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New Balance 920 M920NBR

New Balance 920 Launching 26.09.20

Orchestrators of the ‘dad shoe’ trend and with a host of culturally relevant silhouettes already under their belt, the New Balance 920 aims to build upon well established traditions. Placing homegrown construction and quality design at the very top of its priority list, the fresh-faced arrival marks a push toward the future, introducing a never-before-seen drop into a vast sea of numerical named footwear.


New Balance 920 M920NBR


Made, like many of its predecessors, in England, the New Balance 920 signals the next chapter of the brand’s ‘Nine Series’ which aims to reinterpret and combine iconic past designs. Hailing more specifically from their Flimsby factory, the trainers primarily take inspiration from both the 1000 and 900 series, featuring a breathable mesh base and premium suede / nubuck panelling alongside a soothing muted colour palette of grey, navy, blues and white.


New Balance 920 M920NBR


With a selection of embroidered branding found to the tongue and heel, reflective N details can be found to both the lateral and medial sides whilst a cushioning ENCAP midsole and TPU heel clip completes the shoe with a trusty and comforting finish. The New Balance 920 (M920NBR) launches at Aphrodite 26.09.20.
New Balance 920 M920NBR
New Balance Aphrodite

Latest Arrivals from New Balance – 1530 ‘Made in England’ & 577

Just In New Balance 1530 & 577

Things we love to see… Fresh footwear drops in ace colour palettes. In agreeance? Well then, you’ll definitely approve of this new duo from Boston born and bred favourite New Balance. Fusing the cool blues of winter with the earthy hits of autumn, this seasonal pairing serves up the popular 1530 ‘Made in England’ silhouette with the longstanding NB hallmark, the 577.

Both carrying mesh, suede and leather in their upper to present textural, stacked formulas, these designs are destined to deliver a retro feel to your sneaker roster and even better, present you with superlative urban performance thanks to a shock-absorbing REVlite midsole in the 1530 and ENCAP tech underfoot in the 577.

New Balance 1530 Made in England

New Balance ‘Made in England’ 1530 White/Blue –  (style code: M1530BWT)

First released in 2019 to celebrate its predecessor’s – New Balance 1500 – 30th birthday, the 1530 silhouette may by all standards remain relatively new but it still has heaps to offer. Weighing in at 30% lighter than its sister silhouette thanks to a cushioning REVlite sole, this version is slicker with modern proportions and a two-part mudguard that resides higher up the sole unit. Crafted in none other than the famous Flimby Factory – New Balance’s UK base, its design is set to only raise the Made in England range’s already impressive lineup.

New Balance 577  White/Grey –  (style code: M577JBT)

Made in the ’80s and still alive and well today, New Balance’s 577 is a hard one to beat. Encapsulating old-school vibes, this latest iteration houses a lick of leather to its sidewall, complete with NB credentials scattered throughout. With unbeatable tech pulsing underfoot, simply stride and let this one do all the talking.

Find both of these new arrivals in-store and online now.


New Balance X-Racer

New Balance X-Racer: Old & New Collide

The Next Chapter In New Balance’s ‘X’ Series

Ready to take its place in New Balance’s ever-expanding line-up, the aptly dubbed New Balance X-Racer sneaker is delivered for summer 2019 in two muted new colourways.

New Balance X-Racer BlueNew Balance X Racer Navy Pink Purple

The silhouette debuts under the Boston-based brand’s X series, a collection that has sought substantial popularity thanks to the inaugural X-90 trainer. Much like the X-90, the New Balance X-Racer arrives showcasing a referential flair for the past. More specifically, the design is inspired by retro jogger models from the ‘90s. If you’re familiar with New Balance trainers archival kicks, including the M1200, RC205, and M1000, you may already feel quite accustomed to the aesthetic of this new model.

