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pretty green

Pretty Green Brand Guide

An Introduction To Pretty Green

Pretty Green Clothing designed by Liam Gallagher is one of the most stylish sought after men’s clothing brands today.  Liam, once the frontman of Oasis and now the newly created Beady Eye has taken a new route in his career to create a clothing line ‘cuz there’s a lack of stuff out there of the things I would wear.’

Pretty Green’s Clothing range includes the Classic Parka Jackets, Polo Shirts, T-Shirts, Shirts and footwear, all classic designs with the Pretty Green and Liam Gallagher stamp.

Known for his trademark Parka Jackets throughout his time in Oasis, it’s no wonder this is a staple piece in his collections, but surprisingly boast a wide collection of other outwear and clothing.

There are two distinct collections within this brand, Green Label and Black Label.

  • Green Label ‘is a focused, casual range dedicated to providing quality, everyday signature pieces’.
  • Black Label ‘is classic British tailoring, using fine fabrics with an innovative attention to detail’.

Pretty Green‘s range is a revival of the 1960’s and 70’s Rock and Roll iconic styles. Taking inspiration from a number of Rock legends of that time including, Marc Bolan and John Lennon, this collection is steeped in history and will appeal to all age ranges from the older gentleman to the younger Indie/Rock Music lover.

Pretty Green Collection

Photo shoots and look books are clearly inspired by record sleeves and the British Music Scene for this season. The 12” Format with a black slipcase echoes perfectly the relationship between the clothing style, music and the target audience for this collection.  The rawness is translated from clothing to paper seamlessly in this book which helps the audience feel Liam Gallagher has designed these garments.

Pretty Green’s Green Label aims to make a bold mark in the Men’s Clothing range.  Large Logo Prints are becoming a principal design element for Pretty Green, and this season’s collection is no different. Including a range of outwear which consist of urban hooded waterproof jackets, macs and duffle coats ,along with Jerseys, Polo’s, Grandad Tees and Jean Shirts, they are set to be a big hit in the next few months.
For the more sophisticated man, Pretty Green has created the Black Label. This Collection is providing a sense of sophistication, luxury and elegance yet still contains causal appeal which Pretty Green Clothing is known for.  A more tailored approach to the clothing appears in this collection, comprising bohemian pastel paisley pattern shirts, where prints are featured subtly throughout the garments.

View all Clothing Collections from Pretty Green

Pretty Green Claydon Jacket

The British born company Pretty Green aims to design simple and classic clothing with a modern twist. They’ve taken a classic lightweight jacket and developed it with this in mind, creating a jacket ready for any weather.

Pretty Green

 

The Claydon Jacket, which is available in both red and navy, has been given a contemporary design to create a piece that will become a staple in many wardrobes this summer. Designed with style and versatility in mind, the jacket features an adjustable length function. This allows you to customise your look and wear the jacket either mid length or short depending on your needs.

Pretty Green

 

The Claydon jacket also features internal straps designed to make carrying your coat easier round your shoulders. The multifunctional jacket is finished with adjustable cuffs, buttoned pockets to either side and a hidden full front zip closure.

Pretty Green

 

Aphrodite1994 are currently stocking the Pretty Green Claydon Jacket for £125 both in store and online here.

Harrington Jackets

The Harrington Jacket has for many years been an iconic piece in regards to Men’s fashion. The instantly recognisable piece has always boasted a waist length fit, a straight collar and most importantly a tartan lining and it is these main characteristics that has made the Harrington the truly iconic British piece it is today. The Harrington Jacket has been enjoyed and adapted throughout the decades since its conception in the 30’s, with a variety of materials and colour ways providing a clothing backbone for multiple generations.

Harrington Jackets

There is slight controversy regarding the founders of the Harrington Jacket, with most sources claiming that John and Isaac Miller of Baracuta constructed the first Harrington style Jacket in 1937. However, another English company named Grenfell states that they initially made the same style in the early 30’s. Regardless of its founder, the Harrington Jacket was quickly adopted by golfers thanks to the inherent design that successfully kept rain away from the wearer without compromising style, as well as angled pockets that were ideal for holding golf balls. This initial adoption by golfers quickly expanded outwards towards more fashion related wearers to become a truly iconic menswear garments across a whole range of cultures and generations. Although successful in its early stages, the Harrington Jacket gained truly exponential growth thanks to a man named John Simons, a menswear retailer who is credited with bringing the classic “Ivy League look” to the UK. Simons is also attributed with popularising the term “Harrington” after seeing an actor playing the role of Rodney Harrington in the TV series Peyton Place.

