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Nike Air VaporMax DM/S/X: Old Name, New Technology

More goodness from the swoosh masterminds in the form of the Nike Air VaporMax DM/S/X, check it out below…

Nike VaporMax DM/S/X AT8179-300

Unapologetically fusing together some of Nike’s most forward-thinking technology into a robust and character rich profile, the Nike VaporMax DM/S/X not only demands attention, but makes a powerful statement to all those who would dare challenge the Goddess of victory for the top spot on the innovation podium.

Nike Dimension Six Vapor Max Trainers

Taking an experimental design direction to it’s very limits, the trainers find their name rooted deep in the sportswear company’s rich history, cramming a plethora of technical detailing into their multi-faceted frames and making reference to when the Beaverton based brand almost found itself named Dimension Six. Delivering impressive levels of both urban appeal and practical cushioning the sneakers come dressed to the nines with street-ready add-ons making use of a number of classic materials for a result that feels both unique but unequivocally familiar.

Nike VaporMax DM/S/X Trainers New Release

Strapping in both Vapor Max technology and a rubber pad grip below for enviable levels of support and traction, the trainers construct their uppers from a varied list of fan favourite materials. With mesh found across the toe box for improved breathability and a plush leather tongue the DM/S/X rounds out its over-layered look with soft suede accents and both a toe and heel TPU clip for a futuristic finish. Dressed primarily in grounded coatings of black / white both sneakers utilise bright hits of colouring to contrast their subdued base, bringing attention to a selection of modest swoosh monikers and a number of notable points of interest. Kicking things up a notch when it comes to sporty techwear appeal, the trainers find themselves in the possession of several practical pull tabs with Velcro secured ankle straps on hand for a closer fit.

Nike New Releases

The Nike VaporMax DM/S/X “Midnight Turn/White-Mineral Teal” is available both online and in store now with the white variation launching 15/08/19.

Nike VaporMax DM/S/X Sneakers

nike air max 98 gundam

Nike Air Max Day – Monday 26th March 2018

We can’t believe it has nearly been a whole three hundred and sixty five days since the last Nike Air Max Day (Check out the video here). Now we aren’t the kind to live in the past, however we have had some absolute corker kicks over the past few months, but hey we wouldn’t expect anything less from our friends at Nike. Here is a quick run down of our favourite Air Max styles, in no particular order, because no one likes a teachers pet.

The Nike Air Max 270 Flyknit in White / Racer Blue / Total Crimson This Flyknit version of the 270 silhouette, goes big and bold, with a large Swoosh printed to the toebox, while the medial sides boast welded asymmetrical AIR 270 branding. Of course, this wouldn’t be an Air Max without the visible Air bubble. This pair will add a splash or swoosh of colour to your outfit.

Nike Tiger Air Max 270The Nike Air Max 270 in Black/University Gold/Hot Punch. These sleek sneakers have been engineered with all-day comfort in mind, the Air Max 270 certainly delivers, sporting a lightweight, form-fitting mesh upper in an colourway that is holding back no punches, while the main event comes at the rear, with a bulbous, 270-degree Max Air bubble to the heel that provides extra bounce with every step.

Nike 180The Nike Air Max 270 in ConcordThese sneakers have been constructed with clean white mesh underlays and off-white synthetic overlays acting as the perfect canvas for hits of ‘Dark Concord’ purple to the heel and lining. The combination of purple and orange is always a winner, and, combined with the icy-blue tint on the translucent heel section, works particularly well on this retro icon, giving it some serious pavement appeal ready for the start of the sunny weather.

GIFTS GALORE – To get you as hyped up about our favourite day of the year, we are offering you some well earned treats all this weekend.
For all you online basket fillers, we are offering FREE Crep Protect wipes** with every Nike purchase* between Friday 23rd March and Monday 26th March. Because we all know how essential it is to keep the rotation spic and span, on the go.
Don’t fret we aren’t just all about getting you tangled up in the interweb. In our bricks and mortar Sunderland store the freebies continue – with the first lucky FIVE customers to purchase a pair of snazzy Nike Air Max sneakers*, they will receive a Crep Protect surprise gift**, to keep their sneaks looking box fresh.
Please don’t get too excited and start using your new gifts, without checking out our How To Use Crep Protect blog post here.

DOING IT FOR THE GRAM – Now with all this talk of Air Max I can see you reaching for wallet, but don’t forget to send us a postcard (or more the millennial version of letting us know how you are getting on) tag #aphrodite1994 in your Air Max Day photos, on all social media platforms. If we are digging your pic, one lucky lad or lady will win a very special prize from us.
Also keep tagging us in your snaps, because every pair we send out we will miss terribly so, and it is nice to keep in touch.

ON THE YOUTUBE – PS. do you love Air Max more than life itself? Head over to our Youtube Channel and subscribe to check out all of our on foot videos.

*full priced trainers only **please read the directions on the Crep Protect products, we are not liable for any damage to your sneakers

Nike Air Max Cushioning — How It Works

Nike are well known for being front runners in new innovating technology to enhance every single step you take. It is hard to imagine a world without the iconic Nike Max Air cushioning, but rewind back to 1979, when disco was king, and the inventor Frank Rudy pitched his idea to Phillip Knight. Rudy was a former aerospace engineer, making him the perfect candidate to blueprint a technology to create maximum impact protection. Nike and Rudy designed and patented the first Air-Sole unit and we have been forever in-debt to them for introducing to a completely new cushioning system.

Nike Air technology is a lightweight and innovative durable cushioning system  that maintains a high level of performance for the full life of the shoe. Not ones to let their ideas become stagnant, Nike have refined and designed different Air-Sole units over the years, to provide unique performance benefits to each style.

So I’m sure you are pondering now, how does it work? Pressurised air inside a tough yet flexible urethane bag compresses on impact to reduce the force and immediately recover to its original form, offering energy return. Like a box of chocolates, there are many specialised Air-Sole units to choose from, that offer specific performance needs for different sports, athletes, terrain, distances, speeds and directions of movement, I’m sure if needed they could make one for moon-walking. To cater to all of the different needs the Air-Sole units are all engineered the pressure, placement and thickness needed.

So what else makes them so special? Well they are lighter per unit volume than many other midsole cushioning systems on the market. In comparison to the classic foam midsole, they are more resilient and more durable, making it a winning formula.

Nike Air Max 97 in Summit White – Launch News

The iconic running silhouette returns this season to hit the pavements in style. With 90’s style being thrown back into the limelight this summer, especially in the sneaker field, the Nike Air Max 97 has been greeted with open arms. The clean upper features the iconic ‘wave’ design, that has been crafted in mixed materials and shades of white, highlighted with 3M reflective piping to the upper and a subtle snakeskin pattern to the mudguard for a luxurious edge. The upper sits upon the classic Air sole unit, that continues the tonal theme with a slightly tinted window and clean sole unit. These hyped up sneakers are sure to gain you a few likes on Instagram, if you are luckily enough to cop a pair.

Style: Air Max 97 – 921826-100 (Summit White)
Price: £139.00
Available: 8am 29/06/17

Nike Air Max 97 Summit White

Nike Air Max 97 Sneakers Summit White