Free from ostentatious surprises and flashy colours, the two new drops of the New Balance X-Racer surface in tonal, versatile hues. The first, a blue and navy rendition, is crafted with a majority mesh upper and complimentary suede overlays, while the second design boasts a much darker canvas and is lightly peppered with fruity leather overlays. Branding wise, the iconic ‘N’ logo is firmly fixed to the sidewall, while the flying ‘NB’ emblem also appears to the heel.

New Balance X Racer SneakerNew Balance X Racer Trainer

Though both pairs are rendered with the past in mind, the shoe’s technology largely contradicts this. Alluding to the future of NB innovation, the X-Racer’s come complete with an ABZORD dual-density midsole. The possession of this kind of tech underfoot not only propels the foot to new heights but serves the wearer colossal amounts of cushioning. So, whether you’re heading into the city or escaping off-route, comfort should prove no issue with either pair.

New Balance X-Racer Sneakers

Overall, the New Balance X-Racer bets on absolutely everything you can imagine. From archival design cues to leading technology and a versatile aesthetic, the sneaker embraces myriads of motives. Cop a pair while temperatures continue to soar this summer season – both trainers are available now to shop at Aphrodite online and in-store.

NB 801 Trainer Grey Blue Yellow

New Balance 801 Sneaker: The Ultimate Hybrid

Harmonising Running & Trail For 2019

Conceived in 1989, New Balance’s 801 sneaker strived to unite the worlds of running and trail. The result? A first of its kind. A hybrid design with dual-purpose; equally suited to the city streets and off-trail terrain. For 2019, the Boston-based sportswear brand update the pioneering sneaker with contemporary appeal.

New Balance 801 Sneaker

This season’s 801 sneaker boasts the same dual-design identity as the original. Imagined in a grey, blue and lime mash up, the trainer sees running like sensibilities up top, while below, hiking-like elements are harnessed. Across the upper, mesh and synthetic leather cast a tonal scene, empowering breathability with each and every step. Detail wise, vibrant pops to the sidewall articulate New Balance’s esteemed identity, teamed alongside an ‘All Terrain’ statement to the heel.

New Balance 801 Trainer Grey

New Balance 801 Sneaker Grey / Blue

NB 801 Trainer

But, the 801 sneaker’s real sense of ‘new’ conforms underfoot thanks to New Balance’s dual-density ABZORB midsole. This foam insert promises to provide a supreme blend of cushioning and compression, while offering slip-resistant rubber to the style. Additionally, the robust construction features an intricate traction pattern to its surface, delivering superlative grip through every adventure.

New Balance 801 Trainers

NB 801 Trainers

With New Balance’s cutting-edge technology on side and a forward-thinking mindset reinstated, the new and improved 801 sneaker guarantees superlative performance. From the streets, to the trail and everywhere in-between, this shoe has you covered. See for yourself by shopping the trail-running hybrid in-store or online at Aphrodite.

Stone Island

New Arrivals: February Top Picks

We’re up to our eyeballs in hot off the press Spring Summer gear and surprise, Surprise It’s all exceptionally nice. Whether AMI’s your thing, you have a sweet spot for a good pair of trainers or you just can’t contain yourself at the sight of a compass patch, if you want it, we’ve more than likely got it. So, in the spirit of fairness, we thought we’d bring you a comprehensive list of some of the pulse-raising clobber you can currently get your hands on as well as some of the stuff that’s soon to be up for grabs. 

Albam Zip sweatshirts 

This new iteration of the classic Albam zip-up sweatshirt certainly stole some looks when it came through our doors. Made from their quality signature cotton loopback in both a navy and ecru colourway, it features panelling to the elbows, a handy front kangaroo pouch and elasticated cuffs for a better fit. Not only that, but thanks to it’s half-zip, funnel neck combination it provides some interesting layering options. Wear it under a lightweight coat, pair it with a nice button up shirt or wear them both on top of one another, you can’t really go wrong when you’re wearing a sweat this nice. 

