Polo Ralph Lauren | Aphrodite

 

Polo Ralph Lauren

Nike Air Max Tailwind

All You Need Is Love… And The Nike Air Max Tailwind

Keeping things casual with the inclusion of the timeless Nike Air Max Tailwind runners on foot, this staff selection comes from non-other than our very own store assistant Johnathon Collins. Known fondly round these parts as Jonny, he’s as good at his job as he is matching the colour of his socks to his coat and boasts a refined palette for the finer things in life such as a sturdy pair of selvage denim, a crisp white Oxford and some of the most far-out tunes imaginable pressed into vinyl shaped discs.

Nike Air Max Tailwind

Putting to work some versatile, brand-spanning layering Jonny manages to not only mould together a collection of fan favourites like Stutterheim, Edwin, Andersons BeltsRalph Lauren and Albam but, effortlessly blend contemporary sensibilities with classic silhouettes for a look that’s suitable come rain, shine or anywhere in between.

For a selection of this magnitude, it’s only right that we hear from the man himself…

For the outfit, I decided to choose everything that is an essential in my wardrobe. Living in the North of England you never know when it’s going to rain so I went for the Stutterheim raincoat for a light piece of outerwear that’s easy to layer under. In this case I paired it with a white oxford shirt as I think they not only dress things up but you can wear them with anything, and I seem to have about 3 in my wardrobe. I decided to go for some Edwin selvage denim jeans when it came to legwear as I wore a pair in over the winter and I love the way they’re looking even just after a few months. The yellow Albam socks matched the colour of the raincoat whilst the Nike Tailwind trainers are a classic. As for the records, The War on Drugs album is the first ever bit of vinyl I bought and I was gifted The Beatles album for Christmas which I’ve been enjoying lately.

So, if you’re looking for some very nice clothes freshly stamped with the Jonny seal of approval you can find them now (minus the tunes) both in store and online.

Ralph Lauren Engages Ski Season With New ‘Downhill Skier’ Drop

After a conceited effort to ignore it’s effect on street culture, for a myriad of reasons, Polo Ralph Lauren has spent the last year reissuing iconic and influential (or in some case influenced) styles from the 80s and 90s heyday of the preppy brand. Reviving the Snow Beach line, championed by Wu-Tang Clan’s very own Raekwon the Chef amongst others, proved to be the most universally popular move in the brand’s recent history, allowing a new set of fashion fetishing limited edition hunters the chance to buy into the brand and offer the company a fresh start. More recently, the Polo Hi-Tech designs that channelled the technicolour blocked sporting touch of the 90s took major inspiration from this period of street fashion and following that up is the ‘Downhill Skier’ offering from the brand, highlighted by the Hawthorne Jacket on display.

Polo Hi-Tech: New York State of Mind

Wu-Tang is forever. 

The group’s effect over popular culture is unparalleled to this day and it’s no surprise to see the major source of their clothing inspiration, Polo Ralph Lauren, has gifted us a nostalgic nod in the form of the Polo Hi-Tech pieces, straight from the streets of Staten Island. Bold prints, sporting influence and a New York state of mind have combined to bring us this mix of preppy design, technical apparel with a touch of heritage and a brash and bold persona direct from the big apple.

 Infinite layering possibilities are offered thanks to the intrinsically 90s colour blocked aesthetic. Preppy is back with a bang, each piece is ready to sit under or over as a statement piece, and with the number of garments in the capsule, there’s a full outfit on offer for vintage polo fans.
With an eye for bold logos and bright colours across this Hi-Tech drop, the sporting prestige is on full display with this release.

Lookbook // Back to the Grind

Whether it’s the office after a nice long holiday or time with the kids, jammy students to college or uni after campus shutdowns, we’ve got everything you need.

