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June 7, 2023

Stussy: Brand Guide

Stüssy: Unapologetically Redefining Streetwear Culture

Stüssy is an undisputed heavyweight in the world of streetwear, known for its bold and uncompromising designs that have left a major mark on contemporary fashion. From its gritty origins to its global dominance, Stüssy continues to captivate urban fashion aficionados worldwide, setting the streets ablaze with its unmistakable style.

Who Are Stüssy? A History:

Stüssy’s story starts in the early 1980s when Shawn Stüssy, a rebellious Californian surfer, began etching his signature onto custom surfboards. The iconic Stüssy logo quickly became a coveted symbol among surfers and locals, igniting a wildfire of demand that pushed Shawn to expand his creative horizons. Channelling his raw artistic energy, he screen-printed his logo onto tees and sweatshirts, birthing the legendary Stüssy brand.

Impact on Streetwear:

Stüssy’s impact on streetwear is seismic. It injected a shot of adrenaline into the veins of casual fashion, transforming it into a vibrant form of self-expression that thrived on the gritty pavements. Blurring the boundaries between fashion and street culture, Stüssy birthed a new aesthetic, fusing skateboarding, surfing, hip-hop, and art into an explosive fashion statement. Their signature graphics, daring colours, and laid-back silhouettes became the battle cry of streetwear, inspiring legions of imitators and revolutionizing the fashion landscape.

Collaboration Kings:

But Stüssy didn’t stop there. Collaborating with visionaries from diverse creative realms, the brand unleashed a torrent of collaborative collections that have pushed boundaries and challenged conventions. Partnering with luminaries like Futura, Kanye West, and Nike, Stüssy injected fresh perspectives into their designs, creating a perpetual whirlwind of innovation that kept streetwear hungry for more.

Influences and Cultural Significance:

Stüssy draws inspiration from the streets and beyond, weaving a tapestry of global influences with the vibrant fabric of California culture. Surf, skate, punk, and hip-hop converge in a blazing fusion that sets the world ablaze. Stüssy’s ability to channel the spirit of various subcultures into wearable fashion has elevated it to cultural icon status.

But Stüssy’s influence doesn’t stop at clothing. It permeates art, music, and lifestyle, creating a gravitational force that draws like-minded individuals into its magnetic orbit. It has shattered the boundaries between these realms, fostering a sense of interconnectedness and nurturing a community of rebels, misfits, and tastemakers who share an insatiable hunger for streetwear and the vibrant subcultures it represents.

Stüssy’s journey from local surfboards to global streetwear dominator is a story of unbridled rebellion and an unwavering commitment to style. Its fearless designs, inspired collaborations, and unyielding spirit have shaped the streetwear landscape, leaving an indelible mark on fashion and popular culture. Stüssy’s unrelenting dedication to capturing the essence of street subcultures and translating them into garments oozing with attitude has transformed it into the ultimate symbol of authenticity and self-expression. As Stüssy continues to evolve, it remains an unstoppable force, pushing the boundaries of streetwear and setting the streets on fire with its distinctive style.

Discover our Stussy Clothing range at Aphrodite Clothing Online and In-Store today.

May 26, 2022

Stussy Summer 2022 Collection

A brand descendent from the surf/skate scene, we decided to show off our new range of Stussy Summer 2022 pieces back in their natural habitat; the local park. No stranger to the street court, the brand looks effortlessly at home in this shoot, so what better way to exhibit some styling options, with all items being available in-store or online at Aphrodite1994.

Let’s start with the essentials: everyone needs a graphic tee in their rotation, and the Stussy Modern Age t-shirt makes for the perfect addition to your streetwear wardrobe. In both black and white colourways, this monochromatic piece offers a simplistic take upon first glance, with a modest Stussy logo graffitied on the upper left chest. However, upon further inspection, you will find cool 90s inspired typography throughout Stussy’s Summer 2022that spans the back of the tee, comprising the brand’s logo, and a list of cities where the label has achieved its most influential reach.

