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saturdays nyc

Saturdays NYC Brand Guide

Saturdays NYC Brand Guide

Co-founded by Colin Tunstall, Morgan Collett and Josh Rosen, Saturdays NYC was founded in 2009 as Saturdays Surf NYC, when the trio discovered that they shared mutual interests including surfing as paramount inspiration. Rather than pigeonhole themselves in an area of financial difficulty in recent years (Quiksilver went bankrupt, alongside its sister brand Roxy, Billabong before that and Rip Curl ran a dangerous line for a number of years looking for a sale) Saturdays ditched the surf from the name and broadened their horizons as a trifecta of New York’s most hyped menswear designers.

Saturdays NYC stemmed from a passion for surfing, art, music, and coffee. The trio focused on an organic creative process, looking for inspiration everywhere, each Saturdays store expressing the collective’s intrinsic values such as being decorated with a quirky espresso bar to give a nod to the co-founders’ love for good coffee.

The brand focuses on a minimal, clean aesthetic which is prominent from the brand logo down to the clothing designs. The brand provides staple classic pieces that are ideal for your timeless wardrobe. Ranges of outerwear, shirting, accessories, and footwear feature the minimalist look which will always remain stylish. Footwear comes in a range of different styles, from baseball style boots, to slip on and leather trainers, versatile and casual for the laid-back days when you want to kick back in a pair of jeans and a simple cotton t-shirt.


Outfit Grid – Heatwave, must have style day to night.

As a current of tropical air from the Atlantic Azores Islands hits the UK this weekend, we gear up for a scorcher of a bank holiday and what is claimed to be the start of the hottest May in four decades. Well, we know us Brits and whether its the beach by day or not, we know a beer garden, barbecue and at least one late night is on the cards, in true bank holiday fashion. Here’s a little something we put together to take you from day to night with a few things considered (comfort and coolness being the main competitors).


These cotton drawstring pants from APC, in a lightweight seersucker cotton are the perfect summer pant. Smart or casual, rolled up or down loose, their versatility means you can get maximum usage which is always a massive box ticker for us! Styled here with a yellow graphic print tee by Saturdays NYC, washed denim jacket by Nudie Jeans, The Marshal sunglasses in brown mirror by Ray-Ban and grey suede sneakers from Grenson. If you haven’t been introduced to Jason Markk yet then let us make you acquainted, with a highly sophisticated range of shoe care products we can describe only as magical lifesavers you really need to add products like the repel spray here to your list of things to try, you won’t be disappointed!

Saturdays NYC

Saturdays NYC lands at Aphrodite – Online and in-store now

Were happy to announce that we have welcomed Saturdays NYC to our growing designer menswear brands list. The brand was co-founded in 2009 by Colin Tunstall, Morgan Collett and Josh Rosen. The trio decided to create the brand when they discovered their range of mutual interests.

Saturdays NYC stemmed from a passion for surfing, art, music and coffee. The trio focused on an organic creative process, looking for inspiration everywhere.

The collection focuses on a range of garment dyed staples which are a must-have for your timeless wardrobe. Hoodies in neutral hues and printed sweatshirts are certain to give your contemporary wardrobe an update.

You can shop the full range of Saturdays NYC Clothing online and in store