new arrivals | Aphrodite


new arrivals

Springtime Adventures Lookbook

With Spring in full swing, we decided to take advantage of the gorgeous natural spaces around us. Testing out the likes of Stone IslandCarhartt and Veja, we threw some ‘fits together and went on a bit of a wander. Check out what we wore below and head on over to our new arrivals page to secure yourself some great pieces.

Add a touch of Parisian flair to your wardrobe with this Ami Paris sweatshirt, layered over a vibrant burnt orange Albam tee and paired with Norse Project shorts. This Spring outfit is stylishly complete with the vintage-inspired Adidas Nizza 2 Lea sneakers in a contemporary beige colourway.

This Stone Island overshirt is perfect for the spring weather ahead, breathable and lightweight the stylish piece can also be easily packed away when the day turns into t-shirt weather. The outfit is elevated with Carhartt jeans in a stonewashed blue and Stepney Workers Club trainers in a dependable ecru colourway.

This playful Opening Ceremony tee is layered under a classic CP Company jacket crafted from Flat Nylon for a durable and functional fabric which will serve you well all year round. This spring outfit is stylishly finalised with ezra twill trousers from Norse Project and environmentally friendly Veja mesh trainers in white.

Carhartt flint cord shorts and Clark wallabee shoes provide a lighter base to the outfit which is elevated with a Carhartt chase sweat in vibrant red. While a military print, Heron Preston gilet adds a creative touch to complete this spring outfit.


Introducing Evisu: The New Denim Arrivals

Introducing Evisu… 

Being the first Japanese denim brand to sell to Americans, Evisu had to convince an audience that did not look further than their own country at the time, that the future of high-end denim passed from Japan. Evisu dates back to when Hidehiko Yamane launched the brand as ‘Evis’, although he meant no harm, denim competitor Levis thought Yamane was copying his brand name, which led to Evisu being created. Evisu is acquired from Ebisu, which Shinoist deity of Japan, standing for luck and prosperity.

Evisu t-shirt

Evisu is a Japanese brand that is best known for making high-quality selvedge denim that was founded in 1991 in Osaka Japan by Hidehiko Yamane and is named after the Japanese God of prosperity Ebisu, who is the happy chap that can be seen on the Godhead leather patch. Starting out by only making up to 14 pairs of jeans a day, the manufacture of Evisu jeans has been said to be more of a labour of love where quality can never be compromised. It is this quality and attention to detail that has earned Evisu critical acclaim as one of the best makers of denim goods in the world.

Yamane was strictly against the use of disposing of the clothes which is why he decided to import vintage denim and give them a new life. Although this wasn’t good enough for the precise designer, he decided that he would go back in time and produce denim the traditional way. He would make only 14 pairs of jeans a day and finalise them with the iconic Seagull logo which was hand-painted by Yamane, returning all luxury craftsmanship of the product. Yamane made sure that every denim piece was individually made with the same amount of thought and time put into them, which is why he made so little amount. The designer previously worked as a traditional tailor, however he disagreed with how thin mass-produced jeans were being made which is why he wanted to make a denim brand where the denim was as strong as the vintage pieces he owned himself.

Evisu Jean Close Up


The Popularity Remains…     

As a rise of baggy denim and patchwork pieces in the 2000s, Evisu saw these times as possibly a peak for the brand, it meant that they could show off their creativity through their denim by repeating the logo throughout some of their silhouettes, and like today, everyone was after a pair of Evisu jeans. As we know, fashion repeats and so does Evisu’s classic silhouettes so it is no surprise that their denim sees a rise in popularity once again.

Evisu Tee Close Up


The Production Process… 

Raw denim is the starting point for every pair of jeans or other products, it adds a stiff and durable character while adding starch during the weaving process increases the durability of the final product. Followed by a technique called counter-twisting which prevents industrial twisting, denim treatment is applied and to complete, burning off scattered cotton fires adds a smooth finish to Evisu’s denim. Each Evisu denim product has been indigo dyed by vintage loop dying machines that pumped a cotton yarn through a royal blue dye, where after it would be kept in the roof of the Evisu factory to allow the colour to oxidise.

