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Stüssy SS20 Drop 2: Preview

Stussy SS20 Drop 2 First Look

Hot on the heels of its inaugural 2020 collection, Cali born and bred label Stussy returns to Aphrodite this month with a fresh batch of spring/summer preened offerings. Building on the comfort-rich constructions and patterned palettes of preceding issues, Stussy SS20 Drop 2 sees a number of essential fits find their way onto our shelves.

Designed for when balmy climates set in, the capsule’s t-shirt assortment is both breezy and vibrant; expect a kaleidoscope of hues, ranging anywhere from candy pink to sunshine yellow. Of course, there are more subdued iterations too, navys, whites and other pared-back colourways can be picked up within the offering, teamed with striped silhouettes and seldom hits of colour blocking for an unexpected dose of colour clashing.

Stussy Logo TShirt

Also amidst the lineup, and sitting perfectly within the utility-wise zeitgeist, is a checkerboard black and blue gilet. Though not your average menswear staple, this sleeveless piece will assemble effortlessly with neutral tones, while adding texture and industry-approved credentials to your outfit. Below we’ve opted to style the off-kilter garment with Stussy’s signature Snooker Ball tee – also available at Aphrodite when Stussy SS20 Drop 2 launches later this week.

Stussy Gilet SS20

To finish, the brand’s iconic typeface hits garments in their dozens. Discover Shawn Stussy’s emblematic scribble across the entire Drop 2 capsule, surfacing on tees, sweats, outerwear and accessories, with added punctuation from the imprint’s main hotspots, comprising New York, Los Angeles, Londo, Paris and finally, Tokyo.

Get your hands on Stussy SS20 Drop 2 when the collection becomes available in-store and online from 13/03/2020 at 9am.

Balmain Denim Jacket

Style Guide : How To Wear Denim

Denim Styling For The Modern Man

Deriving from the work-mans’ aesthetic, denim has been a notable part of mens’ fashion culture for over a century, revolutionising the way men dress and express their style. Heavily influenced over the years by politics, music, art and youth culture, denim has become a timeless fabric in various forms, catering to every man in every generation. Whether it be in traditional indigo jeans, to distressed jackets in acid wash, denim has evolved beyond its originals means, allowing it to complement any outfit for any occasion.

Smart Casual

The first thing to come to someone’s mind when thinking of denim is a classic pair of jeans, being a statement piece for most male wardrobes. Being something that can easily smarten up an outfit without trying too hard, jeans are now a go-to for most day to night affairs. The versatility in the garment allows you to easily adapt to any formality, whether they be paired with a crisp white shirt and dress shoes for a smart day time look, or with some sneakers and a bold graphic tee for a more vibrant night time look.

One style that a pair of jeans is prominent in is the classic 50’s mod trend. Heavily influenced by music and modern style icons like Liam Gallagher, this look represents the essence of mens’ formal style clashing with a casual comfort.  Jeans have become a quintessential part of the look, with a roll up to highlight the socks typically styled with desert boots or dress shoes. Try styling it with an over shirt to layer up with various textures to nod to the smart comfort that the mod look boasts.

Edwin Denim JeansGet The Look:

ED 39 63 Rainbow Selvage Denim Jeans – BlueWallabee Shoes - Cola Suede

 

The Denim Jacket

Oozing style blended with a hint of edginess, a denim jacket is the perfect addition to any outfit. An easy way to dress up a basic silhouette, a denim jacket is the ideal ‘chuck-on’ that ends up making the statement for the full look.

Challenge yourself by stepping away from the traditional sense of a denim jacket and become bold with your choices, going for a treated version. With hand done distressing, a large logo embossment to the back alongside intricate metal detailing, the Balmain denim jacket featured in this look is forefront in its evolution. Let the jacket do the talking, pairing it with a darker hue such as black or a deep indigo navy to highlight the structure of the fabric and the natural wear and tear it will provide. Adding character and flair to your outfit.

