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March 1, 2023

New Balance’s Rainier Boot – The Hiking Hybrid You Didn’t Know You Needed

The New Balance Rainier silhouette was first introduced back in 1982, and was crafted upon the advice of well know mountain expert Lou Whittaker.

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Following a mountainside accident on an ascent up Mt Rainier, Lou claimed that it was his breathable and comfortable trainers that saved his feet from a possible amputation incident. While he praised the trainers that saved his skin, he did note that they lacked the support and grip that was needed for a hillside ascent. He formulated an idea for a trainer-boot hybrid that would combine the best of both worlds, and took it to New Balance owner Jim Davis, and in 1982 the Rainier Boot was born.

It arrived crafted to Lou’s request, a lightweight boot with a trainer like construction. To the upper a mesh base offered breathability while a leather or suede outer panel protected the wearer from rocks and rubble. Metal eyelets offered secure lacing and subtle branding was offered in the form of ‘NB’ embroidery to the Rainiers side panels. Underfoot a rubber sole provided traction and grip on loose ground, making any mountainside ascent a breeze. The model proved popular and only two years after its creation, it was used to achieve the greatest feat of all, summiting Everest.

Following Teddy Santis’ revival of the model in a New Balance x Aime Leon Dore Collaboration in 2022, New Balance have re-released the style to demanding consumers. Updating it with a Vibram outsole, but remaining true to the rest of the OG construction, this Rainier Boot arrives as functional as it ever has been. While now it is viewed as more of a lifestyle boot, there’s no doubt that it doesn’t pack a punch (or kick?) when it comes to vigorous hiking… Did we mention that someone has climbed Everest in these?

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Retailing at just £149.00, you can pick up a pair online or in-store now at Aphrodite Clothing,

Browse our range of New Balance

February 22, 2023

New Balance 576 35th Anniversary Pack – Available Now

New Balance’s 576 was first released back in 1988 as an update to the 575 model, and now, three and a half decades down the line, the Boston based brand are set to drop the New Balance 576 35th Anniversary Pack to commemorate the milestone…

Arriving in a set of two, the New Balance 576 35th Anniversary Pack pays homage to the true form of the 576, basing the new models on an original Japanese Catalogue spec. They look to release in both Navy and Grey, remaining true to what many view as the quintessential New Balance colourways on the brands most staple silhouette.

The models will be made in the brands Flimby factory using the most premium materials available, such as CF Stead Suede and luxurious pigskin, all of which are placed atop the brands Encap technology and durable rubber outsole. The Made In UK design team have taken meticulous care at an engineering level to ensure that details such as tongue construction, branding placement and even the shoes stitch weight are near identical to the OGs, ensuring authenticity with every detail. These pairs will be as quality and as versatile as ever, a collectors item to some, and an everyday pair to others, proof of the timeless appeal and ever-present quality of the brands archival classics.

New Balance’s Creative Director for the brands MIUK range spoke on the collection ” The 576 has taken many different forms and variations over the years, but now, with the model clocking its 35th anniversary we wanted to give the consumer the true experience of this shoe in its original form.”

Retailing at £190, you can get your hands on a pair now, as they have just launched online and in-store at Aphrodite.

Shop the latest New Balance Trainers Here

February 8, 2023

New Balance 991 Arrives In Carafe Brown

Crafted in the Flimby for over 40 years, the New Balance Made in England range has become the benchmark for premium quality. Hand cutting, sewing and assembling trainers has become a somewhat speciality of the local workers, as proven by the brand’s latest drop: the New Balance 991 in a silky smooth Carafe colourway.

Pretty nice if we do say so ourselves… They’re crafted with a breathable mesh base that becomes engulfed by a seriously soft suede. (Try saying that three times fast!) And branded embroidery is added to the tongue in a contrasting white thread, as well as to a 3M reflective panel to the heel where it spells out ‘991’.

Internally the kings of comfort have offered up thick padding that compliments the performance insert in-sole, an ergonomically shaped sole that delivers high-end stability. Abzorb technology is also used underfoot, it’s a responsive foam cushioning that dissipates shock effectively resulting in a softer feel every time you step out in these kicks. While an N-durance rubber outsole is attached to the trainers with its branded traction pattern for optimum grip out in the streets.

The tri-tone sole compliments the carafe brown upper as it arrives dressed in a neutral colour palate that somehow still manages to stand out. If you’re talking style, comfort and versatility, you’re talking 991’s, so why not pick up a pair at Aphrodite? They’re available both online and in-store so swing by and have a spy at our offerings, we have a ton of other colourways in-stock too so be sure to have a proper look around!

