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How To Relax Your Home Wardrobe With Barbour Beacon

Barbour Beacon SS20

If you’re feeling like your sense of style is pretty limited at the moment, don’t stress – the whole world is with you on that one. Just like the rest of the globe, here in the UK a state of lockdown has imposed a ‘new normal’ for almost six weeks now, which has presented a whole host of unprecedented circumstances.

While we all continue to strictly follow the government guidelines and adapt to this new state of being, it seems that in the madness of it all, our wardrobes have hit the back burner. I’m sure you’ll agree that there’s only so many pieces which can be deemed ‘appropriate’ for home office working or that daily exercise allowance we all treasure… In fact, does anyone remember the last time they donned a pair of jeans? No, us neither.

Fashion at the moment is certainly not the pressing priority it once was, and nor should it be within the grand scheme of things, however, it is just one of several adjustments that we’ve all gotten used to in recent weeks. With that said, we’ve taken a brief break from our new reality to help you implement a more relaxed approach to dressing with a helping hand from our trusty North-East neighbour, Barbour Beacon.

So, what exactly is on the agenda? Well we’re leaning on comfort, comfort and, you guessed it, a little more comfort. For the time being we recommend that you put the restrictive traits of denim, tailoring and outerwear to the back of your mind in favour of clobber that’s stretchy, soft on the skin and cosy – because let’s face it – downtime is the only memo scribbled on our calendars right now.

Barbour Beacon T-Shirt

To start off we’re placing our attention on finding the ideal base layer. Whether short-sleeved or long-sleeved, a comfortable t-shirt is the foundation of any great loungewear ensemble, so you’ll be pleased to hear that Barbour Beacon have plenty in their SS20 vault for you to feast your eyes on. For the most part, the Barbour Beacon tees here at Aphrodite are crafted from comfy cotton, opt for a short-sleeved cut and bear iconic credentials from the South Shields native.

In case you didn’t know, South Shields is nestled just up the road from our base here in Sunderland, with the region’s coastal backdrop informing many of Barbour Beacon’s garments, not to mention their entire global identity, which is why you’ll see a lighthouse emblem across the sub-brand’s whole collection. Below we’ve picked out a selection of breezy, unrestrictive t-shirts that will add a dose of Northern heritage to your rotation along with no-nonsense reliability.

Barbour Beacon Lighthouse T-Shirts

Of course, you can’t always rely on the days and weeks ahead to deliver t-shirt weather, so it’s always a good idea to build up your layers, whether you’re lounging around the house or seeking a breath of fresh air – warmth and comfort should be key during quarantine. Thankfully, #StayingAtHome with Barbour Beacon means exactly that. The brand’s SS20 offerings boast the perfect balance between versatility, insulation and street-ready styling, although the streets may have to hold on until they can claim their turn.

Barbour Beacon Fleece

Below we’ve picked out three snug silhouettes that will come in handy while self-isolating is still advisable. Our personal favourite is the Barbour Beacon Foley Fleece, not only does it have an outdoorsy, retro vibe to it, but it’s also reversible, meaning it can take you from one place to the next with ease. In the case of lockdown, opt to interchange between the textured sherpa fleece side and the smooth, cobalt poly face as you juggle working from home, your weekly food shop and accompanying man’s best friend for his daily stroll.

Barbour Beacon

Although it remains unclear when exactly we’ll be granted the green-light back to our old lives, we hope that for now you can find some creativity through the crisis by striving to relax your home wardrobe with Barbour Beacon. As always, thanks for taking the time to read this feature and be sure to stay safe through these extraordinary times!

Balmain Denim Jacket

Style Guide : How To Wear Denim

Denim Styling For The Modern Man

Deriving from the work-mans’ aesthetic, denim has been a notable part of mens’ fashion culture for over a century, revolutionising the way men dress and express their style. Heavily influenced over the years by politics, music, art and youth culture, denim has become a timeless fabric in various forms, catering to every man in every generation. Whether it be in traditional indigo jeans, to distressed jackets in acid wash, denim has evolved beyond its originals means, allowing it to complement any outfit for any occasion.

Smart Casual

The first thing to come to someone’s mind when thinking of denim is a classic pair of jeans, being a statement piece for most male wardrobes. Being something that can easily smarten up an outfit without trying too hard, jeans are now a go-to for most day to night affairs. The versatility in the garment allows you to easily adapt to any formality, whether they be paired with a crisp white shirt and dress shoes for a smart day time look, or with some sneakers and a bold graphic tee for a more vibrant night time look.