Balmain Denim Jacket

Get The Look:

Balmain Denim JacketEdwin T Shirts Double Pack - BlackEdwin Jeans Slim Tapered - Kaihara BlackAxel Arigato Clean 90 Sneaker - White Leather

Double Denim

Usually a phrase that would spark dread amongst most, double denim is a trend that everyone should get in on. Allowing you to really appreciate it in all its’ forms, doubling it up gives you the chance to layer up on texture and shades, forming a coherent and versatile look.

DSquared2 is a main competitor amongst denim and experimentation, providing several treatments and design accents to nurture your style needs. With their statement distressing and paint splatter, layering up their items can really intensify the manipulation of the classic material, resulting in a raw and versatile appearance. Take advantage of the chance to layer up and introduce new prints amongst the acid wash, with a bold stripe to help break up the outfit. Match with a pair of sneakers to finish off the look.

DSquared2 Denim Shirt / Jeans

Get The Look:

DSquared Shirt Denim – BlueDSquared Skater Jeans - BlueFolk T-Shirt – Ecru / Navy Stripe

Denim allows you not only to nod towards a history of style, culture and revolution in your clothing, but also have fun and experiment with layering, fabric treatments and prints. Despite being a classic piece in menswear fashion, modernization of it over the years has introduced a youthful and raw aesthetic.

Explore our range of denim online at Aphrodite Clothing.

Gifts Under £250

The Best Menswear Gifts Under £250

From premium footwear courtesy of Scandinavian label Axel Arigato, to pastel offerings from Italian brand CP Company and luxe accessories from DSquared, our best menswear gifts under £250 guide will help you decide what to get the person who seemingly owns everything.

To kick things off we’ve called upon the faithful aid of British imprint Paul Smith to address things in the loungewear category. Flavoured with the label’s colourful persona, this Paul Smith Dressing Gown has been adorned in the brand’s ‘Signature Stripe’ – granting it not only a trusty investment but also a colourful piece that will never fade. In addition to its bold aesthetic, the design also employs a comfy towelling base which features two roomy pockets and a belt tie. Take downtime in your stride with this piece by your side. Price – £199.

Paul Smith Dressing Gown

Next up is Portland, Oregon-based boot company Danner. With over a century’s worth of industry experience, you can count on the brand’s footwear styles to see you through every adventure you set your sights on with both form and function. Danner’s Bull Run boots in all-black are the ideal choice for somebody who likes to harmonise urban and off-trail pursuits; their slip-resistant synthetic sole is designed to tackle any terrain while their hiking-like laces reference the label’s affinity for the great outdoors. Price – £195.

Danner Bull Run Boots

Mr. Ralph Lauren and his iconic Polo Bear can’t go without a mention in this gifts under £250 lineup. The duo come together once more this festive season to offer up a superbly soft hoodie for your casual rotation. Made with a smooth fleece interior, the cosy silhouette sees the brand’s time-honoured sidekick grace the chest in his favourite streetwise getup, complete with ribbed cuffs and a hemline for a snug, secure fit. Price – £155.

Ralph Lauren Polo Bear Hoodie

Pledging their case to logomania, DSquared’s Dean and Dan Caten return to surprise the people in your life this Christmas. Offering up an assortment of luxe, logo-laden accessories, the Canadian twins serve up several phone cases for your favourite tech along with supple leather wallets for organising your financial assets. Prices vary from £69 to £215.

DSquared Accessories

Perhaps someone you know deserves a touch of colour in their life, if you’re unsure, let Italian casual-luxury brand CP Company do the deciding for you. The label’s latest pieces for SS20 set a pastel agenda, we’re talking sky blues sweats, mint greens jackets and everything in-between, not to mention they all boast the label’s iconic lens detailing – a status symbol embraced by every generation. Prices from product to product vary.

CP Company SS20 Sweatshirt

Tapping into 2019’s neon trend is Barbour’s ultra-cool, younger sibling Barbour Beacon. The brand’s Earl jacket is guised in a zesty orange colourway with blue and red trims, while its Barbourtech® construction equips it with trusty weather management properties which will make the wearer’s life a breeze. Give the gift of care and colour this season. Price – £179.

