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New Balance 1906 Protection Pack Metallic Silver Now Online

Excitement is in the air at Aphrodite as New Balance unveils its latest drop – the 1906 Protection Pack Metallic Silver.

Experience the perfect blend of tradition and modernity with NB’s latest release, skillfully fusing the brand’s storied heritage with cutting-edge design. Immerse yourself in a timeless silhouette, artfully inspired by the founding year of New Balance.

New Balance 1906 Metallic Silver Pair

The Protection Pack introduces a modern twist to the classic 1906D, featuring a mesh upper with deconstructed suede overlays for a sleek and urban appeal. This not only nods to the brand’s roots but also draws inspiration from the running shoes of the early 2000s, creating a timeless yet contemporary aesthetic.

New Balance 1906 Metallic Silver Side View

What sets this release apart is the infusion of cutting-edge technology. With ACTEVA LITE and ABZORB SBS in the midsole, these trainers deliver unparalleled comfort and stability. The TPU heel cage ensures added support, while reflective detailing enhances visibility, making these sneakers not just stylish but functional for any occasion.


New Balance 1906 Protection Pack Top Down


Inside, a moulded Ortholite sockliner and N-Ergy midsole provide a plush, cushioned feel, ensuring your feet stay comfortable throughout the day. The Stability Web technology adds arch support to the  Protection Pack Metallic Silver, and gel heel inlays absorb shocks, making these sneakers a perfect blend of style and performance.


New Balance 1906 Protection Pack Heel Detail

Completing the look is a grippy rubber outsole that guarantees traction on any surface. Woven N logos and subtle detailing add a finishing touch, marking this release as a symbol of New Balance’s commitment to quality and style.

Don’t miss out on this exciting launch – head online now and secure your pair of the New Balance 1906 Protection Pack Metallic Silver. Elevate your footwear game with a blend of history, innovation, and undeniable style.

New Balance 2002R Protection Pack

2002R Protection Pack Ripstop: Where Style Meets Durability

Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited  New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style. 

New Balance 2002r Protection Pack Ripstop

Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

New Balance 2002r Ripstop Protection Pack Toebox

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

New Balance 2002r Ripstop Protection Pack Heel Detail

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer. 

New Balance 2002r Ripstop Protection Pack Toggle

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike. 

Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.


New Balance 9060 Banner

New Balance 9060: Unbeatable Comfort in 3 New Colourways

We are delighted to announce the latest drop of New Balance 9060 colourways here at Aphrodite. These exceptional sneakers fuse contemporary design with unbeatable comfort, making them the perfect addition to your footwear collection. This versatile, bold silhouette seamlessly adapts to various settings, from rocking a fashion-forward casual look to deciding on a semi-formal ‘fit for the weekend, making them the perfect choice for any occasion.

New Balance 9060 Range

The New Balance 9060 Trainer is a masterpiece of modern design with clean lines and a contemporary profile, and these three timeless colour options prove, once again, that New Balance are truly the kings of combining comfort with forward-thinking design.

New Balance 9060 Magnet

Experience unrivalled comfort with the 9060 Trainer, thanks to New Balance’s cutting-edge cushioning technology, including a responsive midsole, ensuring that every step is a treat for your feet. Durability is the 9060 Trainer’s forte, with its robust construction and reinforced outsole designed to withstand the rigours of your active lifestyle, ensuring your investment lasts for years to come.

New Balance 9060 Mushroom

These versatile sneakers seamlessly adapt to various fashion scenarios, from dressing up for a semi-formal event to keeping it casual on the weekend, making them the perfect choice for any occasion. Paired with jeans, chinos, or shorts the styling possibilities are endless.

New Balance 9060 Arctic Grey

At Aphrodite Clothing, we pride ourselves on offering premium-quality products, and the New Balance 9060 trainer exemplifies this commitment to excellence, boasting top-notch materials and meticulous craftsmanship. Each pair represents the highest standards of quality and performance. Visit our store today to explore these three striking colourways and discover why the 9060 Trainer is a true embodiment of style and comfort.

