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Nike React Element 87 Trainers

Nike React Element 87 – The Future Is Now

Nike React Element 87

Combining the best in new age data driven design and old school sensibilities the Nike React Element 87 was created, much like many of its swoosh clad predecessors before it, with one simple goal in mind: to make running and walking more comfortable. Paying homage to what Nike defines as everyday athletes the trainer owes its futuristic geometric design to those of us who find ourselves running to catch the early morning bus, trawling the city streets in search of last-minute Birthday presents or pounding the pavements to complete daily errands.

Nike React Element 87 TrainersNike React Element 87 TrainersLaunched back in 2018 we got our first glimpse of the trainers in March when they found themselves debuting on non-other than the runways of Paris in a collaborative effort with Japanese streetwear label, Undercover. Not only did the trainers showcase some seriously crowd-pleasing stripped back uppers but gave a taste of what had been going on behind the scenes at the nerve centres of the Nike footwear laboratories when it came to the latest advancements in on foot technology.
Nike React Element 87 SneakersNike React Element 87 SneakersStarting out by pressure map testing the feet of individuals who walked heavily throughout the day the designers were able to identify the main points of fatigue and strain and subsequently set to work elevating it. In an approach that hinges almost on science-fiction, the special projects team began by mapping the results onto, the already world renowned, react foam, drilling holes at specific densities and depths to create a sole that not only offers improved support and an added number of comfort benefits but, enhanced the materials intrinsic shock absorption qualities with a unique, movement influenced wave design and grip-providing rubber outsole pods that tackles the perils of everyday urban wear one step at a time.


Nike React Element 87 Trainers

Nike React Element 87 Trainers

But it’s not all underfoot where these trainers shine with plenty of distinct characteristics present North of the midsole. Taking inspiration from both the original 1983 Nike Internationalist runner and the asymmetrical construction of the Nike Zoom Fly SP, the Nike React Element 87 pulls together a plethora of specifically chosen elements for an Avant Garde look that rests nicely on an indistinguishable line between, trail shoe, runner and everything in between.

Nike React Element 87 Trainers
Nike React Element 87 TrainersFeaturing a hiking-esque lacing system, exposed stitching and an enlarged Nike tick to the lateral side the two new colourways see pops of moss green and dusty peach highlight the sneakers distinct silhouette and idiosyncratic shape. Perhaps most notably however, aside from the serious brain power in the sole, is the trainers multi-layered uppers which boast hits of suede and a translucent TPE textile wrap that reveals the interior of the shoe and, in similarly ground-breaking fashion as the application of an exposed air unit to the midsole, challenges the expected norm when it comes to traditional footwear tropes. Rounding out the design other notable details include a sporty heel clip, reflective detailing and some vintage inspired gum hits below.

Nike React Element 87 Trainers
Nike React Element 87 Trainers

It appears when it comes to bold claims of the, ‘evolution of sneakers’ and the ‘future of footwear’ Nike not only seem to know a thing or two about what they are talking about but, have the foamdrilled holes to prove it. The Nike React Element 87 launches both in store and online at Aphrodite 02/05/19.


Nike Air Zoom Alpha Trainer Release

Bring it Back to 1996 with the Nike Air Zoom Alpha

Perhaps second only to Nike‘s own Air Max, Zoom Air is one of the most ubiquitous and beloved footwear technlogies to have emerged in the last few decades. Preferred by runners and basketball players for its low-profile deployment and agile, responsive nature, Zoom Air is a performance-oriented evolution of the Air Max concept. Utilising a podular design with specially-shaped pockets of encapsulated gas, the tech can be tailored to the requirements of each sport, even to individual players as seen in the numerous NBA signature models that deploy Zoom to varying degrees. Yet, while the original bearer of the Air Max label — the Air Max 1 — retains an unparalleled status as a pop culture icon, the same cannot be said of the first shoe to use the Air Zoom moniker: the 1996 Nike Air Zoom Alpha.

Nike Air Zoom Alpha Trainers

A technological marvel from the moment of its release, the Alpha was nevertheless quickly overshadowed by its immediate successor, the Nike Air Zoom Spiridon, whose flashy metallic branding and evolutionary mesh build resonated more strongly with sneakerheads of the time. However, as is often the case, fashion comes and goes in cycles; now, in 2019, the bulky leather panelling and aggressive stance of the Air Zoom Alpha are a perfect fit for streets rife with similar silhouettes.

Nike Air Zoom Trainers Alpha

Boasting a distinctive ‘wave’ design that Nike would revisit the next year in the Air Zoom Spiridon and Air Max 97, the Air Zoom Alpha is built from layers of breathable mesh and hardwearing synthetics, set atop a Phylon midsole that carries on the undulating visual language while providing extra comfort and shock absorbency. Meanwhile, underfoot the signature Zoom ‘pods’ can be seen to the outsole, used as a basis for the outsole tread pattern and promoting healthy foot movement — which translates to a supremely comfortable ride for modern wearers.

