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Fred Perry UK Stockist | Aphrodite Mens Clothing Online

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July 22, 2018

Best of Summer at Aphrodite

The summer is well and truly kicking in, with the hot temperatures set to soar and holiday plans heating up, it only seemed fair to show our best of the summer selections with a mixture of brand new items and sale steals, make sure you’re kitted out with the best of summer.

T-Shirts

Champion T-Shirt Script Logo – SALE
It’s all about being vibrant in our best of summer highlights, no one wants to go to the beach in all black. We’re stout advocates of a good quality t-shirt, and Champion is a brand that doesn’t scrimp on quality. Their script logo t-shirt comes in an eye-catching yellow base, with the red, white and blue of the logo shining brightly on the chest.
 
Fred Perry T-Shirt  Colour Block 
Sometimes it’s hard to show off whilst in your minimal holiday dressing, but at least show a contemporary air with a colour blocked piece. Fred Perry have placed their laurel wreath to this pastel-tinged design and it’s perfect for on its own or under a linen shirt.
 
Polo Shirts
Lacoste Polo Shirt  – SALE
With certain brands, you just can’t argue with the pedigree, and for polo shirts, that’s Lacoste all over. The brand were the originators of this classy design back in the 30s, and they’re still going strong with the design today, dressed here in a warm weather ready light blue.
Fred Perry Brazil Twin Tipped Polo
The world cup might be over but we’ve still got football fever over here at Aphrodite. In honour of the finals, Fred Perry commemorated specific nations with their own polo shirts prior to the cup, so channel your inner samba with this Brazillian iteration of the staple twin tipped polo.
Shirts
Folk Shirt Horizon – SALE
If it isn’t a lightweight fabric then it’s not even worth it. The Folks at Folk thought that too, issuing a subtle but sure-fire holiday hit in the form of their linen and cotton blended horizon shirt, decked here in a soft yellow.
 
Vivienne Westwood Shirt
It never gets easier trying to reinvent the wheel, but the punk spirit still lives on through Vivienne Westwood. Embellishing the standard white shirt with a side fastening pointed collar and extra panelling at the rear for more room to breathe.
 
Shorts
Stussy Stock Terry Shorts – SALE
Who cares about pairing and matching, you’re on holiday just chill out! These proud pink terry shorts by the way of the original streetwear company, Stussy, have the skate and surf pedigree to guarantee comfort in the sunshine. After all, it is a California brand.
 
Stone Island Sweat Shorts
From one warm climate to another, we’ve got the towelling style of Stone Island’s sweat shorts ready to be equipped for the sunshine. With four outer pockets to choose from, there’s a lot of versatility in this perfect holiday garment.
 
Swim Shorts
Barbour Swim Shorts – SALE
When it comes to swimming, the individual with the jazziest shorts always looks best poolside. Whether you go reserved with a simple colour combo pattern, or with an outlandish eye-catching display, just remember you won’t see them again for another year. Your safe bet is with these gingham edition Barbour swim shorts.
 
Paul Smith Multi Stripe Swim Shorts
As stated above your shorts have to be jazzy, and there’s nothing jazzier than this instantly recognisable pattern from Paul Smith.
 
Bags
Eastpak Springer Bum Bag – SALE
Tourist vibes courtesy of the ever dependable Eastpak brand. Sling your passport, money, suncream and anything else worthy of its confines.
 
BOSS Green Holdall Pixel ZT
On the other spectrum, if you’re the sort that likes to pack light when travelling, this Boss Green Holdall is a perfect size for daily or monthly travel. With carrying handles reinforced with leather this is the classy statement holdall every travelling gent needs.
 
Hats
Norse Projects Heather Cap  – SALE
In a perfect summery pastel palette, this basic Norse Project cap is popping essential to protect your face from the rays.
 
Paul & Shark Cap 
With their yachting pedigree, you can guarantee this Paul & Shark statement cap to be rich in anti ray technology, with a rich red colouring.
 
Sunglasses
Ray Ban Wayfarer Sunglasses
The industry standard of designer sunglasses, Ray Ban have updated their Wayfarer sunglasses with G-15 lens to ensure protection from the harshest of sun.
 

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July 11, 2018

Kind of Blue: Summer Shirts Edition

Welcome reader. Relax, take a seat, and press play on our summer shirt feature. Drink? We thought you’d never ask.