Why not pair with a pair of the 8-ball mesh shorts for a truly streetwear styling option, with the logo; or the ‘ball of destiny’, representing 40 years of the brand due to its connotations with never giving up, being the last man standing, and is synonymous with the American identity. Paired with a set of Veja V10 Bs or Stepney Workers Club Varden Canvas Hightops for an upmarket skate aesthetic.

Shop Stussy here!

February 18, 2022

Stüssy Spring ’22

Returning for Spring ’22, Stüssy have once again released an offering of on-trend streetwear pieces.

A brand adopted by surfers, skaters and rappers alike; Stüssy continues to conform and grow with its roots securely stuck in the ever developing streetwear scene. Unique garments featuring bold designs and wavy patterns are at the forefront of Stüssy’s creative process this Spring; Pairing them with everyday staples destined for your wardrobe, the collection truly showcases what Stüssy are about.

Here at Aphrodite we like to give our own spin on things and so our in house stylist has curated a collection of ‘fits using a selection of pieces from the drop. Browse the look book below for a bit of inspiration or head straight over to our Stüssy section to cop the new arrivals.

November 10, 2021

Stüssy Holiday 21 Collection : Drop 1

For Holiday ’21, Stüssy has gone in a bold new direction in terms of winterwear, opting to utilise an array of designs, materials, and cuts throughout the full range, which make an appearance on t-shirts, button-downs, hoodies, pants, jackets, sweaters and even caps.

Alongside the more adventurous colourways and designs, such as trippy hippy-inspired back prints and Egyptian sphinx graphics, the Stüssy Holiday ’21 Collection features more traditional logos and branding such as the classic 8-ball, basic and stock garments which are draped in some new, exciting colours, as well as some more expected colour palettes.

One of the standout designs to come out of this drop is the Mossy Oak design which features a range of camouflage-esque colours and patterns and is used to the fullest on their insulating work jacket, utilising a sturdy cotton canvas construction, paired with a quilted lining to help maintain warmth. The brand’s down puffer jacket from this drop also features the standout print and is perfect for those freezing cold days thanks to its down feather filling and high-level insulating properties.

From embroidery to screen printing, down filling to twill quilting, stripes to swirls, the Stüssy Holiday ’21 Collection touches all bases and covers a wide selection of garments perfect for those expanding or refreshing their wardrobe and daily outfits without breaking the bank.

Despite being born in California and originally catering to surfers, skaters and the hip-hop scene, this drop shows clear cut proof that they know their stuff when it comes to creating a winter range, proving that the brand is more than capable of holding their own in the fashion industry, as well as proving that you should never judge a book by its cover.

The Stüssy Holiday ’21 Collection [drop 1] is available online at Aphrodite now.

March 1, 2021

Stussy SS21 Drop 1

Prints bordering on psychedelic, irresistible fabrics and more laidback cool than you could hope for, prepare yourselves for the first instalment of Stussy’s SS21 campaign. Focusing in on smart, timeless cuts and everyday wearable items, the collection sees a robust selection of casual essentials and transitional pieces, perfect for navigating awkward mid-season climates.

Few brands know their way around a graphic t-shirt better than Stussy, so what better place to dive in. Encompassing everything from extracts from sonnets by William Shakespeare sonnet, to 8 ball and club prints, expectantly relaxed fits, comfortable cottons and pigment dyeing techniques can be found a plenty. Elsewhere, The California based brand continues the billiard theme, displaying the iconic design across not only hoodies but a refined knitwear jumper.

With the unmistakable script logo still found scattered across a diverse selection of basics for those strengthening their wardrobe’s foundations, Stussy take a dabble into the world of workwear, brandishing a traditional overshirt complete with tasteful black finish alongside a garment dyed twist on a classic, robust work jacket. Increasing comfort levels to dizzying heights, this season also sees the quintessential zip hoodie given a textured sherpa fleece makeover. Dubbed the Bronson hoodie it’s undeniably ideal for long days spent indoors.