Albam Sweatshirt in Navy

CP Company Jackets 

Who doesn’t love a jacket with loads of zips and pockets? No one that’s who and these CP Company jackets are exactly why. Made from the brand’s unique multifilament nylon that’s undergone the mystical CP garment dyeing process it features a 4-pocket utilitarian design that’s perfect for keeping personal possessions and old bus tickets safe. Lightweight, breathable, water resistant and available in both a red and blue you can find the iconic goggles to the hood and both a half-zip and full-zip entry options. If someone asked you to sum up CP Company in jacket form this is more than likely what you’d come up with.

CP Company Jacket in Red
Oliver Spencer Trousers 

What can we say about these trousers from Oliver Spencer? Well, for starters they have a relaxed casual fit with a slight taper and cropped length that’s perfect for contemporary styling. On top of that, they also come made from a mid-weight cotton that not only lends itself perfectly to the earthy olive colourway but embeds the trousers with some robust, long-lasting qualities. Finished with the addition of a side patch pocket to one leg for some workwearesque details they will be available very soon so keep eyes peeled and fingers at the ready.

Oliver Spencer Trousers Olive

APC Job Trousers 

Another of our favourites when it comes to things you wear on your legs. Aptly named the job trousers this latest offering from APC continues on the workwear theme boasting a straight cut, patch pockets to the sides and a trusty hammer loop. Made from a soft, lightweight Italian cotton drill the true star of the show here is undeniably the visually pleasing striped pattern embedded from seam to seam. If you’re looking to impress the gaffa these are the trousers to do it. Coming very soon along with a matching, similarly delightful overshirt. 

APC Job Trousers

AMI Rugby Sweatshirt

Next on our ones to look out for list is this corker from AMI. Featuring a number of modern shakeups to the classic scrum-ready formula including a bold stitched panel striped design, a super boxy cut and contrast AMI logo proudly to the chest it promises to be a firm favourite no matter your sporting preference. 

AMI Rugby Sweatshirt Black and White

Stone Island Overshirt

Not only does the distinct colour of this Stone Island overshirt remind us of a fresh lemon sorbet but it arguably presents just about the same melt in the mouth qualities. Made from a brushed cotton canvas that’s garment-dyed using the OLD effect, that Stone Island describes to us mere mortals as providing a vintage-inspired worn-in look, the overshirt comes with a zip and patch chest pocket as well as a removable sleeve compass patch. 

Stone Island Overshirt Yellow

Stone Island Overshirt Ghost Piece

Continuing on the Stone Island theme this monochromatic beauty certainly caught our attention. Part of the Stone Island Ghost Piece Capsule it’s made from a cotton and nylon blend and comes complete with two front patch pockets with side entry compartments as well as ribbed cuffs for a better fit. Designed in an over the head style the overshirt is finished with an adjustable clasp drawstring hood and the all important tonal removable compass patch to the arm.

Norse Projects T-Shirt 

Raising the bar when it comes to things you can do with cotton Norse Projects present the latest reimagining of their wardrobe staple Niels t-shirt. Using a heavily textured towelling for multi-sensory appeal, the t-shirt retains the same levels of minimalism expected from Norse with a ribbed neck and subtly branded patch to the seam. Available now in a muted ecru and deep olive.

Norse Projects Neils T-Shirt Ecru and Olive

New Balance 991

A favourite among sneakerheads, dads and fashion-forward individuals alike the New Balance 991 has been given a luxurious update ready for when the weather heats up. With breathable mesh uppers and premium suede overlaid panelling, the trainer sits atop the signature ‘motion flow’ sole unit with visible Abzorb foam and reflective gold detailing.  The best of both worlds when it comes to functional comfort and aesthetically pleasing design.