Barbour Beacon Earl Jacket

A pair of fresh white kicks round off our best menswear gifts under £250 guide. The Axel Arigato Clean 90 sneaker is a footwear classic, as many of you will already know, and this time around we’ve chosen a reworked version of the shoe to complete our lineup. The modest, refined look of the trainer has been elevated and embellished with an array of colourful swallows at its sidewall, while all the brand’s usual elements remain in place, including the expert Portuguese construction, gold-foil branding and sturdy rubber cupsole.

Axel Arigato Clean 90 Sneaker

Fulfil someone’s wishlist this Christmas with a plethora of gifting options available at Aphrodite online or in-store.

Designer Gifts Under £100

The Best Menswear Gifts Under £100

Blinked and suddenly it’s December? Don’t worry you’re not the only one feeling that way; somehow the festive season has crept upon us again and if you’re anything like us I’m sure the festivities are locking down your diary quicker than you can even keep up. So, with so much to do and so little time, get a hard start on Christmas now with our top menswear gifts under £100 list. From British design house, Vivienne Westwood, to Japanese imprint COMME des GARÇONS and sporting giant New Balance, find all you’ll need below…

If you’re living in the UK right now, you’ll already be well accustomed to the season’s bitterly cold temperatures, and of course, with these harsh climes comes the appropriate attire to match. Our European neighbours over at Parisian label Ami have seasonal dressing down to a T, as demonstrated by these chunky, ribbed knit beanies. Made with love in Portugal, both styles are crafted from a warming woollen construction with the brand’s iconic ‘Ami de Coeur’ emblem sitting in pride of place. Price – £85.

 

 

AMI Beanies

Keeping in tune with the cosy theme, the following BOSS Slippers are perfect for the man who enjoys his home comforts. Dressed in neutral tones, this pair arrive adorned in plush servings of suede with a super-soft fluffy lining for unbeatable warmth when you’re in need of some well-deserved R&R.

BOSS Home Slippers

Hitting our menswear gifts under £100 list next is a Japanese imprint that has its finger on the pulse of every subdivision out there, including fragrance. The COMME des GARÇONS Parfums line has been in circulation since the mid ‘90s and is still going strong today; from woody scents to musky aromas, the diffusion label has a smell for everyone to adopt as their signature. In particular, the COMME des GARÇONS Blackpepper Eau de Parfum is a standout selection, it’s formulated with spicy, addictive notes, not to mention its unisex – meaning it could solve two presents all at once! 50ml price – £70.

COMME DES GARCONS PARFUMS Blackpepper Eau de Parfum

Placing third on our round up is rebellious British designer Vivienne Westwood. Utilising contrasting tones of silver and mustard to deliver a sumptuous offering, this Vivienne Westwood Orb Keyring is the perfect item for gifting over the Christmas season, whether it’s for a male or female. It’s guaranteed to electrify your keys with its unmissable lightning bolt and studded leather charm. Available in yellow and black colourways. Price – £65.

Vivienne Westwood Keyring

For that passionate sneakerhead in your life look no further than the latest New Balance 997H. It’s a contemporary rework of the Boston-based brand’s iconic 997 model, updated here in an emerald-green and silver colourway, featuring all the usual NB credentials, a combined mesh, leather and suede upper, complete with the lightweight support of the brand’s REVlite midsole to take you into the city streets and beyond with the utmost ease. Price – £75.

New Balance 997H

As we start to come to the end of our top gifts under £100 selection, we can’t go on without mentioning apparel. For a look that stands up for British heritage we’ve picked out this Fred Perry Taped Sweatshirt in black. Exuding retro sportswear vibes, the ‘70s inspired silhouette sees the brand’s Laurel Wreath drape both sleeves and the chest, complete with ribbed detailing for a close, secure finish at the neckline, cuffs and hem. Price – £89.

 

Fred Perry Sweater

Finally, we’re wrapping things up with some stellar headwear styles. These Drôle de Monsieur Caps, available in black and yellow, are ideal for raising your street credibility. They’re both fabricated from cotton twill and feature the Dijon-hailing label’s signature ‘Not From Paris Madame’ slogan across their crown, finished with an adjustable slider for a close fit that’s custom to you.

