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Jason Mark Angsuvarn Interview

Man On A Mission, Jason Mark Angsuvarn Interview

The driving force behind sneaker care brand Jason Markk, introducing Jason Mark Angsuvarn

Any devoted sneaker aficionado should already be well acquainted with shoe specialist Jason Markk; held in high regard worldwide for keeping your kicks looking superbly box-fresh, the revered brand and its vast array of sneaker care products have successfully conquered the footwear industry and kudos to the label for doing so, it’s certainly no mean feat.

And as people continue to reap the rewards of Jason Markk products on a global stage, one talented individual is quietly driving its milestones from within the wings. So without further ado, allow Aphrodite to introduce you to the eponymous founder and president of Jason Markk, Jason Mark Angsuvarn. We recently caught up with the lauded entrepreneur and sneakerhead to discuss the perks [and obstacles] of being your own boss, as well as all things business.

 

Jason Markk Founder Jason Mark Angsuvarn

 

First of all, you may be wondering how the ball got rolling for the proud Southern California creative, let us digest… No longer satisfied with having to use make-shift household cleaning products – that would often contain harmful chemicals, therefore, running the risk of damaging a shoe’s lustre – Jason Mark Angsuvarn set about finding a chemist that could execute his vision for a “sneaker cleaning solution that was not only effective but most importantly, safe to use on all materials.”

He explains, “after months of both product and brand development, I officially launched Jason Markk in January of 2007.”

Jason Markk’s professional debut was not only a declaration of ingenuity from Jason himself but for the brand too as it strived to close a gap within the market. Thanks to a loyal fan base of collectors and enthusiasts, the Jason Markk cleaning solution became an instant hit, allowing for rapid commercial expansion, spanning everything from Jason Markk Quick Wipes, Repel Spray, suede buffers and a myriad more items.

 

Jason Markk Range

 

Having grown exponentially in those first few years, Jason fast found himself at the helm of a budding sneaker care empire but for an individual who prides himself on being a purveyor of pristine kicks, Angsuvarn is remarkably chilled when playfully quizzed over whether first impressions really do count.

“I try not to judge anyone by how dirty their sneakers are or what they’re wearing, but truthfully I think it’s human nature unfortunately to form an opinion. At the end of the day, they’re just shoes and clothes. Get to know the person, keep an open mind, listen, and you may be surprised.”

With obvious intent, Jason Markk’s impressive portfolio awakens a sense of sustainability. Until recently, the industry’s carbon footprint has remained somewhat of a taboo topic, however, as textile waste has continued to soar of late, it’s evident that moves need to be made to address it. Though just one solution to a much wider issue, sneaker care aims to extend the lifespan of your cherished footwear collection and Jason is proud to be bolstering the movement.

“Sustainability has always been considered in everything we do since the beginning. It’s something that’s important to me personally, and as a company, it’s a priority for continuous improvement” states Jason.

When he’s not doing his bit to save the planet, Jason Mark Angsuvarn soaks up the fruits of his labour at the brand’s Los Angeles HQ, which brings with it its own perks and sometimes, challenges. “The freedom and flexibility are what I enjoy most about being my own boss. That said, when you are running your own company, especially in the early stage, you are never not working.

“There is always a trade-off, but for me, I wouldn’t have it any other way.”

A savvy state of mind is everything when it comes to business and it’s something Jason has no problem possessing, but with the current states of affairs and a global pandemic to contend with, we’re particularly impressed with his brand’s aptitude for keeping consumers engaged. During lockdown ‘Jason Markk Public Radio’ debuted as a soothing source of entertainment for the extra time we found on our hands. The professional offshoot delivers curated playlists by friends and family of JM with its roots grounded firmly in community and culture.

 

Jason Markk Public Radio

“JMPR is an idea we’ve had for years, but it kept getting pushed to the back burner since we’ve been so busy. With the lockdown, we thought it was the perfect time to finally make it happen. It seems like everyone at JM either DJs or produces beats or is just plain musically inclined. Same goes for many of our close friends and family of JM, so it just made sense. I’m glad you’re tuning in and enjoying it!”

And enjoying it we are, but while we kick back and mellow out to the music, Jason is keen to apply his entrepreneurial wisdom to 2020’s unprecedented moments; past, present and future.

“Given the current global pandemic, nothing is what it used to be – for anyone. I will say that we have used this time wisely, and have bonded (even more) as a unit. My team and global family are the best in the world, and even in the midst of a pandemic, I think we are all excited and pumped for the next chapter of JM.”

Stay tuned to see what’s next for the Cali’ company and in the meantime restore your kicks to pristine condition with our expansive Jason Markk range.