New Balance M991

Ten C Tempest Anorak

Drawing inspiration from typical military wear the Tempest anorak from Ten C is your new best friend when it comes to dealing with the unpredictable trans-seasonal weather. Engineered from a spring-weight nylon fabric that not only posses an exceptionally soft feel but intrinsic water repellant properties, the jacket is finished with large two-way entry pockets, a number of reflective details, including the brand’s rosette logo to the sleeve, and a multi lace adjustable hood, utility garment lovers rejoice!

Ten C Tempest Anorak

5 Best ‘Dad’ Shoes at Aphrodite1994

The ‘Dad’ shoe, the universal symbol of boring, drab, ‘beige’ ugly footwear associated with shouting at children on holidays.

The Dad shoe craze came to fruition thanks to the equally banal trend of ‘Normcore’, the subversion of branded and high fashion garments that eventually high fashion adopted too, just like the chunky runner. Whilst fashion and technology are at their peak of partnership generating the lightest, slimmest and streamlined design yet, the nihilists amongst us are obsessed with taking us back to basics, for better or worse.

Margiela Security Runner

Whilst the epitome of the chunky style is personified by Nike‘s beyond basic Air Monarch, the highest of the fashionable brands have invested considerable time in to creating the most luxuriously bulbous silhouette’s known to feet, and Margiela has hit the dad shoe high lights with their update to the Security Sneaker in the form of the Security Runner. You won’t see anyone breaking the 100m record in these.

Drawing inspiration once more from military surplus gear, this time from the 90s, the Maison present this all-terrain trainer in a mixture of premium leather and suede with ballistic nylon underlays. A far cry from the sleekness of the iconic Replica Sneaker, the Security Sneaker boasts a bulbous, front-heavy silhouette, toughened up with the addition of texturised rubber bumpers to the heel and toe, and — brace yourself — steel toe caps for that true mil-surp feel. The lacing, too, is its own talking point, with elasticated laces held in place with additional elasticated lacing coils, portraying the DIY aesthetic that’s been Maison’s hallmark since its inception. All this rides on a sole unit reminiscent of their Retro Runner, with the aggressive cleated outsole tying together the off-road look perfectly.


adidas x Raf Simmons Replicant Ozweego

Producing his Ozweego silhouette with the help of Adidas since 2013, Raf Simmons has seen his outrageous designs become one of the early adopters of high fashions obsession with chunk. The Replicant, as this delightfully extroverted edition is referred to, takes the absolute biscuit in regards to superfluous design features and that’s why the shoe succeeds as the subverter that it is. Everything about the composition of the sneaker is so anti-aesthetic, even down to the triggering factory lacing, that the Replicant has forced itself into the queue at the Supreme store for it’s ‘look at me, please’ exterior.

Always a master of mixing high and low fashion, Belgian design legend Raf Simons has a long-lasting pedigree when it comes to designing sneakers; Simons can arguably be credited with the popularisation of the high-fashion sneaker through his collections with Dior and his own label. But it was the long-running collaboration with adidas that has spawned one of the designers most beloved creations: the chunky, outrageous Ozweego. It’s been five years since the silhouette’s debut, and since then the Ozweego’s bulbous, self-consciously ugly design has proven to be a blueprint for high-fashion sneakers of contemporary times: oversized, ostentatious and excessive, reflective of Simons’ obsession with the American psyche.



adidas Yung-1

Not a stranger to the fatherly designs (see adidas x Raf Simmons & the Yeezy series) adidas has put their paternal prestige to the ironically named Yung-1. As much as adidas have got their fingerprints all over the death of fashion as we know it, the 3 stripes brand were late adopters of their own inline chunky runners, competitors like Nike & New Balance never stopped churning out their big 90s runners and now they finally have competition from adidas in that regard.

While not strictly a re-release, the YUNG-1 shares much of its DNA with adidas’ Falcon Dorf runner from 1997, with only slight tweaks to the silhouette and branding, and an overhaul of the materials and cushioning to bring it in line with its new lifestyle orientation. Displaying asymmetrical panelling in a mixture of premium suede, synthetic nubuck and mesh, set atop a bulky yet lightweight sole unit, the YUNG-1 makes a major statement on-foot while retaining all-day comfort.