Nike Air Zoom Alpha Trainers Release

In honour of its cult classic status, Nike have reissued the Air Zoom Alpha in two distinct colourways for Spring 19: one hews closely to the sneaker’s OG colourway, with mid-90s monochrome bolstered by Nike Running’s signature Volt Yellow shade; the other delivers bold colour pops in green and red in a visual homage to a certain Italian fashion house that’s beloved by streetwear aficionados. Whichever you choose, the Nike Air Zoom Alpha is the perfect choice to flex your Swoosh knowledge this season.

Nike Air Zoom Alpha Sneakers

The Nike Air Zoom Alpha Trainers in Black / Wolf Grey / Volt and Lucid Green / Habanero Red will be available in-store and online from Aphrodite Clothing from the 19th of April. Make sure to zoom in early to secure your size.

Nike Blazer Mid 77 Canvas Sail White

A Classic Returns: the Nike Blazer Mid ’77

From a contemporary perspective, it’s difficult to think of a time when Nike was an upstart brand: its iconic Swoosh logo, sporting partnerships and Just Do It slogan are indelibly inked into the fabric of pop culture, earning it a status and cachet that befit its sheer size and scope. But back in the early 1970s, Nike was barely finding its feet, having grown from Phil Knight and Bill Bowerman’s Blue Ribbon Sports import company into a burgeoning sportswear entity in its own right. Beginning, naturally, with models for running, Nike soon looked to the hardwood, crafting a straightforward basketball shoe in 1972, featuring a large, brash rendition of its new Swoosh logo designed to steal the spotlight. Naming the shoe after their local Portland Trail Blazers team, the Nike Blazer was born.

Nike Blazer Mid 77 Sail/White

Simple — almost blunt — in its design, the Blazer was typical of an early-70s basketball shoe: tough leather uppers, a cushioned ankle collar and a vulcanised, textured sole unit gave players of the time all they needed and nothing more; a far cry from today, where the pinnacle of sporting technology is applied to each new silhouette. Yet, for all its simplicity, the Blazer was a success for Nike because of that huge Swoosh on the side. When worn on-court by the stars of the day, like George “The Iceman” Gervin, the shoe became a moving billboard; every photograph in every magazine became an advertisement.

George Gervin Nike Blazers

George “Iceman” Gervin in Nike Blazers

While technology quickly overtook the Blazer’s minimal approach for court use, the silhouette gained a new lease of life from the nascent skateboarding scene. Where the heavy leather uppers and vulcanised sole unit were proving outdated for basketball players, riders found the Blazer provided excellent grip and could take a beating out on the streets, and so adopted the mid-top silhouette as their own.

Nike Stussy Blazer Mid 2002

Nike x Stussy Blazers (2002)

This skateboarding association is one that has followed the Blazer into the present day, no small thanks to collaborations with streetwear titans like Stussy, Supreme and street art legend Futura 2000. In 2005, the Nike Blazer was finally recognised by the brand as a viable board option, after spokesperson Lance Mountain reworked the Blazer for the Swoosh’s SB line, adding extra padding and, for the first time, Zoom Air technology.

Nike Blazer Mid 77 Canvas Pack

The Blazer’s simple, robust design has proven the ideal canvas for collaborative reworkings to this day: in addition to the aforementioned skate-centric collabs, the Blazer has recently seen attention as part of OFF-WHITE designer Virgil Abloh’s “The Ten” series for Nike, while upcoming Japanese label sacai have produced a grail-worthy version with doubled soles, tongues and Swooshes. Yet the Blazer — like other timeless retro court styles such as the Converse Chuck Taylor and Nike Air Force 1 — often shines brightest when rendered fully in plain white. The latest in-house version of the Nike Blazer, the Mid ’77, appears this season in a white canvas construction with off-white suede overlays to the sidewalls and toecap, exposing the economy of design that made the silhouette a hit for Nike all the way back in the 70s.

The Nike Blazer Mid ’77 WE in Sail/ White will release in-store and online at Aphrodite Clothing on 12th April 2019. Stay tuned for more from the Swoosh for 2019.

Nike Air Max Tailwind

All You Need Is Love… And The Nike Air Max Tailwind

Keeping things casual with the inclusion of the timeless Nike Air Max Tailwind runners on foot, this staff selection comes from non-other than our very own store assistant Johnathon Collins. Known fondly round these parts as Jonny, he’s as good at his job as he is matching the colour of his socks to his coat and boasts a refined palette for the finer things in life such as a sturdy pair of selvage denim, a crisp white Oxford and some of the most far-out tunes imaginable pressed into vinyl shaped discs.