How they achieve this quality and authenticity in their jeans is by using only selvage 12.2oz to 13.5oz weights of denim which is made in the traditional vintage way using original shuttle looms, which produces a looser weave and rougher texture making for a solid denim. The unmistakable indigo colour is achieved by loop dying the yarns up to 30 times and will change over time in the unique way as the owner wears and washes their Evisu’s. As well as the quality, the attention to detail is quite literally in every inch of Evisu jeans, starting with the 9 different threads that may be used on certain parts of the jeans as a nod to how classic workwear was made.

Evisu Double Denim Outfit

he Godhead patches made from leather, poplin and cotton all depict Ebisu the God of prosperity and feature Kanji script which refers to the quality roots of Evisu. The back pockets also feature a lining at the bottom so any objects in them will not protrude or damage the pocket and as a finish with a flurry each Evisu Seagull logo is hand-painted onto each back pocket making for slight differences with each pair of Evisu jeans.


Celebrity Sightings… 

It is no surprise that celebs also wanted to hop onto one of the best denim brands out there, Beyoncé was seen wearing one of the brands most iconic denim silhouettes in Destiny’s Child ‘Lose My Breath’ music video, while Jay Z also mentioned in one of his songs, ‘his ain’t Diesel… These is Evisu’. Evisu has become its own aesthetic during these times and was represented as a ‘luxury’ product. These American-style jeans have been purchased by the likes of David Beckham along with many rappers and DJs, people seeing these figures wearing Evisu meant that the brand was able to convince many outside of the denim community that the future of high-end denim was in Japan.

Evisu Tee Close Up 2


However, Evisu offers more than just their classic denim jean silhouettes like the Evisu Yellow Seagull Print Jeans or the Evisu White Seagull Print Jeans, classic monochrome Daruma T-Shirts in White and Black also hit the shelves of Aphrodite. With a bold Daruma Doll pattern to the front reading the brand name, these instantly recognisable pieces can be easily paired with any Evisu denim for a classic all-Evisu look. Or the Evisu Seagull Denim jacket sees the perfect outerwear piece for the spring weather ahead, layer over a hoodie or a t-shirt for a casual outfit to suit any occasion. Arriving in a trucker fit, this timeless style is one to grab if you’re after a versatile jacket to throw on.

When Yamane first started to paint the seagull arcuate, he said he started it as a joke and he had no idea that anyone would actually buy them. From something that went from a joke to being something that the designer spend his whole days putting time and effort into one pair, this shows his love and dedication to his brand but also denim.

Shop the Evisu new arrivals online and in-store now.

Marni’s SS22 New Arrivals

Known for their funky and unique aesthetic, Marni is no stranger to delivering a staple with a twist.

About Marni

The brand was founded in Milan in 1994 by a Swiss designer named Consuelo Castiglioni, who created her like-no-other garments and delivered them to the globe online. It wasn’t until 2000 when a store first opened in London and since then, Marni is seen in many high-end department stores and continues to provide playful patterns to homes around the globe. Take a look at the Marni new arrivals.

The playful hoodie duo:

Combining Marni’s creative designs with staple everyday pieces, Marni’s new arrivals introduces the Hooded sweatshirts in black and orange. Showing a simple and sleek colourway to the front, featuring a carton-styled branding to the left of the chest in the contrasting colour. This regular fit hoodie is constructed from pure soft cotton, designed with all-year-round wear in mind. The hood and kangaroo pouch pocket doubles up as a hand warmer compartment. Standing out against the dark fabric background, playful cartoon-inspired patterning displays to the back of the hoodie in contrasting colours. Wear on colder days with trousers and a large coat, and you’re guaranteed to stay warm all day.

Marni Hooded Sweatshirt

Striped Logo Sweatshirt in Ivory:

With its lightened colouring and its noted sportswear roots, this Marni Striped Logo Sweatshirt in Ivory arrives as part of the brand’s latest seasonal collection. Crafted from soft but breathable cotton, this loop-back profile features cuffed sleeves, an elasticated hemline, and a comfortable crew neck collar across the neckline that’s designed to retain its shape even through the most demanding of wears. Across the immediate centre of the chest, a tiger-striped pattern displays the branding ‘MARNI’ to complete the look.