For the tardy ones perfecting that morning speed walk to the work base, these adequately named Maison Margiela runner trainers are a perfect sub for your usual smarts. The fashion house blend of A.P.C. Minimalism and style blended with the universal deconstructed designs of Maison Margiela make for a match of monumental proportions. We’re at the precipice of athleisure dominance, so make the most of luxury comfort whilst it is still at the top of the trends.

Suit swervers assemble … with AMI pulling stunts like the sublime use of the Tattersall check in this super sleek dress shirt, you can still throw on your chino trainer combo and mean business! This clean and contemporary take on staple palettes of #mensfashion is a must have for the modern gentleman. Mix quality accessories from Folk and Andersons Belts into the outfit to pair with minimal designs from the likes of Grenson and Norse.

Serial snoozers know too well the mad dash to lectures, but you can be more than prepared if you up your jersey game. Season favourites from this end are Ralph Lauren and Norse Projects with a hoodie and jogger selections on point. You can roll out on the wrong side of the bed every day if you’re going to rock this simple but effective luxury leisure wear.

5 Best ‘Dad’ Shoes at Aphrodite1994

The ‘Dad’ shoe, the universal symbol of boring, drab, ‘beige’ ugly footwear associated with shouting at children on holidays.

The Dad shoe craze came to fruition thanks to the equally banal trend of ‘Normcore’, the subversion of branded and high fashion garments that eventually high fashion adopted too, just like the chunky runner. Whilst fashion and technology are at their peak of partnership generating the lightest, slimmest and streamlined design yet, the nihilists amongst us are obsessed with taking us back to basics, for better or worse.

Margiela Security Runner

Whilst the epitome of the chunky style is personified by Nike‘s beyond basic Air Monarch, the highest of the fashionable brands have invested considerable time in to creating the most luxuriously bulbous silhouette’s known to feet, and Margiela has hit the dad shoe high lights with their update to the Security Sneaker in the form of the Security Runner. You won’t see anyone breaking the 100m record in these.

Drawing inspiration once more from military surplus gear, this time from the 90s, the Maison present this all-terrain trainer in a mixture of premium leather and suede with ballistic nylon underlays. A far cry from the sleekness of the iconic Replica Sneaker, the Security Sneaker boasts a bulbous, front-heavy silhouette, toughened up with the addition of texturised rubber bumpers to the heel and toe, and — brace yourself — steel toe caps for that true mil-surp feel. The lacing, too, is its own talking point, with elasticated laces held in place with additional elasticated lacing coils, portraying the DIY aesthetic that’s been Maison’s hallmark since its inception. All this rides on a sole unit reminiscent of their Retro Runner, with the aggressive cleated outsole tying together the off-road look perfectly.

 

adidas x Raf Simmons Replicant Ozweego

Producing his Ozweego silhouette with the help of Adidas since 2013, Raf Simmons has seen his outrageous designs become one of the early adopters of high fashions obsession with chunk. The Replicant, as this delightfully extroverted edition is referred to, takes the absolute biscuit in regards to superfluous design features and that’s why the shoe succeeds as the subverter that it is. Everything about the composition of the sneaker is so anti-aesthetic, even down to the triggering factory lacing, that the Replicant has forced itself into the queue at the Supreme store for it’s ‘look at me, please’ exterior.

Always a master of mixing high and low fashion, Belgian design legend Raf Simons has a long-lasting pedigree when it comes to designing sneakers; Simons can arguably be credited with the popularisation of the high-fashion sneaker through his collections with Dior and his own label. But it was the long-running collaboration with adidas that has spawned one of the designers most beloved creations: the chunky, outrageous Ozweego. It’s been five years since the silhouette’s debut, and since then the Ozweego’s bulbous, self-consciously ugly design has proven to be a blueprint for high-fashion sneakers of contemporary times: oversized, ostentatious and excessive, reflective of Simons’ obsession with the American psyche.

