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Fred Perry About The Brand

Fred Perry SS21 : Heritage Honing

Fred Perry SS21 Collection

Fred Perry has been a patriot for the British fashion scene since its founder first debuted the polo shirt at Wimbledon in the 1950s. Since then, the eponymous label has gone from strength to strength, acquiring a reputation that’s hard to rival – with Brits, and the globe alike, becoming enamored with the brand’s timeless qualities.

Having established an iconic identity throughout the years, each new collection feels somewhat familiar on the surface, but that doesn’t mean Fred Perry has become complacent with its designs. In fact, it’s the opposite. The label continuously pushes the boundaries; working with stars on high-profile collaborations, diving head-first into the archives, experimenting with unique colourways, and employing sustainable fabrics. These are just a handful of ways in which Fred Perry keeps things fresh.

Here at Aphrodite, we’re always keen to explore a brand’s agenda for the season and Fred Perry seemed a great place to start for summer 2021. With a plethora of colours, silhouettes and items up for grabs, get ready to dig straight in…

Polo Shirts:

A staple ever since it arrived on the court, the Fred Perry polo shirt is an icon. Originally invented to tackle the grueling nature of the game, offering breathability amidst the balmy summer sun, the design has evolved over time to balance both form and function. Today, the polo shirt adapts to daily life, seeing you through formal occasions, weekends stationed at the pub, or a relaxing game of golf.

Covering every colour in the rainbow, the latest Fred Perry polo shirt collection is vast. Ranging from short sleeve to long sleeve, zipped to buttoned, and even knitted, no matter what the event, there are styles to suit anything.

Check out these textured pique and henley polo shirts below…

Fred Perry Polo Shirts

T-Shirts:

A t-shirt is an integral element of any man’s wardrobe. A go-to for casual pursuits, whether that means heading to the shops or coasting along the beach, these light and airy tops see it all. Short on the sleeves and carrying the brand’s iconic Laurel Wreath logo with pride at the chest, take your pick from blues, greens, pinks, you name it, these iterations are here to provide status and style all at once.

Browse designs like these tipped and logo embroidered designs below…

Fred Perry Tees

More Fred Perry SS21 items worthy of a mention:

We couldn’t round things up without talking about the iconic Fred Perry barrel bag, back with a bang for SS21 in shades of navy and black. Not forgetting to mention the staple twin tipped tee, arriving in monochromatic tones of white and black, plus a variety of versatile shorts in sophisticated designs.

Fred Perry Barrel Bag

Shop Fred Perry SS21 at Aphrodite.

Fred Perry x Miles Kane Jacket

Fred Perry x Miles Kane AW19

Two British Icons Reunite

It’s no secret that music and fashion have long co-existed for one another’s benefit, with creatives from both industries regularly entering the opposing territory, doing so by lending their prolific identity and expertise to a fresh line of work. Perhaps the most rememberable representation of this in recent times, at least in the UK, falls on the fabled shoulders of heritage label Fred Perry and Last Shadow Puppets co-frontman Miles Kane.

Having been in partnership for some time now, the two have truly mastered a particular type of style synergy that resonates with a distinctly British audience. Fred Perry x Miles Kane garments pay tribute to the brand’s formative years in the ‘70s, while infusing Kane’s confident sense of style and alternative design language.

For the upcoming season, Kane and Fred Perry deliver a capsule that’s laced in dark, atmospheric tones – specifically designed to mimic ‘dim lighting’ and provoke that ‘martini in hand kinda vibe’ to all who bare the apparel. This time around, classic Fred Perry designs like the polo shirt opt to subvert the norm, with Kane changing the silhouette’s signature button placket and replacing it with a gold-toned ¼ zipper on some iterations within the lineup.

