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New Balance 327

New Balance 327 Trainer Drops In Black / Grey

A Fresh Rendition of the New Balance 327 Has Landed

If you’re an avid footwear fan you’ll already know that the 327 silhouette from Boston-hailing sports imprint New Balance has been sending out some rather tangible airwaves since it debuted at the back end of 2020. In fact, its ubiquitous nature can be felt worldwide.

New Balance 327 Black

Fusing a nostalgic sensibility with unmatched comfort, the design has proved itself as an instant winner amongst the younger generation, with sneaker aficionados donning the statement shoe whenever and wherever they can, lockdown restrictions permitting, of course.  

New Balance 327 Sneakers

Various iterations of the New Balance 327 grace us for a blip in time and then almost instantly sell out, so you’ll be pleased to know that Aphrodite has a fresh batch of a wholly wearable black/grey version. Adorned with a nylon upper, suede overlays, a tonal lacing system and a contrasting white midsole, the shoe comes bolstered with a studded gum outsole that references the iconic NB 355 Trail Runner. As always, large ‘N’ profiles sign off the sidewall for an identifiable finish. 

New Balance 327 Footwear

Shop the latest New Balance 327 styles online now at Aphrodite while stocks last.

New Balance 991 Anniversary Sneaker

New Balance 991 20th Anniversary Release

20 Years Crafted, 20 Years A Staple, 20 Years Of The 991

Dig out the balloons, light the candles and suspend the bunting because the New Balance 991 is turning 20 this year. For two stellar decades, the shoe has charmed the masses with its perfectly pared-back allure. That humble but fierce combination of grey undertones and ABZORB cushioning has simultaneously propelled the silhouette into a true cult favourite and now the Boston-based brand is celebrating the design with a special commemorative release. The New Balance 991 20th anniversary shoe launches this Friday 26th February 2021 and Aphrodite is a proud stockist.

To mark the upcoming launch, we’re taking a retrospective look back at the iconic 991 while unravelling details over the latest celebratory iteration. Keep reading to find out more.

History of the New Balance 991: 2001

In the same year that hit mockumentary The Office hit UK tv screens, Fast & Furious premiered at the box office and Jamiroquai’s A Funk Odyssey topped the album charts, Boston hailing brand New Balance rolled out the 991 sneaker under its 99x series. The 99x series was first conceptualised in ‘82 when the original 990 trainer began transcending the footwear industry with heaps of innovative tech. In the years leading up to 2001, the line left little to the imagination; toying with ground-breaking cushioning, unheard of proportions and larger-than-life NB credentials – to which the label has become so synonymous.

New Balance 991 20th Anniversary

The arrival of the 991 in the early noughties signified a changing of the guard for the 99x’s lineage. The New Balance 991 was noticeably more streamline, still in its identifiable low-profile look, but with less emphasis at the toebox. It proved to be the contemporary overhaul the dynasty needed and it quickly began stealing the hearts of multiple generations. It was also the first shoe in the brand’s roster to carry ABZORB cushioning in both its front and beneath the heel, leading the shoe, and subsequently the 99x series, to become closely associated with immeasurable comfort.

The New Balance 991 in popular culture: 2001 – 2021

In the years following its inception, the 991 yielded mass appeal. Managing to harmonise performance-primed tech with an understated, athletic aesthetic, the silhouette pulled in the approval of millennials and the globe’s A-List – Ben Affleck, Jennifer Garner and Kanye West to name just a few of the shoe’s distinguished fans. Most notably, late Apple founder and tech maestro, Steve Jobs, frequently donned the sneakers on the streets and to global conferences, where they quickly helped form his signature look.

New Balance 991 Sneakers Anniversary

Of recent, New Balance has embraced its cross-generational stance, famously attributing the phrase “worn by supermodels in London and dads in Ohio” to its mission statement. The concept of ‘normcore’ – a trend summarised by the rejection of extravagance – reached its peak in 2018 and enabled the resurgence of the 991 under the ‘Dad Shoe’ umbrella. In fact, New Balance birthed the ‘Dad Shoe’ trend way before it became accepted by the mainstream and designers in their hundreds jumped on the bandwagon.