Browse our New Balance 991 Range Here

January 26, 2023

New Balance 9060 Size Guide – How Do They Fit?

New Balance have quickly solidified themselves as the go-to trainer brand this year. With numerous hyped collabs and colourways selling out almost immediately, the Boston-based brand have proven that they’re a force to be reckoned with in the footwear industry. Dropping a number of hyped models that fly off the shelves, New Balance have seen a massive haul of success in the form of 550’s, 2002R’s and 990’s. But, for Summer 2022, the brand turned its attention toward the long-awaited New Balance 9060 silhouette, which has been a hit ever since.

The New Balance 9060 silhouette was successfully released in collaboration with Joe FreshGoods in the summer of 2022 and its general release has been one we’ve been keeping our eye out for. Taking inspiration from both the brand’s 99x series and 860v2 trainers, the model offers a mashup that can only be described as a ‘modern dad trainer’. On the upper of the shoe, breathable mesh panels are encapsulated by suede and leather overlays. The external side of the shoe sees 3M reflective ‘N’ New Balance branding whereas the internal side sees the reflective branding be replaced with dotted embroidery in the shape of an ‘N’. In typical New Balance fashion, comfort is key and that’s exactly why the brand opts for an ABZORB midsole to reduce impact and create an easy-wearing, everyday shoe. The chunky outsole also provides further comfort whilst adding to the unique aesthetic.

How do the New Balance 9060 fit?

Generally, the New Balance 9060’s shape means that it fits slightly snug. For added comfort or for those of you with wider feet we recommend taking half a size up.

How do you style the New Balance 9060’s?

The New Balance 9060 flaunts modern dad trainer aesthetic, they’re ideal to pair with any jeans, or joggers and they look great with some casual suit pants for a more dressed-up look.

Are the New Balance 9060’s comfortable?

The use of New Balance’s ABZORB technology and the large, chunky outsole means that almost every impact is softened, the shoes are ideal for everyday wear and offer a reliably comfortable feel.

How do I care for my New Balance 9060’s?

The New Balance 9060’s are made using a variety of overlaying materials, this typically means that they are harder to clean. Not to worry though as our offering of Jason Mark means that your shoes will be looking spick and span in no time. Simply grab some Jason Mark Cleaning solution and a shoe care brush and give them a good scrub over, problem solved!

A little more about New Balance 9060 trainer?

The 9060 silhouette was successfully released in collaboration with Joe FreshGoods in the summer of 2022 and its general release has been one we’ve been keeping our eye out for. Taking inspiration from both the brand’s 99x series and 860v2 trainers, the model offers a mashup that can only be described as a ‘modern dad trainer’. On the upper of the shoe, breathable mesh panels are encapsulated by suede and leather overlays. The external side of the shoe sees 3M reflective ‘N’ New Balance branding whereas the internal side sees the reflective branding be replaced with dotted embroidery in the shape of an ‘N’. In typical New Balance fashion, comfort is key and that’s exactly why the brand opts for an ABZORB midsole to reduce impact and create an easy-wearing, everyday shoe. The chunky outsole also provides further comfort whilst adding to the unique aesthetic.

New Balance 9060 Trainers Unboxing Video

Shop the latest New Balance 9060 Trainers

December 30, 2022

New Balance 650 Bred – Available Now At Aphrodite

Available Now at Aphrodite…

The Bred colourway is synonymous with basketball; Made for the courts and adopted by the streets, that black and red combo has become engrained in trainer culture due to its stand-out appearance and classic aesthetic. And New Balance are the latest brand to look to the famed colour combo in order to propel their silhouettes to the next level.

Enter the New Balance 650, a high top trainer with a vintage b-ball style, combine it with the Bred colourway that we all know an love…. and voila. Yeah, it looks just as good as you imaged.

The upper features a crisp black leather that engulfs the side panelling of the shoe, contrastingly, red branding appears in the form of ‘650’ lettering and the boston based outfit’s iconic ‘N’ logo. Further branded detailing can be found dotted elsewhere around the trainer, while the tongue of the shoe plays host to basketball-inspired visuals. Underfoot a white rubber sole offers function focused support, while also grounding the bold tones that decorate the shoes upper.

An instant classic, you can pick yourself up a pair of New balance 650 Bred’s for £150 online and in-store at Aphrodite.

