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Best Menswear Gifts Under £250

The Best Menswear Gifts Under £250

From premium footwear courtesy of Scandinavian label Axel Arigato, to pastel offerings from Italian brand CP Company and luxe accessories from DSquared, our best menswear gifts under £250 guide will help you decide what to get the person who seemingly owns everything.

To kick things off we’ve called upon the faithful aid of British imprint Paul Smith to address things in the loungewear category. Flavoured with the label’s colourful persona, this Paul Smith Dressing Gown has been adorned in the brand’s ‘Signature Stripe’ – granting it not only a trusty investment but also a colourful piece that will never fade. In addition to its bold aesthetic, the design also employs a comfy towelling base which features two roomy pockets and a belt tie. Take downtime in your stride with this piece by your side. Price – £199.

Paul Smith Dressing Gown

Next up is Portland, Oregon-based boot company Danner. With over a century’s worth of industry experience, you can count on the brand’s footwear styles to see you through every adventure you set your sights on with both form and function. Danner’s Bull Run boots in all-black are the ideal choice for somebody who likes to harmonise urban and off-trail pursuits; their slip-resistant synthetic sole is designed to tackle any terrain while their hiking-like laces reference the label’s affinity for the great outdoors. Price – £195.

Danner Bull Run Boots

Mr. Ralph Lauren and his iconic Polo Bear can’t go without a mention in this gifts under £250 lineup. The duo come together once more this festive season to offer up a superbly soft hoodie for your casual rotation. Made with a smooth fleece interior, the cosy silhouette sees the brand’s time-honoured sidekick grace the chest in his favourite streetwise getup, complete with ribbed cuffs and a hemline for a snug, secure fit. Price – £155.

Ralph Lauren Polo Bear Hoodie

Pledging their case to logomania, DSquared’s Dean and Dan Caten return to surprise the people in your life this Christmas. Offering up an assortment of luxe, logo-laden accessories, the Canadian twins serve up several phone cases for your favourite tech along with supple leather wallets for organising your financial assets. Prices vary from £69 to £215.

DSquared Accessories

Perhaps someone you know deserves a touch of colour in their life, if you’re unsure, let Italian casual-luxury brand CP Company do the deciding for you. The label’s latest pieces for SS20 set a pastel agenda, we’re talking sky blues sweats, mint greens jackets and everything in-between, not to mention they all boast the label’s iconic lens detailing – a status symbol embraced by every generation. Prices from product to product vary.

CP Company SS20 Sweatshirt

Tapping into 2019’s neon trend is Barbour’s ultra-cool, younger sibling Barbour Beacon. The brand’s Earl jacket is guised in a zesty orange colourway with blue and red trims, while its Barbourtech® construction equips it with trusty weather management properties which will make the wearer’s life a breeze. Give the gift of care and colour this season. Price – £179.

Barbour Beacon Earl Jacket

A pair of fresh white kicks round off our best menswear gifts under £250 guide. The Axel Arigato Clean 90 sneaker is a footwear classic, as many of you will already know, and this time around we’ve chosen a reworked version of the shoe to complete our lineup. The modest, refined look of the trainer has been elevated and embellished with an array of colourful swallows at its sidewall, while all the brand’s usual elements remain in place, including the expert Portuguese construction, gold-foil branding and sturdy rubber cupsole.

Axel Arigato Clean 90 Sneaker

Fulfil someone’s wishlist this Christmas with a plethora of gifting options available at Aphrodite online or in-store.

adidas Ultraboost 20 Triple Black

adidas Ultraboost 20: Back To Black

If you’re a self-proclaimed sneakerhead you’ll already know that adidas has been on a winning streak with the Ultraboost releases in recent weeks, the brand even voyaged to outer space for one extraterrestrial collaboration with the International Space Station this month, but, it seems that it’s back to orderly business for the Three Stripes as it delivers a triple-black colourway of its fabled running shoe for the upcoming season.

