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Nike Air Max 270 React ENG

Nike Air Max 270 React ENG: Vibrant Vistas

Eye watering hues, forward-thinking technology and an impressively long name, this new take on one of Nike’s already culturally prolific Air Max silhouettes certainly does have it all. Officially dubbed the Nike Air Max 270 React ENG, the sneaker has been causing a stir in the footwear focused landscape for several months now, periodically dipping it’s vibrantly techni-coloured design into the limelight and teasing its much-anticipated release with a debut collaboration backed by non-other than Travis Scott himself.

Nike Air Max 270 React ENG

No-doubt to the raucous applause of swoosh fanatics worldwide, the Nike Air Max React 270 ENG takes a more utility driven approach akin to that of similar 270 variations such as the Bowfin. Boasting a full-length Nike React foam midsole that cushions the foot, versatile lace toggles for an adjustable fit and structurally supportive welded TPU overlays, the sneakers come finished with practical pull tabs to the heel and tongue, a padded foam collar for comfort and a rubber outsole ideal for a vast array of urban pursuits.

Nike Air Max 270 React ENG

If a cherry picked smattering of some of the most iconic features from both the Air Max 270 and React wasn’t enough to entice even the most monochromatic of dressers to take a peak, the trainers also throw in a deal-sweetening dose of subtle alterations to set themselves apart from previous iterations. Deploying engineered mesh to the uppers for improved breathability on-foot, a rippled design can be seen to each side, echoing Air Max Plus and TN levels of aesthetic dominance.

Nike Air Max 270 React ENG

To wrap things up we think it would be an injustice if we didn’t spare some words on the vivid vistas laid out, literally in this case, at our feet. Utilising a selection of vibrant yellow, primary blue and soft red the air infused sports shoes pack a serious hit of visual weight. Grounded by a contrasting black and neutral white, this less than conspicuous pair are destined for sun-cracked pavements this summer.

The Nike Air Max 270 React ENG launches online and in store at Aphrodite 16/01/20.

Nike Air Max 270 React ENG

Nike Latest Arrivals

Swoosh Saturation: New Nike Arrivals

With new footwear beginning to turn up thick and fast we thought we would take the opportunity to highlight some particularly nice Nike silhouettes that have found their way nicely into our possession. Encompassing everything from the technicolour React Sertu to the more left field Signal D/MS/X we are sure there is loads for swoosh lovers to get involved with. Take a look below or shop all our latest Nike arrivals here.

 

New Nike Arrivals

Nike React Sertu

 

Nike React Sertu (AT5301 004)

Part of Nike’s the 10th series, a collection which experiments with how workwear can be combined with innovative tech, the React Sertu are certainly a silhouette to behold. Seamlessly blending handcrafted detailing with a plethora of modern elements they take design ques from traditional moccasins, utilising a rich selection of fabric, leather and synthetic materials to achieve both unique looks and enhanced practicality. Featuring a translucent webbed tongue, multi-coloured patchwork uppers and a coated heel webbing, the trainers sit atop Nike’s now revered React cushioning which not only ensures maximum support but makes use of raised rubber inserts for exceptional grip. Complete with hits of tasteful branding throughout if you are looking for some futuristic footwear with plenty of past-time relevance, you’ve found it.

 

 

Nike Signal D/MS/X (AT5303 005)

Taking influence from the chopping and rebuilding of custom motor vehicles, the Nike Signal D/MS/X is another of Nike’s science-fiction bordering silhouettes to hit the streets in recent years. Equipped with a uniquely arched design thanks to the moulded TPU shank, the sneakers boast multi-layered uppers that make use of nexkin to not only support the midfoot, but further enhance the sure-to-steal-some-looks aesthetic. Making reference to the brand’s past with subtle DimSix branding to the heel pull tab, the trainers are finished with dual-density foam below for an extremely pleasant ride.