Harrington Jackets

In the 1950’s, Baracuta (an initial creator of the Harrington) began exporting the iconic piece to the United States and before long, Ivy League students began using the Harrington as a signature piece of the “preppy” look. The fact that Elvis Presley wore the Harrington in the film King Creole only furthered people’s enthusiasm about the simple Jacket. Although the Harrington Jacket was growing substantially in the US, the true heritage of the piece is solidified in the mod movement of the 1960’s and transferred through the 70’s, 80’s and 90’s across the likes of the Scooter boys, Punk and Ska. This association with themed cultures and movements has allowed the Harrington Jacket to continue its popularity into the new millennium.

Harrington Jackets

Looking at the Jacket itself, the Harrington’s cuffed waist length, straight zip and classic internal tartan make it instantly stand out against a plethora of Jacket designs and silhouettes. A wide range of materials, cuts and contrasts have been produced over the Harrington’s rich history but the main essence of the piece is always maintained no matter what. The Harrington is a truly British piece and its quintessential characteristics and heritage mean that it will always be adopted by generations to come. 

To view our current range of Harrington Jackets from Pretty Green in both a navy and burgundy colour-way, head to https://www.aphrodite1994.com/ to have a closer look.

Festival Lookbook | SS15

Festival Lookbook | SS15 

With a diverse range of music festivals popping up all over the world, here at Aphrodite we have covered the three main locations. This lookbook focuses on the styling for a Beach Festival on sunnier shores, a City Festival for those who aren’t roughing it, and finally the quintessential British Festival with elements to increase survival of the British summer.

This lookbook features some of our favourite pieces from our brands this season like, Fred Perry, Pretty Green, Norse Projects, Hugo Boss & Barbour. So all that is left for you to do, is pack your booze, tent and ticket. Shop the full Lookbook here

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

Adam Richman Wears Pretty Green

Pretty Green Adam Richman

 

The man is a living legend to countless food junkies who have tuned into his television shows such as ‘Man Vs Food’, resulting in them salivating uncontrollably as he tucks in to his latest huge feast. After spending years scouring the globe for some of the best food that you can find, Adam Richman is now seeking out some of the best kept secrets in the food world in his new show ‘Man Finds Food’, searching for the best food from America’s hidden menu’s.

It seems though that Richman has now found one of Britains best kept secrets as he has been snapped on various occasions wearing Pretty Green. He has since tweeted declaring his love for Pretty Green, the clothing label established by Liam Gallagher of Oasis fame. The brand is a firm favourite with the regular Aphrodite customers and is beginning to reach out globally to fans all around the world.

If you, like Richman, are a fan of Pretty Green then you can take a look at our full range of current stock over on the Aphrodite website right now

Pretty Green Paisley Pieces

Pretty Green Paisley

Founded in 2009 by one of Britpop’s most iconic frontmen, Liam Gallagher. Pretty Green was named after the song by The Jam, one of the most influential bands to Gallagher. The aim of the brand unites people through a collaboration of music and fashion. Made up of three labels, Pretty Green goes from casual to formal.

Pretty Green Paisley

A distinctive accent of the brand is the iconic use of paisley which the brand entwine in their designs. Pretty Green Paisley adds a classic vibe of 60’s psychedelia, something which has been an inspiration to Liam throughout the collections. Over the years the designs have gone from a full colourful paisley shirt to a navy tee with a subtle paisley logo.

Pretty Green Paisley

This season sees a wide range of t shirts, shirts and accessories boasting the vibrant paisley pattern. One favourite in particular is the paisley logo t shirt, a smart staple with casual elements which are perfect for everyday. Another is the new iPhone 6 cases which just recently dropped here at Aphrodite. The iPhone cases have always been popular when it comes to Pretty Green, with their unusual designs in a range of colours. Whether it is a lining, neck trim or internal lined tape to the back of a garment, Pretty Green have it covered with the attention to detail when it comes to giving their pieces that statement finish.

Pretty Green Paisley

Our current selection of Pretty Green, including this season’s pieces are available both online and in our store. Why not treat yourself this Summer to a vibrant piece to pair with either a casual or formal outfit?

Weekend Away Lookbook | SS15

Weekend Away Lookbook | SS15

With those April showers beating down, are your feet starting to itch for a long weekend getaway? This week’s lookbook features our favourite holdalls from our top brands this season like Barbour , Paul Smith & Pretty Green, so you can make the dream a reality with a designer edge. Shop all of our bags here.  

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+

Trend Focus – Military Green

Trend Focus Military Green

This season the hue to be seen in (or not depending if your surroundings are heavily density woodlands) is military green. Don’t worry if you don’t have anything buried deep in your wardrobe here at Aphrodite we have you covered. If your wallet is not bursting at the seams here are our sale items here & if you are feeling the January blues and want to treat yourself here is a link for you here 

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+