The Stussy SS21 Collection Drop 1 is available online at Aphrodite now.

March 12, 2020

Stüssy SS20 Drop 2: Preview

Stussy SS20 Drop 2 First Look

Hot on the heels of its inaugural 2020 collection, Cali born and bred label Stussy returns to Aphrodite this month with a fresh batch of spring/summer preened offerings. Building on the comfort-rich constructions and patterned palettes of preceding issues, Stussy SS20 Drop 2 sees a number of essential fits find their way onto our shelves.

Designed for when balmy climates set in, the capsule’s t-shirt assortment is both breezy and vibrant; expect a kaleidoscope of hues, ranging anywhere from candy pink to sunshine yellow. Of course, there are more subdued iterations too, navys, whites and other pared-back colourways can be picked up within the offering, teamed with striped silhouettes and seldom hits of colour blocking for an unexpected dose of colour clashing.

Also amidst the lineup, and sitting perfectly within the utility-wise zeitgeist, is a checkerboard black and blue gilet. Though not your average menswear staple, this sleeveless piece will assemble effortlessly with neutral tones, while adding texture and industry-approved credentials to your outfit. Below we’ve opted to style the off-kilter garment with Stussy’s signature Snooker Ball tee – also available at Aphrodite when Stussy SS20 Drop 2 launches later this week.

To finish, the brand’s iconic typeface hits garments in their dozens. Discover Shawn Stussy’s emblematic scribble across the entire Drop 2 capsule, surfacing on tees, sweats, outerwear and accessories, with added punctuation from the imprint’s main hotspots, comprising New York, Los Angeles, Londo, Paris and finally, Tokyo.

Get your hands on Stussy SS20 Drop 2 when the collection becomes available in-store and online from 13/03/2020 at 9am.

Shop Stussy

February 19, 2020

Stussy SS20 Collection: First Look

Brand Staples Are Steered Into A Subversive New Direction.

Informed by the breezy, laidback living of America’s west coast, Stussy’s SS20 offering is exactly as it states; a capsule that perfectly personifies the two warmer seasons simultaneously, utilising myriads of saturated hues, psychedelic prints and an assortment of comfort-heavy silhouettes.

It goes without saying that this season’s collection is wholly littered in Jan Stussy’s iconic signature; a scribble now so recognisable that it’s almost become a byword for the tranquil vibrations of Laguna Beach – Shawn Stussy’s Cali native – and the streetwear scene as a collective. In addition to the label’s unwavering, seasonless typeface, an abundance of habitual designs also resume their tenancy within the Stussy SS20 collection; think loose-fitting, fleece-lined sweats that call on Stussy’s longtime skating credentials and bucket hats designed for shielding Orange County’s sun-drenched visage.

Presenting a welcomed twist on the norm, this exemplary SS20 Stussy hoodie (pictured below) comes draped in blacked-out cotton, featuring the brand’s printed logo minimised to the chest, accompanied by a trio of surrounding colourful dots. To the reverse, the hooded garment boasts a series of abstract illustrations, including an image of a gorilla and nature visuals, which merge to the tune of ‘Stussy International Design Corporation’ wording, demonstrating and then elevating the idiosyncratic taste of the streetwear stalwart – as we’ve encountered a number of times throughout previous seasons.

For those with a penchant for Stussy outerwear, these next two styles are sure to please. Bundled in a shade of mustard with overlays of eye-catching tie-dye, Stussy’s latest polar fleece is guaranteed to turn heads; as well as its super-soft texture, the garment is also equipped with a mock neck for sealing out cool drafts, while its three-pocket construction wears the label’s moniker on its sleeve like a badge of industry honour. And for those not brave enough to wear the previously mentioned pullover? Turn your attention to the collection’s more pared-back anorak, available in both all-black and this diffused yellow colourway (pictured below), featuring a half-zip closure with storm flap, concealed chest pocket and unmissable branding.