New Balance 991.5 

The Homer Simpson of the sneaker world, New Balance as a company has been a dad since the dawn of time and that’s an association that will never change. Steve Jobs, the dad-iest looking dad of all dad history is the unofficial brand ambassador of the company thanks to his penchant for New Balance 990s. Whilst trying to update the profile to a sleeker hybrid design, New Balance has created the 991.5, combining the 991 and 1500 into one high performing athletic vehicle. We’re talking 0 to armchair in under a second.

Mixing a luxury selection of pigskin suedes and mesh resting on the low profile 1500 encap sole. Stitched branding locates itself in the medial area of the shoe, finished with the token big N branding


Polo Ralph Lauren Sneakers

Stretching for a piece of the testosterone pie is Polo Ralph Lauren, recreating the athletic stylings of the American greats like New Balance and Nike whilst placing their own layered panels of suede, leather and mesh, plus reinforced heel pads to strip all the athletic ability out of the silhouette. With an authentically dad brand lending their dad like sensibilities to a dad like shoe, it’s a match made in dad heaven (a shuddering thought).

Constructed from a blend of lightweight nylon with premium suede panelling that calls to mind New Balance at their 90s heyday, the Train100 rides on a lightweight EVA sole unit with a TPU heel clip for extra stability. Cushioning is handled by the brand’s proprietary RLite technology coupled with a leather footbed for a touch of luxury, while one of the brand’s signature vintage ‘Polo Dry Goods’ labels appears to the tongue for a hit of retro Americana appeal.

New ‘New’ New Balance

This new season brings us a healthy dose of New Balance styles combining a massive drop of Made In England styles, anniversary reissues and pack based tastes with the common theme of quality through each composition.

Kicking things off with a subtle yet impactful dose of minimalism is the recent addition to the New Balance lifestyle family in the 247v2, already offering up a second edition to the popular silhouette. This ‘Gelato’ pack offering brings a tonal marzipan and sea salt colour combo to the upper of the 247, placing a super soft and supple nubuck materialization to the sweet tones of marzipan, easily displaying it’s gelato credentials. Even with outsourced construction, the quality is still there to rival the Made In England & America models.

Speaking of quality, it’s a testament to a shoe’s defining legacy when we’re treated to its original composition being remade 30 years after inception. The 574, thought to be the quintessential New Balance running silhouette, has had the OG treatment with a painstakingly faithful recreation of the original 574 colourway, updating the pair ever so slightly to reflect it’s reissue and also a time capsule like approach, the update comes in the form of golden branding and detailing to the tongue and heel, with a spectacular design of the rubber sole, coloured with a swirling marble effect to symbolise the originals aging, all packaged in the original box design. With the initial offerings of the reissue being kept to friends and family, we’re happy to offer this pair up with a generous run of sizes.

The big drop, in both size and stature, is the selection of New Balance M991.9, M1500.9 and M991.5 via the crafting geniuses of the heralded New Balance Flimby Factory. With a double dose of M991.5s, there are two distinct avenues to take with each pair. The M991.5 landing in a classic New Balance tonal grey brings a minimal colourway to the handcrafted upper, mixing a luxury selection of pigskin suedes and mesh resting on the low profile 1500 encap sole. Stitched branding locates itself in the medial area of the shoe, finished with the token big N branding in a reflective and tonal grey. Sharing a like for like construction is the M991.5 in a brown and beige combo. Where the tonal construction of its fellow release lends a subtle look, this earthy inspiration to the colour palette is a bold but brilliant construction, adding a gum sole and accompanying rust suede detailing, alongside the brown and beige base. It’s a versatile pack for any outfit.