Short Sleeves

The sight of a short sleeve blue shirt strikes fear into a number of men and with justification. It can be a divisive affair, more pie guzzling than Ryan Gosling, but don’t fret we’re here to help!

Paul Smith – Light Blue
For menswear, there are certain brands you can guarantee to provide a simple and effective design British sensibilities. The highest of our priced short sleeves but fitted perfectly off the peg for all body types. Small details like a contrasting top button, logo tab to pocket and stripe details to the side seams give the shirt unique embellishments to push it away from its contemporaries.
Ralph Lauren – Deep Blue
Although your token blue shirt is a light blue number, this deep blue creation from the Polo brand is a versatile offering that can work in casual and more formal designs with it’s contrasting blue offering a foil to most staple formalwear palettes. Crafted from a featherweight twill fabric, this is perfect as a summer shirt to air it all out.
Fred Perry Oxford – Mid Blue
Offering a perfect middle ground to the above offerings, this mid-blue oxford offering from the laurel wreath is casual wear through and through with button-down collar, box pleat and contrasting locker loop to the rear of the shirt.

Striped 

For all you men in blazers, this is the section for you. Honestly, the next time you lean those elbow patches on the bar to talk about the footsie 100, you won’t look like a Richard.

Comme des Garçons SHIRT Fine Stripe – Blue
Clean cut, no-nonsense, and surprisingly not an eccentric offering from Comme De Garçons shirts. Show your fashion awareness with the Japanese brand’s best in men’s formal attire taking an eloquent approach to the men’s striped shirt.
APC – Stripe Blue / Ecru
Kings of French cool, APC bring a minimalist contemporary air to every seasonal offering from the brand, and it’s a consistent presenting in this striped shirt with a cream and blue mix in its colouring. A timeless approach to a timeless item.
Ralph Lauren Gingham – Blue / White
This typically preppy garment might not be striped per se, but it fits our agenda and you’ve gotten this far so why should you care, this shirt is too nice to kick up a fuss.

Hawaiian 

Pigeonholing this in as it’s our only Hawaiian that fits the criteria, and it’s not really a Hawaiian at that, more a box fit, box fresh, punching above its weight, casual commando in the fashion field.

Oliver Spencer Hawaiian Shirt – Blue
You see why we included this now, right? Relaxed boxy fit, soft fabric composition, multi-button collar options, it’s a swiss army knife in a shirt.

Chambray

The carbon fibre of the blue shirt world, the chambray is you high performing supercar in your wardrobe. More of a Tesla in Aesthetic than a Bugatti, it’s what’s under the hood that counts, and the chambray is packing some serious power.

APC – Blue
This genuinely might be the greatest shirt ever made in the history of the greatest shirts ever made. APC has the uncanny knack of knocking every garment out of the metaphorical park of quality, and this Japanese cotton clad chambray is a year-round killer.
Ralph Lauren – Chambray Denim
Dyed with indigo and stonewash to create a denim blue complexion it’s ‘Murica in a classy chambray design, embracing the denim colour to great effect on a casual and lightweight design. Pair with more denim for the authentic rawhide look.
Norse Projects Anton Chambray – Light Indigo
Norse Projects have the uncanny ability to nail the a-typical stylings of any staple garment with their Scandinavian minimalist air. When we’re eventually able to 3d print objects by verbal demand, the scream of ‘Alexa, Chambray Shirt’ will yield this exact design.

Oxford

Even the word ‘Oxford’ connotes a world of regal, timely gentlemen and women oozing the aroma of books and rich mahogany, taking the bimmer out for a spin to the local shop to pick up a box of earl grey in anticipation of afternoon tea and scones.

Ralph Lauren Oxford – Blue
It’s hard to offer a shirt selection without omitting Ralph Lauren, they’ve dominated the preppy shirt creation since the dawn of man (that’s a fact). Does what it says on the tin etc.
Norse Projects Anton Oxford – Navy
Take the previous piece on the Anton Chambray and replace the c-word with Oxford. Consistency.
Fred Perry Oxford – Light Smoke
To be honest, as much as I love oxford shirts, they’re just the same thing with a different logo. You cannot go wrong with the selection at hand (Unless you don’t buy any).

Overshirts

The book ender of sorts, a good overshirt (or shacket if you’re so inclined) is the layering item you need in your arsenal. Add it to a summer wardrobe for a lightweight layer and throw it under a big coat for the winter lets focus on summer for now though.