The New Balance 991 possesses a certain je ne sais quoi that continues to make it a frontrunner of the scene, even twenty years after we first laid eyes on it.

New Balance 991 Anniversary release: 2021

This Friday (26/02/2021) marks the release of the New Balance 991 anniversary special. Mimicking its debut look, the trainer melds a two-tone grey colourway, with pig suede overlays, navy ‘N’ logos and ABZORB cushioning to supply a wardrobe staple that we’re all rightfully familiar with. Crafted proudly in the UK in the brand’s Flimby factory, this one-off model boasts ‘2001’ embroidery at the backbone whilst a 20th anniversary woven patch sits to the inner tongue.

New Balance 991 Trainers Anniversary

If this simple but sleek lifestyle runner has always ticked boxes for you, you won’t want to miss out on this special edition. Keep your eyes peeled for the New Balance 991 anniversary release in T-minus two days.

New Balance 327 Trainers Golden Poppy

New Balance 327 Given Asymmetrical Patchwork

Only recently joining the brand’s ranks, the New Balance 327 has become somewhat of a cultural phenomenon when it comes to the world of athletic orientated, dad-shoe footwear. Released in Spring 2020, following a collaboration with French-Moroccan brand Casablanca, the trainer quickly garnered fame for its sharp silhouette and ’70s inspired tooling earning them the title of, ‘the ultimate leisure shoe.’

New Balance 327 Trainers Indigo Denim

Lifting their design ques from that of heritage running and mixing it with a hearty selection of modern intricacies, the sneakers borrow elements from some of their equally successful counterparts including the New Balance 320 and New Balance 355, merging them into a new and fresh format.

 

New Balance 327 Trainers

 

So what’s it all about then? Well, for this rendition the 327 arrives in two distinct asymmetrical patchwork patterns that are sure to please both the tech-savvy and traditionalist alike. Spanning contrasting autumnal hits and cooling rustic tones, both a, ‘Golden Poppy’ and, ‘Indigo Denim’  colourway span their vistas, each with their own unique material composition to boot. With the prior combining ripstop, suede and nubuck and the latter focusing in on the pleasures of denim and canvas, the result is not only two distinct visual makeups but plenty of texture and subtle detailing.

 

New Balance 327 Patchwork

 

Sitting atop the classic exaggerated waffle outsole, extending both to the toebox and heel for a playful finish, a dual density foam midsole is on hand for for that all important comfort factor. With large N branding found overlaid to the lateral side, a more subtle wordmark sits to the medial rear quarter.

Both the New Balance 327, ‘Golden Poppy’ and New Balance 327, ‘Indigo Denim’ can be found online at Aphrodite right now.

New Balance 920 M920NBR

New Balance 920 Launching 26.09.20

Orchestrators of the ‘dad shoe’ trend and with a host of culturally relevant silhouettes already under their belt, the New Balance 920 aims to build upon well established traditions. Placing homegrown construction and quality design at the very top of its priority list, the fresh-faced arrival marks a push toward the future, introducing a never-before-seen drop into a vast sea of numerical named footwear.

 

New Balance 920 M920NBR

 

Made, like many of its predecessors, in England, the New Balance 920 signals the next chapter of the brand’s ‘Nine Series’ which aims to reinterpret and combine iconic past designs. Hailing more specifically from their Flimsby factory, the trainers primarily take inspiration from both the 1000 and 900 series, featuring a breathable mesh base and premium suede / nubuck panelling alongside a soothing muted colour palette of grey, navy, blues and white.