Flipping the former mash-up on its head, the M1500.9 offers the same unparalleled construction, with a 1500 upper and the chunky sole of the 990v3. Constructed virtually identical to the aforementioned M991.5 with pig suede and mesh uppers, the trail running sole courtesy of encap gifts the hybrid a unique design similar to the high fashion running shoe craze of late.

The final offering from the collection comes in the form of the M991.9 ‘Caviar & Vodka’, dressed in a militant black and olive. New Balance presents a pack themed around the Russian delicacies of ‘Premium Caviar & Vodka’ that lends luxury to this decadent affair. The upper comes draped in premium pig suede and pebble-grain leather overlays that provide contrasting textures to a complimentary colouring, the adopted 990 lower register blends white and cream on the encap midsole with a gum colouring to the sole. Cream detailing to the branding and grey eyelets complete this luxury offering.

As it comes, this multiple release from New Balance could be the most extravagant and well composed yet with something available for every New Balance fan.

The Best Kits in World Cup History

We present out 10 best football kits in World Cup history spanning 66-18, showcasing the most aesthetically pleasing designs that international football has ever seen.

10- France 2018

This year’s crop of kits has brought us a fresh offering on some established styles from Nike, adidas, Puma and New Balance amongst others. Taking a contemporary fashion slant to the always popular France national, Nike has updated their template for the tournament to include a simple henley button collar and a tonal gradient to the sleeves, plus a plethora of France specific embellishments to represent their heritage. Their breton stripe training kit is also worth applause for its quintessentially French display. We’re steps closer to an APC x FFA, we guarantee it.

9- Japan 2018

It’s only fitting that the forward-thinking fashion facilitators in the world are provided with one the most unique offerings of the current world cup. The nation that brought us Comme des Garçons and Edwin amongst others has developed an eye-catching kit consisting of a denim colour base and consistent spots flecked throughout the kit, inspired by traditional Japanese samurai warrior armour. Whilst other nations pay homage to their footballing heritage in the form of their kits, Japan is referencing their warriors of premodern Japan. On top of that, they’ve placed their traditional FA badge on the breast, with an embroidered flag above.

8- Netherlands 1974

Displaying a nice shade of oranje across their kits, the peak of Holland’s footballing capabilities also saw them peak in the kit department, decking the legendary Johan Cruyff and his men in a simple orange long sleeve with black accents. Presenting their coat of arms loud and proud, the details are sparse other than the 3 stripes of adidas seen on everyone but captain Cruyff, who famously shed his strip of one of the 3 stripes thanks to his then deal with fierce rivals Puma.

7- USA 2010

Although their showings at FIFA tournaments haven’t been up to scratch, the bold and brash stars and stripes have always provided us with competition in the form of their red, white and blue kits. Their away kit offering in 2010 finally placed them at the forefront of the football world for everything but their ‘soccer’ ability. Taking cues from Polo Ralph Lauren in their sporty yet preppy look, the kit displays a vibrant sash to the frontal area, a fitting design for the world leaders in pageantry.

6- Soviet Union 1966

2018’s hosts and its former collection of states made a splash in the 1966 World Cup. Refusing outright to wear the Umbro sponsored kits of the tournament, the CCCP took their first outing in their red kits at Roker Park to beat former world champions Italy 1-0. Aided by Ballon d’Or winning goalkeeper Lev ‘Black Spider’ Yashin, decked out in his token all black outfit, it was a stylish and ultimately entertaining affair.

5- Argentina 1986

Argentina may be associated with a lot more than just kits in this incredible year for football, but dodgy replacement quarter-final kits and goals aside, 1986 introduced the world to the quintessential light blue and white jersey donned by the legendary footballing bad boy Diego Maradona. Decking the humble cotton offering with the Argentine FAs emblem and clean crew neck, it was the simple yet effective kit that lent them a cool air whilst going all the way. Kurt Cobain had his Converse, Slash his top hat, Freddie Mercury his moustache, Diego Maradona had the best iteration of the Argentine kit of all time. Of. All. time.