 

adidas_Raf_Simons_Ozweego_Belgium_01

adidas Yung-1

Not a stranger to the fatherly designs (see adidas x Raf Simmons & the Yeezy series) adidas has put their paternal prestige to the ironically named Yung-1. As much as adidas have got their fingerprints all over the death of fashion as we know it, the 3 stripes brand were late adopters of their own inline chunky runners, competitors like Nike & New Balance never stopped churning out their big 90s runners and now they finally have competition from adidas in that regard.

While not strictly a re-release, the YUNG-1 shares much of its DNA with adidas’ Falcon Dorf runner from 1997, with only slight tweaks to the silhouette and branding, and an overhaul of the materials and cushioning to bring it in line with its new lifestyle orientation. Displaying asymmetrical panelling in a mixture of premium suede, synthetic nubuck and mesh, set atop a bulky yet lightweight sole unit, the YUNG-1 makes a major statement on-foot while retaining all-day comfort.

 

adidas_Yung_1_Navy_Red_01

New Balance 991.5 

The Homer Simpson of the sneaker world, New Balance as a company has been a dad since the dawn of time and that’s an association that will never change. Steve Jobs, the dad-iest looking dad of all dad history is the unofficial brand ambassador of the company thanks to his penchant for New Balance 990s. Whilst trying to update the profile to a sleeker hybrid design, New Balance has created the 991.5, combining the 991 and 1500 into one high performing athletic vehicle. We’re talking 0 to armchair in under a second.

Mixing a luxury selection of pigskin suedes and mesh resting on the low profile 1500 encap sole. Stitched branding locates itself in the medial area of the shoe, finished with the token big N branding

 

Polo Ralph Lauren Sneakers

Stretching for a piece of the testosterone pie is Polo Ralph Lauren, recreating the athletic stylings of the American greats like New Balance and Nike whilst placing their own layered panels of suede, leather and mesh, plus reinforced heel pads to strip all the athletic ability out of the silhouette. With an authentically dad brand lending their dad like sensibilities to a dad like shoe, it’s a match made in dad heaven (a shuddering thought).

Constructed from a blend of lightweight nylon with premium suede panelling that calls to mind New Balance at their 90s heyday, the Train100 rides on a lightweight EVA sole unit with a TPU heel clip for extra stability. Cushioning is handled by the brand’s proprietary RLite technology coupled with a leather footbed for a touch of luxury, while one of the brand’s signature vintage ‘Polo Dry Goods’ labels appears to the tongue for a hit of retro Americana appeal.

David Beckham: Style Icon

As a latter-day saint of all things men’s fashion, what will David Beckham be remembered for the most? What is the former England captain’s legacy? His ability as a footballer came unrivalled, the elder statesmen of the Three Lion’s golden generation, one of the first athletes to build a multimedia empire and captivate celebrity tabloid culture from its inception thanks to his marriage with pop superstar turned fashion designer Victoria Beckham but you knew all this. Whilst his playing style and ability may have left him his menswear style has picked up since the heyday of Posh and Becks, making him the style Icon we know today.

He’s developed this ‘fashion thing’. I saw his transition to a different person… so long as it doesn’t affect his football it doesn’t bother me

-Sir Alex Fergusson

The staple in the wardrobe comes from his now seemingly lifelong deal with adidas, the brand that adorned their 3 stripes to the shoulders of the then Manchester United player and birthed a partnership that saw Becks become one of the most lucratively sponsored athletes in the world, rivaled only by Michael Jordan and Tiger Woods in his heyday. From the moment he announced himself with that long-range effort against Wimbledon to the day he retired with PSG the boot of choice has been adidas’ long-running predator series, a boot that has seen Beckham lend his own white to champagne colourway even post-retirement, and used as inspiration on newer models such as the adidas Sobakov.

Whilst flexible with his adidas deal, the company does allow him to adorn other trainer brands (just nothing with a swoosh), but you’d be relatively hard pushed to find Beckham in an out and out athletic trainer that isn’t a three stripe affiliate. As seen above, Beckham’s variety of adidas have seen themselves being dressed in smarter confides with tapered and cropped trousers replacing his normal raw denim. It’s refreshing seeing someone like Beckham embrace a contemporary style, mixing knit sneakers with tailored menswear for an ultra-smart look, at it brings another facet to his style game.