New Balance 991

New Balance – This Weeks Arrivals

Featuring the 991 and 576 silhouettes…

New Balance arrivals always get us excited. Waiting to see the next colourway of a classic silhouette, that we’re inevitably going to have to secure some spare cash for is a regular occurrence here at Aphrodite. But it’s worth it. Why? Because they’ll become a staple in our wardrobes and they’ll last forever. And in a cost of living crisis that’s pretty ideal isn’t it? We think so. Anyway here are the three New Balance trainers that came in with this weeks deliveries.

New Balance 991 & 576

New Balance 991 & 576 Trainers in Magnet

Okay so the first trainer is actually two. This dynamic duo arrived looking curiously coordinated in their dark grey tones. Obviously created to be sold side by side, these beauties use a nylon base and leather overlays to deliver a more technical look. We’re gonna call these the ‘Magnet Pack’, not because that’s their official colourway name, but because they’re so attractive, *wink wink*.

New Balance 991

New Balance 991

Next up this week is another 991 trainer. New Balance have opted to make this Made in England classic contemporary to its core. With a pure leather construction for a premium feel and a monochromatic colourway, this pair is looking clean in cream. Of course you get all of your typical EVA foam and Abzorb technology underfoot aswell, meaning these 991s make you feel like you’re walking on a dream. I’m sure there’s some singer that we’ll need to quote for that.

While you look forward to more fresh kicks next week, take a look around our New Balance category, or our latest footwear arrivals to scout out the next pair to add to your collection.

New Balance Sequoia Heel

Trainer Drop: Iconic New Balance 991 Released in ‘Sequoia’

Following on from the recent New Balance 1906 Protection Pack drop, we are proud to announce the release of the timeless Made in UK New Balance 991 at Aphrodite in an earthy ‘Sequoia’ brown colourway.

Crafted to perfection in the United Kingdom, the New Balance 991 exemplifies the brand’s unwavering commitment to impeccable craftsmanship and quality. Each element of the shoe has been meticulously curated, promising exceptional durability and style that transcends seasons.

New Balance 991 Sequoia Upper Lower

The ‘Sequoia’ colourway stands as a testament to New Balance’s ability to infuse elegance into athletic footwear. Sublime earthy tones intertwine, emanating an aura of neutrality and sophistication. It is a hue that transcends trends, adding a touch of subtlety and class to any ensemble.

New Balance 991 Sequoia Side View

The eagerly awaited arrival of the New Balance 991 ‘Sequoia‘ reinforces its status as a collector’s item for discerning sneakerheads. This drop epitomises the fusion of contemporary design with classic sensibility. From the city streets to boardroom meetings, these sneakers command attention with their unparalleled grace.

New Balance 991 Sequoia Sole Unit

Beyond their aesthetics, the New Balance 991 ‘Sequoia’ boasts a harmonious marriage of style and performance. The breathable mesh base, adorned with suede and leather overlays, assures unparalleled comfort and support for extended wear. A structured heel cage enhances stability, while N-ERGY technology and EVA foam in the midsole elevate cushioning to sublime heights.

In a world where style merges with utility, the New Balance Made in UK 991 ‘Sequoia’ is a triumph of design and engineering. It stands as a beacon of fashion intelligence, capturing the essence of adventure and style in one captivating creation.

Shop the New Balance 991 Sequoia at Aphrodite Online on its release on the 3rd of August.

New Drop: 991 & 576 Colourways Land at Aphrodite

Rule Britannia: Two Brand New Made in the UK Colours Hitting Our Shelves

We are proud to announce the arrival of two stunning additions to the New Balance family here at Aphrodite 1994: the New Balance 991 in Star White and the 576 in Flint Grey. These classic designs fuse timeless elegance with modern style, making them an absolute must-have for sneaker aficionados.

Join us as we delve into the details and features of these exceptional kicks.

New Balance 991 in Star White: A Classic Refined

The New Balance 991 in Star White is a true embodiment of understated luxury. Crafted with meticulous attention to detail, this sneaker showcases the perfect blend of traditional craftsmanship and contemporary aesthetics. It’s Star White upper exudes a sense of sophistication, instantly elevating any ensemble.

New Balance 991 Star White

New Balance 991 | Star White | £219.00 | 32376

The 991 silhouette, known for its superior comfort and performance, remains at the forefront of this release. Constructed with premium materials, including plush nubuck overlays and mesh upper, this iconic model offers unmatched breathability, durability, and support, while the weathered heel detail recalls New Balance’s heritage roots. The ABZORB cushioning technology within the midsole ensures exceptional shock absorption, making each step a comfortable and smooth experience.