Drôle de Monsieur Caps

As we touched on at the very beginning, the clock is ticking to get all your festive plans in place before it’s too late, so, make sure you act wisely and dodge the dreaded mid-December rush by putting our gift guides to crucial use this year… Enjoy!

Gifts Under £50

The Best Menswear Gifts Under £50

If you’re reading this, give yourself a pat on the back; not only have you taken the plunge in leaving your chaotic Christmas approach of yesteryear behind, but better yet, you’re even prepared to do a little digging to find the perfect present. Granted, we’ve all participated in that last-minute Christmas rush at some point, but there’s certainly no need for it this year because here at Aphrodite we’re on hand to help you find the perfect gift, and for this one, we’re sticking to a budget. So, sit back and relax while we list our top menswear gifts under £50.

Kicking off the selection is a brand-new arrival from British brand Folk and if you’re not yet familiar with the London-hailing label, let’s just say they live by the mantra ‘less is more’. Minimalist at its very best, this new-season Folk Tote Bag is perfect for gifting; it comes in both black and fawn colourways and has been expertly crafted in Portugal. As well as a spacious interior – big enough for all your commuting essentials – it also boasts two sturdy carry handles, refined Folk embroidery and a quirky back pocket. Price – £49.

Sitting second on our list is the Jason Markk Gift Set. Perhaps you know someone who finds it impossible to keep their kicks clean, or perhaps that person is you? Whatever the reason, this box set has everything you need to keep fresh white trainers WHITE – it comprises a 7oz premium foam cleanser, 2oz stain and water repellent spray, buffing brush and three quick wipes. Price – £35.

Placing number 3 on our top gifts under £50 list is lauded Italian label Napapijri. Just to refresh your brain, Napapijri originally fell into the industry via their affinity for outdoor gear, this quickly led the brand to uncover a harmonious balance between apparel bound for extreme conditions and casualwear… Enter the Napapijri Semiury Beanie. Symbolic for its fuzzy texture and unmissable logo, this cosy bobble hat is the perfect piece to ride winter’s wave with. Price – £35.

 

Napapijri hats

Next is a gift that will serve your favourite tech device endlessly; this Paul Smith iPhone Cover demonstrates the namesake label’s ‘classic with a twist’ aesthetic perfectly. Clad in the British brand’s iconic ‘signature stripe’, the partial leather design will back your phone in a kaleidoscope of colourful hues while ensuring easy access to your charging port and most importantly, guaranteeing everyday protection.

 

Paul Smith Phone Case

For apparel, we recommend something with a heap of branded elements and for this one we’ve headed straight to the label with the Three Stripes. This adidas Trefoil T-Shirt is a true wardrobe staple; it’s brimming in adi’ heritage and features the brand’s iconic logo to the core, paired alongside a modest ‘Skateboarding’ tab woven at the side seam. Available now in grey and white. Price – £28.

adidas tees

In terms of grooming this Christmas period, organic Scandinavian skincare specialist, L:A Bruket, has everything covered. Think luxurious vanilla body wash that’s been blended in the brand’s homeland using a mixture of refreshing yet soothing ingredients, or moisturising beard oil that’s formulated from a combination of Jojoba, Argan & Hemp oils. Prices vary across a range of items, starting from £18.50 to £49.

 

LA Bruket

Finally, we’ve got another designer tote to round off our top gifts under £50 list and this time it’s chic Parisian label Maison Kitsuné offering up the goods. Renowned for their tricolour, folklore fox, the luxury house deliver this navy bag in a flexible cotton blend construction, featuring their synonymous mascot, two carry handles and a wealth of uncompromised interior space for all your daily necessities. Price – £49.

Maison Kitune

If you’re still reading this – well done – you got through it! We’re pretty confident that somewhere down the line this gift guide will spark a starting point for all your present planning, after all, getting the gifts in early means more time for festive shindigs.

