE5855 / EE5858

Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker scene. So why not source inspiration from our styling team and take a look at how we’ve approached this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban settings. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve through the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, the outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Cast with a colour palette made up of only two tones, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. With Dsquared2’s ICON bag by your side, not only can all your essentials be kept close, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the city or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of a springy Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look captures traditions from the hardwood and prepares to hit the tramac. Using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Showcasing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 jeans soften the athleisure theme with their clean-cut feel and turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.

adidas Ozweego Trainers

adidas Ozweego: Fusing Future And Past

After reaching astronomical levels of success, thanks to a helping hand from non-other than Raf Simons, you’d be forgiven for automatically associating the name Ozweego with the hype ladened collection born out of adidas’ collaborative efforts with the Belgian fashion designer. But, as any chunky sneaker fanatic will tell you, the name Ozweego finds its origins deep in the three stripe archives, having originally released amongst the German sportswear companies lineup of practical ’90s runners.

adidas Ozweego Trainers

Manufactured to provide improved shock absorption to all those fortunate enough to find it laced to their foot, this iteration takes inspiration from the Ozweego 3 offering up a more modern interpretation of the retro sneaker, imbuing it with up-to-date technical intricacies and altering its silhouette for a more streamlined shape. Boasting multi-material uppers that make use of breathable mesh, plush suede and lightweight TPU the trainers boast adiprene cushioning both to the forefoot and heel as well as a chunky eva infused midsole. Making reference to the rave culture found prevalent around the time of its predecessor, the Ozweego boasts striking hits of neon colouring both in the form of the unmistakable three stripes to the side and a support enhancing science-fictionesque tube system. Appearing both futuristic yet retro at the same time the sneaker is finished with reflective detailing and a sculpted rubber outsole.

The adidas Ozweego launches both in store and online at Aphrodite 21/06/19 at 00:01 AM.

adidas Ozweego Sneakers
adidas Ozweego New Release
adidas Ozweego Runner

Nike Air Max2 Light

Nike Air Max2 Light: Retro Runner Goodness

The Nike Air Max2 Light Returns For Spring Summer 2019

The Nike Air Max2 Light has found its way through our doors bringing with it impressive levels of vintage athletic appeal and of course some similarly gob smacking mechanics below. Looking for your next pair of hot weather kicks? Look no further.

Nike Air Max2 Light

From head to toe denim ensembles and frosted tips to the birth of the internet in America and successful attempts at cloning a sheep named Dolly, there is no denying that the ‘90s was a wild time not only for fashion, but for society in general. With significant events cropping up left, right and centre, fashion trends spinning out of control and genetically engineered barnyard animals to contest with Nike had to do something drastic to stay out in front and build upon the momentum they had created with the launch of the now legendary Air Max 1 in 1987.

Cue what could arguably be seen as the great glory days for the Beaverton born sportswear company as they set to work putting in place the foundations from which their footwear empire still stands to this day, releasing instant classic after instant classic and kicking things up a notch when it came to gas injected midsoles. Booting things off with the Air Max 90 the era lays claim to the crème de la crème of exposed air unit silhouettes boasting a fear-inducing numerical line-up that consists of heavy-hitters such as the Air max 95, Air Max 180, the 93, 97, 98 and of course the Nike Air Max2 Light.

Nike Air Max2 Light

Unleashed to the world in 1994 the Nike Air Max2 Light was the next iteration in Nike’s Light line-up which thanks to a clever composition of less weighty materials provided, as the name suggests, a much more lightweight frame when compared to its fellow air max brethren. Couple this with an arsenal of the latest fine-tuned advancements at it’s disposal and some purposeful adjustments to the core fundamentals of the now tried and tested air max technology and it’s easy to see why the trainer was an instant success.

In a move which could be seen as responsible for pioneering future tech, such as Tuned Air, and in an answer to the increasing demand for more responsive running footwear the Nike Air Max2 Light split its air infused midsole into different compartments, alternating the amount of pressure in each to reach new levels of underfoot support and performance enhancing ingenuity. But, aside from the abundance of complexities found at ground level, perhaps what made the Nike Air Max2 Light such a fan favourite was its multi-panelled uppers and robustly shaped dimensions which took on its array of bold colours with ease.

Nike Air Max2 Light

Returning just in time for summer with the addition of some cuhslon foam and a fresh lick of OG coloured paint, the Nike Air Max2 Light sticks to its original winning formula boasting lashings of contrasting colour blocked red mesh and suede uppers against a clean white leather base. Staying grounded with hits of black to the side swoosh and outsole the trainer is finished with retro branding to the tongue, subdued grey accents to the heel and a green tinged air unit.