Marni Striped Logo Sweatshirt


Simple but effective Logo T-shirts in Green and White:

Arriving as part of Marni’s new arrivals in a warming green colour and a crisp white, this regular-fitting Marni t-shirt has been made in Italy from 100% cotton for comforting day-on-day wear. Created with a crew neckline for shape retention and colour-matched reinforced stitching for long last durability. Elevated with a striped cartoon style logo, this tee has a safari-inspired feel to it. Style with our favourite denim or trousers and as seen here, with Marni’s black and blue wallet.

Marni Striped Logo T-Shirt

Wallet in Black and Blue:

Designed to help keep cash and cards stored securely across any everyday setting, the Marni wallet is crafted from 100% leather and is styled to a striking monochrome colourway of black and dark blue. Known for their avant-gardist graphics and their continued love of unique designs, this wallet is styled with an adjustable neck strap, meaning it is never leaving your side, literally. This made in Italy piece is designed with partitioned compartments, including internal card slots and plenty of space to stash old receipts. To complete this handy piece, a logo print to the front reads ‘MARNI’ for instant brand recognition.

Marni Wallet

A practical trio to help you through our day:

Marni continues to keep your accessory game to the max with the shopping bags in blue, green, and orange, all with one side showing a sleek black front. This colourful trio provides a spacious main compartment offering practical self-stash functionality as well as large straps to help pair with any bigger outfit during colder days. The orange and blue bags show 100% calf leather half and calfskin handles to go. A removable leather label is added for extra brand recognition while a simple brand logo is seen to the top in white. The green shopping bag shows a different, more hard-wearing cellulose fibre material, however, the practical features and size remain unchanged. Signed off with a monochrome black and white printed ‘MARNI’ logo, in a striped cartoon style.

Marni Shopping Bag

Shop these Marni new arrivals as well as many other new arrivals at Aphrodite online and in-store now.

CP Company's New Arrivals

CP Company Spring ’22 New Arrivals

CP Company has become a must-have in any gents wardrobe, so it is no surprise that the brand’s new arrivals are one to look out for. Since 1975, CP Company has created techniques and materials which has made their products like no other. It all began for the brand when the young, graphic designer Massimo Osti started being recognised as the ‘godfather of urban streetwear’, and this was all due to the use of combining the functionality of vintage military, workwear, and sportswear, whilst continuing to research new fabrics and techniques. A common technique that is used on all products is the use of garment dyeing and the latest CP Company new arrivals are no different.

Introducing the CP Company Diagonal Raised Fleece Sweatshirt

Arriving in a monochrome colorway of total eclipse, griffin grey, and black, these three staple pieces are a must-have when it comes to simple everyday dressing. Made to superlative standards in Italy, these classic sweatshirts are made from a midweight loopback cotton fabric that combines comfort with a long-lasting feel. This tonal design sees the iconic lens situated on a discreet sleeve pocket embedded into the sleeve, whilst ribbed trims at the collar, cuffs, and hemline are added to retain heat, perfect for those colder days ahead. Pair with your favorite pair of denim or joggers depending on the occasion, or maybe take a look at more of CP Company’s new arrivals including the Cargo Pants.

CP Company Sweatshirts

Functional CP Company Cargo Pants

Presented in, again, black or total eclipse, you are practically spoilt for choice when it comes to pairing these cargo pants with pre-owned items. A demonstration of CP Company’s military aesthetic, these pants are made from stretch-imbued cotton, delivering comfort whilst also flexibility for extra movement and less restriction. Dressed in monochrome shades, these pants feature six pockets in total, including two large cargo styles, with one representing the company’s iconic lens detailing, whilst an efficient zip fly is added for extra practicality.

CP Company Pants

Arriving in a versatile colourway as part of CP Company’s new arrivals, the Light Fleece Shorts are made from featherweight cotton fleece for a relaxed feel. The waistband of these shorts is fastened by a single color-matched drawstring meaning you can lock in the right fit. Handy pockets at the sides and thighs offer space to carry essentials whilst the lens detailing can be seen on the lower thigh pocket.