On the whole, the Stussy SS20 collection is leisurely and dynamic. Conventional, comforting shapes are imbued with a range of off-kilter accents, accessories are practical and weather-ready yet remain band on-trend, while hues are varied in tone and vibrancy, promising, in turn, to command an audience down in the streets without over-stepping the mark. Accumulate a dependable, Cali-endorsed rotation from this entire Stussy SS20 serving – available at Aphrodite in-store and online from 21/02/2020.

Browse Full Stussy SS20 Drop 1

August 28, 2019

Stussy AW19: First Look

Stussy’s AW19 Collection Showcases The Brand’s Dedication To Pushing Boundaries

Presenting an exciting mix of tactical and contemporary pieces, the arbiter of streetwear Stussy returns with a refreshing instalment that boasts the brand’s signature Californian roots. With a heritage that started way back in the ‘80s, Stussy is now considered a global standard within skate, hip-hop and street culture. The AW19 collection plays with the brand’s rebellious aesthetic and features instantly-recognisable logos, signature silhouettes and classic prints.

Transitioning from summer to winter requires a fit that can withhold the unpredictable weather and the Panel Track Jacket does just that. Assembled with jagged contrasting colour-block panels that channel ‘90s inspiration, the track jacket showcases the brand’s dedication to taking classic silhouettes and re-thinking them with signature Stussy aesthetic. Masterly lightweight, the nylon construction is the ideal layering piece. We paired the track jacket with some of our favourite garments from the latest batch; including Stripe Crew T-Shirt and Utility Cargo Pant.

Committing to the ‘90s theme, the Stripe Crew T-Shirt boasts a nostalgic, sporty aesthetic. Adorned with the label’s world-famous logo amongst striking, colour-block stripes – the heavy build crew neck is offered in a loose, period-appropriate fit. This season Stussy has created truly energetic and wearable pieces that will add that well-needed pop of colour to any winter wardrobe.

If you’re looking for a functional, cold-weather necessity – Stussy have you covered. The next highlight from the collection is the Utility Jacket. Boasting four front pouch pockets with three additional zip pockets, the utilitarian design is ideal for storing all your every-day essentials. Rubberised branding adds a modern update to the piece whilst retaining traditional utility features. Water-resistant, versatile and perfect for layering – the nylon jacket guarantees to stick with you for many seasons to come.

Again, we paired the jacket with the Utility Cargo Pant in Black. Dripping in utilitarian design – the nylon trousers are fitted with two back flap pockets and roomy cargo pockets to the legs. Developed to hold your everyday must-haves. Adjustable waist and cuffs allow the functional trousers to fit perfect to you.

Adding to their already impressive arsenal of lightweight jackets, Stussy presents the Torque Jacket. Dressed in an orange colourway, the 100% cotton jacket gives off some serious autumnal vibes. Point collar, button-down placket and four double pouch pockets – the piece combines the classic overshirt silhouette with Stussy’s favoured utilitarian design.

Of course, no Stussy instalment would be complete without a handful of classic sweats that provide premium comfort and work perfectly for the season. The rich autumnal colour palette really shows within the collection of bold layering pieces – offering hoodies and sweatshirts in a variety of different colourways. Our personal favourite is the Basic Crew Sweatshirt in Orange and Basic Stussy Hoodie in Lemon.

The Stussy AW19 collection will be launching on 30/08/19 both in-store and online at Aphrodite.

May 31, 2019

Top 10 Graphic Print T-Shirts

No matter if you’re team front print or back print, prefer your top half attire colourful or monochromatic, we can all agree that nothing screams summer like a good old-fashioned graphic t-shirt. Lightweight, breathable and packing a sufficiently weighty visual punch they are a great way to add some extra depth to your outfits when the spring layers begin to come away and your shorts finally find their way back from the dark corners of your winter wardrobe. So, with the temperature rising and the allure of the local beer garden becoming almost unbearable there has never been a better time to stockpile your short sleeve essentials and bulk up with a heaping helping of colourful callouts.