 

New Balance 920 M920NBR

 

With a selection of embroidered branding found to the tongue and heel, reflective N details can be found to both the lateral and medial sides whilst a cushioning ENCAP midsole and TPU heel clip completes the shoe with a trusty and comforting finish. The New Balance 920 (M920NBR) launches at Aphrodite 26.09.20.
New Balance 920 M920NBR
New Balance Aphrodite

Latest Arrivals from New Balance – 1530 ‘Made in England’ & 577

Just In New Balance 1530 & 577

Things we love to see… Fresh footwear drops in ace colour palettes. In agreeance? Well then, you’ll definitely approve of this new duo from Boston born and bred favourite New Balance. Fusing the cool blues of winter with the earthy hits of autumn, this seasonal pairing serves up the popular 1530 ‘Made in England’ silhouette with the longstanding NB hallmark, the 577.

Both carrying mesh, suede and leather in their upper to present textural, stacked formulas, these designs are destined to deliver a retro feel to your sneaker roster and even better, present you with superlative urban performance thanks to a shock-absorbing REVlite midsole in the 1530 and ENCAP tech underfoot in the 577.

New Balance 1530 Made in England

New Balance ‘Made in England’ 1530 White/Blue –  (style code: M1530BWT)

First released in 2019 to celebrate its predecessor’s – New Balance 1500 – 30th birthday, the 1530 silhouette may by all standards remain relatively new but it still has heaps to offer. Weighing in at 30% lighter than its sister silhouette thanks to a cushioning REVlite sole, this version is slicker with modern proportions and a two-part mudguard that resides higher up the sole unit. Crafted in none other than the famous Flimby Factory – New Balance’s UK base, its design is set to only raise the Made in England range’s already impressive lineup.

New Balance 577  White/Grey –  (style code: M577JBT)

Made in the ’80s and still alive and well today, New Balance’s 577 is a hard one to beat. Encapsulating old-school vibes, this latest iteration houses a lick of leather to its sidewall, complete with NB credentials scattered throughout. With unbeatable tech pulsing underfoot, simply stride and let this one do all the talking.

Find both of these new arrivals in-store and online now.

 

New Balance X-Racer

New Balance X-Racer: Old & New Collide

The Next Chapter In New Balance’s ‘X’ Series

Ready to take its place in New Balance’s ever-expanding line-up, the aptly dubbed New Balance X-Racer sneaker is delivered for summer 2019 in two muted new colourways.

New Balance X-Racer BlueNew Balance X Racer Navy Pink Purple

The silhouette debuts under the Boston-based brand’s X series, a collection that has sought substantial popularity thanks to the inaugural X-90 trainer. Much like the X-90, the New Balance X-Racer arrives showcasing a referential flair for the past. More specifically, the design is inspired by retro jogger models from the ‘90s. If you’re familiar with New Balance trainers archival kicks, including the M1200, RC205, and M1000, you may already feel quite accustomed to the aesthetic of this new model.

Free from ostentatious surprises and flashy colours, the two new drops of the New Balance X-Racer surface in tonal, versatile hues. The first, a blue and navy rendition, is crafted with a majority mesh upper and complimentary suede overlays, while the second design boasts a much darker canvas and is lightly peppered with fruity leather overlays. Branding wise, the iconic ‘N’ logo is firmly fixed to the sidewall, while the flying ‘NB’ emblem also appears to the heel.

New Balance X Racer SneakerNew Balance X Racer Trainer

Though both pairs are rendered with the past in mind, the shoe’s technology largely contradicts this. Alluding to the future of NB innovation, the X-Racer’s come complete with an ABZORD dual-density midsole. The possession of this kind of tech underfoot not only propels the foot to new heights but serves the wearer colossal amounts of cushioning. So, whether you’re heading into the city or escaping off-route, comfort should prove no issue with either pair.

New Balance X-Racer Sneakers

Overall, the New Balance X-Racer bets on absolutely everything you can imagine. From archival design cues to leading technology and a versatile aesthetic, the sneaker embraces myriads of motives. Cop a pair while temperatures continue to soar this summer season – both trainers are available now to shop at Aphrodite online and in-store.

NB 801 Trainer Grey Blue Yellow

New Balance 801 Sneaker: The Ultimate Hybrid

Harmonising Running & Trail For 2019

Conceived in 1989, New Balance’s 801 sneaker strived to unite the worlds of running and trail. The result? A first of its kind. A hybrid design with dual-purpose; equally suited to the city streets and off-trail terrain. For 2019, the Boston-based sportswear brand update the pioneering sneaker with contemporary appeal.