Fred Perry x Miles Kane AW19

Elsewhere, leopard comes into play for the first time. Seem a surprising choice? Maybe. But, in the grand scheme of the season, it’s not as startling. Brands across the globe chose to take a walk on the wild side this season, with catwalks in London, NYC, Paris and Milan all embracing the element of animal instinct for AW ‘19. Find the pattern atop a luxe Fred Perry x Miles Kane track-jacket, embodied by dark, tonal fabrication and surrounded with gilded embellishments.

Fred Perry x Miles Kane Jacket

Fred Perry x Miles Kane Collection

Finally, for those hoping for a more nonchalant sensibility, look no further than the collaboration’s turtleneck tees. Crafted from a breathable textured piqué, the design, which arrives in black and white renditions, is a must-have for any man’s weekend wardrobe. Fred Perry’s credentials reside at the chest with the iconic Laurel Wreath embroidery, while stretchy trims comfortably wrap the neckline, cuffs and hem, offering ease of motion and subtle structure.

Sure to transcend the status of Fred Perry x Miles Kane collections even further, this fresh offering promises to promote no-nonsense shades and contemporary cuts, while confirming Fred Perry and Miles Kane as a collaborative class act yet again. Shop the collection when it launches in-store and online at Aphrodite on 24/10/19.

Moncler Polo Shirt

9 of the Best … Polo Shirts

While it sometimes feels like the polo shirt has been around forever, it’s less than a hundred years old. Ever since its invention by tennis legend Renée Lacoste in the 1920s, men all over the world have adopted and adapted the polo shirt as part of a casual wardrobe. Its lightweight feel and construction lends itself to a huge variety of looks, and the wide variety of polo shirts on offer ensures that there’s a perfect version for everyone.

Here at Aphrodite we have a huge selection of men’s designer polo shirts. But sometimes too much choice is a bad thing, so we’re here to help with our selection of the 9 best polo shirts for men this summer. Whether you’re looking for a luxury take for those special nights out, a bold option for everyday layering, or a non-traditional take from one of our top brands, you’ll find some great ideas in our selection below.

Polo Shirts Over £100

Moncler Arm Logo Grey Polo

Moncler Arm Logo Polo Shirt

While known for their highly luxurious, down-filled jackets, Moncler always has a top-notch polo or two in their seasonal lineup. For Spring/Summer 2019, the standout piece is this version, which boasts striped detailing to the cuffs, along with jacquard-woven text branding to the left arm and, of course, the all-important Moncler felt logo to the chest for that iconic finish.

Stone Island Yellow Polo Shirt

Stone Island Tipped Collar Polo Shirt

A perennial fixture of Stone Island‘s lineup, the polo shirt appears this season in this summer-ready washed lemon colour. Nodding to classic versions with twin-tipped detailing to the collar, and improving on the formula with engineered shoulders for exceptional comfort, the finishing touch comes with an embroidered square logo to the chest.

Ralph Lauren Navy Polo Shirt

Ralph Lauren All-Over Logo Polo Shirt

From the brand that brought the polo shirt from the sports field into the fashion sphere, this version replicates the iconic Polo logo across the full body of the shirt. A nod to the preppy classic ‘critter’ garments, which also boasted all-over embroidery, this polo is ideal for wearing solo with shorts for that elusive collegiate vibe.

Polo Shirts Under £100

CP Company Blue Polo Shirt

CP Company Garment Dyed Polo Shirt

Bringing their signature garment-dyeing techniques to this most classic of garments, CP Company present their take on the polo shirt. Coming in a wide range of colours, we’ve selected this slightly washed-out blue that would look the business relaxing on a yacht in the French Riviera, perhaps — or, more likely, your favourite beer garden.

Maison Kitsune Polo Shirt

Maison Kitsune Fox Logo Polo Shirt

One of the newest brands in our lineup, Maison Kitsune tap into the polo’s Gallic origins perhaps better than anyone else. Crafted in Portugal from a fine cotton piqué fabric, the cut and quality are both spot on. But the real selling point is that fantastic tricolour fox logo embroidered to the chest.