Stone Island Overshirt – Blue
Current kings of the overshirt, Stone Island place their tech sensibilities on a metallic nylon overshirt. Fastening to the front, with a statement crinkle effect and supremo construction courtesy of the Italian maestros.
Paul Smith Zip Shirt – Denim
Combining the shirt and a zip with great aplomb is the dark indigo iteration in the Paul Smith zip shirt. Featuring twin patch pockets to the chest and buttoned cuffs, it’s a typically subtle affair from the rainbow man, offering the classic British fashion sensibilities with a contemporary air.
APC Denim Jacket – Washed Indigo
This is literally, at the fundamental of it all, a blue shirt, that fact cannot be disputed. It’s a blue shirt you wear over things, like an overshirt. Therefore it deserves being placed in our ‘kind of blue’ overshirts section. Plus it also happens to be a denim jacket, therefore, you can wear with any of the above items and it’ll look crispy.

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July 10, 2018

Fred Perry ‘Worn By’

As British as tea and scones, summer showers, queuing for a pint and apologising when it’s not your fault, is the culture kings Fred Perry. The quintessential-ness of the brand’s British display cannot be stressed enough with its effect over mod, punk, and britpop subcultures and all thanks to a British man’s blinding determination to do something better than a foreigner.

As pseudo humble as we are being a nation of underachievers, seeing something so British as Fred Perry draped across the shoulders of celebs is as bizarre as it comes in the fashion world. Although seeing a mass adoption in the beginning of the century thanks to the UK indie scene (good) and that unusual American mid-noughties preppy style that everyone from Zac Efron to Jesse Metcalfe (bad) was trying to work, the adoption by the likes of Drake, A$AP Rocky (and the A$AP Mob) and even dandy dude supreme Robert Pattison has baffled few and influenced many.

 

Pete Doherty – Twin Tipped Polo

Kate Moss – Wreath Knit

 

 

Amy Winehouse – Signature Fred Perry collection

A number of notable faces in music have been seen sporting the Fred Perry Laurel Wreath over the years. Celebrities including Paul Weller, Amy Winehouse, Pete Docherty and bands including Oasis, Blur, and Radiohead have all chosen the Fred Perry Lauren Wreath for the brand’s authenticity, style, and timeless design, defining the brand in it’s elder statesmen role at the beginning of the century, all taking the influence from it’s subculture domination of the past. If they’re British rock royalty, then they’ve probably been papped in Fred Perry.

 

Thom Yorke – Twin Tipped Polo

 

Freddie Mercury – Twin Tipped Polo

Paul Weller – Twin Tipped Polo

Keeping the ethos of founder Fred “I didn’t set out to be a good sport, Champion was good enough for me” Perry has been at the forefront of the brands approach to marketing and advertising, allowing subcultures and celebrities to bare the heralded logo as a stamp of authenticity. Teaming up with Raf “I like very much to put on fashion shows” Simmons has provided the brand a new lease of authenticity and attraction from high fashion fetishers, taking the wreath and placing it out of its comfort zone and into the hands of rappers, basketballers, RnB artists and oddball actors, reinventing the attraction the brand to fashions current trendsetters.

A$AP Rocky – Twin Tipped Polo

A$AP Nast – Checkerboard Tipped Polo

Drake – Raf Simons x Fred Perry Denim Shirt Jacket

 

Like Raf said;

I’m usually very attracted to things that I can’t define. If something’s too clear, it’s very often not inspiring to me anymore.

and that sums up the approach of the brand in its latter days, working with skaters, the avant-garde, legendary cyclists and retro revivalists. With one common theme, offering the best dressed in British clobber.

 

I was generally regarded as the best-dressed player of my time… I’m a great believer in trying to look the part. It’s a fetish with me.

  • Fred Perry

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July 5, 2018

A History of Wimbledon Style

Other than high octane singles matches, players breaking rackets and crowds causing them and the thousands of strawberries and cream sold to punters there’s one singular thing you can rely on. Style. From its rebirth in the open era, and even a selection of champions prior, there have been a plethora of notable style moments highlighted by the staple Wimbledon white wardrobe, so here are our top picks!

René Lacoste

The father of the Alligator, René Lacoste was more than just a brand founder. An avid inventor (with a number of patents for inventions from fashion to golf to tennis) Lacoste was responsible for the initial creation of the polo shirt, revolutionising tennis forever. Winning Wimbledon in 1925 and 1928, he did it in his own preppy style as seen below, usually in his own stylish creations. As the Lacoste legacy lives on we still see René’s signature crocodile stamped on the brand with their staple style polos and sport influenced apparel.