Shop New Balance 991 online here.

New Balance 576 in Flint Grey: Embrace Iconic Style

Prepare to embrace autumnal vibes with the New Balance 576 in Flint Grey, a sneaker that effortlessly exudes classic style. The rich, earthy tone of this silhouette adds neutrality to your outfit, making it an ideal choice for any fashion-forward individual looking to achieve a more toned-down vibe.

New Balance 576 Flint Grey

New Balance 576 | Flint Grey | £209.00 | 32377

Built with precision and heritage in mind, the New Balance 576 boasts a premium nubuck upper, providing a luxurious feel and a sleek look. The ENCAP midsole technology guarantees optimum cushioning and stability, while the solid rubber outsole ensures excellent traction and durability. Experience unparalleled comfort and support from the cushioned insole and padded collar, with a cracked leather heel tab to add a vintage look to this timeless classic.

Both the New Balance 991 in Star White and the New Balance 576 in Flint Grey are scheduled to be released on Friday 23rd June at Aphrodite online and in-store.

These highly anticipated models are expected to fly off the shelves, so be sure to mark your calendars and set your alarms to secure a pair.

Looking for older New Balance Releases? Check them out here, including the recently released New Balance 1906 Protection Pack

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New Drop: New Balance Releases at Aphrodite This Week

Unparalleled Sneaker Excellence: Shop the Latest New Balance at Aphrodite 1994

We are proud to unveil the most recent New Balance trainer drop for AW23.

Get ready to elevate your sneaker game to new heights with a collection that seamlessly blends style, comfort, and performance.

New Balance 327 – Cayenne / Nightwatch Green

A modern classic within New Balance’s range of silhouettes, the 327 takes inspiration from archival runners and delivers the style with a modern twist. Get ready to step into the season with summer-appropriate Cayenne and Nightwatch Green colourways.

new balance releases 327 various

New Balance 327 | Cayenne | £109.00 |  33015

New Balance 327 | Nightwatch Green | £109.00 | 33020

 New Balance 9060 – Turtledove / Quartz Grey

Inspired by the proudly futuristic visible tech of the Y2K era, the New Balance 9060 offers a chunky sole and wavy design that ensures sheer style and comfort. Arriving in versatile tones of Turtledove and Quartz Grey, these colourways can slot into any rotation.

New Balance Releases 9060 Cluster

New Balance 9060 | Turtledove | £159.00 | 33023

New Balance 9060 | Quartz Grey | £159.00 | 32385

New Balance 550 New And Restocked – White & Royal Blue / Grey / Team Red

The Boston-based brand’s most popular style of late, when you’re talking about the New Balance 550 you know you’re onto a winner. Check the trending style in a trio of freshly stocked colourways.

New Balance 550 VariousNew Balance Releases 550 Blue White

New Balance 550 | White / Royal Blue | £139.00 | 30822

New Balance 550 | White / Grey | £139.00 | 30829

New Balance 550 | White / Team Red | £139.00 | 30854

New Balance 576 – Dark Navy / Dark Gull Grey

Perhaps the shoe with the biggest ‘New Balance’ aesthetic, a 576 is the style that pops into your head when you think about the brand. Add a classic into your rotation with two incredibly wearable colourways.

New Balance Releases 576 Various

New Balance 576 | Dark Navy | £189.00 | 33022

New Balance 576 | Dark Gull Grey | £189.00 | 33021

New Balance 580 – Washed Burgundy

Initially introduced as a trail runner, the 580 offers an advance on the 576 and comes equipped with a chunky sole and in-built roll bar technology. Check out the latest washed burgundy colourway with soft gold accents.

new balance releases 580 washed burgundy

New Balance 580 | Washed Burgundy | £119.00 | 32388

New Balance 991 – Navy

An essential style here at Aphrodite, the Navy New Balance 991 returns season after season and always proves popular thanks to its premium UK-made construction and sheer versatility.

New Balance Releases 991 in Navy

New Balance 991 | Navy | £199.00 | 32375

Shop the full range of New Balance releases at Aphrodite 1994 Online and In Store.

