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Nike Latest Arrivals

Swoosh Saturation: New Nike Arrivals

With new footwear beginning to turn up thick and fast we thought we would take the opportunity to highlight some particularly nice Nike silhouettes that have found their way nicely into our possession. Encompassing everything from the technicolour React Sertu to the more left field Signal D/MS/X we are sure there is loads for swoosh lovers to get involved with. Take a look below or shop all our latest Nike arrivals here.

 

New Nike Arrivals

Nike React Sertu

 

Nike React Sertu (AT5301 004)

Part of Nike’s the 10th series, a collection which experiments with how workwear can be combined with innovative tech, the React Sertu are certainly a silhouette to behold. Seamlessly blending handcrafted detailing with a plethora of modern elements they take design ques from traditional moccasins, utilising a rich selection of fabric, leather and synthetic materials to achieve both unique looks and enhanced practicality. Featuring a translucent webbed tongue, multi-coloured patchwork uppers and a coated heel webbing, the trainers sit atop Nike’s now revered React cushioning which not only ensures maximum support but makes use of raised rubber inserts for exceptional grip. Complete with hits of tasteful branding throughout if you are looking for some futuristic footwear with plenty of past-time relevance, you’ve found it.

 

 

Nike Signal D/MS/X (AT5303 005)

Taking influence from the chopping and rebuilding of custom motor vehicles, the Nike Signal D/MS/X is another of Nike’s science-fiction bordering silhouettes to hit the streets in recent years. Equipped with a uniquely arched design thanks to the moulded TPU shank, the sneakers boast multi-layered uppers that make use of nexkin to not only support the midfoot, but further enhance the sure-to-steal-some-looks aesthetic. Making reference to the brand’s past with subtle DimSix branding to the heel pull tab, the trainers are finished with dual-density foam below for an extremely pleasant ride.

 

Nike Trainers

Nike Shox TL

 

Nike Shox TL (AV3595 100)

Unapologetically stand out, the Nike Shox TL build upon the momentum created with the release of the 2003 original more than 16 years ago. Casting a divisive and instantly recongnisable shadow, the Shox take a more mechanical approach to Nike’s usual pressurised air sole unit, featuring a revolutionary column system that compresses with each step, returning energy to the wearer and absorbing the impact of daily life. Reinforced with moulded overlays, a full TPU cage and lightweight foam inserts, the trainers capture a freeze-frame of innovative Nike history remastered for present day.

Shop all Nike new arrivals here.

adidas ZX 8000

adidas ZX 8000: Retro Runners

When it comes to retro runners few do it better than adidas’ ZX ensemble. Luckily for us we have some ZX 8000’s coming our way very, very soon.

Born out of a desire to fulfil the needs of a diverse selection of runners, the ZX collection not only gave way to some of the most memorable three stripe silhouettes seen in recent history, but pathed the way for adidas to develop never before seen footwear technologies of the time. Led by French designer Jacques Chassaing and driven with an insatiable desire for quality footwear, both the brand’s Torsion System and Soft Cell cushioning can find their roots embedded in the decade-long evolutionary period.

adidas ZX 8000

Originally introduced with models such as the ZX 500 and ZX 800 the trainers entered the second stage of the project following the 1988 Olympic games, when the collection continued to develop the intricacies found in each shoe and the numerical lineup entered the realms of 4 digits with notable silhouettes such as the ZX 4000 and ZX 5000.

adidas ZX 8000

Remastered for modern day the adidas ZX 8000 is another of the exemplary sneakers to come from the sportswear giant’s 10 year long foray into all things running. Presented in one of its most recognisable colourways and given a healthy dose of contemporary complexities, the shoe debuted in 1989 and quickly became a mainstay of the ZX family.

adidas ZX 8000

With lightweight, breathable uppers consisting of suede and mesh, the trainers feature an energy-returning EVA midsole, ghilly lacing system and both a heel brace / aforementioned supportive Torsion bar to the sole. Finished with tasteful hits of branding to the tongue and a rugged rubber outsole perfect for pounding the pavements, the ZX 8000s minor alterations to the original formula stand as a testament to its perpetual nature.

The adidas ZX 8000 Trainers are available both online and in store at Aphrodite 02/01/20 at 11pm.

adidas ZX 8000

Gifts Under £250

The Best Menswear Gifts Under £250

From premium footwear courtesy of Scandinavian label Axel Arigato, to pastel offerings from Italian brand CP Company and luxe accessories from DSquared, our best menswear gifts under £250 guide will help you decide what to get the person who seemingly owns everything.