Dubbed the adidas Ultraboost 20, this all-new sneaker may not be subject to the expert approval of astronauts but let me tell you, it’s no run-of-the-mill silhouette either, but then again, no Ultraboost iteration ever is. Where the sneaker lacks in colour and contrast, it makes up for in textural elements and state-of-the-art adi’ tech. For example, its Primeknit+ upper is designed to hug the foot, offering the runner a snug, streamlined fit that’s free of added bulk and lightweight enough for the city streets. Elsewhere, Tailored Fiber Placement and a TPU cage wrap the shoe with supreme support in all those high-pressure areas and the savvy construction doesn’t just end there…

adidas Ultraboost 20 Triple Black

Underfoot, responsive Boost cushioning provides a springy surface for a plethora of fast-paced activity, in turn, making light work of any performance-driven duties you set your sights on, whether that’s a gruelling gym session or a light evening jog. In addition to this, adidas’ Stretchweb outsole with Continental™ rubber ensures the sturdiest possible grip on the ground – we’re talking expert traction that’s been rigorously tested, by both adidas and tire manufacturing expert Continental, to supply stability through every terrain.

adidas Ultraboost 20 Triple Black Colourway

adidas Ultraboost 20 Sneakers

All in all, this running companion has more to it than initially meets the eye so, if you’re after a no-nonsense looking shoe that’s packed full to the brim with lightweight tech, the adidas Ultraboost 20 is definitely for you. Catch the trainer at Aphrodite from Saturday December 7th, 2019.

adidas Ultraboost 20

adidas Ultraboost 20: One Bold Step For Mankind

Fans of dead comfy trainers and the final frontier rejoice, adidas have only gone and teamed up with the International Space Station to create the next evolution of Ultraboost endowed footwear. Officially dubbed the adidas Ultraboost 20, the sneakers take adidas’ passion for performance enhancing stompers to never before seen heights of scientific ingenuity, making them perfect for those either looking to improve their athletic abilities or add some futuristic options to their footwear resume.

adidas Ultraboost 20

Having enlisted the help of the ISS astronauts to test out their revered Boost foam moulding procedure without interference from pesky gravity, adidas hopes that the data collected will lead to further technological advancements in their upcoming runner lineup. Marking the monumentous occasion, the new and improved adidas Ultraboost 20 takes its design influence from the shape and construction of space shuttles, boasting a revised flexible primeknit upper that not only brings with it a slue of familiar comfort bearing qualities, but makes use of a new tailored fiber placement technique to adapt its fit to whatever foot it finds itself on.

Elsewhere a responsive full-length Boost infused midsole provides signature levels of energy return, reducing impact, transferring momentum and propelling the wearer forward with each stride. Supported by a TPU heel clip, Continental stretch web outsole and pinpoint stitched reinforcement, the trainer is finished with a futuristic iridescent sheen and Space station branding to the tongue.

If you ever wanted to find out how Neil Armstrong felt when he took those first steps on the moon these are the shoes to do it. The adidas Ultraboost 20 are available online and in store 06/12/19.

adidas x International Space Station

 

adidas Ultraboost 20 Trainers

adidas Ultraboost 20 Trainers

Nike Air Max Tailwind VI AQ2567-005

Nike Air Max Tailwind IV: The ’90s Favourite Returns

The ‘90s called, they want their shoes back.

Brimming with nostalgia, the Nike Air Max Tailwind IV continues to reap the rewards of its resurgence this season as the Swoosh debuts yet another new colourway to the sneaker circuit’s prying eyes.

Fresh on the heels of its 20th anniversary, this ‘99 remake is harnessing all the attention it can get after slipping off the radar back in the early noughties. But it seems a few years off the grid has done the design some good. Like any other industry, the footwear realm is subject to change; trend’s come and go, fashion’s fade, but with the current state of the sneaker zeitgeist, Nike’s Air Max Tailwind IV couldn’t feel more relevant.

Finding no problem with carving its place in the millennial air of today, the trainer effortlessly addresses the tastemakers of 2019 with its fierce triple-black colourway. Furthermore, the Swoosh silhouette is anything but refined – it’s shaped with a bulbous anatomy, which not only makes it a certain contender of the Air Max dynasty, but also a compatible extension to the industry’s bigger picture. For a few years now, the scene has been dominated by chunky footwear formulas, making this design a welcomed addition to the current status quo.

Nike Air Max Tailwind Triple Black Air Max Tailwind IV Triple Black

Build wise, it goes without saying that the trainer is a force to be reckoned with. Backed by the science of the Swoosh, the Air Max Tailwind IV rides upon Max Air technology for the smoothest step into the city, teamed alongside flex grooves in its outsole which move and bend meticulously with your foot, while bolstering traction on the ground. The injection of BRS 1000 Carbon Rubber promises protection in even the most vulnerable areas, shielding the shoe from abrasion and other fatal damage that may potentially occur.