The Ultimate Sneaker GIVEAWAY

WIN The Ultimate Sneaker Giveaway – Jason Markk Premium Cleaning Package & Nike Blazer Low Trainers

Aphrodite is giving one lucky person the chance to win the ultimate sneaker giveaway. We’ve teamed up with our friends at Jason Markk London to present a competition that you simply can’t miss, but what’s included? Well, the whole shebang will be up for grabs, including the Jason Markk Essential Cleaning Kit, Repel Spray, Suede Kit, Microfiber Towel and Premium Brush, not forgetting to mention, we’ve also thrown in a pair of Nike Blazer Lows for good measure!

If sneaker care and the Swoosh are something you hold a penchant for, don’t hesitate to enter our ultimate sneaker giveaway. Entering couldn’t be easier, all you need to do is follow the simple instructions below:

Nike Giveaway

Ultimate Sneaker Giveaway Nike

Good luck!

Terms & Conditions:

This competition will run for one week. Please note closing time is at 12pm (UK time) 14/08/2020. 1 lucky winner will be chosen at random and contacted by our team via direct message. Items must be in stock at Aphrodite in the desired size when requesting the prize.

While you’re waiting for the winner of our giveaway to be announced, why not shop the latest Nike arrivals online.

 

10 Ways To Look After Grenson Shoes

Grenson Shoes – How To Look After

Grenson Shoes Care Guide – 10 Tips To Look After Grenson Shoes

Here at Aphrodite we have recently bolstered our vast range of shoe care products, with care kits from Jason Markk, Crep Protect and Sneakers ER readily available in-store and online which are sure to prove perfect for the footwear aficionados among us. We also have a whole host of items from Grenson, including Grenson cream, polish, brushes and cloths to help keep your footwear collection in tip top condition no matter what the weather.

Imagine this… you have just spent a small fortune on a pair of leather shoes, you want them to last the distance, right? With help from our lovely counterparts at British footwear institute Grenson, we have pieced together a Grenson care guide; 10 tips to look after Grenson shoes which will hopefully help keep your investment fresh for many years to come.

Following these few simple steps will help prolong the life of your most trustworthy Grenson shoes.

 

Grenson Brogues

 

10 Tips To Look After Grenson Shoes

  1. Never wear your new shoes in the rain until they have been worn at least 3-4 times.
  2. If your shoes do end up getting wet put shoe trees inside them (if you don’t have trees newspaper will work just as well) and let them dry out at room temperature for 48 hours before you wear them again. Wet sole leather will wear out twice as quick as dry sole leather.
  3. Before polishing, wipe off any excess surface dirt with a dry cloth.
  4. When its time to polish, use plenty of polish/cream and make sure its into the welt and the cracks between the upper and the sole. Let the polish sit on for as long as possible, over night is an ideal time scale. Browse our range of Grenson creams.
  5. Use a Grenson cloth or brush to take off any excess polish/cream to shine them up.
  6. If you want to darken your tan shoes use a dark polish, some people like to use black polish which makes them instantly look older.
  7. Goodyear Welted shoes are easy to repair and the soles can be changed if needed.
  8. A little test can be done to see if your shoe are ready for repair; If you can feel a soft spot in the middle of the front of the shoe where you walk, push it in with your thumb. If its very soft, its about to go, if its a little soft, you can get another few months out of them.
  9. Leather soles can be very slippery, making it a task in itself to navigate across some floors. A cheeky little trick, cut open a potato and rub it into the sole, this will give you grip.
  10. If you look after your shoes, they could last for years and years.

Take a look at our recent trip to the Grenson factory and interview with the brand’s owner and creative director Tim Little. Read full blog post here

How To Look After Grenson Shoes

 

Outfit Grid – Heatwave, must have style day to night.

As a current of tropical air from the Atlantic Azores Islands hits the UK this weekend, we gear up for a scorcher of a bank holiday and what is claimed to be the start of the hottest May in four decades. Well, we know us Brits and whether its the beach by day or not, we know a beer garden, barbecue and at least one late night is on the cards, in true bank holiday fashion. Here’s a little something we put together to take you from day to night with a few things considered (comfort and coolness being the main competitors).

 

These cotton drawstring pants from APC, in a lightweight seersucker cotton are the perfect summer pant. Smart or casual, rolled up or down loose, their versatility means you can get maximum usage which is always a massive box ticker for us! Styled here with a yellow graphic print tee by Saturdays NYC, washed denim jacket by Nudie Jeans, The Marshal sunglasses in brown mirror by Ray-Ban and grey suede sneakers from Grenson. If you haven’t been introduced to Jason Markk yet then let us make you acquainted, with a highly sophisticated range of shoe care products we can describe only as magical lifesavers you really need to add products like the repel spray here to your list of things to try, you won’t be disappointed!