Embracing American timeless apparel in his stint stateside at LA Galaxy, Beckham’s fashion wouldn’t be complete without the incorporation of a Polo Ralph Lauren tinged outfit. Mixing formal occasions with his unavoidable moments in the public, the Polo logo has sat proudly upon Beckham in a variety of different constraints, but it’s with his dress down fashion that a light pop of chambray works effectively against jeans and T-shirt. Pushing his style into a traditional menswear style has been an updated fashion prerogative in recent years, and his ability to offer a triple threat of streetwear, menswear and formal wear makes him undisputed in his lookbook dominance.

The heritage menswear look demands a robust boot, something that of course Becks has in abundance. With a wildly changing day to day life, one that includes occasional motorbike rides, trips to the country in the Land Rover Defender and touching down in NYC, the ever-ready Beckham packs similarly sensibilitied boot choice to blend with his outfit whether that be the Chelsea Boot style seen above or the Redwing Moc Toe below.

With style developing through influences and environment, is it a surprise that Manchester still holds a huge inspiration for Beckham’s style? A tonal outfit topped off with a pair of Clarks Wallabees, stood next to a Stone Rose poster with a buttoned-up worker jacket. The only way this could be more Manchester is if there was a patch boldly displayed.

An unusual collaboration with Belstaff that has seen 3 capsule collections and a short film also makes total sense considering Beckham’s modern image, tapping into his enthusiasm for motorcycles, and his penchant for jeans, white t-shirt and a biker jacket. All designs are intrinsically Belstaff, celebrating their craftsmanship and motorcycle heritage.

Layering is a key cornerstone of men’s fashion, so it’s no surprise to see Beckham likes to layer items from brands like Canada Goose and Moncler in his cold-weather wardrobe. Known to incorporate pieces from North Face too, it’s the restructured blazers and down gilet that Beckham is known to wear now than his baggier style of the bygone decade.

 

Kind of Blue: Summer Shirts Edition

Welcome reader. Relax, take a seat, and press play on our summer shirt feature. Drink? We thought you’d never ask.

Short Sleeves

The sight of a short sleeve blue shirt strikes fear into a number of men and with justification. It can be a divisive affair, more pie guzzling than Ryan Gosling, but don’t fret we’re here to help!

For menswear, there are certain brands you can guarantee to provide a simple and effective design British sensibilities. The highest of our priced short sleeves but fitted perfectly off the peg for all body types. Small details like a contrasting top button, logo tab to pocket and stripe details to the side seams give the shirt unique embellishments to push it away from its contemporaries.
Although your token blue shirt is a light blue number, this deep blue creation from the Polo brand is a versatile offering that can work in casual and more formal designs with it’s contrasting blue offering a foil to most staple formalwear palettes. Crafted from a featherweight twill fabric, this is perfect as a summer shirt to air it all out.
Offering a perfect middle ground to the above offerings, this mid-blue oxford offering from the laurel wreath is casual wear through and through with button-down collar, box pleat and contrasting locker loop to the rear of the shirt.

Striped 

For all you men in blazers, this is the section for you. Honestly, the next time you lean those elbow patches on the bar to talk about the footsie 100, you won’t look like a Richard.

Clean cut, no-nonsense, and surprisingly not an eccentric offering from Comme De Garçons shirts. Show your fashion awareness with the Japanese brand’s best in men’s formal attire taking an eloquent approach to the men’s striped shirt.
Kings of French cool, APC bring a minimalist contemporary air to every seasonal offering from the brand, and it’s a consistent presenting in this striped shirt with a cream and blue mix in its colouring. A timeless approach to a timeless item.
This typically preppy garment might not be striped per se, but it fits our agenda and you’ve gotten this far so why should you care, this shirt is too nice to kick up a fuss.

