New Balance ‘Moon Daze’ Pack – Landing Soon
Celebrating the Boston based brand’s annual Grey Day…
New Balance has established a legacy founded on consistent innovation and technological progress in the footwear industry; And, although the brand is often linked with cutting-edge designs in vibrant hues, it’s simply impossible to think of New Balance without picturing a classic pair of Grey trainers… But how has this come to be?
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What is New Balance Grey Day
During the late 1970s, runners grew increasingly frustrated as their white trainers were being ruined by the harsh city conditions, with the main culprit being the asphalt. The consistent kicking up of dust, along with the knocking and scraping of runners’ feet, resulted in even the most durable of trainers being tinted a light grey shade by the urban environment. Keen to find a solution for the issue, New Balance opted to release an array of running trainers with lightweight grey suede uppers, perfectly matching the shades of the city’s asphalt and seamlessly integrating into consumers’ lifestyles.
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The trainers were an instant hit, and after several decades, the colour has become a fundamental aspect of the brand’s identity, playing a crucial role in New Balance’s legacy. So much so that the brand host’s an annual ‘Grey Day’ as an homage to their adopted signature colour. As part of this years celebrations, New Balance are releasing a bespoke collection of trainers dubbed the ‘Moon Daze’ Pack. Drawing inspiration from extra terrestrial experiences, the collection is a product of the thought “what would shoes look like after walking on another planet?” And the result is out of this world…
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New Balance 550 and New Balance 9060 – Launching 12/05/23
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BB550GD1
Leading the charge for the ‘Grey treatment’ is the New Balance 550, a reigning champion in the footwear industry that has been selected as the first model to receive the timeless makeover. It’s uppers are draped in light grey suede while breathable mesh panelling combines with steel blue detailing near the ankle. Branded embroidery is placed around the shoe, before the iconic N logo completes the look.
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U9060MD1
Following up on the look, a pair of the brands retro-futuristic 9060 trainers arrive in a medium grey suede with subtle blue undertones. It compliments a mesh base unit and features a 3M reflective New Balance logo to the lateral side of the shoe for visibility in low light conditions. A CR heel unit and chunky outsole deliver cushioning and support to finish off the style.
Landing on the 12th of May to mark the brands Grey Day, both styles will launch on a first-come first-served basis, and be available online and in-store at Aphrodite Clothing.