ss14 | Aphrodite



Trend Focus – Military Green

Trend Focus Military Green

This season the hue to be seen in (or not depending if your surroundings are heavily density woodlands) is military green. Don’t worry if you don’t have anything buried deep in your wardrobe here at Aphrodite we have you covered. If your wallet is not bursting at the seams here are our sale items.

Barbour Beacon Sports Jacket Olive Wax

Y-3 Spring Summer 2014 Footwear

World renowned Japanese fashion designer Yohji Yamamoto has now been working strongly with Adidas for over 10 creative years. Even the brand’s logo shows their sturdy union; with the “Y” standing for Yohji and the “3” symbolising the 3 iconic Adidas stripes and the “–“ representing their bond together.

Y-3 Boxing Trainers

For the Spring Summer 2014 season Yohji has yet again wowed us by creating a new exciting range of footwear, in his signature style of fashion forward trainers, but with form and function being the key elements in the design. This season at Aphrodite we have a variety of new fresh styles of Y-3 sneakers in stock.

The “Boxing” style, a firm favourite, is back again this season; with the trainer having a low sleek profile, which is inspired by the profile of a classic low boxing boot. These must have footwear blend premium materials like leather and suede beautifully.  On a few select pairs in this style, the 3 stripes sides have been boldly highlighted with a metallic effect, giving these simple sneakers a luxe look. Style the “Boxing” trainer with slim fitting jeans and a smart bomber jacket to keep your style game fitting fit.

Y-3 Boxing Trainers

The “Sprint” sneakers are the ideal pair for the street style lovers; they pay homage to the silhouette of track and field classic trainers. It is clear to see the inspiration from the retro runners in the “Sprint” design, by the supreme simple aesthetics mixed with the intelligent material choices. With the leather lining and high grip textured Adidas rubber outer and sole they are ultimate trainer for the wet weather we are in no doubt expecting this ‘British Summer’.

Y-3 Sprint Trainers

The “Tokio” style trainers have the spirit of the iconic Adidas LA trainer flowing through out them. With the “Tokio” having the creative mind of Yohji fusing fashion and sport together, but not forgetting modernising the classic style, this is a trainer which will stand the test of time in any man’s wardrobe. With this minimal design it is an ideal pair to carry you from day to night wear, and keep you one step ahead.

Y-3 Tokio Trainers

Shop the full Y-3 footwear collection here

Stone Island Spring Summer 2014

Stone Island Spring Summer 2014

The kings of Italian sportswear Stone Island are back again this season to eliminate your summer wardrobe problems; sadly they can’t assist with the unpredictable British weather, but with their performance fabrics and functional menswear designs there will be, without a doubt, a perfect summer garment for you in this collection.  At Aphrodite we have styled for you this Sunday, a capsule wardrobe using the Stone Island Spring Summer 2014 collection based on an active man wanting casual summer wear attire.

Stone Island Spring Summer 2014 Collection

The lookbook features garments like; the Stone Island Red T-shirt, the premium cotton crew neck it is styled to be worn with Stone Island Cargo Shorts in navy, another cotton item to keep you cool, whenever it heats up.  The Stone Island Baseball Cap also appears in our style guide, with the iconic logo and peak it is ideal to keep you looking stylish without squinting in the bright rays. The Stone Island Micro Reps Jacket hallmarks the brand’s expertise in fabric technology, the jacket is made from wind resistant tela and water repellent fabric, and with it being lightweight it is perfect for a break in the rain clouds.


Fred Perry Country Polo Shirts 2014

Right now the crème de la crème of footballers from 32 nations are waking up to their childhood dreams quickly developing into reality. With the World Cup just around the corner, a full month of football from 12th June to 13th July will be taking over the media, not only will the passionate players and the lucky 600,000 international tourists to descend on Brazil will be overwhelmed with emotions, all of us at home will be glued to the TV screen whether or not we are diehard fans of the beautiful game.

This year will be the 2nd time Brazil will host the event, and rightly so as they have lifted the prestigious World Cup 5 times, which is more than any other nation. 64 gripping matches are to be played across 12 cities, with half of the stadiums being built from scratch just for this event, they will be worth watching.  The nail biting final will be held in Estádio do Maracanã, the stadium currently seats 78,838 spectators.

With many of the young potential football stars of Brazil, learning their skills on the streets and on the beach barefoot, what better brand of heritage street wear to create a collection to commemorate the competition than Fred Perry?  Here at Aphrodite we will be stockists of the Brazilian, English, Spanish & Italian polo shirts, which will be released on Monday the 12th of May.  All of the shirts could be investment pieces to wear down the pub at the final, with Spain being the reigning champions, Italy with four wins under their belts, Brazil playing in their home country as an advantage and England must be due a win since ’66, at least one of these teams should play the final.

Fred Perry Polo Shirts

The Fred Perry Country polo shirts are in the iconic silhouette, with a two button fastening and twin tipped collars. The Laurel Wreath boldly features on each shirt with the country’s name underneath; all of the shirts are in the country’s football strip colours. Fred Perry polo shirts are so easy to style, either button them up and throw on with jeans, or pair with a blazer for a more relaxed formal look. These shirts should be the main feature in every football fan’s wardrobe this summer.

Billionaire Boys Club Spring Summer 2014

Billionaire Boys Club Sweater

Billionaire Boys Club is a famous streetwear brand, founded in 2005 by Pharrell Williams and Japan’s fashion icon Nigo. The brand itself presents timeless street style with luxe prints and detailing. Over the years Billionaire Boys Club have been favoured for their use of signature prints which are repeated through the garments, such as the font of the logo and the classic helmet print.

This season Billionaire Boys Club have designed a collection made to reflect the harsh elements from the African climate, featuring distressed garments to match harsh effects of the sun and sea. Here at aphrodite, t-shirts, hoodies and sweatshirts have just arrived from the new collection, presenting tribal patterns and solar activated prints. New designs contrast massively with the originals for a new fresh look just in time for summer, with the classic starfield print changing to both the Maarso and Saif print, and the signiture astraunaut turning to an exclusive Pirate helmet logo, representing Somalian Pirates.
We’re certain that the new collection will attract a huge range of customers, especially those who love casual clothing with classic prints for a designer finish.

View our current range of Billionaire Boys Club Clothing on the Aphrodite website

Billionaire Boys Club Shirt