 

Nike Trainers

Nike Shox TL

 

Nike Shox TL (AV3595 100)

Unapologetically stand out, the Nike Shox TL build upon the momentum created with the release of the 2003 original more than 16 years ago. Casting a divisive and instantly recongnisable shadow, the Shox take a more mechanical approach to Nike’s usual pressurised air sole unit, featuring a revolutionary column system that compresses with each step, returning energy to the wearer and absorbing the impact of daily life. Reinforced with moulded overlays, a full TPU cage and lightweight foam inserts, the trainers capture a freeze-frame of innovative Nike history remastered for present day.

Shop all Nike new arrivals here.

Nike Air Ghost Racer

Nike Air Ghost Racer – A Contrasting Continuation

First released in 1998, the Nike Air Ghost Racer was originally created to offer up comfort and stability to all those brave enough to take on anything more than a brisk walk. Named after US long-distance runner Mark Nenow, who acquired the nickname, ‘Ghost Racer’ due to his preference to run at night, the trainers quickly became the shoe of choice thanks to not only their emphasis on performance and accessible price point but their unique design and hauntingly impressive underfoot technology.

Nike Air Ghost Racer

Having enjoyed a return to relevancy earlier in the year with a re-release of their debut neon colourway, the retro sneakers, like many of Nike’s historical heavyweights, have bid adieu to their functional-focused roots and instead opted for a more lifestyle orientated existence.

Nike Air Ghost Racer

 

Returning in two new colourways, an equally as eye-watering, ‘Orange Peel / Aphid Green’ and more paired back, ‘Cool Grey / Wolf Grey’, the Ghost Racer keeps its original formula largely unchanged. With uppers primarily made from a lightweight, breathable mesh, the trainers boast synthetic leather overlays for added durability and come equipped with a true-to-the-original, supportive midfoot wrap. Below the trainers benefit from Nike’s now revered zoom air technology ensuring plenty of energy-return cushioning with every step and making them perfect for perusing around all your favourite local haunts.

Nike Air Ghost Racer

In the looks department the now 20-year-old Nike Air Ghost Racer finds itself slotting seamlessly into today’s trends thanks to its undeniable, ’dad shoe’ charm. Through a mixture of panelling, cut out sections and textural variations the sneakers conjure a complex array of visual depth, whilst an off-kilter swoosh logo adds a subtle variation to Nike’s usual signature sign off.

You can find both the Nike Air Ghost Racer in both, ‘Orange Peel / Aphid Green’ and, ‘Cool Grey / Wolf Grey’ online and in store now.

Nike Air Ghost Racer

Nike Hoodie Sherpa Fleece

Swoosh Street Style: Nike Hooded Fleece

Fusing The Great Outdoors With Urban Spirit

Suddenly realised its nearing the end of 2019 and you’re yet to tick off one of your New Years resolutions? Perhaps one of them was to encourage yourself to step out of your comfort zone? If that’s indeed the case, then lucky you because we’ve just found ourselves in possession of the perfect piece to see you into daring territory. Unapologetically bold, this Nike Hooded Fleece arrives brimming with explosive hues and ‘70s design cues.

Exactly what you need to enliven an autumnal rotation that’s seemingly become mundane, this new-season Swoosh style comes bundled in neon pigments of orange, peach, coral and purple which are then executed with cosy Sherpa fleece and nylon overlays.

Though immensely soft and comforting to the outer, this Nike Hooded Fleece strikes the perfect temperature balance internally thanks to its breathable mesh body. This type of stark fabric contrast on each side is intentional and ensures the design can cultivate the ideal warm-to-cool ratio amidst the unpredictable British weather, which let’s face it, we all love to hate.

Nike Sherpa Fleece

Nike Hoodie Sherpa Fleece

Nike Hoodie

Elsewhere, the silhouette’s high-octane aesthetic is bolstered by distinctive Nike branding at the chest and royal-blue trims at its pocket and cuffs. Additional details include a contemporary ½ zip closure and capacious hood with Sherpa fleece lining.

In what appears as a true ‘streetwear meets the great outdoors’ kinda set up, this Nike Hooded Fleece sends a bold, winterized message to the standard feel of ‘70s climbing gear. And though it’s certainly not reserved for the faint-hearted, we encourage you to take a leap of faith with this one, you won’t regret it.