Fred Perry Twin Tipped Polo Shirt in Mint Green

Fred Perry Twin Tipped Polo Shirt

One of the most iconic polo shirts in the business, the Fred Perry polo shirt requires no introduction. This season the heritage brand has unleashed a brace of polos in the kind of sun-drenched colours that are begging to be worn all summer long. The signature Laurel Wreath embroidery to the chest is the icing on a particularly summery cake.

Alternative Polo Shirt Picks

Paul Smith Knitted Polo Shirt Aubergine

Paul Smith Knitted Shirt Aubergine

While the polo shirt is already one of the best casual garments for warmer-weather wear, Paul Smith really ups the classic factor with this knitted version. The knitted polo has a storied history with some of the world’s most iconic snappy dressers — think the likes of Steve McQueen or John F Kennedy — and Paul Smith has nailed that vibe perfectly.

Y3 Classic Polo Shirt Black

Y-3 Classic Polo Shirt

If your tastes skew more towards the dark and urban, Y-3 have the polo for you. While the polo shirt isn’t necessarily part of the streetwear canon, Y-3 have really made it work with their version. Boasting a looser cut and heavier fabric than the norm, this polo would fit perfectly with an all-black ensemble and your latest sneaker purchase.

Oliver Spencer Dunmore Polo Shirt Lilac

Oliver Spencer Dunmore Polo Shirt

London-based tailor-turned-designer Oliver Spencer has made a name for himself with his use of custom-crafted jersey fabrics, so it follows that his namesake brand would provide us with some excellent polo options. This version comes in a super-soft striped jersey fabric and boasts a rugby inspired collar along with a chest pocket for a subtle yet unexpected upgrade.

Find all these designer polo shirts along with many more choices in-store and online at Aphrodite today.

Miles Kane x Fred Perry

Third Times The Charm: Miles Kane x Fred Perry

Here in the UK we undeniably have some truly iconic sights. Things that make you pause for a moment and think you know what, despite the crap weather and grey mornings Britains not that bad. Big Ben, a good cup of tea, Sunday roast, Miles Kane in a Fred Perry polo shirt the list goes on. Well, if like us, the sight of The Last Shadow Puppets co-frontman clad in soft cotton pique, Laurel Wreath emblazoned on his chest inspires some bouts of patriotism then you’d better get the kettle on because there is much, much more than where that came from.

Following on from their two previous collaborative efforts, heavyweights Miles Kane and Fred Perry have stepped into the ring once again for another lesson in effortless styling with plenty of timeless Brit inspired edge and vintage appeal. Coming out swinging the pair deliver a selection of quality top half clobber perfect for when things begin to heat up and the oh so far away summer time arrives. Polo shirts are of course on the agenda with a variety of them on offer that both stay true to the traditional, much-loved design but with the usual tweaks and variations courtesy of Mr.Kane, including exaggerated ’70s style collars, elongated two-button plackets and crisp single gold stripe cuffing to the hems across hues of white, burgundy and royal blue. But let’s not get ahead of ourselves and in true British pessimism, the capsule collection features a substantial, textured, woven cotton t-shirt with a ribbed high neck and cuffs perfect for those chilly in-between months.

Miles Kane Fred Perry Polo Shirt

If this capsule collection was a live performance than the floral print fabric courtesy of the renowned Liberty London would be that song that you can’t quite get out of your head. Placed subtly to the underside of one of the polo shirts hidden button placket the fabric can also be found not so subtly across a short sleeve, revere collar shirt. Finished with the usual gold, slightly modified laurel wreath embroidered logo the shirt conjures up some serious suave sophistication, perfect for stepping out on those cool evenings abroad when the swim shorts get swapped out for a crisp pair of chinos.