Ami de Coeur T-Shirt

Latest AW19 Arrivals: AMI, APC & COMME des GARÇONS

Discover What The Autumn-Winter ’19 Season Has In Store

Luckily for us, and especially luckily for you, we here at Aphrodite have found ourselves in the possession of some stellar attire for the upcoming AW19 season. So, whether the understated, clean lines of APC are just your thing, or COMME des GARÇONS’ unconventional silhouettes are the must-have pieces for your collection – we reckon you’ll have no trouble picking up some staples this season.

Two noteworthy labels, both of whom operate from their base in the tangled streets of the City of Lights, have transcended this season’s offerings with their clean-cut aesthetic and comparable design codes. Parisian imprints, AMI and APC, are steered by lauded male designers and share the same minimalist outlook and effortless French elegance through each and every collection.

Bringing a much-needed pop of colour to the doom and gloom of the autumnal period, AMI’s Alexandre Mattiussi has indulged in a selection of sweet shades to kick things off. With hues ranging from punchy pistachio, buttery beige and vanilla, AMI’s tees, sweats and hoodies will illuminate any dull weather standing in your path and serve your ensemble a brighter note. Silhouettes are anything but slender, in the mind of Mattiussi – the boxier the better. But, of course, no AMI piece is truly complete without the signature ‘Ami de Coeur’ emblem in pride of place, again – showcased larger than life for AW19.

Ami Hoodie Ami de Coeur Tee

Much like its French neighbour AMI, Jean Touitou’s label APC is very much predictable, and we mean that in the greatest possible way. Every year APC avoids ‘trend’ fashion and the unsustainability associated with that; delivering in turn styles that promise to remain relevant for years to come, free from ostentatious surprises and certainly nothing too out of the ordinary. For AW19 you can expect to see a plethora of branded pieces, whether it be tees, sweats or accessories, they’re all proudly sporting the label’s abbreviated ‘Atelier de Production et de Creation’ moniker.

Take for instance the simple navy sweat below, both cosy and comfortable, the design wouldn’t look out of place in five years’ time thanks to the timelessness of Jean Touitou’s fuss-free aesthetic, an element of APC that’s helped it pave such a presence within Parisian youth culture.APC SweatshirtAPC Sweatshirt Navy

Across the globe and within the affluent, architectural streets of Tokyo’s Aoyama district, Rei Kawakubo’s talented team has been hard at work producing the next COMME des GARÇONS SHIRT range. Less avant-garde than the brand’s main collection, Kawakubo’s SHIRT diffusion line sees a range of shirting designs delivered in a multitude of palettes. The hoodie and coach jacket below play on the pinstripe theme found across the COMME des GARÇONS SHIRT collection this season.Comme des Garcons HoodieComme des Garcons Coach Jacket

Built in fine stripes of blue and white, the traditional coach jacket is seldom seen in a pattern of this kind, making it almost certain to stand out throughout urban settings this season. Also subverting the norm, the hooded, pinstripe piece in the brand’s line up is definitely not bound for off-duty days like the conventional hoodie, instead, the cut, construction and fit nod more to formal, weekend outings.

All of this, plus a variety of sleek, smart accessories on offer both in-store and online will ensure your wardrobe receives the seasonal refresh it needs. Shop all the featured garments on our website or in our Sunderland city centre store now.

Stussy AW19: First Look

Stussy’s AW19 Collection Showcases The Brand’s Dedication To Pushing Boundaries

Presenting an exciting mix of tactical and contemporary pieces, the arbiter of streetwear Stussy returns with a refreshing instalment that boasts the brand’s signature Californian roots. With a heritage that started way back in the ‘80s, Stussy is now considered a global standard within skate, hip-hop and street culture. The AW19 collection plays with the brand’s rebellious aesthetic and features instantly-recognisable logos, signature silhouettes and classic prints.

Stussy Panel Jacket

Transitioning from summer to winter requires a fit that can withhold the unpredictable weather and the Panel Track Jacket does just that. Assembled with jagged contrasting colour-block panels that channel ‘90s inspiration, the track jacket showcases the brand’s dedication to taking classic silhouettes and re-thinking them with signature Stussy aesthetic. Masterly lightweight, the nylon construction is the ideal layering piece. We paired the track jacket with some of our favourite garments from the latest batch; including Stripe Crew T-Shirt and Utility Cargo Pant.