Outfit - Weather permitting

Outfit – Weather permitting

It seems we’re officially into that teasingly annoying part of British springtime, temperatures seeming comfortably warmer one day and freezing the next or bright and sunny one day and miserably dull the next. Dressing for the occasion can be tricky but we have your back with these weekly installments curated to deter the ever-changing weather from hindering your plans (or your beloved footwear). Here you go lads, a few of your favorites here …

 

Outfit - Stone Island, Paul & Shark, Y3

 

The latest installment from the Stone Island Marina collection was this long sleeve striped tee, perfect for this in-between weather and a staple piece you will have in rotation season after season. Styled here with a khaki Stone Island cargo short, navy Paul & Shark zip hoodie, white suede Y3 trainers, Ray-Ban aviators and every wardrobe essential item Jason Mark repel, for those caught off guard by the rainy days that are upon us.

 

Our Top 5 Festival Essentials

Heading to a festival this summer? Whether it’s in the UK or living it large abroad, every festival goer feels the challenge. Sleep deprivation, hangovers and not to mention the hygiene, or lack of it. Festivals are the best and worst times of your life. When all grooming routines go the distance, and by the 3rd day you’re resembling Tom Hardy from The Revenant, ungroomed and in serious need of some TLC. While we can’t promise to cure those hangovers we think our top 5 festival essentials will keep your style in check this summer season.

Patagonia Arbor Backpack

1. Getting to the festival is just the beginning, after queuing in the car for what seems like years, you’re finally at the drop off point, only to find you’ve got a good mile or two to walk to get into the festival. Alleviate some of that pressure with our Patagonia Arbour, a spacious 26 Litre capacity backpack that will hold all your essentials and has padded straps and a water repellent finish. If that isn’t a festival essential we don’t know what is!
Barbour hip flask gift set

2. You’re settling in, relaxing with a drink and then before you know it, it’s time to go and watch the Foo Fighters but they’re up on the main stage. This requires lots of walking and drink spilling. Not now it doesn’t, our 2nd festival essential lets you keep the spirit going……literally. Our Barbour hip flask and 6 glasses fits perfectly into your next festival essential, the windbreaker, so all you have to do is fill it up and head on over.

Adidas windbreaker

3. A windbreaker is a classic when it comes to festivals. This go to jacket will become your savoir. For those that have been to a festival before, think Glastonbury, mud, rain and wind. Now the unprepared might give up and head back to their tent, but there’s no need when you have a windbreaker. Protecting yourself from the elements couldn’t be easier and more stylish, so there’s no need to miss your favourite band. You can dance all night, or until your bed, well tent is calling. We would recommend the Adidas windbreaker, featuring a hood (bring it on rain), a central zip pocket and a 60’s style, this retro piece is festival perfection.

 

Rayban Sunglasses

4. For that rare occasion when the sun does come out, or when the light of day gets too much in your hungover haze, a pair of sunglasses is a must. Our range of Rayban sunglasses give that un-kept look a whole new edge of cool.

Jason Markk Wipes

5. Part and parcel of going to a festival is excepting that your choice of footwear are destined to be ruined as you’ve got no way of cleaning the excess grime off. Luckily we’ve got the perfect solution. Our Jason Markk quick wipes  are an easy add on to keep your footwear on top form. Just wipe and the dirt is gone, that’s one less thing to worry about!

Jason Markk Brand Guide

The Jason Markk brand was founded in 2007, when Jason, not content with using home remedies and dissatisfied with what the market had to offer, decided to create his own sneaker solution. Taking into consideration the premium materials that sneakers were crafted from, Jason created his first product, which would soon become a household name among sneakerheads. The Jason Markk premium shoe cleaner was formulated avoiding harsh chemicals, in a bid to create the perfect sneaker cleaner. The effective solution is completely biodegradable and cleans and conditions, removing dirt and stains that occur during everyday wear. The shoe cleaner can be used on leather, suede, nubuck, canvas, vinyl nylon, cotton mesh as well as many other materials.

Jason Markk Premium Shoe Cleaner

With the brand quickly becoming recognised on the market, Jason created the Jason Markk Quick Wipes. An on the go solution, perfect for dealing with sneaker emergencies. The wipes contain a modified version of the Premium Shoe Cleaner, but what sets aside the quick wipe is its unique wipe material. One side features tiny dots that provide abrasiveness to help clean tougher stains, while the other softer side aids the cleaning of excess dirt, making for a more effective clean.

Jason Markk Quick Wipes

In May 2016 not content with just producing cleaning products, the Jason Markk brand opened his first flagship store in the Little Tokyo Historic District of Los Angeles. The store offers a drop-off sneaker care service, the first of its kind. The concept combines encompassing and promoting the Jason Markk brand while offering cleaning services carried out by the brand’s own sneaker care technicians. The store also stocks Jason Mark’s full range, including the premium stain remover and Jasom Markk repel spray, along with other sneaker lifestyle products.