Miles Kane Fred Perry Shirt

Rounding off the retro-inspired capsule collection is the full-button up, colour blocked cardigan. Similar to the double acts previous collaboration when Miles described the cardigan as something from Goodfellas, the knitwear piece this time comes dressed in a black and white ensemble, with a cotton-viscose blend construction for a flowing, comfortable fit. Thanks to the addition of ribbing to the cuffs and hem the piece retains a strong silhouette and is finished with the same slightly larger collar and you guessed it a gold laurel wreath.

The best thing about these collaborations – aside from the very nice clothes – is how natural and organic they feel. Having been a long time fan of the Fred Perry for years, Miles brings with him a swagger and attitude that compliments Fred Perry’s rich history and cultural significance perfectly. It feels like Miles is designing clothes he would want to wear and you can see the enthusiasm and passion for each project through the quality of the end product.

The latest Fred Perry x Miles Kane collection is available both in store and online Now.

Miles Kane x Fred Perry

Fred Perry FW18 // Get Ready For Winter

You know who Fred Perry is, you don’t need us waffling on about some tennis tournament over 80 years ago. Boring.

What you need to know is that Fred Perry FW18 is the essential collection for you this season, no ifs or buts.

It’s been drop after drop of quality for the worldwide leaders in quintessentially British design, Spreading their influence around their releases with the punk-tinged subcultural drops of high fashion’s very own Raf Simons, collaborating on pieces that touch on their youth effect, amongst others, emphasised by the release of their 10-year anniversary collection recently. Their ready to wear regular collection comes from a different background.

Sometimes there just isn’t enough time to go into vivid detail about an item of clothing, that’s what photos are for, and would you just look at how good that sweatshirt is, man? 

A waffle crewneck with military sensibilities, very on trend if we do say so ourselves

Using the influence of classic British military wear with a contemporary touch, the winter collection comes equipped with Army sensibilities from their knitwear to their outerwear, emphasised by their most recent collaboration with military providers Arktis.

We get it, you’re sick of the sight of a Fred Perry polo. Boohoo, they’re absolutely class. There’s a reason every cool person has one, just like our boy Dan in the photos, and would you just look at how good he looks next to that wood grain. 

Unbelievable.

Subverted designs of the Fred Perry archive, adapted British classics, forward-thinking contemporary designs, there’s a feature in this collection for every different Fred Perry fan.

Fred Perry X Raf Simmons 10th Anniversary

OVER THE COURSE OF SIX WEEKS, THERE WILL BE ARCHIVE DROPS ACROSS PLACES OF EMERGING SUBCULTURE GLOBALLY. FOR LIVE UPDATES FOLLOW@FREDPERRY STORIES ON INSTAGRAM OR EXPLORE BELOW FOR THE STORY SO FAR WHILE WE CONTINUE TO REVEAL NEW DROPS.

Fred Perry and Raf Simons are addressing 10 years of collaboration between the British legends and the enigmatic Belgian with a celebration of the past and a look forward to the future.

As they continue to drop secretive pieces across the globe in aid of subcultural movements, we’re happy to reveal that you can cop some of these heralded pieces a little closer to home as they are available now at Aphrodite1994.com

A collection of polos, tees, hoodies and sweats across the abstract range from archives of the contemporary collaboration, browse the link here for access to this special release.

Fred Perry

Fred Perry 90s Pastel

Fred Perry 90s Pastel

While the Fred Perry polo shirt is undoubtedly a British cultural touchstone, it is most often associated with the subcultures of the 60s and 70s — the Mods, punks, skinheads, and other, more unsavoury types all favoured the shirt as part of their uniform. But it’s easy to forget that the brand had its most visible, mainstream heyday in the 90s, with pretty much any musical act that could be remotely associated with the Britpop invasion — from Oasis and Blur to Radiohead and Primal Scream to bands across the pond like No Doubt (who had a collab with the brand in 2012), Ten years later, groups like the Streets, Amy Winehouse and Arctic Monkeys wore it as a nod to their working class and formulate roots — all donning the iconic Laurel Wreath on their journey across the pond as a kind of visible cultural link to their forebears.