Stussy Stripe Crew Tee

Committing to the ‘90s theme, the Stripe Crew T-Shirt boasts a nostalgic, sporty aesthetic. Adorned with the label’s world-famous logo amongst striking, colour-block stripes – the heavy build crew neck is offered in a loose, period-appropriate fit. This season Stussy has created truly energetic and wearable pieces that will add that well-needed pop of colour to any winter wardrobe.

Stussy Utility Jacket

Stussy Utility Jacket Grey

If you’re looking for a functional, cold-weather necessity – Stussy have you covered. The next highlight from the collection is the Utility Jacket. Boasting four front pouch pockets with three additional zip pockets, the utilitarian design is ideal for storing all your every-day essentials. Rubberised branding adds a modern update to the piece whilst retaining traditional utility features. Water-resistant, versatile and perfect for layering – the nylon jacket guarantees to stick with you for many seasons to come.

Stussy Utility Cargo Pant

Again, we paired the jacket with the Utility Cargo Pant in Black. Dripping in utilitarian design – the nylon trousers are fitted with two back flap pockets and roomy cargo pockets to the legs. Developed to hold your everyday must-haves. Adjustable waist and cuffs allow the functional trousers to fit perfect to you.

Stussy Torque Jacket

Stussy Torque Chore Jacket

Adding to their already impressive arsenal of lightweight jackets, Stussy presents the Torque Jacket. Dressed in an orange colourway, the 100% cotton jacket gives off some serious autumnal vibes. Point collar, button-down placket and four double pouch pockets – the piece combines the classic overshirt silhouette with Stussy’s favoured utilitarian design.

Stussy Basic Sweatshirt Orange

Stussy Basic Hoodie Yellow

Of course, no Stussy instalment would be complete without a handful of classic sweats that provide premium comfort and work perfectly for the season. The rich autumnal colour palette really shows within the collection of bold layering pieces – offering hoodies and sweatshirts in a variety of different colourways. Our personal favourite is the Basic Crew Sweatshirt in Orange and Basic Stussy Hoodie in Lemon.

The Stussy AW19 collection will be launching on 30/08/19 both in-store and online at Aphrodite.

 

 

Balmain Autumn Winter 19

BALMAIN AW19: A Monochrome Masterpiece

Filtered through Olivier Rousteing’s monochrome state of mind, Balmain’s Autumn Winter ’19 collection is set to be a sumptuous head-turner.

In retrospect, although no one could have anticipated it at the time, 2011 would be the year to transform fashion forever. In Paris particularly, operations were following a startling shift; a then 25-year-old Olivier Rousteing had courageously taken the reins at the historic house of Balmain – a move that would go on to redefine fashion’s agenda for the foreseeable future.

In Rousteing’s celebrated eight years at Balmain’s helm, the house has firmly broken into the 21st century. The label’s lauded predecessors such as, Mr. Pierre Balmain himself, and Oscar de la Renta, had already cemented the house’s path to elegance, yet none had quite stirred up the contemporary appeal as that of Rousteing. In the seasons just before Olivier’s succession, Christophe Decarnin tried his talented hand at triggering modernity within the house, falling just short to that of Rousteing’s superlative standards.

Now, for Autumn Winter ‘19, the house calls on a plethora of diverse inspiration – sourced from far and wide. As-ever designs in the collection fuse contrasting themes of grunge and glamour; an aesthetic the label has become synonymous with under the guise of Olivier. Additionally, subtle Eastern influences gently unload into the capsule, no doubt much to the delight of the brand’s vast and loyal following on that side of the globe. And rounding off the lineup is Balmain’s first official foray into footwear; a collection sparking huge significance for Olivier Rousteing and a monumental touchpoint for the brand as a whole.