New Balance 801 Sneaker

This season’s 801 sneaker boasts the same dual-design identity as the original. Imagined in a grey, blue and lime mash up, the trainer sees running like sensibilities up top, while below, hiking-like elements are harnessed. Across the upper, mesh and synthetic leather cast a tonal scene, empowering breathability with each and every step. Detail wise, vibrant pops to the sidewall articulate New Balance’s esteemed identity, teamed alongside an ‘All Terrain’ statement to the heel.

New Balance 801 Trainer Grey

New Balance 801 Sneaker Grey / Blue

NB 801 Trainer

But, the 801 sneaker’s real sense of ‘new’ conforms underfoot thanks to New Balance’s dual-density ABZORB midsole. This foam insert promises to provide a supreme blend of cushioning and compression, while offering slip-resistant rubber to the style. Additionally, the robust construction features an intricate traction pattern to its surface, delivering superlative grip through every adventure.

New Balance 801 Trainers

NB 801 Trainers

With New Balance’s cutting-edge technology on side and a forward-thinking mindset reinstated, the new and improved 801 sneaker guarantees superlative performance. From the streets, to the trail and everywhere in-between, this shoe has you covered. See for yourself by shopping the trail-running hybrid in-store or online at Aphrodite.

Stone Island

New Arrivals: February Top Picks

We’re up to our eyeballs in hot off the press Spring Summer gear and surprise, Surprise It’s all exceptionally nice. Whether AMI’s your thing, you have a sweet spot for a good pair of trainers or you just can’t contain yourself at the sight of a compass patch, if you want it, we’ve more than likely got it. So, in the spirit of fairness, we thought we’d bring you a comprehensive list of some of the pulse-raising clobber you can currently get your hands on as well as some of the stuff that’s soon to be up for grabs. 

Albam Zip sweatshirts 

This new iteration of the classic Albam zip-up sweatshirt certainly stole some looks when it came through our doors. Made from their quality signature cotton loopback in both a navy and ecru colourway, it features panelling to the elbows, a handy front kangaroo pouch and elasticated cuffs for a better fit. Not only that, but thanks to it’s half-zip, funnel neck combination it provides some interesting layering options. Wear it under a lightweight coat, pair it with a nice button up shirt or wear them both on top of one another, you can’t really go wrong when you’re wearing a sweat this nice. 

Albam Sweatshirt in Navy

CP Company Jackets 

Who doesn’t love a jacket with loads of zips and pockets? No one that’s who and these CP Company jackets are exactly why. Made from the brand’s unique multifilament nylon that’s undergone the mystical CP garment dyeing process it features a 4-pocket utilitarian design that’s perfect for keeping personal possessions and old bus tickets safe. Lightweight, breathable, water resistant and available in both a red and blue you can find the iconic goggles to the hood and both a half-zip and full-zip entry options. If someone asked you to sum up CP Company in jacket form this is more than likely what you’d come up with.

CP Company Jacket in Red
Oliver Spencer Trousers 

What can we say about these trousers from Oliver Spencer? Well, for starters they have a relaxed casual fit with a slight taper and cropped length that’s perfect for contemporary styling. On top of that, they also come made from a mid-weight cotton that not only lends itself perfectly to the earthy olive colourway but embeds the trousers with some robust, long-lasting qualities. Finished with the addition of a side patch pocket to one leg for some workwearesque details they will be available very soon so keep eyes peeled and fingers at the ready.

Oliver Spencer Trousers Olive

APC Trousers 

Another of our favourites when it comes to things you wear on your legs. Aptly named the job trousers this latest offering from APC continues on the workwear theme boasting a straight cut, patch pockets to the sides and a trusty hammer loop. Made from a soft, lightweight Italian cotton drill the true star of the show here is undeniably the visually pleasing striped pattern embedded from seam to seam. If you’re looking to impress the gaffa these are the trousers to do it. Coming very soon along with a matching, similarly delightful overshirt. 