Grab a pair here

New Balance 1906 Protection Pack Trainers in Black

December 15, 2022

New Balance 1906 ‘Protection Pack’ Black Just Dropped

The 1906 is added to the brands sliced up offerings

New Balance have dominated the footwear game in 2022, with the brands ingenious marketing and killer styles propelling them to newfound popularity. One range that has garnered the most attention however, is the New Balance ‘Protection Pack’. Typically seen on the 2002R silhouette, the ‘Protection Pack’ iteration of a model sees the upper arrive in a slashed up suede with jagged edges and a unique outline.

As the Boston based brand look to apply the aesthetic to the 1906 model, they’ve applied the same distinctive traits to the upper, with a breathable mesh base and dichromatic suede overlays of black and grey. The brands classic ‘N’ logo rests in the centre of the side panelling while to the rear, a heel cage offers support and stability. Underfoot a sole, not too dissimilar to the 2002Rs is applied, with in built N-Ergy technology and total comfort guaranteed.

Available online now, Shop below…

Browse our New Balance Range Here

December 14, 2022

New Balance 650 – Arriving in ‘White’ at Aphrodite

Following the undeniable popularity of the basketball inspired 550 silhouette, New Balance have opted to release a high-top version of the model as they unveil the New Balance 650.

Built for the court and adopted by the streets, the New Balance 650 takes inspiration from both the brands 550 model and basketball trainers of the 80s, creating an easy-to-wear, versatile silhouette. The first iteration of the model to drop at Aphrodite arrives in a crisp ‘white’ colourway.

To the upper a mesh base sees leather overlays engulf the toebox, side and heel of the kicks. A perforated side panel offers a home for subtle ‘650’ branding, while further minimalistic branding can be found in the form of a tonal grey ‘NB’ logo at the heel. Keeping things clean, the brands iconic ‘N’ logo conforms to the understated colourway as it takes it place in the centre of the shoe in pure white. Underfoot New Balance has opted for a dichromatic rubber sole as grey and white tones complete the look.

Available now at Aphrodite, you can pick up the New Balance 650 for just £149.00, both online and in-store.

Browse our New Balance Range Here

December 7, 2022

New Balance 550: Fresh Colourways Available Now

Shop New Balance 550 Trainers Here

Here at Aphrodite, we are happy to welcome not one, but two new colourways into our ever-growing repertoire of New Balance 550s. The first features a more subdued palette, donning a tasteful combination of burgundy and navy appliques, while the second pair sport more vibrant iterations of marine and sapphire blues, depicting a scene reminiscent of varying depths of the ocean.

New Balance 550s have been commanding attention on the court since 1989, and have experienced a recent revival within the fashion-sphere thanks to the attentive eye of Aimé Leon Dore creative Teddy Santis in 2020 after having spotted them in an old team photo.

The growing popularity of the pair can be further attributed to the resurgence of the “dad trainer,” a trend spearheaded by celebrity endorsements from the likes of Jack Harlow, Emily Ratajkowski, and Justin Bieber. New Balance have become renowned for their quality and comfort, so with their trusted craftmanship coupled with today’s global trainer hype, we think it is fair to say that the 550s are here to stay.

You can pick up a pair yourself at Aphrodite, retailing at £109.00 bag them online and in-store now.

Browse New Balance 550 Trainers Here.

November 29, 2022

New Balance 9060 arrives in ‘Truffle’ and ‘Ivory Cream’

Available Now

Initially released earlier this year, the New Balance 9060 is the latest silhouette to make its mark on the sneaker industry. Offering a dose of retro-futurism, the 9060 combines the Boston based brands timeless aesthetic with a modernized sole unit for a uniquely distinctive design.

As we head into December the model is receiving two fresh makeovers as it’s dowsed in earthy tones of ‘Ivory Cream’ and ‘Truffle’.

The ‘Truffle’ model offers a dichromatic upper with the mesh and suede materials being engulfed by complimentary Burgundy and Dark gray colouring. While underfoot the brand have opted to throw an additional grayish-green heel unit into the mix, as it acts as a basis for the oversized sole to latch on to.

‘Ivory Cream’ looks to the other end of the colour spectrum, with a monochromatic pale pink upper being disrupted by a silver ‘N’ logo. To the chunky sole New Balance have again decided to utilise the heel as a blank canvas, with baby blue colouring offering a complimentary contrast to the cream-like tones that cover the sneaker.

available to shop now, you can pick up a pair for £139.00 in-store and online at Aphrodite Clothing.

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