Hawaiian 

Pigeonholing this in as it’s our only Hawaiian that fits the criteria, and it’s not really a Hawaiian at that, more a box fit, box fresh, punching above its weight, casual commando in the fashion field.

You see why we included this now, right? Relaxed boxy fit, soft fabric composition, multi-button collar options, it’s a swiss army knife in a shirt.

Chambray

The carbon fibre of the blue shirt world, the chambray is you high performing supercar in your wardrobe. More of a Tesla in Aesthetic than a Bugatti, it’s what’s under the hood that counts, and the chambray is packing some serious power.

This genuinely might be the greatest shirt ever made in the history of the greatest shirts ever made. APC has the uncanny knack of knocking every garment out of the metaphorical park of quality, and this Japanese cotton clad chambray is a year-round killer.
Dyed with indigo and stonewash to create a denim blue complexion it’s ‘Murica in a classy chambray design, embracing the denim colour to great effect on a casual and lightweight design. Pair with more denim for the authentic rawhide look.
Norse Projects have the uncanny ability to nail the a-typical stylings of any staple garment with their Scandinavian minimalist air. When we’re eventually able to 3d print objects by verbal demand, the scream of ‘Alexa, Chambray Shirt’ will yield this exact design.

Oxford

Even the word ‘Oxford’ connotes a world of regal, timely gentlemen and women oozing the aroma of books and rich mahogany, taking the bimmer out for a spin to the local shop to pick up a box of earl grey in anticipation of afternoon tea and scones.

It’s hard to offer a shirt selection without omitting Ralph Lauren, they’ve dominated the preppy shirt creation since the dawn of man (that’s a fact). Does what it says on the tin etc.
Take the previous piece on the Anton Chambray and replace the c-word with Oxford. Consistency.
To be honest, as much as I love oxford shirts, they’re just the same thing with a different logo. You cannot go wrong with the selection at hand (Unless you don’t buy any).

Overshirts

The book ender of sorts, a good overshirt (or shacket if you’re so inclined) is the layering item you need in your arsenal. Add it to a summer wardrobe for a lightweight layer and throw it under a big coat for the winter lets focus on summer for now though.

Current kings of the overshirt, Stone Island place their tech sensibilities on a metallic nylon overshirt. Fastening to the front, with a statement crinkle effect and supremo construction courtesy of the Italian maestros.
Combining the shirt and a zip with great aplomb is the dark indigo iteration in the Paul Smith zip shirt. Featuring twin patch pockets to the chest and buttoned cuffs, it’s a typically subtle affair from the rainbow man, offering the classic British fashion sensibilities with a contemporary air.
This is literally, at the fundamental of it all, a blue shirt, that fact cannot be disputed. It’s a blue shirt you wear over things, like an overshirt. Therefore it deserves being placed in our ‘kind of blue’ overshirts section. Plus it also happens to be a denim jacket, therefore, you can wear with any of the above items and it’ll look crispy.