Unlike many of the trends from the ‘90s most of us would all rather forget, this is one old school runner we are more than happy to see back in modern day rotations. The Nike Air Max2 Light is available online and in store at Aphrodite now.

Nike Air Max2 Light

adidas x Raf Simons Ozweego Trainers

The adidas x Raf Simons Ozweego Returns

The adidas x Raf Simons Ozweego, one of the most beloved and well recognised silhouettes born out of the esteemed Belgian fashion designers work with the German sportswear company, a trend-setting powerhouse and one of the few somewhat innocuous silhouettes, alongside the Stan Smith and Response, fortunate enough to be plucked from the adidas archives for a generous dose of collaborative TLC. Adding an expectantly elevated touch to the ‘90s original, the Ozweego found itself at the forefront of the pairings debut collection and quickly set to work tearing the low top sneaker rule book of the time cover to cover.

adidas x Raf Simons Ozweego Sneakers

With ‘ugly sneakers’ now seen as an established trend, with the likes of Balenciaga, Maison Margiela and countless other designers throwing their hat into the proverbial ring, the same can’t quite be said for 2013 when the Ozweego, with its multilayered frame, bulky exaggerated uppers and chunky midsole took its first tentative step into the limelight.

adidas x Raf Simons Ozweego Trainers

Like much of the Belgian designers work, the trainers starkly contrasted the typical styling found at the time but through their acceptance into popular culture, most notably with A$AP Rocky’s ‘please Don’t Touch My Raf’, and sightings on the feet of countless celebrities they slowly but surely became mainstays in rotations across the world, setting the wheels in motion for not only the larger than life footwear seen pounding modern day pavements but the degradation of the walls which stood between high-end fashion and streetwear.

adidas x Raf Simons Ozweego New Releases

Now, after a brief foray into a spot of 3D mapping and some optical illusion inducing French painting techniques earlier in the year, adidas and Raf Simons once again turn their attention to the forefather of chunky sneakers adding a fresh lick of paint to a now undeniable cult classic.

Taking influence from the ‘Bunny Boot’ a type of footwear worn by the American armed forces to combat the harsh conditions found in Alaska, the adidas x Raf Simons Ozweego remains largely unchanged, utilising the same oversized panelled design and sculpted midsole combination that has etched its name among the very best in gargantuan proportioned kicks.

adidas x Raf Simons Ozweego Metallic Pack

Up top the trainers take a more subdued approach than some of the Ozweego’s past iterations, boasting a supple premium leather construction and swapping out some of the more out there features, such as translucent plastic inserts and entirely cut out sections, for clean coatings of monochromatic colouring.

adidas x Raf Simons Ozweego
Perhaps one of the most notable features, and where things begin to take a more left field approach, is below where a mirrored TPU film coats the trainers from mid-section down, playing with proportions and hailing back to the ‘70s glam rock influences found embedded throughout the designers SS19 offering.

adidas x Raf Simons Ozweego Footwear

With fads changing like the wind, the pressures of hype and a seemingly unlimited supply of styles waiting in the wings for their chance at the top spot, we think it’s fair to say that the footwear landscape has never been so fiercely contested. Which is why, 6 years on from its original release, the fact that the Ozweego still remains firmly positioned amongst the best of the best is not only a testament to the shoe itself but the great minds responsible for its creation.

The adidas x Raf Simons Ozweego is available both in store and online at Aphrodite1994 on the 23/05/19.

Nike React Element 87 Trainers

Nike React Element 87 – The Future Is Now

Nike React Element 87

Combining the best in new age data driven design and old school sensibilities the Nike React Element 87 was created, much like many of its swoosh clad predecessors before it, with one simple goal in mind: to make running and walking more comfortable. Paying homage to what Nike defines as everyday athletes the trainer owes its futuristic geometric design to those of us who find ourselves running to catch the early morning bus, trawling the city streets in search of last-minute Birthday presents or pounding the pavements to complete daily errands.

