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Novembers Newest: This Months Best Releases

November is almost over and with a ton of quality arrivals hitting the Aphrodite shelves, we thought that we’d give you a quick rundown of our ten must-haves this month.


New Balance 2002R Trainers in Steel Grey

1. New Balance 2002R Trainers in Steel Grey

£139.00

Arriving in a brand new ‘Steel Grey’ colourway, the New Balance 2002R offers a breathable mesh base with wavy suede overlays. The tonal grey palette offers endless styling versatility while the shape of the silhouette lead to the model possessing a natural ‘Dad Trainer’ flair. Underfoot, New Balance have opted for an N-Ergy midsole, and fused it with their Stability Web technology in order to guarantee that classic New Balance comfort that has very much become synonymous with the brand.

Browse New Balance Here


Stone Island Microfelt Jacket in Green

2. Stone Island Microfelt Ripstop Primaloft Padded Anorak in Sage Green

£915.00

Released as part of Stone Island’s 40th anniversary celebrations, this stunning Anorak serves as a true collectors piece. Reminiscent of the archival ‘Toffee Wrapper’ Jackets, the jacket offers a Microfelt ripstop outer shell and is lined with PrimaLoft Silver padding, ensuring elemental protection come wind or rain. Alongside its eye-catching look that transcends seasonality, the garment has a whole host of functional features and is decorated with the 82-22 motif and the iconic detachable compass badge.

Browse Stone Island Here


Norse Projects Adam Lambswool Cardigan in Dark Olive

3. Norse Projects Adam Lambswool  Cardigan in Dark Olive

£185.00

Sometimes its the simple pieces that truly stand out, and this Lambswool Cardigan from Danish Outfit Norse Projects quite clearly proves that. With minimalistic tab branding and a warming knit, the cardigan follows the brands ethos of being ‘Good for all Seasons’ with its timeless and versatile style. Great for layering on top of over winter and quickly converting to a nice and light outer garment as the weather takes a more positive turn, its not a piece you’ll want to sleep on!

Browse Norse Projects Here


Adidas Gazelle Trainers in Dark Blue

4. Adidas Originals Gazelle Trainers in Dark Blue

£79.00

Adopted by the terraces, the Gazelle silhouette never grows old. The trainers are revitalised this season with a contemporary monochromatic blue suede upper, and paired with the brands classic gum sole. Gold foil and the trefoil logo add a touch of branding alongside the legendary three stripes to round off a simple yet stunning style.

Browse Adidas Trainers Here


Carhartt WIP Cold Incense Burner in Hamilton Brown

5. Carhartt WIP Incense Burner in Hamilton Brown

£119.00

Slightly stand out from the rest of this list but deserving a spot nonetheless, this Carhartt Cold Incense Burner effortlessly adds character to any living quarters. With its branded jacket design, the ceramic piece injects a bit of playfulness to any room, and when paired with Carhartt’s incense sticks, leaves your place smelling damn well good. We know what you’re thinking, this would be a great gift… Yeah, for yourself! Grab one now.

Browse Carhartt WIP Here


Canada Goose Crofton Jacket in Atlantic Navy

6. Canada Goose Crofton Jacket in Atlantic Navy

£650.00

With Winter approaching there may be a few of you who are looking for a brand new jacket; Not only will this Canada Goose Crofton Jacket carry you through the cold, but its ultra lightweight structure and 750 Power Down Fill means that is a perfect piece for year round wear. The warming duck down will keep you nice and toasty while the ripstop exterior guarantees both quality and durability. As always the brand sign things off with internal branded shoulder straps and their iconic Arctic Disc Logo to the left arm.

Browse Canada Goose Here


Ami De Coeur Funnel Neck Knit in Off White

7. Ami De Coeur Funnel Neck Knit in Off White

£339.00

A staple of the Ami Paris offering that always seems to fly off the shelves, this chunk heart flavoured knit will be your go-to winter companion. Carefully crafted in Italy, the knit features an elasticated hemline and cuffs for a more personalised fit, while a cosy funnel neck keeps you warm wherever you go. The boxy, oversized knit is complete with a large red Ami logo to the chest.

Browse Ami Paris Here


Axel Arigato Genesis Vintage Runner trainers in Triple Black

8. Axel Arigato Genesis Vintage Runner Trainers in Black

£195.00

Expertly designed by the Scandi-based brand, and made in Portugal to ensure the best craftsmanship possible, this blacked out version of the Axel Arigato Genesis Trainer offers a stylish combo of suede and leather overlays alongside subtle gold foil branding. The monochrome kicks have already sold out once this month so be sure to jump on this restock while you can!

Browse Axel Arigato Here


By Parra Striped Socks in Off White

9. By Parra Striped Logo Crew Socks in Off White

£25.00

Socks are an often overlooked part of any outfit, and yet, they can change the whole dynamic of a look. By Parra would be my first stop for a fresh pair, with the colourful stripes of these socks complimenting the neutral off white tones, and of course and embroidered logo finishing them off. These don’t just make a great gift to yourself, we heard they’re a great stocking filler too, after all x-mas is just around the corner.

Browse By Parra Here


Moncler Grenoble Cod Hoodie in Cream

10. Moncler Grenoble Corduroy Hoodie in Cream

£765.00

Rounding off this list is an excellent piece from the Moncler Grenoble range. This nylon-lined corduroy hoodie offers ever-functional style that transcends the slopes. The garment offers a range of features including an elasticated hemline, wind-proof inner, adjustable cuffs, drawstrings to the hood and a classic kangaroo pouch to the front. With matching corduroy trousers available, and the classic Moncler grenoble branding to the left arm, this garment is certainly worth a look at.