Looking for the latest New Balance Trainers?

New Balance Moon Daze Teaser

New Balance ‘Moon Daze’ Pack – Landing Soon

Celebrating the Boston based brand’s annual Grey Day…

New Balance has established a legacy founded on consistent innovation and technological progress in the footwear industry; And, although the brand is often linked with cutting-edge designs in vibrant hues, it’s simply impossible to think of New Balance without picturing a classic pair of Grey trainers… But how has this come to be?

What is New Balance Grey Day

During the late 1970s, runners grew increasingly frustrated as their white trainers were being ruined by the harsh city conditions, with the main culprit being the asphalt. The consistent kicking up of dust, along with the knocking and scraping of runners’ feet, resulted in even the most durable of trainers being tinted a light grey shade by the urban environment. Keen to find a solution for the issue, New Balance opted to release an array of running trainers with lightweight grey suede uppers, perfectly matching the shades of the city’s asphalt and seamlessly integrating into consumers’ lifestyles.

New Balance 550 Moon Daze Teaser

The trainers were an instant hit, and after several decades, the colour has become a fundamental aspect of the brand’s identity, playing a crucial role in New Balance’s legacy. So much so that the brand host’s an annual ‘Grey Day’ as an homage to their adopted signature colour. As part of this years celebrations, New Balance are releasing a bespoke collection of trainers dubbed the ‘Moon Daze’ Pack. Drawing inspiration from extra terrestrial experiences, the collection is a product of the thought “what would shoes look like after walking on another planet?” And the result is out of this world…

New Balance Moon Daze Pack

New Balance 550 and New Balance 9060 – Launching 12/05/23

New Balance Moon Daze 550 Trainers


Leading the charge for the ‘Grey treatment’ is the New Balance 550, a reigning champion in the footwear industry that has been selected as the first model to receive the timeless makeover. It’s uppers are draped in light grey suede while breathable mesh panelling combines with steel blue detailing near the ankle. Branded embroidery is placed around the shoe, before the iconic N logo completes the look.

New Balance Moon Daze 9060 Trainers


Following up on the look, a pair of the brands retro-futuristic 9060 trainers arrive in a medium grey suede with subtle blue undertones. It compliments a mesh base unit and features a 3M reflective New Balance logo to the lateral side of the shoe for visibility in low light conditions. A CR heel unit and chunky outsole deliver cushioning and support to finish off the style.

Landing on the 12th of May to mark the brands Grey Day, both styles will launch on a first-come first-served basis, and be available online and in-store at Aphrodite Clothing.

New Balance 2002R Protection Pack Slate Grey

New Balance 2002R Protection Pack Drops In Slate Grey

What is the New Balance Protection Pack
New Balance 2002R Protection Pack Slate Grey

Initially designed by Yue Wu the ‘Refined Future’ or as it’s more commonly known as, the ‘Protection Pack’ delivers a unique rugged aesthetic that we’ve all grown to love. Debuting back in 2021 the now signature aesthetic divided sneakerheads with its bold deconstructed visuals. Currently though, the collection is touted as one of the biggest must-haves in any footwear rotation and has been dubbed the trainer of the year by millions of loyal New Balance followers on social media.

New Balance 2002R Protection Pack Slate Grey

The latest colourway to adorn the fan-favourite is a clean Slate Grey. The neutral tone engulfs the soft suede panels as they combine with a breathable mesh toe-box to produce a stunning, functional upper. As always various New Balance motifs decorate the model including ‘2002R’ and ‘NB’ lettering, while the brands iconic N logo is placed on each shoe. 3M reflective detailing provides visibility in low light conditions and the rugged aesthetic continues across the tongue, side panelling and toe-box.

New Balance 2002R Protection Pack Slate Grey

Of course, New Balance’s eternal emphasis on comfort is displayed in this model with an Abzorb midsole and individual Abzorb SBS pods providing top-of-the-range cushioning and a wholly unique look. N-Ergy and Stability Web technology are also including in the function filled sole, offering incredible support and stability on-the-go.

Not one to miss out on, you can pick up your own pair of New Balance Protection Pack 2002R’s as they retail for just £149.00, cop both online and in-store at Aphrodite Clothing now.