Above ship, the upper is articulated with ripple-like accents across its side panels, coupled with tonal materials that subtly pinpoint places of focus – such as the shoe’s toe and heel. Other details includes stealthy Swoosh branding and a full Air Max lacing system.

Give your rotation a touch of throwback style when the Nike Air Max Tailwind IV (AQ2567-005launches in-store and online at Aphrodite on Thursday, October 10th at 8am. Don’t miss out!

Launch Details
Style code –
AQ2567-005
Launch Date – Thursday 10th October 2019
Price – TBC

Mallet Footwear

Mallet Footwear Brand Guide

Introducing Mallet Footwear

Since joining the sneaker circuit back in 2015, London-based brand Mallet Footwear has steadily climbed the ranks of the industry to become the lauded label it is today. Television star, Tommy Mallet, and his business partner, Evren Ozkarakasil, are the talented, driving forces behind the brand; having started the adventure as a means to fill a gap in the British trainer market, and collectively, fulfill their passion for premium footwear.

Fast-forward four years down the line and Mallet Footwear has garnered quite the cult following for itself, no doubt backed by Mallet’s flurry of loyal followers and ardent luxury sneaker aficionados in abundance. But, the mass attention and success Mallet Footwear has acquired since its inception is incredibly well deserved. Mallet and Ozkarakasil are both savvy entrepreneurs in the background; keeping their finger firmly on the pulse of the industry, seeking out emerging trends before they hit the mainstream and spinning their own interpretation of them to present to the world at large.

Mallet GRFTR Trainers

Aesthetically, Mallet Footwear has anchored an unmistakable identity that rarely strays from its neutral colour palette. This ubiquitous look is widely welcomed by millennials, with the greys, blacks and beiges of each sneaker making for a versatile addition to any rotation. The brand’s continuing efforts to tap into the sneaker zeitgeist are certainly visible throughout each collection, take for instance Mallet’s AW19 offerings, from the Kingsland trainer, to the Diver 2.0 and Lurus silhouette, each design is symbolic of the chunky trainer trend that’s took the industry by storm in recent years.

Amidst contemporary design lines and bulbous outsoles, each Mallet delivery also boasts an immaculate finish which can be owed to the production expertise of Ozkarakasil. With plenty of prior experience on the production side of things, Ozkarakasil is on hand to ensure the product meets the brand’s superlative standards. With this said, Mallet Footwear choose to lean on the competence of European manufacturers to handmake each product, using only the finest of materials, from leather to suede and often, scuba.

Mallet Lurus TrainersMallet Tech Diver Trainers

As many brands in the business will know, it takes a certain kind of perseverance to truly get an idea up and running off the ground. Both Mallet and Ozkarakasil have effortlessly expressed exactly this in their starting years; pushing ahead with ambition and zero limits. From simply putting pencil to paper, the duo have found their calling and truly established a footwear force to be reckoned with – in Mallet’s words, ‘choose a job you love, and you will never have to work a day in your life.’

Explore the trendsetting works of Mallet Footwear in-store and online at Aphrodite this season.

adidas human made

WIN – adidas x Human Made Solar Hu & NMD Hu: First Look

adidas, Pharrell Williams and Nigo’s Human Made Join Forces

Drop everything you’re doing, we have some exciting news for you; after nine months of endless trialing and impromptu teasing, the adidas x Human Made collection is finally upon us. Set for launch on the 5th of October, the capsule brings with it two romantic remakes of the iconic Solar Hu and NMD Hu trainers.

adidas x Human Made Collection

Both sneakers are already prominent pictures in Pharrell Williams’ collaborative line up with the Three Stripes label, in which styles regularly showcase the designer’s conceptual mindset and affinity for explosive hues. But, for the new season ahead, both the Solar Hu and NMD Hu opt for a drastically different look that’s peppered with the signature aesthetic of Nigo’s Human Made imprint and adidas’ advanced innovation.