To kick things off we’ve called upon the faithful aid of British imprint Paul Smith to address things in the loungewear category. Flavoured with the label’s colourful persona, this Paul Smith Dressing Gown has been adorned in the brand’s ‘Signature Stripe’ – granting it not only a trusty investment but also a colourful piece that will never fade. In addition to its bold aesthetic, the design also employs a comfy towelling base which features two roomy pockets and a belt tie. Take downtime in your stride with this piece by your side. Price – £199.

Paul Smith Dressing Gown

Next up is Portland, Oregon-based boot company Danner. With over a century’s worth of industry experience, you can count on the brand’s footwear styles to see you through every adventure you set your sights on with both form and function. Danner’s Bull Run boots in all-black are the ideal choice for somebody who likes to harmonise urban and off-trail pursuits; their slip-resistant synthetic sole is designed to tackle any terrain while their hiking-like laces reference the label’s affinity for the great outdoors. Price – £195.

Danner Bull Run Boots

Mr. Ralph Lauren and his iconic Polo Bear can’t go without a mention in this gifts under £250 lineup. The duo come together once more this festive season to offer up a superbly soft hoodie for your casual rotation. Made with a smooth fleece interior, the cosy silhouette sees the brand’s time-honoured sidekick grace the chest in his favourite streetwise getup, complete with ribbed cuffs and a hemline for a snug, secure fit. Price – £155.

Ralph Lauren Polo Bear Hoodie

Pledging their case to logomania, DSquared’s Dean and Dan Caten return to surprise the people in your life this Christmas. Offering up an assortment of luxe, logo-laden accessories, the Canadian twins serve up several phone cases for your favourite tech along with supple leather wallets for organising your financial assets. Prices vary from £69 to £215.

DSquared Accessories

Perhaps someone you know deserves a touch of colour in their life, if you’re unsure, let Italian casual-luxury brand CP Company do the deciding for you. The label’s latest pieces for SS20 set a pastel agenda, we’re talking sky blues sweats, mint greens jackets and everything in-between, not to mention they all boast the label’s iconic lens detailing – a status symbol embraced by every generation. Prices from product to product vary.

CP Company SS20 Sweatshirt

Tapping into 2019’s neon trend is Barbour’s ultra-cool, younger sibling Barbour Beacon. The brand’s Earl jacket is guised in a zesty orange colourway with blue and red trims, while its Barbourtech® construction equips it with trusty weather management properties which will make the wearer’s life a breeze. Give the gift of care and colour this season. Price – £179.

Barbour Beacon Earl Jacket

A pair of fresh white kicks round off our best menswear gifts under £250 guide. The Axel Arigato Clean 90 sneaker is a footwear classic, as many of you will already know, and this time around we’ve chosen a reworked version of the shoe to complete our lineup. The modest, refined look of the trainer has been elevated and embellished with an array of colourful swallows at its sidewall, while all the brand’s usual elements remain in place, including the expert Portuguese construction, gold-foil branding and sturdy rubber cupsole.

Axel Arigato Clean 90 Sneaker

Fulfil someone’s wishlist this Christmas with a plethora of gifting options available at Aphrodite online or in-store.

adidas Ultraboost 20 Triple Black

adidas Ultraboost 20: Back To Black

If you’re a self-proclaimed sneakerhead you’ll already know that adidas has been on a winning streak with the Ultraboost releases in recent weeks, the brand even voyaged to outer space for one extraterrestrial collaboration with the International Space Station this month, but, it seems that it’s back to orderly business for the Three Stripes as it delivers a triple-black colourway of its fabled running shoe for the upcoming season.