Nike React Element 87 TrainersNike React Element 87 TrainersLaunched back in 2018 we got our first glimpse of the trainers in March when they found themselves debuting on non-other than the runways of Paris in a collaborative effort with Japanese streetwear label, Undercover. Not only did the trainers showcase some seriously crowd-pleasing stripped back uppers but gave a taste of what had been going on behind the scenes at the nerve centres of the Nike footwear laboratories when it came to the latest advancements in on foot technology.
Nike React Element 87 SneakersNike React Element 87 SneakersStarting out by pressure map testing the feet of individuals who walked heavily throughout the day the designers were able to identify the main points of fatigue and strain and subsequently set to work elevating it. In an approach that hinges almost on science-fiction, the special projects team began by mapping the results onto, the already world renowned, react foam, drilling holes at specific densities and depths to create a sole that not only offers improved support and an added number of comfort benefits but, enhanced the materials intrinsic shock absorption qualities with a unique, movement influenced wave design and grip-providing rubber outsole pods that tackles the perils of everyday urban wear one step at a time.

 


Nike React Element 87 Trainers

Nike React Element 87 Trainers

But it’s not all underfoot where these trainers shine with plenty of distinct characteristics present North of the midsole. Taking inspiration from both the original 1983 Nike Internationalist runner and the asymmetrical construction of the Nike Zoom Fly SP, the Nike React Element 87 pulls together a plethora of specifically chosen elements for an Avant Garde look that rests nicely on an indistinguishable line between, trail shoe, runner and everything in between.

Nike React Element 87 Trainers
Nike React Element 87 TrainersFeaturing a hiking-esque lacing system, exposed stitching and an enlarged Nike tick to the lateral side the two new colourways see pops of moss green and dusty peach highlight the sneakers distinct silhouette and idiosyncratic shape. Perhaps most notably however, aside from the serious brain power in the sole, is the trainers multi-layered uppers which boast hits of suede and a translucent TPE textile wrap that reveals the interior of the shoe and, in similarly ground-breaking fashion as the application of an exposed air unit to the midsole, challenges the expected norm when it comes to traditional footwear tropes. Rounding out the design other notable details include a sporty heel clip, reflective detailing and some vintage inspired gum hits below.

Nike React Element 87 Trainers
Nike React Element 87 Trainers

It appears when it comes to bold claims of the, ‘evolution of sneakers’ and the ‘future of footwear’ Nike not only seem to know a thing or two about what they are talking about but, have the foamdrilled holes to prove it. The Nike React Element 87 launches both in store and online at Aphrodite 02/05/19.

 

adidas Samba RM Trainers

The adidas Samba Gets A Modern Boost

As the evolution of adidas footwear shows no signs of slowing down – case and point the newest model to join the triple rectangle ranks, the LXCON – it’s nice, from time to time, to give some love back to the classics. The trainers that have been around the block a few times, seen a thing or two and carved out a legacy that set the precedent for their fresh-faced brethren to follow. Make no mistake these are big sneakers to fill, and we can’t think of a more worthy candidate for a bit of TLC than the adidas Samba.

adidas Samba RM Trainer

The oldest adidas shoe still in continuous production the Samba was first introduced in the ’50s as an indoor training shoe and pioneered the classic low-profile, three-stripe, terrace style that has not only become synonymous with the German sportswear brand but English football, casual culture, Britpop and so much more. Now over 65 years later since the Samba first set sole to pavement the trainers have been given a modern update with the addition of some forward thinking technology that propels the sneaker into the present day without sacrificing its traditional charm.

Available in two versatile colourways of an alternating black, white and beige the trainer retains its original shape, three stripes and toe cap design which made it an instant classic but comes complete with some contemporary iterations including streamlined proportions for a sleeker look and a metallic printed ‘S4M3A’ toward the heel gives for a futuristic edge. But, what truly sets this trainer apart from the countless other adaptions is its integration of adidas’ now revered boost technology. All wrapped up in a vintage-inspired gum sole the performance-enhancing midsole promises to ensure comfort with every stride and the best in additional on foot support. Who said you can’t teach an old dog new tricks?

adidas Samba RM Sneaker

The adidas Originals Samba RM are available both in-store and online 31/01/19 at 00:01. In the meantime take a look at our other adidas Originals offering and be sure to follow us on social media for the latest releases and news.

adidas Originals Samba RM

adidas Originals Samba RM Footwear

adidas Gazelle Trainers

adidas Gazelle : A Cult Classic

adidas Gazelle

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology,  immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

adidas Originals Gazelle Trainers

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

adidas Originals Gazelle Trainer

The true OG Trainers. Image credit: Shelf life

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Lacoste, Fred Perry and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with football culture and you’d be hard pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher adidas Originals Gazelle

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

If someone asked you to sum up the Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

Kate Moss adidas Originals Gazelles

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

adidas Originals Gazelle sneakers

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

adidas Originals Gazelle Super Trainers

Take a look at our adidas Originals footwear here or come in store and see us, we’d be more than happy to chat all things three stripes.