Flanked by responsive cushioning, the adidas x Human Made Solar Hu chooses to turn its back on Williams’ audacious tones, instead, favouring a much more refined aesthetic at the base. Heading back to basics in all-white, the silhouette leans on the sock-like support of Primeknit up top, this knitted fabric not only ensures a breathable ride, but also encourages flexibility through every pursuit. And at the vamp, Nigo opts to position Human Made’s synonymous red logo to the core – vibrantly embroidered, the emblem holds the brand’s moniker close to its heart, while its beating lines represent adidas’ iconic three stripes.

adidas x Human Made Solar Huadidas Human Made Solar Hu

Though the external form of the shoe has been treated to a 360° makeover, its functionality remains mostly the same. Bolstered by a boost™ midsole and a stabilizing Torsion system, the trainer lands and propels smoothly, while its continental rubber outsole provides superlative traction on the ground.

adidas x Human Made Solar Hu White

In like manner, the adidas x Human Made NMD is a shoe after the Solar Hu’s heart. With technology on its side, the trainer powers ahead with the same responsive boost™ cushioning, paired with moulded EVA midsole plugs anchoring both side panels for that signature NMD look. As well as the Human Made heart sitting to the vamp, this iteration also boasts the label’s ‘STRMCWBY’ logo, short for Storm Cowboy, to its leather heel panel. Internally, the design is finished with a colourful diagram that playfully maps out surrounding areas of the body, including the lungs, liver, stomach and so on.

adidas x Human Made NMDHuman Made x adidas NMD Trainer

Since both Nigo and Pharrell have collectively made magic of anything they’ve turned their hand to for decades now, the future is looking bright for the adidas x Human Made collection, with the Solar Hu and NMD Hu silhouettes launching in just a few days time (05/10/19) here at Aphrodite… act fast if you want to catch a pair!

Launch Details
Style codes – 
Solar Hu EG1837  /  NMD EF7223
Launch Date – Saturday 5th October 2019
Price – Solar Hu £139 / NMD £219

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We are also giving on lucky winner a chance to bag a pair of adidas x Human Made NMD Hu’s for free! All you have to do is head over to our Instagram page and follow the instructions. Good Luck!

WIN A PAIR OF ADIDAS X HUMAN MADE NMD HU PHARRELL WILLIAMS SNEAKERS

Aphrodite 25th Anniversary

Aphrodite 25th Anniversary Collaboration

To celebrate our 25th Birthday we’ve teamed up with Oliver Spencer, Grenson and Nudie Jeans to bring you a limited-edition collaborative collection that not only pays homage to our newest milestone, but highlights the unique characteristics that have taken each of the veteran designers to the top of their respective games.

Aphrodite 25th Anniversary

Aphrodite x Oliver Spencer

Having made shoes since 1866 not only does Grenson have a slight leg up on us when it comes to the sheer amount of years under their belt, but also when it comes to their ability to put together some undeniably top drawer footwear. No more evident than in this updated rendition of their M.I.E Sneakers, Grenson double down on their commitments to refined craftsmanship and precise construction, presenting a shoe that not only looks exceptionally easy on the eyes but perfectly embodies the British brand’s ethos and principals.

Aphrodite x Grenson

25 Years Grenson MIE Sneakers

Championing the brand’s rich heritage history, the trainers use the traditional Goodyear welted method, a technique which Grenson has implemented for over 150 years which, despite being a more labour intensive and time-consuming process, yields significant improvements to both sustainability and durability. Made from a mixture of both smooth and grained tan leather for a hit of textural depth, they feature a contrasting rubber cup sole, script font detailing to the inner and an embossed Aphrodite moniker to the heel.

Aphrodite 25 Years Oliver Spencer Jacket

Oliver Spencer Collaboration Jacket

Oliver Spencer Jacket Detail

If outerwear is more your flavour Oliver Spencer may have just the thing. Known for their super contemporary cuts and traditional tailoring influences the London based brand has carved out a name for themselves when it comes to their seamless blend of both smart and casual sensibilities. Limited to 25 units, the jackets are presented In both an earthy olive and vibrant mustard colourway and boast a water repellent fabric as well as a number of paired back talking points including a signature press stud clasp, two-way zip and co-branded interior labels.

Oliver Spencer x Aphrodite

25th Anniversary Collab

Aphrodite 25th Anniversary

Last but certainly not least Nudie Jeans have not only treat us to a bespoke pair of their world-renowned denim but thrown in an exclusive graphic print t-shirt and tote bag for good measure. Using a robust selvedge denim, that’s made from 100% organic cotton, the jeans take on the brand’s tried and tested Lean Dean style sitting slim through the leg and tapering to the ankle. Designed exclusively for our latest milestone they feature detailing to the interior pocket lining and the classic jacron patch to the waist, hole punched 25 times to represent each of our years in business.