Dubbed the adidas Ultraboost 20, this all-new sneaker may not be subject to the expert approval of astronauts but let me tell you, it’s no run-of-the-mill silhouette either, but then again, no Ultraboost iteration ever is. Where the sneaker lacks in colour and contrast, it makes up for in textural elements and state-of-the-art adi’ tech. For example, its Primeknit+ upper is designed to hug the foot, offering the runner a snug, streamlined fit that’s free of added bulk and lightweight enough for the city streets. Elsewhere, Tailored Fiber Placement and a TPU cage wrap the shoe with supreme support in all those high-pressure areas and the savvy construction doesn’t just end there…

adidas Ultraboost 20 Triple Black

Underfoot, responsive Boost cushioning provides a springy surface for a plethora of fast-paced activity, in turn, making light work of any performance-driven duties you set your sights on, whether that’s a gruelling gym session or a light evening jog. In addition to this, adidas’ Stretchweb outsole with Continental™ rubber ensures the sturdiest possible grip on the ground – we’re talking expert traction that’s been rigorously tested, by both adidas and tire manufacturing expert Continental, to supply stability through every terrain.

adidas Ultraboost 20 Triple Black Colourway

adidas Ultraboost 20 Sneakers

All in all, this running companion has more to it than initially meets the eye so, if you’re after a no-nonsense looking shoe that’s packed full to the brim with lightweight tech, the adidas Ultraboost 20 is definitely for you. Catch the trainer at Aphrodite from Saturday December 7th, 2019.

adidas Ultraboost 20

adidas Ultraboost 20: One Bold Step For Mankind

Fans of dead comfy trainers and the final frontier rejoice, adidas have only gone and teamed up with the International Space Station to create the next evolution of Ultraboost endowed footwear. Officially dubbed the adidas Ultraboost 20, the sneakers take adidas’ passion for performance enhancing stompers to never before seen heights of scientific ingenuity, making them perfect for those either looking to improve their athletic abilities or add some futuristic options to their footwear resume.

adidas Ultraboost 20

Having enlisted the help of the ISS astronauts to test out their revered Boost foam moulding procedure without interference from pesky gravity, adidas hopes that the data collected will lead to further technological advancements in their upcoming runner lineup. Marking the monumentous occasion, the new and improved adidas Ultraboost 20 takes its design influence from the shape and construction of space shuttles, boasting a revised flexible primeknit upper that not only brings with it a slue of familiar comfort bearing qualities, but makes use of a new tailored fiber placement technique to adapt its fit to whatever foot it finds itself on.

Elsewhere a responsive full-length Boost infused midsole provides signature levels of energy return, reducing impact, transferring momentum and propelling the wearer forward with each stride. Supported by a TPU heel clip, Continental stretch web outsole and pinpoint stitched reinforcement, the trainer is finished with a futuristic iridescent sheen and Space station branding to the tongue.

If you ever wanted to find out how Neil Armstrong felt when he took those first steps on the moon these are the shoes to do it. The adidas Ultraboost 20 are available online and in store 06/12/19.

adidas x International Space Station

 

adidas Ultraboost 20 Trainers

adidas Ultraboost 20 Trainers

Nike Air Max Tailwind VI AQ2567-005

Nike Air Max Tailwind IV: The ’90s Favourite Returns

The ‘90s called, they want their shoes back.

Brimming with nostalgia, the Nike Air Max Tailwind IV continues to reap the rewards of its resurgence this season as the Swoosh debuts yet another new colourway to the sneaker circuit’s prying eyes.

Fresh on the heels of its 20th anniversary, this ‘99 remake is harnessing all the attention it can get after slipping off the radar back in the early noughties. But it seems a few years off the grid has done the design some good. Like any other industry, the footwear realm is subject to change; trend’s come and go, fashion’s fade, but with the current state of the sneaker zeitgeist, Nike’s Air Max Tailwind IV couldn’t feel more relevant.

Finding no problem with carving its place in the millennial air of today, the trainer effortlessly addresses the tastemakers of 2019 with its fierce triple-black colourway. Furthermore, the Swoosh silhouette is anything but refined – it’s shaped with a bulbous anatomy, which not only makes it a certain contender of the Air Max dynasty, but also a compatible extension to the industry’s bigger picture. For a few years now, the scene has been dominated by chunky footwear formulas, making this design a welcomed addition to the current status quo.

Nike Air Max Tailwind Triple Black Air Max Tailwind IV Triple Black

Build wise, it goes without saying that the trainer is a force to be reckoned with. Backed by the science of the Swoosh, the Air Max Tailwind IV rides upon Max Air technology for the smoothest step into the city, teamed alongside flex grooves in its outsole which move and bend meticulously with your foot, while bolstering traction on the ground. The injection of BRS 1000 Carbon Rubber promises protection in even the most vulnerable areas, shielding the shoe from abrasion and other fatal damage that may potentially occur.

Above ship, the upper is articulated with ripple-like accents across its side panels, coupled with tonal materials that subtly pinpoint places of focus – such as the shoe’s toe and heel. Other details includes stealthy Swoosh branding and a full Air Max lacing system.