APC Job Trousers

AMI Sweatshirt

Next on our ones to look out for list is this corker from AMI. Featuring a number of modern shakeups to the classic scrum-ready formula including a bold stitched panel striped design, a super boxy cut and contrast AMI logo proudly to the chest it promises to be a firm favourite no matter your sporting preference. 

AMI Rugby Sweatshirt Black and White

Stone Island Overshirt

Not only does the distinct colour of this Stone Island overshirt remind us of a fresh lemon sorbet but it arguably presents just about the same melt in the mouth qualities. Made from a brushed cotton canvas that’s garment-dyed using the OLD effect, that Stone Island describes to us mere mortals as providing a vintage-inspired worn-in look, the overshirt comes with a zip and patch chest pocket as well as a removable sleeve compass patch. 

Stone Island Overshirt Yellow

Stone Island Overshirt Ghost Piece

Continuing on the Stone Island theme this monochromatic beauty certainly caught our attention. Part of the Stone Island Ghost Piece Capsule it’s made from a cotton and nylon blend and comes complete with two front patch pockets with side entry compartments as well as ribbed cuffs for a better fit. Designed in an over the head style the overshirt is finished with an adjustable clasp drawstring hood and the all important tonal removable compass patch to the arm.

Norse Projects T-Shirt 

Raising the bar when it comes to things you can do with cotton Norse Projects present the latest reimagining of their wardrobe staple Niels t-shirt. Using a heavily textured towelling for multi-sensory appeal, the t-shirt retains the same levels of minimalism expected from Norse with a ribbed neck and subtly branded patch to the seam. Available now in a muted ecru and deep olive.

Norse Projects Neils T-Shirt Ecru and Olive

New Balance 991

A favourite among sneakerheads, dads and fashion-forward individuals alike the New Balance 991 has been given a luxurious update ready for when the weather heats up. With breathable mesh uppers and premium suede overlaid panelling, the trainer sits atop the signature ‘motion flow’ sole unit with visible Abzorb foam and reflective gold detailing.  The best of both worlds when it comes to functional comfort and aesthetically pleasing design.

New Balance M991

Ten C Tempest Anorak

Drawing inspiration from typical military wear the Tempest anorak from Ten C is your new best friend when it comes to dealing with the unpredictable trans-seasonal weather. Engineered from a spring-weight nylon fabric that not only posses an exceptionally soft feel but intrinsic water repellant properties, the jacket is finished with large two-way entry pockets, a number of reflective details, including the brand’s rosette logo to the sleeve, and a multi lace adjustable hood, utility garment lovers rejoice!

Ten C Tempest Anorak

5 Best ‘Dad’ Shoes at Aphrodite1994

The ‘Dad’ shoe, the universal symbol of boring, drab, ‘beige’ ugly footwear associated with shouting at children on holidays.

The Dad shoe craze came to fruition thanks to the equally banal trend of ‘Normcore’, the subversion of branded and high fashion garments that eventually high fashion adopted too, just like the chunky runner. Whilst fashion and technology are at their peak of partnership generating the lightest, slimmest and streamlined design yet, the nihilists amongst us are obsessed with taking us back to basics, for better or worse.

Margiela Security Runner

Whilst the epitome of the chunky style is personified by Nike‘s beyond basic Air Monarch, the highest of the fashionable brands have invested considerable time in to creating the most luxuriously bulbous silhouette’s known to feet, and Margiela has hit the dad shoe high lights with their update to the Security Sneaker in the form of the Security Runner. You won’t see anyone breaking the 100m record in these.

Drawing inspiration once more from military surplus gear, this time from the 90s, the Maison present this all-terrain trainer in a mixture of premium leather and suede with ballistic nylon underlays. A far cry from the sleekness of the iconic Replica Sneaker, the Security Sneaker boasts a bulbous, front-heavy silhouette, toughened up with the addition of texturised rubber bumpers to the heel and toe, and — brace yourself — steel toe caps for that true mil-surp feel. The lacing, too, is its own talking point, with elasticated laces held in place with additional elasticated lacing coils, portraying the DIY aesthetic that’s been Maison’s hallmark since its inception. All this rides on a sole unit reminiscent of their Retro Runner, with the aggressive cleated outsole tying together the off-road look perfectly.