Nike Air Max Tailwind VI AQ2567-005

Nike Air Max Tailwind IV: The ’90s Favourite Returns

The ‘90s called, they want their shoes back.

Brimming with nostalgia, the Nike Air Max Tailwind IV continues to reap the rewards of its resurgence this season as the Swoosh debuts yet another new colourway to the sneaker circuit’s prying eyes.

Fresh on the heels of its 20th anniversary, this ‘99 remake is harnessing all the attention it can get after slipping off the radar back in the early noughties. But it seems a few years off the grid has done the design some good. Like any other industry, the footwear realm is subject to change; trend’s come and go, fashion’s fade, but with the current state of the sneaker zeitgeist, Nike’s Air Max Tailwind IV couldn’t feel more relevant.

Finding no problem with carving its place in the millennial air of today, the trainer effortlessly addresses the tastemakers of 2019 with its fierce triple-black colourway. Furthermore, the Swoosh silhouette is anything but refined – it’s shaped with a bulbous anatomy, which not only makes it a certain contender of the Air Max dynasty, but also a compatible extension to the industry’s bigger picture. For a few years now, the scene has been dominated by chunky footwear formulas, making this design a welcomed addition to the current status quo.

Nike Air Max Tailwind Triple Black Air Max Tailwind IV Triple Black

Build wise, it goes without saying that the trainer is a force to be reckoned with. Backed by the science of the Swoosh, the Air Max Tailwind IV rides upon Max Air technology for the smoothest step into the city, teamed alongside flex grooves in its outsole which move and bend meticulously with your foot, while bolstering traction on the ground. The injection of BRS 1000 Carbon Rubber promises protection in even the most vulnerable areas, shielding the shoe from abrasion and other fatal damage that may potentially occur.

Above ship, the upper is articulated with ripple-like accents across its side panels, coupled with tonal materials that subtly pinpoint places of focus – such as the shoe’s toe and heel. Other details includes stealthy Swoosh branding and a full Air Max lacing system.

Give your rotation a touch of throwback style when the Nike Air Max Tailwind IV (AQ2567-005launches in-store and online at Aphrodite on Thursday, October 10th at 8am. Don’t miss out!

Launch Details
Style code –
AQ2567-005
Launch Date – Thursday 10th October 2019
Price – TBC

Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere cushlon foam can be found to the midsole for improved comfort whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Nike Air VaporMax DM/S/X: Old Name, New Technology

More goodness from the swoosh masterminds in the form of the Nike Air VaporMax DM/S/X, check it out below…

Nike VaporMax DM/S/X AT8179-300

Unapologetically fusing together some of Nike’s most forward-thinking technology into a robust and character rich profile, the Nike VaporMax DM/S/X not only demands attention, but makes a powerful statement to all those who would dare challenge the Goddess of victory for the top spot on the innovation podium.

Nike Dimension Six Vapor Max Trainers

Taking an experimental design direction to it’s very limits, the trainers find their name rooted deep in the sportswear company’s rich history, cramming a plethora of technical detailing into their multi-faceted frames and making reference to when the Beaverton based brand almost found itself named Dimension Six. Delivering impressive levels of both urban appeal and practical cushioning the sneakers come dressed to the nines with street-ready add-ons making use of a number of classic materials for a result that feels both unique but unequivocally familiar.

Nike VaporMax DM/S/X Trainers New Release

Strapping in both Vapor Max technology and a rubber pad grip below for enviable levels of support and traction, the trainers construct their uppers from a varied list of fan favourite materials. With mesh found across the toe box for improved breathability and a plush leather tongue the DM/S/X rounds out its over-layered look with soft suede accents and both a toe and heel TPU clip for a futuristic finish. Dressed primarily in grounded coatings of black / white both sneakers utilise bright hits of colouring to contrast their subdued base, bringing attention to a selection of modest swoosh monikers and a number of notable points of interest. Kicking things up a notch when it comes to sporty techwear appeal, the trainers find themselves in the possession of several practical pull tabs with Velcro secured ankle straps on hand for a closer fit.