Back at home, though, the brand was carving out a different path, pushing out pastel-hued sportswear that was beloved by the burgeoning rave subculture for both its wavy colour schemes and its relaxed, comfortable fit. The sweatshirts in particular, with their large logo and Times New Roman lettering, struck a particular chord with that era, and now Fred Perry has decided to reissue their 90s heyday design in a plethora of pastel palettes.

Arriving in a variety of colours, lilac, pink and apricot, the new season of Fred Perry brings the sunshine regardless of the weather. With the collection being split between hoodies, crewnecks, polos and t-shirts, there’s a variety of ways to pull off this pastel panache.

 

Best of Summer at Aphrodite

The summer is well and truly kicking in, with the hot temperatures set to soar and holiday plans heating up, it only seemed fair to show our best of the summer selections with a mixture of brand new items and sale steals, make sure you’re kitted out with the best of summer.

T-Shirts

Champion T-Shirt Script Logo – SALE
It’s all about being vibrant in our best of summer highlights, no one wants to go to the beach in all black. We’re stout advocates of a good quality t-shirt, and Champion is a brand that doesn’t scrimp on quality. Their script logo t-shirt comes in an eye-catching yellow base, with the red, white and blue of the logo shining brightly on the chest.
 
Fred Perry T-Shirt  Colour Block 
Sometimes it’s hard to show off whilst in your minimal holiday dressing, but at least show a contemporary air with a colour blocked piece. Fred Perry have placed their laurel wreath to this pastel-tinged design and it’s perfect for on its own or under a linen shirt.
 
Polo Shirts
Lacoste Polo Shirt  – SALE
With certain brands, you just can’t argue with the pedigree, and for polo shirts, that’s Lacoste all over. The brand were the originators of this classy design back in the 30s, and they’re still going strong with the design today, dressed here in a warm weather ready light blue.
The world cup might be over but we’ve still got football fever over here at Aphrodite. In honour of the finals, Fred Perry commemorated specific nations with their own polo shirts prior to the cup, so channel your inner samba with this Brazillian iteration of the staple twin tipped polo.
Shirts
If it isn’t a lightweight fabric then it’s not even worth it. The Folks at Folk thought that too, issuing a subtle but sure-fire holiday hit in the form of their linen and cotton blended horizon shirt, decked here in a soft yellow.
 
It never gets easier trying to reinvent the wheel, but the punk spirit still lives on through Vivienne Westwood. Embellishing the standard white shirt with a side fastening pointed collar and extra panelling at the rear for more room to breathe.
 
Shorts
Who cares about pairing and matching, you’re on holiday just chill out! These proud pink terry shorts by the way of the original streetwear company, Stussy, have the skate and surf pedigree to guarantee comfort in the sunshine. After all, it is a California brand.
 
From one warm climate to another, we’ve got the towelling style of Stone Island’s sweat shorts ready to be equipped for the sunshine. With four outer pockets to choose from, there’s a lot of versatility in this perfect holiday garment.
 
Swim Shorts
When it comes to swimming, the individual with the jazziest shorts always looks best poolside. Whether you go reserved with a simple colour combo pattern, or with an outlandish eye-catching display, just remember you won’t see them again for another year. Your safe bet is with these gingham edition Barbour swim shorts.
 
Paul Smith Multi Stripe Swim Shorts
As stated above your shorts have to be jazzy, and there’s nothing jazzier than this instantly recognisable pattern from Paul Smith.
 
Bags
Eastpak Springer Bum Bag – SALE
Tourist vibes courtesy of the ever dependable Eastpak brand. Sling your passport, money, suncream and anything else worthy of its confines.
 
BOSS Green Holdall Pixel ZT
On the other spectrum, if you’re the sort that likes to pack light when travelling, this Boss Green Holdall is a perfect size for daily or monthly travel. With carrying handles reinforced with leather this is the classy statement holdall every travelling gent needs.
 