4- Denmark 1986

Another favourite from 86 comes in the form of unusual contribution from Hummel and Denmark. Commonly known as the brand who ruin football kits for bad teams, it was a perfect design spark at the right time for a thriving Danish team aided by superstar Michael Laudrup. A red and white affair with contrasting pinstriped panels and chevrons down the sleeves, it was a statement of intent from a country looking to make waves with a generational bunch of talent. Although they may not have come close to winning, they won our hearts with this wholly unique style.

3- Peru 1978

2018 has seen kit designs ramped up with homages to past football heritage of all qualified teams. In the case of Peru, their current kits are a wild throwback to one of the most unique and cleanest displays in football fashion. One of the first countries to adopt the diagonal stripe to their kits, the 78 world cup saw the pinnacle of Peru’s national team journey displayed in its beauty all the way till it’s eventual quarter-final exit at the hands of Pele and Brazil. Still, one of the greats of all time made sure he was walking away with the red white displayed boldly on his chest, swapping shirts with Ramón Mifflin after the whistle had blown.

2- Nigeria 2018

It may be premature to dub Nigeria’s current offering as one of the greatest kits of all time, but we have a strong case we swear! The intersection of fashion and football was inevitable, but in the last decade we’ve seen high fashion brands adopt the sporting styles of the beautiful game to great effect, from Virgil  to Gosha and all the way down to their reciprocal collaborations with Nike and adidas, we’ve seen football fashion become an accepted way to present yourself, adding a prestige. Combine all that with the hypebeast culture that dominates our fashion scene and you get the Nigeria kit, the first football top to sell out as soon as it was made available. It’s revolutionary.

1- Germany 1990

The grandaddy of them all, the shirt synonymous with efficiency, with 90s style, with winning, the swooping technicolour design from Germany’s very own adidas. It’s quintessential ownership for any retro football fan. Everything about its design is so ironically unique considering the contrast to its wearers, all modelled on one another. Can anything ever come close to it?

Honourable Mentions:

France / Atletico Kimberley 1978

The only club kit to ever be worn in World Cup history thanks to a mix up between French and Hungarian FAs, local club Argentine club Atletico Kimberley bailed the French out from a faux pas that left both teams taking the field in white. The clean green and white stripe contrasted beautifully with the blue and red lower bodies of the France team.

England Third Kit 1990

We had to acknowledge a classic that was never donned by the 3 lions, the best blue shirt in England history, boosted by it’s showing in the timeless anthem ‘World In Motion’. New Order guitarist and singer Bernard Sumner rocks the 3rd choice kit flanked by suitably excited bandmates and John Barnes post-rap.

New Balance Bring Luxury With the ‘Premium Caviar & Vodka’ Pack

Over the last couple of decades, themed sneaker packs have been like catnip to collectors and enthusiasts the world over, in particular anything themed around food and drink. Continuing in this spirit (no pun intended), New Balance present this luxurious pack of Made in England Point 9 hybrid models based around the twin Russian delicacies of premium vodka and caviar.

New Balance Caviar and Vodka Pack 2

Featuring the striking 770.9, 991.9 and 1500.9 — so named because they all ride atop the iconic 990v3’s sole unit — the colours and materials used in the pack are designed to represent the packaging and presentation of a traditional caviar service, with hits of metallic gold, royal blue and, of course, caviar black all present.

New Balance 991.9 Caviar

The choice of materials is suitably luxurious, too, with premium pig suede, patent leather and a ‘caviar’ textured leather all used to accent the pack. The finishing touch comes on the insole, with a designated ‘Premium Caviar & Vodka’ logo giving the shoes the high-class air they deserve.

New Balance 770.9 Vodka

All made in the brand’s factory in Flimby, Cumbria, the New Balance ‘Premium Caviar & Vodka’ pack is available now from Aphrodite Clothing.