 

Fred Perry

A multi-time champion, the last British winner before Andy Murray’s ascension, creator of the laurel wreath and universally stylish individual. Fred Perry accomplished a lot in his time as a tennis pro and managed to surpass that legacy with the creation of the Fred Perry clothing brand. Seen below in his sweater vest and chinos, it’s a style that sees itself in the spotlight again and again. Introducing his initial creation, the Fred Perry Laurel Wreath polo in 1952 (the logo borrowed from Wimbledon) Fred Perry created a sporting legacy on top of his prior accomplishments and birthed a plethora of subcultural movements. Still outfitting sportsmen and women amongst others, their collections are still made to the stylish standard of their creator.

 

Rod Laver

One of the original stars of adidas tennis and one of the initial adopters of a signature adidas shoe, Laver was no nonsense on the court reflecting in his clean-cut style. Draped in all white Fred Perry, it was the premium apparel that represented his premium game granting him one of the initial signature adidas tennis styles of the decade. With the introduction and reissue of more adidas tennis styles, most recently the Continental 80 amongst others, it won’t be long till more Rod Lavers.

 

Stan Smith

Instantly recognisable in this modern day as the endorsee of adidas’s signature tennis style, Stan Smith carved a history as a winner and a stylish one at that with his signature slick back and stache. The adidas stan smith still retains dominance to this day and age with its collaborations, the most high profile being the Raf Simons collection that it has become a staple of. Don’t forget about his skate history either, revolutionary.

 

Arthur Ashe

Making history is all the better when you look as good as Arthur Ashe. Becoming the first black grand slam champion in tennis history, Ashe decided to rile up compatriot Jimmy Connors with his Davis Cup issued USA jacket, one that Connors would have had if he’d accepted the invitation to represent his country in the country vs country tournament (and that he was labelled ‘unpatriotic’ for). Ashe’s style provided a benchmark for future designs from a number of American brands, namely the style of Polo Ralph Lauren who took lend of the sporting red, white and blue.

 

Bjorn Borg

The Legendary Swede, a man who rattled off an undefeated 4 years at Wimbledon, rocking the best in pinstriped and checked polos by the way of Fila and becoming the king of track jackets too. He might be most famous style wise for his signature Diadora shoe, and his fashion line as Bjorn Borg, but his quintessentially 70s style is an inspiration for us all, and brands such as Aquascutum with their mix of sport and vintage style.

 

John Mcenroe 

The man who knocked Bjorn Borg off his mount, and took his place as tennis’ style king. Mcenroe’s effortless style was on display through his full career, his minimal colour blocking via Sergio Tacchini offering a fitting uniform for his first championship. The segmented blocking finds itself commonplace with heralded brands nower days, especially favourites like AMI

 

Pete Sampras & Andre Agassi

Nike’s signature athletes and both Wimbledon champions across the 90s, the pairing of Pete Sampras and Andre Agassi meant in the final of the 99 Wimbledon, showing the best in 90s style. Sampras decked in the classic white polo, lateral stripes included. Although he might have lost in this instance, Agassi takes the trophy for style with his earring and necklace combo, plus a lethal quarter zip polo. Agassi has had some moments in style with his signature Nikes and fake mullet and meth period, eclectic guy.

 

Roger Federer

Skipping most of this century so far wasn’t hard, to be honest. Tennis style just isn’t the same anymore, or revolutionary. Nike, late to the game with tennis and adopters of the all whites in the 90s, took the model of the signature sporting athlete from their work with Michael Jordan, using the same model for their (till recently) deal with all-time great Roger Federer. To celebrate his record-equalling 7th Wimbledon title, Nike decked their flagship tennis star with a retro-inspired quarter zip jumper and attire, ushering in a retro-inspired phase for the swoosh.

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Fred Perry Germany Polo 2018
May 19, 2018

Fred Perry Go International with the 2018 Country Shirt Collection

One of a small subset of items that can be considered true style icons, the Fred Perry polo shirt has been released in almost every colour combination imaginable, from classic neutral combinations to soft pastels, bright neons and any mix of the above, making them extremely versatile.

Fred Perry World Cup Brazil Country Shirt

Worn by people the world over for decades and still just as fresh as ever, this season the brand spreads the international love with a capsule collection of Country Shirts that represent the emblematic colours of countries across Europe and beyond.