Give your rotation a touch of throwback style when the Nike Air Max Tailwind IV (AQ2567-005launches in-store and online at Aphrodite on Thursday, October 10th at 8am. Don’t miss out!

Launch Details
Style code –
AQ2567-005
Launch Date – Thursday 10th October 2019
Price – TBC

Mallet Footwear

Mallet Footwear Brand Guide

Introducing Mallet Footwear

Since joining the sneaker circuit back in 2015, London-based brand Mallet Footwear has steadily climbed the ranks of the industry to become the lauded label it is today. Television star, Tommy Mallet, and his business partner, Evren Ozkarakasil, are the talented, driving forces behind the brand; having started the adventure as a means to fill a gap in the British trainer market, and collectively, fulfill their passion for premium footwear.

Fast-forward four years down the line and Mallet Footwear has garnered quite the cult following for itself, no doubt backed by Mallet’s flurry of loyal followers and ardent luxury sneaker aficionados in abundance. But, the mass attention and success Mallet Footwear has acquired since its inception is incredibly well deserved. Mallet and Ozkarakasil are both savvy entrepreneurs in the background; keeping their finger firmly on the pulse of the industry, seeking out emerging trends before they hit the mainstream and spinning their own interpretation of them to present to the world at large.

Mallet GRFTR Trainers

Aesthetically, Mallet Footwear has anchored an unmistakable identity that rarely strays from its neutral colour palette. This ubiquitous look is widely welcomed by millennials, with the greys, blacks and beiges of each sneaker making for a versatile addition to any rotation. The brand’s continuing efforts to tap into the sneaker zeitgeist are certainly visible throughout each collection, take for instance Mallet’s AW19 offerings, from the Kingsland trainer, to the Diver 2.0 and Lurus silhouette, each design is symbolic of the chunky trainer trend that’s took the industry by storm in recent years.

Amidst contemporary design lines and bulbous outsoles, each Mallet delivery also boasts an immaculate finish which can be owed to the production expertise of Ozkarakasil. With plenty of prior experience on the production side of things, Ozkarakasil is on hand to ensure the product meets the brand’s superlative standards. With this said, Mallet Footwear choose to lean on the competence of European manufacturers to handmake each product, using only the finest of materials, from leather to suede and often, scuba.

Mallet Lurus TrainersMallet Tech Diver Trainers

As many brands in the business will know, it takes a certain kind of perseverance to truly get an idea up and running off the ground. Both Mallet and Ozkarakasil have effortlessly expressed exactly this in their starting years; pushing ahead with ambition and zero limits. From simply putting pencil to paper, the duo have found their calling and truly established a footwear force to be reckoned with – in Mallet’s words, ‘choose a job you love, and you will never have to work a day in your life.’

Explore the trendsetting works of Mallet Footwear in-store and online at Aphrodite this season.

adidas human made

WIN – adidas x Human Made Solar Hu & NMD Hu: First Look

adidas, Pharrell Williams and Nigo’s Human Made Join Forces

Drop everything you’re doing, we have some exciting news for you; after nine months of endless trialing and impromptu teasing, the adidas x Human Made collection is finally upon us. Set for launch on the 5th of October, the capsule brings with it two romantic remakes of the iconic Solar Hu and NMD Hu trainers.

adidas x Human Made Collection

Both sneakers are already prominent pictures in Pharrell Williams’ collaborative line up with the Three Stripes label, in which styles regularly showcase the designer’s conceptual mindset and affinity for explosive hues. But, for the new season ahead, both the Solar Hu and NMD Hu opt for a drastically different look that’s peppered with the signature aesthetic of Nigo’s Human Made imprint and adidas’ advanced innovation.