Utilising Unique Fabrics On The Taylon L Shirt

Using CP Company’s garment dying method, the Taylon L Shirt in nugget gold will undoubtedly add a vibrant feel to your wardrobe this winter. Crafted from Taylon L, CP Company’s cutting-edge nylon Taslan fabric, inspired by matt and non-reflective materials used in the military. This regular-fitting long sleeve jacket features a full-length contrasting zipper providing further protective coverage to suit any adverse weather sitting. Whilst two patch-style pockets are added for extra practicality and a phone holder is seen on the left sleeve signed with the iconic CP Company lens.

CP Company Zipped Overshirt

Also in CP Company’s new arrivals, the Zipped Lens Shirt Emerized Gavardine in griffin grey arrives just in time for the cold weather. Designed to keep you covered from the elements in style, the front has a full-length centralised zip closure for a customisable fit, while to the left of the chest, a single chest pocket offers space to safely carry essential items when active. To the cuffs, press studs allow you to wear this jacket the way you desire, sleeves up or down. It wouldn’t be a CP Company new arrival if this piece didn’t include the legendary lens accent, situated to the left sleeve on top of a practical phone holder.

Why not go all out in CP Company and feature these Goggle Beanies in your winter fits. These CP Company new arrivals provide ample insulative coverage when paired with any relaxed wardrobe. Crafted from pure cotton with a comfortable rib-knit construction, these beanies are designed to prevent itchiness, meaning you’ll be comfortable and warm. These winter warmers are signed off with signature lenses, giving an instantly recognisable look.

Browse New Season CP Company

Ami de Coeur T-Shirt

Latest AW19 Arrivals: AMI, APC & COMME des GARÇONS

Discover What The Autumn-Winter ’19 Season Has In Store

Luckily for us, and especially luckily for you, we here at Aphrodite have found ourselves in the possession of some stellar attire for the upcoming AW19 season. So, whether the understated, clean lines of APC are just your thing, or COMME des GARÇONS’ unconventional silhouettes are the must-have pieces for your collection – we reckon you’ll have no trouble picking up some staples this season.

Two noteworthy labels, both of whom operate from their base in the tangled streets of the City of Lights, have transcended this season’s offerings with their clean-cut aesthetic and comparable design codes. Parisian imprints, AMI and APC, are steered by lauded male designers and share the same minimalist outlook and effortless French elegance through each and every collection.

Bringing a much-needed pop of colour to the doom and gloom of the autumnal period, AMI’s Alexandre Mattiussi has indulged in a selection of sweet shades to kick things off. With hues ranging from punchy pistachio, buttery beige and vanilla, AMI’s tees, sweats and hoodies will illuminate any dull weather standing in your path and serve your ensemble a brighter note. Silhouettes are anything but slender, in the mind of Mattiussi – the boxier the better. But, of course, no AMI piece is truly complete without the signature ‘Ami de Coeur’ emblem in pride of place, again – showcased larger than life for AW19.

Ami Hoodie Ami de Coeur Tee

Much like its French neighbour AMI, Jean Touitou’s label APC is very much predictable, and we mean that in the greatest possible way. Every year APC avoids ‘trend’ fashion and the unsustainability associated with that; delivering in turn styles that promise to remain relevant for years to come, free from ostentatious surprises and certainly nothing too out of the ordinary. For AW19 you can expect to see a plethora of branded pieces, whether it be tees, sweats or accessories, they’re all proudly sporting the label’s abbreviated ‘Atelier de Production et de Creation’ moniker.

Take for instance the simple navy sweat below, both cosy and comfortable, the design wouldn’t look out of place in five years’ time thanks to the timelessness of Jean Touitou’s fuss-free aesthetic, an element of APC that’s helped it pave such a presence within Parisian youth culture.APC SweatshirtAPC Sweatshirt Navy

Across the globe and within the affluent, architectural streets of Tokyo’s Aoyama district, Rei Kawakubo’s talented team has been hard at work producing the next COMME des GARÇONS SHIRT range. Less avant-garde than the brand’s main collection, Kawakubo’s SHIRT diffusion line sees a range of shirting designs delivered in a multitude of palettes. The hoodie and coach jacket below play on the pinstripe theme found across the COMME des GARÇONS SHIRT collection this season.Comme des Garcons HoodieComme des Garcons Coach Jacket

Built in fine stripes of blue and white, the traditional coach jacket is seldom seen in a pattern of this kind, making it almost certain to stand out throughout urban settings this season. Also subverting the norm, the hooded, pinstripe piece in the brand’s line up is definitely not bound for off-duty days like the conventional hoodie, instead, the cut, construction and fit nod more to formal, weekend outings.