Kicking things off with a slew of luxe, monochrome pieces, the Autumn Winter ’19 capsule effortlessly blends the realms of luxury and streetwear. For example, the pairing of the brand’s velvet teddy jacket and branded hoodie here creates the perfect balance of sumptuous style and casual layering. Added accents, in the form of a baseball cap and the brand’s B-Troop Strap sneakers, signify the outfit’s obvious urban status, while the logo-laden aesthetic further unravels through simple base layers, including a short-sleeve signature tee and all-black trousers.

Balmain Teddy Jacket Black WhiteBalmain B-Troop Strap TrainersBalmain Medallion Teddy Jacket Black

By insisting on the injection of sportswear cues throughout Balmain looks to not only hit a home run this season but also shoot some hoops on the hardwood and the proof is in this next outfit. With a sweatshirt that wouldn’t look out of place on the baseball field and the aptly dubbed ‘B-Ball’ sneakers on foot, the look is wholly sport-luxe.

The sweatshirt, in particular, unites Western and Eastern influences; not only does it shine the spotlight on one of America’s beloved batting games, thanks to its striped base and colour-blocking formula, but it also introduces Japanese design language into the mix – tooling Rousteing has displayed an affinity for in the past. Together with the distinctive cultural elements, an all-black Balmain belt bag gives the look a functional, finishing touch for urban dimensions.

Balmain AW19 SweatshirtBalmain B-Ball TrainersBalmain Bum Bag

The lack of ostentatious hues throughout the collection is sure to be welcomed by all those wishing to curate a versatile wardrobe, with plenty of pieces up for grabs that can be effortlessly mixed and match. The adaptability of the following look is demonstrated through its monochrome palette. Made up of a woollen blend sweater and taped joggers, the ensemble deliberately leaves bold colours behind for a sleek, street-led look which is without question cut for comfort.

Balmain Sweater BlackBalmain Taped SweatpantsBalmain Knitwear

Altogether, the Balmain AW19 collection makes a superb case for versatility. The high-key to low-key contrast of the garments ensures you’ll stand out in the streets while giving you the opportunity to experiment with mixing and matching a number of pieces from the lineup. Hats off to design favourite, Olivier Rousteing, yet again…

 

Nudie Jeans Sustainable Sweatshirt Grey

Fashion’s Journey To Sustainability

Five Brands Pursuing A Sustainable Planet

Would you be more inclined to buy a garment if you were sound in the knowledge it was crafted sustainably? In 2019, as the demand for fast fashion continues to spike, this question is something the industry must actively ponder.

Until recently, fashion’s impact on the environment had been seldom spoken of. The more well-documented pollution players are frequently exposed to blame in the press, but who should really be taking all the rap? With over 10% of the world’s carbon footprint falling on fashion, changes – evidently – need to be made. Here at Aphrodite, we caught up with some of the key brands in our line up to find out how they plan to kick-start the journey to sustainability.

NOVESTA:

If you’ve ever visited us in store or browsed our plethora of footwear pages online, you’ll certainly be familiar with Slovakian label Novesta. Renowned across Europe for its quality craftsmanship, the brand’s trainer offerings are immensely clean cut and timeless. Of course, aesthetics are positioned at the forefront of the label’s operations, but the topic of sustainability scales pretty high on the brand’s agenda too.

Novesta’s ethical efforts spill out and into the manufacturing process, where they choose to handcraft their products solely using natural materials. The employment of natural rubber, cotton and linen make Novesta’s products thoroughly sustainable. As a result, the brand’s ecological actions have caught the attention of animal welfare charity PETA. Now dubbed officially VEGAN by PETA, Novesta is proud to promote the switch to ethical fashion throughout the globe. Shop Novesta’s sustainable styles here.

Novesta Star Dribble

NUDIE JEANS:

Cross a thousand miles or so across the European continent and you’ll discover Swedish imprint Nudie Jeans. Pledging to uncover ‘the naked truth about denim’ since its inception, the label has actively pursued the journey to sustainability for some time now. Brand founders Maria Erixon Levin, Joakim Levin and Palle Stenberg have always been impassioned by the promise to pursue a sustainable planet, doing so while supplying some of the best denim styles we’ve ever laid our eyes on.