Maison Kitsune

With a music label, coffee shops and an astoundingly good ready-to-wear line under their belt you’d probably imagine that Maison Kitsune are about ready to take a back seat and appreciate the multifaceted, tricolour empire they’ve manged to construct around them. Well, as the Franco-Japanese brand unveils its plans to open the first of its Kitsune hotels in 2020, we’re here to tell you that’s where your wrong and we have just the crustacean based t-shirt to prove it. Boasting a ribbed neck and cotton jersey fabric, the t-shirt swaps out the usual fox motif for a crab resulting in both a classically refined Kitsune style illustration and a clever bit of advertising for their Bali based accommodation. Top marks from us.

Paul & Shark

Continuing the theme of sea-based creatures up next we have Paul & Shark. Keeping quality high on the agenda the Italian yachting brand takes the humble t-shirt and imbues it seam to seam with their usual premium craftsmanship. Displaying a colourful rendition of the classic shark logo screen printed to the chest the garment is rounded out with double-stitched hems, a ribbed neck and a slightly less weighty cotton perfect for the rising temperatures.

Patagonia

No stranger to the occasional colourful back print, Patagonia again return this season with a fresh addition to their t-shirt line-up. Made From 100% organic in the brand’s typical ecological fashion, the t-shirt comes with taped shoulder seams for improved shape retention and a bold psychedelic mountain sunset scene plastered to the rear. If this doesn’t make you want to power your way to the top of the nearest slight incline we don’t know what will.

Ten C

In-keeping with the brand’s militaristic aesthetic this Ten C t-shirt swaps out loud prints for a more subdued approach, instead opting to let it’s Italian made quality do all the talking. With side splits adding an extra dash of functionality and a bound neck for structure the t-shirt is rounded out with a lowkey shoulder logo print.

Paul Smith

In somewhat contrasting fashion, next up is British designer Paul Smith. Using their affinity for colourful characters the short sleeve top exchanges the usual zebra motif for a slightly more morbid line-up of printed skulls to the chest. Subtly flanked by the brands logo below the t-shirt is made from 100% cotton and comes with the selection of ribbing naturally found in a top-half garment of this stature.

adidas

Tapping into one of our most basic human instincts, the need for an ice lolly when it’s a bit hot, adidas apply a playful approach to the conventional double-sided formula. Working the classic trefoil logo into a vibrant tropical island scene to the front, the t-shirt employs a, ‘juicy mix icecream’ print emblazoned to the back.

Stussy

Of course, it wouldn’t be right to do a rundown of some of our favourite printed bits without mentioning Stussy. With arguably one of the most recognised logos in the streetwear game and an impressive resume serving up some of the best in graphic-heavy garments it doesn’t come as any surprise that they found their way onto the guest list. This particular specimen displays the aforementioned script callout to the front with a circular emblem print to the back for expected levels of effortless appeal.

Comme des Garcons

Brandishing a piquant yellow base this t-shirt from Comme des Garcons is a must have for the more minimally minded among us. With a completely clean front and accompanying logo back print, the t-shirt is crafted from a slight stretch material for bonus comfort points.

Ralph Lauren

Retaining a staunch preppy swagger with an added helping of patriotic flair the best dressed bear in fashion returns just in time for the hot weather. Cut in a custom slim fit associated with the New York based brand, the t-shirt is topped off with some tasteful branding and a contrasting ribbed neckline.

DSquared2

For those looking for a more high-end addition to their summer shirting Canadian born twins Dan and Dean canten of DSquared2 have got you covered. Put together with fit and quality in mind the t-shirt sees the world-renowned logo reworked into a contemporary overlapped design that takes centre stage for an unmistakable finish.

Shop all the t-shirts listed above as well as plenty of other short sleeve styles online and in store now.

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