All of this, plus a variety of sleek, smart accessories on offer both in-store and online will ensure your wardrobe receives the seasonal refresh it needs. Shop all the featured garments on our website or in our Sunderland city centre store now.

Clarks Originals Seven

New Kicks On The Block:

If you’ve ever had the pleasure of stomping around in some of the footwear on offer from Clarks Originals than you don’t need us to tell you that they’re dead comfy on the toes and go with just about any bottom half attire you could think of. From the effortless sophistication of a good pair of Wallabees to the casual cool of the Weaver and the rugged charm of a Desert Trek, there’s a ‘sole’ mate out there guaranteed to fit every foot, style and formality. Well, as Spring looms on the now not so distant horizon it appears that Clarks have heard our cries for some quality suede kicks delivering a brand new silhouette that’s soon to be as synonymous with summer as a day at the beach, a cold drink in a hot beer garden or the race to eat your ice cream before it melts on your hand.

Clarks Originals Seven

Arriving on our doorstep in both a black and beige colourway the Clarks Originals Seven takes sensibilities formed through years of knocking out instant classics and combines it with some on-trend contemporary design direction. With stitched detailing and debossed hiker to the heel tab, the sevens keep things traditional up top putting to work a two eyelet lacing system that tightens the ultra-soft uppers around the foot for an unquestionably snug fit. Elsewhere things take a more modern turn with a leather sock liner and resilient trainer-like rubber outsole supplying the goods when it comes to mid-stride support and reflective striped laces bringing with them a dash of extra functional flair.

Clarks Originals Seven Shoes

So the question on everyone’s mind, why are they called the seven? Perhaps they derive their name from the seven individual pieces they are made up of? The 70% recycled rubber that can be found in their soles? Or maybe it’s something to do with the magical qualities associated with the mysterious prime number?  No matter the reason, if we had to sum up the Sevens in seven words it would be, ‘quality shoes that look and feel outstanding.’ Get your hands on them now whilst you still can in store and online here.

Clarks Originals Shoes

Maison Margiela

Maison Margiela SS’19: Modern Mastery

For a fashion house shrouded in anonymity and known for their enigmatic, clothes first approach the name Maison Margiela really needs no introduction. Revered for their often avant-garde, out of the box styling and deconstructive approach to design the brand has forged a globally recognised reputation for innovative luxury and forward-thinking refinement. Whether presenting their wildly imaginative artisanal collections, dressing the creme de la creme of the celebrity world or splitting opinions with their unconventional footwear, the brand does so with an inviolable purpose and unapologetic style.

Maison Margiela Spring/Summer

But, despite their often left-field approach, the brand still manages to bring with them an undeniable appeal to the more contemporary masses, earning them a place amongst some of the worlds most sought after apparel. Founded in 1988, Margiela quickly set their sights on protesting the glossy, polished fashion found in abundance at the time applying minimal detailing, such as their now iconic ‘X’ stitch embellishment, and a stripped back, unfinished aesthetic that set themselves well apart from the crowd. Continuing this approach over 30 years later, their newest collection spans modern athletic trainers, immaculately constructed leather jackets and nods to over 500-year-old pieces of art, showcasing the brand’s omnidirectional abilities and their dedication to exceptional quality and craftsmanship that, in true Margiela style, speaks for itself.

The latest Maison Margiela arrivals are available now both in store and online here. Take a closer look below at some of our favourites.

Maison Margiela New ArrivalsMaison Margiela Sneakers Maison Margiela Coach Jacket Maison Margiela Leather Jacket

Stone Island Shadow Project Spring Summer 19

Out of the Shadows: Stone Island Shadow Project

Stone Island Shadow Project Spring Summer 2019

Stone Island Shadow Project – the sub-line of the Italian brand helmed by ACRONYM’s Errolson Hugh – never disappoint when it comes to pushing the boundaries of fabric composition and technology. Take, for instance, last season’s sell-out Scarabeo Down Jacket, with its dazzling multicoloured reflective shell. For Spring / Summer 2019, the brand goes in a more subtle, but no less impressive direction, playing with the concept of camouflage in different ways.