Nike Air Max Tailwind

Putting to work some versatile, brand-spanning layering Jonny manages to not only mould together a collection of fan favourites like Stutterheim, Edwin, Andersons BeltsRalph Lauren and Albam but, effortlessly blend contemporary sensibilities with classic silhouettes for a look that’s suitable come rain, shine or anywhere in between.

For a selection of this magnitude, it’s only right that we hear from the man himself…

For the outfit, I decided to choose everything that is an essential in my wardrobe. Living in the North of England you never know when it’s going to rain so I went for the Stutterheim raincoat for a light piece of outerwear that’s easy to layer under. In this case I paired it with a white oxford shirt as I think they not only dress things up but you can wear them with anything, and I seem to have about 3 in my wardrobe. I decided to go for some Edwin selvage denim jeans when it came to legwear as I wore a pair in over the winter and I love the way they’re looking even just after a few months. The yellow Albam socks matched the colour of the raincoat whilst the Nike Tailwind trainers are a classic. As for the records, The War on Drugs album is the first ever bit of vinyl I bought and I was gifted The Beatles album for Christmas which I’ve been enjoying lately.

So, if you’re looking for some very nice clothes freshly stamped with the Jonny seal of approval you can find them now (minus the tunes) both in store and online.


The Future Is Now: Nike Air Max 270

Since its release around this time last year, the Nike Air Max 270 has earned itself quite the reputation. Having been dressed in countless colour combinations, topped sales charts and took on a variety of materials and fabrics, the trainers mark the coming of a new generation of Air Max that’s spearheaded by the unrelenting advancements in on foot-technology and got the old-timers shaking in their pressurised air repositories. Backed up by the likes of the VaporMax and hungry for its spot in the limelight the 270 has not only already earned its spot in the upper echelons of the Air Max ranks but provided the inspirational base material for fellow young guns, such as the 720 and the 270s more outdoorsy sibling, the Bowfin, to follow in its footsteps.

Nike Air Max 270

But, we aren’t here to talk about the Bowfin or the 720, we’re here to tell you about this very nice pair of 270s set to come through our doors very, very soon. Boasting Nike’s biggest air unit to date, this iteration of the instant classic showcases an understated black colourway that acts as the perfect contrasting base layer to amplify the cool blues and sharp whites. Born out of a mish-mash of some of the best elements found evident both in the Air Max 180 and 93, the trainer comes with a knit upper which hugs the shape of the foot and utilises hits of mesh and solid panelling to not only create a streamlined silhouette but retain structure and airflow.

An asymmetrical lacing system helps to enhance the supportive qualities above whilst a dual-density foam sole and aforementioned air unit tucked neatly under the heel give in-step cushioning from below. Finished with garnishes of tasteful branding to the tongue, sides and pull tab, the trainer captures that highly in demand, ultra-technical sporty aesthetic we all can’t seem to get enough of.

Nike Air Max 270

The Nike Air Max 270 is available both in store and online now. Be sure to follow us on social media and sign up to our newsletter for the latest news and information surrounding upcoming drops and releases.

Nike Air Max 270

Nike Tracksuit

Nike Brings Summer Vibes Early with the NSW Tracksuit

You’ve never seen a Nike tracksuit like this before. Looking more Bahamas than Beaverton, there are some serious tropical vibes in this latest football-inspired capsule via Nike’s directional NSW label.

Nike NSW Track Top Floral

Comprising a separate track top, pants and a football shirt, each individual piece packs a punch with all-over ‘floral glitch’ graphics in electrifying colours, with the slouchy silhouettes given them a modern, wearable quality that’s ideal for adding a hit of colour and sportswear style to any casual outfit. The electric colour scheme is also the ideal match for the latest iteration of the hit Air Max 270 silhouette, with its black base, iridescent accents and colour gradient Air bubble.

Nike Air Max 270 SE Black

Wear it all together, if you dare, and you’ve got a head-to-toe look that really demands attention, whether on the streets, the sidelines or at the gym. Not for the faint of heart, but if you can pull it off…

Nike Football Top Black Green

All the pieces shown are available in store and online at Aphrodite Clothing now.

Nike Air 270 Bowfin

Past, Present and Future: Nike Air Max 270 Bowfin

It’s hard to compete for the top spot on the Air Max pedestal, especially when the swoosh marketplace has been dominated for years by countless classics such as the 90, 95, 97 and many more, and that’s without mentioning the consistent stream of innovative models ready and waiting in the wings for their shot at the big time – take for example the recent development of the Vapormax and Flyknit. Well, Nike isn’t one to back down from a challenge as they continued on their mission to push the boundaries of what is possible when it comes to what we wear on our feet with the release of the Nike Air Max 270 Bowfin earlier in the year. With a few months out of the starting blocks and some time to stretch its metaphorical legs, the Bowfin returns to Aphrodite in a brand new orange and purple coat of armour, bringing with it the same signature complexities with a plethora of nostalgic ACG qualities.