Today Jason Markk products can be found in over 2000 stores in 30 countries and here at Aphrodite we stock a range of Jason Mark products, offering you the perfect solution to all your sneaker needs, to find out more about the products we stock read below.

Jason Markk Premium Microfiber Towel
A 12″ x 12″ lint-free, non-abrasive, and hypoallergenic towel, this towel is constructed from microfibers that are finer than a human hair which results in millions of micro scoping hooks that capture dirt and dust effectively.

Jason Markk Repel Spray – 8oz
This premium water and stain repellent spray delivers a durable, breathable barrier that repels liquids and stains. Safe to use on all materials including (and not limited to) suede, nubuck, leather nylon, and canvas. This product does not alter the look or feel of the materials and is a must-have product for any sneaker enthusiast.
Jason Markk Quick Wipes – 30 Pack
 These dual-textured wipes are ideal for those who like to keep their shoes in top condition. The raised dots help to clean those tough areas, with a smooth side to clear excess dirt. Each wipe is individually packaged, meaning you can conveniently keep them at hand for whenever you need them.

 

 NEW Jason Markk Group 2016
Jason Markk Quick Wipes – 3 Pack

The original dual-textured shoe cleaning wipes in a convenient pack allowing you to take with you on the go. Featuring textured raised dots mixed with Jason Markk’s cleaning solution creates the ultimate cleaning power. The small packets are perfect for keeping in your bag, car, or wallet for those shoe cleaning emergencies.

Jason Markk Essential Cleaning Kit

Designed to keep your trainers as clean as possible as often as possible, the Jason Markk essential kit includes a 4oz cleaning solution and a standard cleaning brush. Cleans up to 100 times and is 98.3% natural and completely biodegradable.

Jason Markk Premium Shoe Cleaning Brush
A more premium piece than the standard brush, this handcrafted brush is created from a softer hog bristle that provides better cleaning of delicate materials. A walnut handle adds a sturdy finish to this piece.

 

You can shop for our full range of Jason Markk cleaning products here.

Jason Markk Quick Wipes

Founded in 2007, Jason Markk revolutionised the sneakerhead culture with the introduction of a dedicated shoe cleaner that didn’t use harsh chemicals that could harm their precious sneakers. An instant hit, Jason Markk has gone from strength to strength, refining their formula to ensure that it meets the demands of sneakerheads who want their shoes to be clean at all times.

More recently, Jason Markk have introduced the Quick Wipes – a quick and easy way to clean shoes on the go. The dual sided wipe has been created to maximise cleaning potential and is handily packaged in small and manageable packets.

The video below outlines the Jason Markk Quick Wipes:

As you can see, the Jason Markk Quick Wipes are the first in the market to have two sides – one for getting the surface dirt out and the other for more hard to reach dirt. The durable, heavyweight nature of the wipe allows the cleaner to really get stuck into their shoes to get them looking new again.

A logical and successful step in the ever successful history of Jason Markk’s cleaning products, the Quick Wipe is now available in packs of three and thirty.

 

How To Clean Suede Trainers

A Guide On How To Clean Your Suede Trainers

Are you the type of person who loves to keep their suede shoes clean? If so, you can follow our guide on how to clean suede with essential Jason Markk UK products.

Jason Markk UK

Image courtesy of Jason Markk UK

 

You’ll Need

Jason Markk Shoe Cleaning Solution

Jason Markk Premium Brush

Jason Markk Microfiber towel

The Steps

Before you begin, be cautious of dyed suede as the colour can bleed when in contact with water.

  1. First of all, use the brush to remove any dirt lying on the surface of the shoe.
  2. Fill a bowl of water and dip the brush into it, applying an appropriate amount of shoe cleaning solution to the brush before dipping it back in the water
  3. Shake any excess water from the brush before scrubbing the entire suede area evenly. You can repeat this depending on how much you need to clean the suede.
  4. After cleaning, it’s time to focus on the drying process. Grab your microfiber towel, it’s important to move fast in order to absorb the water.
  5. Use the dab and twist method, repeating several times before allowing to dry naturally.
  6. After an hour or two, work the nap back and forth with the premium brush, then allow to dry naturally. Make sure you keep working the nap back and forth several times throughout, until the shoes are completely dry.

You can purchase Jason Markk products on our website, did you find this guide useful? Watch an exclusive Jason Markk video below on the suede cleaning process.

Video courtesy of Jason Markk UK on Vimeo

Jason Markk | How To Clean Suede from Jason Markk on Vimeo.