Nike New Releases

The Nike VaporMax DM/S/X “Midnight Turn/White-Mineral Teal” is available both online and in store now with the white variation launching 15/08/19.

Nike VaporMax DM/S/X Sneakers

Nike AF1-Type: A Timeless Silhouette with a Twist

A Timeless Silhouette Offered In Two New Exciting Colourways

Returning with a fresh instalment of their newly launched N.354 seriesNike unveils the AF1-Type in “Black / Pink Tint” and “Summit White” colourway.

AF1-Type Black

Originally launched in 1982, the iconic Air Force silhouette was the first basketball shoe that featured a pocket filled with air in the heal for extra cushioning; ensuring support, comfort and a strong foundation. Now, Nike dives deep into the Department of Nike’s Archives to reimagine the pre-production prototype that is the AF1-Type and yields exciting results.

“Black / Anthracite / Zinnia / Pink Tint”

Stripped down but highly detailed, the Air Force 1 Type boasts a handmade aesthetic. Showcasing the brand’s dedication to timeless silhouettes and pushing the boundaries on footwear design. The most recent colourway that Nike has to offer is “Black / Pink Tint”. A unique colour scheme that flaunts detailing that symbolises the past, present and future.

AF1-Type Black Anthracite

AF1-Type Black Anthracite Zinnia

AF1-Type Black Anthracite Zinnia Pink

The pair features several unique elements. A key modification is the Velcro strap closure system that sits across its heel. A transparent skin-like material on the inner of the shoe showcases the closure system and adjustable coral pink details. Handwritten Nike Swoosh resting on the rear tab, seam tape and exposed stitches create a handcrafted effect and gesture a first-draft of a potential future product. Pencilled “n.354” sits proudly to the outer panel, influenced by American long-distance runner Steve Prefontaine’s fastest mile.

A padded stretch tongue gives a retro feel. Round indented segments and perforated pattern add further detailing whilst offering additional ventilation. A double-in-size toe cap, with geometric, crocodile-skin-like patterning, inspired by the technical manuals found inside shoeboxes from the ‘70s and ‘80s. A nostalgic piece of detailing that also presents a futuristic vibe.

“Summit White / Red Orbit / White / Black”

AF1-Type Summit White

The second colourway is “Summit White”. A crisp, clean colour scheme that is equally as iconic as “Black / Pink Tint”. Faux hand drew “n. 354” is dressed in black and sits beneath bright coral tape detailing. A contrasting padded stretch tongue adds an extra pop of colour to the AF1-Type model, boasting cobalt blue. Although minimally branded, the design offers a modern take on a pre-production prototype.

AF1-Type Summit White Red

AF1-Type Summit White Red White Black

AF1-Type White

Known for their comfort and practicality, Nike doesn’t cut corners when it comes to the quality of the AF1-Type. A partial breathable inner sleeve offers a sock-like feel, allowing comfort and ventilation all day long. Flywire cables and adjustable heel strap not only provides a unique closure system but additional support around your midfoot also. The AF1-Type is built with cupsole construction; delivering a harder feeling whilst offering more foot and ankle support. The Nike air unit provides lightweight cushioning and comfort, just like it did back in 1982.

The Air Force body has been a huge success since the ‘80s. The silhouette is now considered a global street culture standard. Frequently being re-envisioned by major fashion houses and Nike designers, there are hundreds of AF1 designs and collaborations available on the market today.

Nike AF1-Type Black

The Air Force 1 Type in “Black / Pink Tint” and “Summit White” is coming soon both online and in-store at Aphrodite.

Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker scene. So why not source inspiration from our styling team and take a look at how we’ve approached this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban settings. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve through the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, the outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Cast with a colour palette made up of only two tones, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. With Dsquared2’s ICON bag by your side, not only can all your essentials be kept close, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the city or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of a springy Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look captures traditions from the hardwood and prepares to hit the tramac. Using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Showcasing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 jeans soften the athleisure theme with their clean-cut feel and turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.