Q&A With ‘Culture Connoisseur’ @KishKash1

For those who aren’t aware of you or your work, explain the world of ‘Kish Kash’
Great question and I’m not too sure how to answer it… It’s a bit of everything! Brand Consultancy, presenter of The All City Show on Soho Radio, Author, Journalist, Food Fan, an avid collector of sneakers, hard to narrow it down really! I guess you could say a ‘culture connoisseur’ of sorts.
I spend a lot of time seeking out the next generation of designers and artists, putting them in touch with the right contacts to get their work recognized and making sure no one is overlooked, talent is talent but it needs the pedestal to be noticed and I look to provide that.
Working with brands you’ll see your fair share of start-up clothing and footwear brands coming through, who’s the best up and coming brand and why should we be paying attention to them?
Labrum, the guys over there are doing something really, really cool. A friend of mine has recently started up a clothing brand named Gulps, very political and really essential for our time. WGSNYC, bespoke made streetwear with a real edge to it. All really making waves and on the cusp of something big, making big statements and wearing their influences on their sleeves.
As an older head in the world of music and fashion, particularly hip/hop and streetwear, has modern day hip/hop had a bigger influence on streetwear and street culture than it’s initial ‘heyday’ from ’88 – 00′
I think that both do. I think the new is influenced by the old, the classic cycle of inspiration and that goes from fashion to music. Someone like Kanye West is massively influenced by the 80s-90s, he’s a guy who grew up in Chicago idolizing (Michael) Jordan and that really influenced his style and love of streetwear through Jordan sneakers, plus his preppy street style and the boom of Tommy Hilfiger and Polo Ralph Lauren in the 90s. I think that stuff like Instagram allows us to have this new generation on the biggest stage for fashion, but the influence to their forefathers can’t be denied, and that evens it out in my eyes.
Staying on the topic of influences, we’ve seen sportswear take over the fashion world, which sport do you think is most important to fashion? 
It has to be basketball still, especially considering it’s street heritage. It’s harder to walk down the street in a pair of footy boots than a pair of Jordans, but football is in it’s biggest fashion spotlight in its history.
 
We’re seeing a renaissance in 90s New York style, brands like Aime Leon Dore are using NY heritage to create something new, as well as brands like Clarks are seeing their styles have a new lease of life with new fans, even sell out releases like the Ralph Lauren Snow Beach collection. Which city is next to take the mantle in fashions eye?
London! Absolutely no question, it’s such a cultural melting pot that I think with the strength of up and coming brands and already established brands like Labrum, A Cold Wall, Nicholas Daley amongst many many more, London will have it’s time in the fashion eye again.
As a Londoner, what would you class as the quintessential London style?
It’s a mixture, similar to how New York style is influenced by heritage being brought to the city. London is such an eclectic city and the style reflects that with it’s reclassified, repurposed style brought from multiple continents. It’s a mix!
It would be rude not to ask this, what’s been the best sneaker release of the year and why?
Oh god… I’d have to say the adidas 4D  Futurecraft. It’s heavier than what you’d expect but we’re looking at one aspect of the future in 3d printing. It truly is revolutionary and the most interesting original idea so far this year. There’s a lot of stuff that’s come out, but it gets soulless as it is almost daily there’s a new drop, re-release etc. You’ve got something like the Span II and that doesn’t get any attention from the kids, and that’s just disappointing. There are a lot of kids just jumping on things because they’ve seen celebs wear it, this stuff is artwork it can take time to age and be defined and yet things do unnecessarily flop. Recent sneaker releases don’t have the same weight to them as ‘back in the day’ you can work out hype to a show months in advance by who ‘likes’ this or that, it’s not like the old days with your Air Force 1 or Air Max series, they took time to be adopted by the sneaker community, it was organic.
Similarly, what’s been the best Re-Release in clothes or sneakers this year?
(After a brief glance through his Instagram @kishkash1…)  The BEST sneaker re-release of the year was the Mizuno Wave-Rider. I had my ear to the ground on this one and knew something was in the works I never gave that shoe the time of day back in 98, but it’s the right place right time for this to come back.
 
What’s been the most slept on release of the year?
 Oh definitely the Spann II.
Finally, Is Football coming home?
 Football has always been home!
You can find Kish on Instagram as kishkash1, The All City Show on Soho Radio and any late night ramen eatery.

A History of Wimbledon Style

Other than high octane singles matches, players breaking rackets and crowds causing them and the thousands of strawberries and cream sold to punters there’s one singular thing you can rely on. Style. From its rebirth in the open era, and even a selection of champions prior, there have been a plethora of notable style moments highlighted by the staple Wimbledon white wardrobe, so here are our top picks!

René Lacoste

The father of the Alligator, René Lacoste was more than just a brand founder. An avid inventor (with a number of patents for inventions from fashion to golf to tennis) Lacoste was responsible for the initial creation of the polo shirt, revolutionising tennis forever. Winning Wimbledon in 1925 and 1928, he did it in his own preppy style as seen below, usually in his own stylish creations. As the Lacoste legacy lives on we still see René’s signature crocodile stamped on the brand with their staple style polos and sport influenced apparel.