Nike Air Max 270 Bowfin

Named after a fish that can breathe both in water and on land, the Nike Air Max 270 Bowfin embodies Nike’s dedication to making every step as good as the last, taking the brand’s 270 silhouette and piecing it together with a utilitarian design that combines both classic elements of trail shoes and water moccasins with buckets of ’90s heritage styling. Whilst we can’t promise you the same fish-like amphibious qualities, we can promise you some of the very best technical features guaranteed to have you pounding the pavement with unparalleled comfort and performance. Featuring a sock-like design atop Nike’s biggest air unit to date, the trainer boasts impressive levels of functionality with a multi textile upper construction consisting of an assortment of mesh and ripstop applications, an impact-absorbing foam midsole with rugged trail-inspired outer grip and a webbed lace fastening in place of the traditional eyelet design complete with lace tie cord. Finished with some subtle tonal embroidered Nike ticks and indented detailing the trainer, besides all of the intelligent characteristics and in-depth know-how, is also very easy on the eye with a chunky silhouette which for those of us with our fingers on the fashion pulse may know, is a big two thumbs up when it comes to bang on trend styling.

Nike Air Max 270 Bowfin Available Now

When you look at the usual suspects consistently leading the Air Max pack the same words and phrases pop up time and time again. Ahead of their time, forward-thinking, stylish, performance-enhancing the list goes on. If these are the elements which have solidified these trainers as the true Nike greats then it could be time to move over and make some room as one more may be here to stay. The Nike Air Max 270 Bowfin is available both online and in-store now here.

Nike Air Max 270 Bowfin Available In Store And Online At Aphrodite1994

The Iconic Nike Air Force 1 Utility is Back With A Bang

Arguably one of the most iconic pieces of footwear Nike have produced, the Air Force 1 has become a firm favourite in the wardrobes of many since its inception in the 80’s. The combination of style and function means the Air Force 1 survives year after year, while the original white-on-white design is the perfect blank canvas for the numerous recreations the shoe has seen over the years.

The latest reinvention of the Air Force 1 would be that of the Utility pack. Deconstruction sits at the forefront of this trainer’s design aesthetic; a squeaky clean canvas is decorated only with contrasting yet understated Nike branding. An exposed label tag can be found layered under the soft leather Swoosh (perhaps as a subtle nod to their upcoming collaborative partner Off Whites’ take on the shoe), while a double branded heel-pull and tongue label are home to an inconspicuous splash of colour.  All of this sits upon a textured leather upper, with a full length foam midsole that has cushioned our feet for decades.

The Nike Air Force 1 Utility is available on 1.11.2018 for £79. You can shop the two available colourways in-store and online here.

Nike Brings ACG Back to the Future with the Air Max 270 Bowfin

Since its debut at the beginning of the year, Nike’s Air 270 technology – the latest iteration of the Oregon giants’ signature Air Max cushioning – has proven a roaring success among collectors and consumers alike. The tallest Air unit to date, not only is it comfortable and responsive but has a distinctively aggressive look that perfectly suits the streets. Now with the wet and windy weather approaching, Nike hasrepurposed the technology for their latest sneaker silhouette, the outdoor-throwback Air Max 270 Bowfin.

Named for a species of fish that can breathe both in and out of the water, the Air Max 270 Bowfin taps into the utilitarian spirit of Nike’s fan-favourite ACG (All Conditions Gear) line from the 90s. Taking elements of both trail running shoes and water moccasins, the shoe boasts a bootie-fit neoprene upper with abrasion-resistant overlays, punctuated with woven zig-zag tape lacing loops that call to mind classic ACG styles like the Air Humara. All this sits atop a multi-density midsole that rocks that oversized 270 Air unit to the heel for a futuristic feel, coupled with a cleated rubber outsole tread for some actual rugged utility for the rain-slicked streets.

The stretchy, padded upper paired with the unique sole tooling make the Bowfin supremely comfortable with a distinctive retro-futuristic look that sits perfectly with today’s street vibe. Arriving in both Phantom/Photo Blue and University Red/Light Zitron colourways, the Nike Air Max 270 is the ideal pick if you’re after a versatile trainer with shed loads of brash 90s outdoor appeal.

The Nike Air Max 270 Bowfin in Phantom/Photo Blue is available now, with the University Red/Light Zitron colourway launching at 08.00GMT on the 11th of October.