Browse Moncler Grenoble Here


Some pretty nice pieces huh? If somehow, nothing on this list quite tickled your fancy then you can check out our entire range of New Arrivals below!

Browse AW22 Arrivals Here


Introducing Evisu: The New Denim Arrivals

Introducing Evisu… 

Being the first Japanese denim brand to sell to Americans, Evisu had to convince an audience that did not look further than their own country at the time, that the future of high-end denim passed from Japan. Evisu dates back to when Hidehiko Yamane launched the brand as ‘Evis’, although he meant no harm, denim competitor Levis thought Yamane was copying his brand name, which led to Evisu being created. Evisu is acquired from Ebisu, which Shinoist deity of Japan, standing for luck and prosperity.

Evisu t-shirt

Evisu is a Japanese brand that is best known for making high-quality selvedge denim that was founded in 1991 in Osaka Japan by Hidehiko Yamane and is named after the Japanese God of prosperity Ebisu, who is the happy chap that can be seen on the Godhead leather patch. Starting out by only making up to 14 pairs of jeans a day, the manufacture of Evisu jeans has been said to be more of a labour of love where quality can never be compromised. It is this quality and attention to detail that has earned Evisu critical acclaim as one of the best makers of denim goods in the world.

Yamane was strictly against the use of disposing of the clothes which is why he decided to import vintage denim and give them a new life. Although this wasn’t good enough for the precise designer, he decided that he would go back in time and produce denim the traditional way. He would make only 14 pairs of jeans a day and finalise them with the iconic Seagull logo which was hand-painted by Yamane, returning all luxury craftsmanship of the product. Yamane made sure that every denim piece was individually made with the same amount of thought and time put into them, which is why he made so little amount. The designer previously worked as a traditional tailor, however he disagreed with how thin mass-produced jeans were being made which is why he wanted to make a denim brand where the denim was as strong as the vintage pieces he owned himself.

Evisu Jean Close Up

 

The Popularity Remains…     

As a rise of baggy denim and patchwork pieces in the 2000s, Evisu saw these times as possibly a peak for the brand, it meant that they could show off their creativity through their denim by repeating the logo throughout some of their silhouettes, and like today, everyone was after a pair of Evisu jeans. As we know, fashion repeats and so does Evisu’s classic silhouettes so it is no surprise that their denim sees a rise in popularity once again.

Evisu Tee Close Up

 

The Production Process… 

Raw denim is the starting point for every pair of jeans or other products, it adds a stiff and durable character while adding starch during the weaving process increases the durability of the final product. Followed by a technique called counter-twisting which prevents industrial twisting, denim treatment is applied and to complete, burning off scattered cotton fires adds a smooth finish to Evisu’s denim. Each Evisu denim product has been indigo dyed by vintage loop dying machines that pumped a cotton yarn through a royal blue dye, where after it would be kept in the roof of the Evisu factory to allow the colour to oxidise.

How they achieve this quality and authenticity in their jeans is by using only selvage 12.2oz to 13.5oz weights of denim which is made in the traditional vintage way using original shuttle looms, which produces a looser weave and rougher texture making for a solid denim. The unmistakable indigo colour is achieved by loop dying the yarns up to 30 times and will change over time in the unique way as the owner wears and washes their Evisu’s. As well as the quality, the attention to detail is quite literally in every inch of Evisu jeans, starting with the 9 different threads that may be used on certain parts of the jeans as a nod to how classic workwear was made.

Evisu Double Denim Outfit

he Godhead patches made from leather, poplin and cotton all depict Ebisu the God of prosperity and feature Kanji script which refers to the quality roots of Evisu. The back pockets also feature a lining at the bottom so any objects in them will not protrude or damage the pocket and as a finish with a flurry each Evisu Seagull logo is hand-painted onto each back pocket making for slight differences with each pair of Evisu jeans.

 

Celebrity Sightings… 

It is no surprise that celebs also wanted to hop onto one of the best denim brands out there, Beyoncé was seen wearing one of the brands most iconic denim silhouettes in Destiny’s Child ‘Lose My Breath’ music video, while Jay Z also mentioned in one of his songs, ‘his ain’t Diesel… These is Evisu’. Evisu has become its own aesthetic during these times and was represented as a ‘luxury’ product. These American-style jeans have been purchased by the likes of David Beckham along with many rappers and DJs, people seeing these figures wearing Evisu meant that the brand was able to convince many outside of the denim community that the future of high-end denim was in Japan.

Evisu Tee Close Up 2

Products…

However, Evisu offers more than just their classic denim jean silhouettes like the Evisu Yellow Seagull Print Jeans or the Evisu White Seagull Print Jeans, classic monochrome Daruma T-Shirts in White and Black also hit the shelves of Aphrodite. With a bold Daruma Doll pattern to the front reading the brand name, these instantly recognisable pieces can be easily paired with any Evisu denim for a classic all-Evisu look. Or the Evisu Seagull Denim jacket sees the perfect outerwear piece for the spring weather ahead, layer over a hoodie or a t-shirt for a casual outfit to suit any occasion. Arriving in a trucker fit, this timeless style is one to grab if you’re after a versatile jacket to throw on.

When Yamane first started to paint the seagull arcuate, he said he started it as a joke and he had no idea that anyone would actually buy them. From something that went from a joke to being something that the designer spend his whole days putting time and effort into one pair, this shows his love and dedication to his brand but also denim.

Shop the Evisu new arrivals online and in-store now.