In a substantial effort to create a safe working environment for its staff, Nudie Jeans opts for the use of 100% organic cotton across its collections. Unlike conventional farming, organic cotton is grown without the exposure to harmful chemicals, creating in turn, a safe environment for employment, while also encouraging purity of the eco system. And the brand’s efforts don’t stop there.

Many of you may be familiar with Nudie Jeans’ repair services, we ourselves have hosted one of the label’s repair shops, much to the delight of local denim aficionados. The purpose of these repair shops is to provide the garment with longevity. In Nudie Jeans terms ‘we don’t believe throwaway and jeans are words that belong together.’ The introduction of repairs means that your investment can be sustained, without the need to purchase time and time again. In total, Nudie Jeans repaired 55,173 pairs of jeans in 2018 – a 6,000 increase on 2017. Pretty impressive we must admit! Browse Nudie Jeans’ approach to sustainability here.

Nudie Jeans Organic Cotton SweatshirtNudie Jeans OutfitNudie Jeans Lead Dean

OLIVER SPENCER:

In Britain menswear brands are also aiming to spread the word on sustainability. Eponymous label Oliver Spencer endeavours to improve the environment with an array of sustainable movements. Bleue Wickham-Burnham, Head of Sustainability at Oliver Spencer, explored the topic with Aphrodite.

“Any waste effluent from the dyeing and treatment of fabrics is cleaned in-line with European standards. This basically means it’s crystal clear when it leaves the factory. One of our mills in the north of England is fed by a river, where the water is put back afterwards – you could literally drink the water as it’s being put back into the river!”

Similarly to Nudie Jeans, the London-based brand also operate a repair service, allowing costs and unnecessary waste to remain at their lowest. On top of this, Oliver Spencer continues to strive for the use of eco-friendly fabrics: “For winter 41% of the cotton we use by volume will be organic. We hope to continue this until we get to 100%, unless we start using regenerative organic cotton before then.” Take a look at Oliver Spencer’s eco-friendly designs here.

Oliver Spencer Shirt

PAUL SMITH:

Across town at Paul Smith, activities and operations are being tweaked all the time to ensure transparency and the utmost social responsibility. The label’s PS Paul Smith collection, a favourite with Aphrodite customers, is growing more and more sustainable each season.

Brand Financial & Sustainability Analyst at Paul Smith, Jessica Halsey, weighed in on the label’s strategy: “We are proud to announce that almost 85% of our PS collection jersey is made from organic cotton. Using organic cotton means that we can be sure the cotton farming is non-intensive and no harmful pesticides have been used in the process.”

On top of this, you’ll be interested to know that Paul Smith is doing even more to pursue ethical operations. And what we mean by that is, if you’re hitting the beach this season you may well find yourself in the possession of Paul Smith’s sustainability efforts.

“Recently we have introduced recycled polyester into our garments, most notably our Paul Smith collection swim shorts. They are part composed of post-consumer plastic bottles. We love the idea that something can be recycled and repurposed into something completely new whilst reducing the impact consumer waste has on the planet.” Catch Paul Smith’s organic cotton collection here.

Paul Smith Polo ShirtPaul Smith T-Shirt

PATAGONIA:

Across the pond, outdoor pioneers at Patagonia live and breathe the essence of sustainability. ‘Worn Wear’ is an initiative the brand introduced to alter the relationship people have with their clothing. Avoiding a ‘throwaway’ stance at all costs, Patagonia ‘keeps your gear in action for longer’ at their repair base in Nevada – the largest repair facility in North America. Each year, the brand repairs over 40,000 items back to new, we certainly can’t complain with that!

Textile use and treatments are also of high interest to Patagonia and it’s something the brand continuously re-evaluates each season. From using recycled materials to craft its garments, to choosing PVC and phthalate-free inks and searching for non-harmful alternatives, the brand has become synonymous with sustainable production. Purchase Patagonia’s ethical styles here.

Patagonia Outfit

Though sustainability within the fashion arena is still in its inception stage, evidently, it’s of great concern to many brands who are continuously making crucial improvements to their operations to care for the environment, the staff they employ and the communities they work within. Enjoy shopping the featured styles with a clear conscience