Hats
Norse Projects Heather Cap  – SALE
In a perfect summery pastel palette, this basic Norse Project cap is popping essential to protect your face from the rays.
 
Paul & Shark Cap 
With their yachting pedigree, you can guarantee this Paul & Shark statement cap to be rich in anti ray technology, with a rich red colouring.
 
Sunglasses
Ray Ban Wayfarer Sunglasses
The industry standard of designer sunglasses, Ray Ban have updated their Wayfarer sunglasses with G-15 lens to ensure protection from the harshest of sun.
 

6 Ways to Style the Chino

There’s nothing more versatile than the chino when it comes to menswear style and with fashion sub-genres being at their most varied, eclectic and widest range yet, we take a look at some of the looks on the street and how the classic style has been adapted.

Streetwear 

Wide leg chino pant, rolled to ankle length and a bit of layering on the upper whether it be jacket and hoodie or t-shirt and shirt combo. Brands paired throughout the fashion subculture range in everything from Nike and Champion to Y3 and OAMC the brand founded by Luke Meyer, former creative director of the brand at the forefront of it all SupremeAs possibly the widest and most varied subculture of the already wide and varied fashion culture, let us just say the range of choice we have is so broad that there’s plenty of room for, activities so to speak? Our pick for the warmer months is a dress down attire with Norse Project Indigo cap, Patagonia pocket tee and a fresh pair of Adidas Yung-1s.

Heritage Gent

The beauty of being able to pair a polo with plimsolls and a comfy trouser is exactly what makes this look so popular and above all, distinctive. The heritage gent would go nowhere in matching garments so a contrast is an intricate detail not to be missed. Known to rock the Beige before any of the modern-day adopters, the heritage gent has been decking chinos with the smartest of casual looks since there was a history to document. Fred Perry Polo and Novesta Star Master topped off by Ray Bans in Havanna Brown.

Scandinavian Minimalist

There is nothing more crisp and clean than the Scandinavian look and this is mainly down to the simplicity of every ensemble, the chino being a regular piece. The sleek style is usually complemented by the polished finishing of tapered legwear showing that all important top of footwear and bare or sock covered ankle. Striped Albam tee, Grenson Sneaker 1 and APC Tote places you in touching distance of the highest of fashion, with the refinement of a simple colour blocked aesthetic.

Surplus Solider

Attennnnntion! The post-mod-army-surplus-super-solider is known to get the dress down fashion as regimented as possible, pairing a smart casual style with essential men’s wear items to create the cool civilian uniform. Taking the old army sensibilities of the Clarks Desert Boot in a versatile beeswax colouring, and pairing it with a simple oxford shirt by the way of Norse Projects and a classic Baracuta Harrington jacket.

Contemporary Cool

That’s right, Chinos can totally set off a high fashion outfit as a contemporary choice, especially paired with the cool colours for the palette. Take the pairing of the ghostly white Margiela T-shirt and Sock Racer, then place a crisp blue stripe CDG shirt over the top. Give the T-shirt a tuck too for a variation to the norm, plus a crop to the trouser to accentuate the ankle bootie. The style is in the quality and design, the simplicity of the look with its pale tones and minimal patterning is intrinsically Comme Des Garçons, as well as representing a deconstructed style in the vein of Margiela, taking the typical fashion look and breaking it down to its sensibilities.

Casual Terrace

A match in heaven, the BOSS Green polo and adidas Gazelle work in conjunction to present a matched colour scheme. Where the usual denim would sit comes a change in the chino, colour matched with the gum sole of the adidas Gazelle Super and paired perfectly with the grey, white and blue colours of the BOSS Green Paddy 3 Polo Shirt. With influences of heritage and streetwear, this outfit works as a classy dress down approach still incorporating a classic adidas silhouette into the look.