The full 25th Anniversary collaborative collection is available both in store and online now.

Nudie Jeans Detail

Nudie Jeans Back Print

Aphrodite 25th Anniversary Collaboration

 

Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere cushlon foam can be found to the midsole for improved comfort whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Balmain Autumn Winter 19

BALMAIN AW19: A Monochrome Masterpiece

Filtered through Olivier Rousteing’s monochrome state of mind, Balmain’s Autumn Winter ’19 collection is set to be a sumptuous head-turner.

In retrospect, although no one could have anticipated it at the time, 2011 would be the year to transform fashion forever. In Paris particularly, operations were following a startling shift; a then 25-year-old Olivier Rousteing had courageously taken the reins at the historic house of Balmain – a move that would go on to redefine fashion’s agenda for the foreseeable future.

In Rousteing’s celebrated eight years at Balmain’s helm, the house has firmly broken into the 21st century. The label’s lauded predecessors such as, Mr. Pierre Balmain himself, and Oscar de la Renta, had already cemented the house’s path to elegance, yet none had quite stirred up the contemporary appeal as that of Rousteing. In the seasons just before Olivier’s succession, Christophe Decarnin tried his talented hand at triggering modernity within the house, falling just short to that of Rousteing’s superlative standards.

Now, for Autumn Winter ‘19, the house calls on a plethora of diverse inspiration – sourced from far and wide. As-ever designs in the collection fuse contrasting themes of grunge and glamour; an aesthetic the label has become synonymous with under the guise of Olivier. Additionally, subtle Eastern influences gently unload into the capsule, no doubt much to the delight of the brand’s vast and loyal following on that side of the globe. And rounding off the lineup is Balmain’s first official foray into footwear; a collection sparking huge significance for Olivier Rousteing and a monumental touchpoint for the brand as a whole.

Kicking things off with a slew of luxe, monochrome pieces, the Autumn Winter ’19 capsule effortlessly blends the realms of luxury and streetwear. For example, the pairing of the brand’s velvet teddy jacket and branded hoodie here creates the perfect balance of sumptuous style and casual layering. Added accents, in the form of a baseball cap and the brand’s B-Troop Strap sneakers, signify the outfit’s obvious urban status, while the logo-laden aesthetic further unravels through simple base layers, including a short-sleeve signature tee and all-black trousers.

Balmain Teddy Jacket Black WhiteBalmain B-Troop Strap TrainersBalmain Medallion Teddy Jacket Black

By insisting on the injection of sportswear cues throughout Balmain looks to not only hit a home run this season but also shoot some hoops on the hardwood and the proof is in this next outfit. With a sweatshirt that wouldn’t look out of place on the baseball field and the aptly dubbed ‘B-Ball’ sneakers on foot, the look is wholly sport-luxe.

The sweatshirt, in particular, unites Western and Eastern influences; not only does it shine the spotlight on one of America’s beloved batting games, thanks to its striped base and colour-blocking formula, but it also introduces Japanese design language into the mix – tooling Rousteing has displayed an affinity for in the past. Together with the distinctive cultural elements, an all-black Balmain belt bag gives the look a functional, finishing touch for urban dimensions.

Balmain AW19 SweatshirtBalmain B-Ball TrainersBalmain Bum Bag

The lack of ostentatious hues throughout the collection is sure to be welcomed by all those wishing to curate a versatile wardrobe, with plenty of pieces up for grabs that can be effortlessly mixed and match. The adaptability of the following look is demonstrated through its monochrome palette. Made up of a woollen blend sweater and taped joggers, the ensemble deliberately leaves bold colours behind for a sleek, street-led look which is without question cut for comfort.

Balmain Sweater BlackBalmain Taped SweatpantsBalmain Knitwear

Altogether, the Balmain AW19 collection makes a superb case for versatility. The high-key to low-key contrast of the garments ensures you’ll stand out in the streets while giving you the opportunity to experiment with mixing and matching a number of pieces from the lineup. Hats off to design favourite, Olivier Rousteing, yet again…