Fred Perry World Cup England Polo

Taking their iconic twin-tipped polo shirt as a base, Fred Perry have then dressed the polos in the respective country’s colours as seen on their national flag. Joining the brand’s iconic Laurel Wreath logo embroidery, the polos also feature the country’s name embroidered to the chest to distinguish them from the norm and add a collectible feel to each. Whether you’re representing your home country, your heritage or just think the colours look cool, you can’t go wrong with any of them.

Fred Perry Spain World Cup Polo

The Fred Perry 2018 Country Shirt collection is available now both in-store and online.

Fred Perry World Cup France Polo Shirt

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Outfit Grid
March 22, 2018

Outfit grid – A British Culture Tribute

After heading down to one of our favourite local music venues Hoochie Coochie last weekend for an intimate and euphoric gig with British post-punk legends A Certain Ratio, we’ve since felt an overwhelming sense of 80’s nostalgia spurring us to take a (fashion) trip back to the post-punk/new wave era, where three things are most definitely prominent throughout. Laurel Wreath clad polo shirts, brilliantly British tailoring and those unmistakable three stripes. Here we pay homage to some old classics …

If you were asked to think back to 80’s Britain, OK so a flash of BBCs Grange Hill, The Young Ones or The Two Ronnies might spring to mind but, you’d also have at least one of you or a mate sporting some form of Fred Perry or Adidas whether it be a classic polo and tennis shoes or full branded shell suit. Even a nice bit of Paul Smith tailoring if you were attending a wedding or feeling swish of a weekend. Here’s an everyday version of the above three that still hail and show no signs of being forgotten about, with a couple essentials from our friends overseas.

Outfit Grid - Fred Perry, Paul Smith, Adidas

 

The Fred Perry bomber, Paul Smith polo shirt and Adidas 350 silhouette all make for a recognisably British style and championed by a rage of famous faces from Robert Pattinson to Oasis front men the Gallagher brother and of course the late and exceptionally talented Amy Winehouse. No British look is complete without a sturdy and durable pair of denims and at this we would like to introduce (if not already acquainted) you to the Swedish denim brand Nudie Jeans, organic, fair trade and an Aphrodite HQ favourite. Don’t forget your contrasting socks for that quirky finish.

 

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February 15, 2018

Fred Perry x Raf Simons SS18 Collection – Online Now

Fred Perry has team up with Belgian designer Raf Simons for yet another season, bringing his youthful influences mixed with the traditional Fred Perry design for SS18 Fred Perry x Raf Simons capsule collection. References to punk and DIY culture can be seen throughout the collection, notably with the use of duct tape, appearing on most pieces with the laurel wreath logo sat behind, for a ‘do it yourself’ look.

Pieces including the classic Fred Perry pique polo shirt with darted and contrast collar touches, t-shirts with duct tape detail, hoodies and a tape detail jacket.

Below showcases some of the brands visual lookbook imagery.

 

Shop full collection of Fred Perry x Raf Simons online and on-store from Aphrodite1994

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June 12, 2017

Perfect Gifts For Your Stylish Dad This Fathers Day

Fathers Day is coming round quickly, and we know how the feeling of panic starts to sink in when you just don’t have any ideas on what to get the main man in your life.

Do you go for the popular choice of a CD or a few beers, or take him out for dinner? There are so many ideas that go round in your head. We’ve put together a Fathers Day gift guide to give you a helping hand, and hopefully you will find the perfect gift.

If your dad is the type of guy who likes to keep his wardrobe up to date, treat him to some staple classics for those days at the football or at the pub. A Fred Perry polo shirt is always appreciated, as well as a pair of timeless Clarks desert boots for a retro look. Socks are always a popular gift, and with these unusual marl style socks from Norse Projects, they are certain to impress. if you’d prefer a pair of socks with a pop of colour, opt for the Paul Smith Accessories socks, presented in a low-key blue colour-way with vibrant multi stripe polka dots.

If your dad is more into grooming, we have a range of products from Baxter of California and L:A Bruket for you to choose from. Whether it is hand cream, beard oil or moisturiser, both brands offer premium care and will be the perfect addition to his skincare regime.

Other options to choose from are a white shirt, perfect for a day at the office or a special occasion. Choose this luxe Vivienne Westwood shirt, boasting subtle branding to the chest to complete the look.

What will you be treating the main man in your life to this Father’s Day? You can shop our range of products in our store or online here.

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