Stone Island Shadow Project Jacket SS19The Lenticular Jacquard Bomber Jacket utilises a lightweight single-layer fabric that is custom-woven in Italy with contrasting coloured threads in the warp and weft, resulting in a three-dimensional, dynamic camo pattern that changes appearance depending on the light and angle. Given the brand’s utilitarian approach, it is no surprise that this fabric is also treated with water-repellency and an anti-drop agent for supreme wearability to go with its timeless silhouette.

Stone Island Shadow Project DPM Chine Jacket

Once again utilising a custom-woven camouflage fabric, the Pullover DPM Chiné Jacket boasts a unique Shadow Project-designed DPM (Disruptive Pattern Material), a modern iteration of camouflage that is made to reflect bustling neon city streets rather than covert ops in a hostile environment. Equipped with stacked tunnel pockets for all your daily essentials and a toggle-adjustable hood, this is yet another modern classic from techwear genius Errolson Hugh.

Stone Island Shadow Project Catch Pocket Tee

Rounding out the collection is a brace of t-shirts with the brand’s signature high-tech graphics and the distinctive geometric Catch Pocket to the chest, giving any of your techwear looks a finishing touch. It’s the perfect taster of what’s yet to come for the rest of the season; keep a lock on our social media channels for more as and when it drops.

Stone Island DPM Chine Fabric DetailsStone Island Shadow Project Bomber Jacket SS19

Norse Projects New Arrivals

Contemporary Classics With Norse Projects

Despite Spring Summer gear coming at us thicker and faster than the recent snowy weather – the irony doesn’t escape us – we’ve always got time to show off some of our latest arrivals, especially when they are as nice as some of the newest stuff from Norse Projects. One of the great masters of contemporary menswear their minimal detailing, no-nonsense construction and clean silhouettes keep us coming back for more season after season, and of course, this is no different. If you’re a fan of over-the-head outerwear, endless layering possibilities and sharp overshirts then please, read on.

Lightweight, breathable and both water and dirt repellent, the Kalix Anorak is an incredibly comfortable half-zip jacket that can be incorporated easily into layered looks or worn on its own when things heat up. Paired here with the Godtfred t-shirt and the Aros light twill chinos, the jacket Comes with two front pockets to keep both hands warm and brick a brack safe whilst an adjustable hood and waist bulk up the jacket with some extra protective options when the elements begin to get out of hand. We know what you’re thinking, a t-shirt? Won’t you be freezing this time of year? Well, I’m here to politely tell you that’s where you’re wrong. Aside from its typically Scandinavian flavoured stripe design and relaxed cut, the Godtfred t-shirt comes crafted from a heavyweight compact cotton material ensuring bonus points when it comes to baselayer insulation. Lastly, we threw a Norse cap into the mix both because it features that small embroidered N we all can’t get enough of and it might have made the sun come out by sheer force of will. Sadly, it disappeared not long after these pictures.

Norse Projects Spring Summer '19

Norse Projects New Arrivals

Norse Projects Cap

A pullover hoodie underneath an overshirt is as casually cool as those subtle head nods people do to one another when they pass someone on the streets they sort of know but not enough to stop and have a conversation. In this case, we went with the Jens Zip jacket over the top of this season’s burgundy cotton loopback goodness. Made from a similar lightweight nylon material as the aforementioned Kalix, the Jens Sits atop another pair of classic Norse Aros chinos and comes with two front chest pockets and that all-important two-way zip for versatile styling. The usual kangaroo pouch pocket, Norse Projects tab and adjustable hood we’ve come to expect from the year-round staple Vagn hoodie is, of course present, ready to provide a splash of functionality and just a touch of branding suitable for even the most stripped back look.

Norse Projects Spring Summer Arrivals

Norse Projects Jens Overshirt

Norse Project Vagn Hoodie

If you like what you see here there is plenty more of the latest Norse Projects Spring Summer ’19 arrivals available now both in store and online. Why not take a look here.