Flanked by responsive cushioning, the adidas x Human Made Solar Hu chooses to turn its back on Williams’ audacious tones, instead, favouring a much more refined aesthetic at the base. Heading back to basics in all-white, the silhouette leans on the sock-like support of Primeknit up top, this knitted fabric not only ensures a breathable ride, but also encourages flexibility through every pursuit. And at the vamp, Nigo opts to position Human Made’s synonymous red logo to the core – vibrantly embroidered, the emblem holds the brand’s moniker close to its heart, while its beating lines represent adidas’ iconic three stripes.

adidas x Human Made Solar Huadidas Human Made Solar Hu

Though the external form of the shoe has been treated to a 360° makeover, its functionality remains mostly the same. Bolstered by a boost™ midsole and a stabilizing Torsion system, the trainer lands and propels smoothly, while its continental rubber outsole provides superlative traction on the ground.

adidas x Human Made Solar Hu White

In like manner, the adidas x Human Made NMD is a shoe after the Solar Hu’s heart. With technology on its side, the trainer powers ahead with the same responsive boost™ cushioning, paired with moulded EVA midsole plugs anchoring both side panels for that signature NMD look. As well as the Human Made heart sitting to the vamp, this iteration also boasts the label’s ‘STRMCWBY’ logo, short for Storm Cowboy, to its leather heel panel. Internally, the design is finished with a colourful diagram that playfully maps out surrounding areas of the body, including the lungs, liver, stomach and so on.

adidas x Human Made NMDHuman Made x adidas NMD Trainer

Since both Nigo and Pharrell have collectively made magic of anything they’ve turned their hand to for decades now, the future is looking bright for the adidas x Human Made collection, with the Solar Hu and NMD Hu silhouettes launching in just a few days time (05/10/19) here at Aphrodite… act fast if you want to catch a pair!

Launch Details
Style codes – 
Solar Hu EG1837  /  NMD EF7223
Launch Date – Saturday 5th October 2019
Price – Solar Hu £139 / NMD £219

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We are also giving on lucky winner a chance to bag a pair of adidas x Human Made NMD Hu’s for free! All you have to do is head over to our Instagram page and follow the instructions. Good Luck!

WIN A PAIR OF ADIDAS X HUMAN MADE NMD HU PHARRELL WILLIAMS SNEAKERS

Aphrodite 25th Anniversary

Aphrodite 25th Anniversary Collaboration

To celebrate our 25th Birthday we’ve teamed up with Oliver Spencer, Grenson and Nudie Jeans to bring you a limited-edition collaborative collection that not only pays homage to our newest milestone, but highlights the unique characteristics that have taken each of the veteran designers to the top of their respective games.

Aphrodite 25th Anniversary

Aphrodite x Oliver Spencer

Having made shoes since 1866 not only does Grenson have a slight leg up on us when it comes to the sheer amount of years under their belt, but also when it comes to their ability to put together some undeniably top drawer footwear. No more evident than in this updated rendition of their M.I.E Sneakers, Grenson double down on their commitments to refined craftsmanship and precise construction, presenting a shoe that not only looks exceptionally easy on the eyes but perfectly embodies the British brand’s ethos and principals.

Aphrodite x Grenson

25 Years Grenson MIE Sneakers

Championing the brand’s rich heritage history, the trainers use the traditional Goodyear welted method, a technique which Grenson has implemented for over 150 years which, despite being a more labour intensive and time-consuming process, yields significant improvements to both sustainability and durability. Made from a mixture of both smooth and grained tan leather for a hit of textural depth, they feature a contrasting rubber cup sole, script font detailing to the inner and an embossed Aphrodite moniker to the heel.

Aphrodite 25 Years Oliver Spencer Jacket

Oliver Spencer Collaboration Jacket

Oliver Spencer Jacket Detail

If outerwear is more your flavour Oliver Spencer may have just the thing. Known for their super contemporary cuts and traditional tailoring influences the London based brand has carved out a name for themselves when it comes to their seamless blend of both smart and casual sensibilities. Limited to 25 units, the jackets are presented In both an earthy olive and vibrant mustard colourway and boast a water repellent fabric as well as a number of paired back talking points including a signature press stud clasp, two-way zip and co-branded interior labels.

Oliver Spencer x Aphrodite

25th Anniversary Collab

Aphrodite 25th Anniversary

Last but certainly not least Nudie Jeans have not only treat us to a bespoke pair of their world-renowned denim but thrown in an exclusive graphic print t-shirt and tote bag for good measure. Using a robust selvedge denim, that’s made from 100% organic cotton, the jeans take on the brand’s tried and tested Lean Dean style sitting slim through the leg and tapering to the ankle. Designed exclusively for our latest milestone they feature detailing to the interior pocket lining and the classic jacron patch to the waist, hole punched 25 times to represent each of our years in business.

The full 25th Anniversary collaborative collection is available both in store and online now.

Nudie Jeans Detail

Nudie Jeans Back Print

Aphrodite 25th Anniversary Collaboration