 

adidas x Raf Simmons Replicant Ozweego

Producing his Ozweego silhouette with the help of Adidas since 2013, Raf Simons has seen his outrageous designs become one of the early adopters of high fashions obsession with chunk. The Replicant, as this delightfully extroverted edition is referred to, takes the absolute biscuit in regards to superfluous design features and that’s why the shoe succeeds as the subverter that it is. Everything about the composition of the sneaker is so anti-aesthetic, even down to the triggering factory lacing, that the Replicant has forced itself into the queue at the Supreme store for it’s ‘look at me, please’ exterior.

Always a master of mixing high and low fashion, Belgian design legend Raf Simons has a long-lasting pedigree when it comes to designing sneakers; Simons can arguably be credited with the popularisation of the high-fashion sneaker through his collections with Dior and his own label. But it was the long-running collaboration with adidas that has spawned one of the designers most beloved creations: the chunky, outrageous Ozweego. It’s been five years since the silhouette’s debut, and since then the Ozweego’s bulbous, self-consciously ugly design has proven to be a blueprint for high-fashion sneakers of contemporary times: oversized, ostentatious and excessive, reflective of Simons’ obsession with the American psyche.

 

adidas x raf simons ozweego in black

adidas Yung-1

Not a stranger to the fatherly designs (see adidas x Raf Simmons & the Yeezy series) adidas has put their paternal prestige to the ironically named Yung-1. As much as adidas have got their fingerprints all over the death of fashion as we know it, the 3 stripes brand were late adopters of their own inline chunky runners, competitors like Nike & New Balance never stopped churning out their big 90s runners and now they finally have competition from adidas in that regard.

While not strictly a re-release, the YUNG-1 shares much of its DNA with adidas’ Falcon Dorf runner from 1997, with only slight tweaks to the silhouette and branding, and an overhaul of the materials and cushioning to bring it in line with its new lifestyle orientation. Displaying asymmetrical panelling in a mixture of premium suede, synthetic nubuck and mesh, set atop a bulky yet lightweight sole unit, the YUNG-1 makes a major statement on-foot while retaining all-day comfort.

 

adidas_Yung_1_Navy_Red_01

New Balance 991.5 

The Homer Simpson of the sneaker world, New Balance as a company has been a dad since the dawn of time and that’s an association that will never change. Steve Jobs, the dad-iest looking dad of all dad history is the unofficial brand ambassador of the company thanks to his penchant for New Balance 990s. Whilst trying to update the profile to a sleeker hybrid design, New Balance has created the 991.5, combining the 991 and 1500 into one high performing athletic vehicle. We’re talking 0 to armchair in under a second.

Mixing a luxury selection of pigskin suedes and mesh resting on the low profile 1500 encap sole. Stitched branding locates itself in the medial area of the shoe, finished with the token big N branding

 

Polo Ralph Lauren Sneakers

Stretching for a piece of the testosterone pie is Polo Ralph Lauren, recreating the athletic stylings of the American greats like New Balance and Nike whilst placing their own layered panels of suede, leather and mesh, plus reinforced heel pads to strip all the athletic ability out of the silhouette. With an authentically dad brand lending their dad like sensibilities to a dad like shoe, it’s a match made in dad heaven (a shuddering thought).

Constructed from a blend of lightweight nylon with premium suede panelling that calls to mind New Balance at their 90s heyday, the Train100 rides on a lightweight EVA sole unit with a TPU heel clip for extra stability. Cushioning is handled by the brand’s proprietary RLite technology coupled with a leather footbed for a touch of luxury, while one of the brand’s signature vintage ‘Polo Dry Goods’ labels appears to the tongue for a hit of retro Americana appeal.