Fred Perry

A multi-time champion, the last British winner before Andy Murray’s ascension, creator of the laurel wreath and universally stylish individual. Fred Perry accomplished a lot in his time as a tennis pro and managed to surpass that legacy with the creation of the Fred Perry clothing brand. Seen below in his sweater vest and chinos, it’s a style that sees itself in the spotlight again and again. Introducing his initial creation, the Fred Perry Laurel Wreath polo in 1952 (the logo borrowed from Wimbledon) Fred Perry created a sporting legacy on top of his prior accomplishments and birthed a plethora of subcultural movements. Still outfitting sportsmen and women amongst others, their collections are still made to the stylish standard of their creator.

Rod Laver

One of the original stars of adidas tennis and one of the initial adopters of a signature adidas shoe, Laver was no nonsense on the court reflecting in his clean-cut style. Draped in all white Fred Perry, it was the premium apparel that represented his premium game granting him one of the initial signature adidas tennis styles of the decade. With the introduction and reissue of more adidas tennis styles, most recently the Continental 80 amongst others, it won’t be long till more Rod Lavers.

Stan Smith

Instantly recognisable in this modern day as the endorsee of adidas’s signature tennis style, Stan Smith carved a history as a winner and a stylish one at that with his signature slick back and stache. The adidas stan smith still retains dominance to this day and age with its collaborations, the most high profile being the Raf Simons collection that it has become a staple of. Don’t forget about his skate history either, revolutionary.

Arthur Ashe

Making history is all the better when you look as good as Arthur Ashe. Becoming the first black grand slam champion in tennis history, Ashe decided to rile up compatriot Jimmy Connors with his Davis Cup issued USA jacket, one that Connors would have had if he’d accepted the invitation to represent his country in the country vs country tournament (and that he was labelled ‘unpatriotic’ for). Ashe’s style provided a benchmark for future designs from a number of American brands, namely the style of Polo Ralph Lauren who took lend of the sporting red, white and blue.

Bjorn Borg

The Legendary Swede, a man who rattled off an undefeated 4 years at Wimbledon, rocking the best in pinstriped and checked polos by the way of Fila and becoming the king of track jackets too. He might be most famous style wise for his signature Diadora shoe, and his fashion line as Bjorn Borg, but his quintessentially 70s style is an inspiration for us all, and brands such as Aquascutum with their mix of sport and vintage style.

John Mcenroe 

The man who knocked Bjorn Borg off his mount, and took his place as tennis’ style king. Mcenroe’s effortless style was on display through his full career, his minimal colour blocking via Sergio Tacchini offering a fitting uniform for his first championship. The segmented blocking finds itself commonplace with heralded brands nower days, especially favourites like AMI

Pete Sampras & Andre Agassi

Nike’s signature athletes and both Wimbledon champions across the 90s, the pairing of Pete Sampras and Andre Agassi meant in the final of the 99 Wimbledon, showing the best in 90s style. Sampras decked in the classic white polo, lateral stripes included. Although he might have lost in this instance, Agassi takes the trophy for style with his earring and necklace combo, plus a lethal quarter zip polo. Agassi has had some moments in style with his signature Nikes and fake mullet and meth period, eclectic guy.

Roger Federer

Skipping most of this century so far wasn’t hard, to be honest. Tennis style just isn’t the same anymore, or revolutionary. Nike, late to the game with tennis and adopters of the all whites in the 90s, took the model of the signature sporting athlete from their work with Michael Jordan, using the same model for their (till recently) deal with all-time great Roger Federer. To celebrate his record-equalling 7th Wimbledon title, Nike decked their flagship tennis star with a retro-inspired quarter zip jumper and attire, ushering in a retro-inspired phase for the swoosh.