One style that a pair of jeans is prominent in is the classic 50’s mod trend. Heavily influenced by music and modern style icons like Liam Gallagher, this look represents the essence of mens’ formal style clashing with a casual comfort.  Jeans have become a quintessential part of the look, with a roll up to highlight the socks typically styled with desert boots or dress shoes. Try styling it with an over shirt to layer up with various textures to nod to the smart comfort that the mod look boasts.

Edwin Denim JeansGet The Look:

ED 39 63 Rainbow Selvage Denim Jeans – BlueWallabee Shoes - Cola Suede

 

The Denim Jacket

Oozing style blended with a hint of edginess, a denim jacket is the perfect addition to any outfit. An easy way to dress up a basic silhouette, a denim jacket is the ideal ‘chuck-on’ that ends up making the statement for the full look.

Challenge yourself by stepping away from the traditional sense of a denim jacket and become bold with your choices, going for a treated version. With hand done distressing, a large logo embossment to the back alongside intricate metal detailing, the Balmain denim jacket featured in this look is forefront in its evolution. Let the jacket do the talking, pairing it with a darker hue such as black or a deep indigo navy to highlight the structure of the fabric and the natural wear and tear it will provide. Adding character and flair to your outfit.

Balmain Denim Jacket

Get The Look:

Balmain Denim JacketEdwin T Shirts Double Pack - BlackEdwin Jeans Slim Tapered - Kaihara BlackAxel Arigato Clean 90 Sneaker - White Leather

Double Denim

Usually a phrase that would spark dread amongst most, double denim is a trend that everyone should get in on. Allowing you to really appreciate it in all its’ forms, doubling it up gives you the chance to layer up on texture and shades, forming a coherent and versatile look.

DSquared2 is a main competitor amongst denim and experimentation, providing several treatments and design accents to nurture your style needs. With their statement distressing and paint splatter, layering up their items can really intensify the manipulation of the classic material, resulting in a raw and versatile appearance. Take advantage of the chance to layer up and introduce new prints amongst the acid wash, with a bold stripe to help break up the outfit. Match with a pair of sneakers to finish off the look.

DSquared2 Denim Shirt / Jeans

Get The Look:

DSquared Shirt Denim – BlueDSquared Skater Jeans - BlueFolk T-Shirt – Ecru / Navy Stripe

Denim allows you not only to nod towards a history of style, culture and revolution in your clothing, but also have fun and experiment with layering, fabric treatments and prints. Despite being a classic piece in menswear fashion, modernization of it over the years has introduced a youthful and raw aesthetic.

Explore our range of denim online at Aphrodite Clothing.

Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker scene. So why not source inspiration from our styling team and take a look at how we’ve approached this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban settings. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve through the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, the outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Cast with a colour palette made up of only two tones, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. With Dsquared2’s ICON bag by your side, not only can all your essentials be kept close, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the city or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of a springy Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look captures traditions from the hardwood and prepares to hit the tramac. Using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Showcasing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 jeans soften the athleisure theme with their clean-cut feel and turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.

adidas Originals Rugby Sweatshirt

A Try-Fecta Of Striped adidas Goodness

Since we can remember the realms of sports and fashion have lived harmoniously side by side, think fish and chips, tea and biscuits, Batman and Robin – you get the idea. Whether it be with the inception of the old school sneakerhead desperate to scratch their trainer itch, the evolution of athletic streetwear or in more recent years, the adaption of performance footwear, tracksuits and other sporty garms as high fashion collection staples. Now we aren’t here to tell you if three soles make a right or if trackies belong on the runway but we are here to tell you about these incredibly nice rugby sweatshirts made by the good people over at adidas.

adidas Originals Rugby Sweat

It seems 2018 was, among many things, the year the rugby shirt finally got the attention it deserved with more and more brands beginning to throw their proverbial hat into the polo shirt/sweater hybrid arena. It’s no surprise either, with a whole load of versatile layering possibilities, colour blocked designs and sharp collar finishings on offer guaranteed to have even the biggest rugby cynic finding themselves suddenly 4 players deep in the scrum, paying £4 in weekly subs and turning out as a flanker 8am on the dot every Saturday morning. So move over tennis, out of the way football, jog on running as this latest stunner from adidas has got us craving three points on the pitch nearly as much as three stripes on the sleeves.

adidas Originals Rugby Sweat Orange/Navy/White

Dressed both in a vibrant array of navy and orange or a cool vintage yellow and grey ensemble, the rugby shirt features an intrinsically retro feel with a whole host of overlaid detailing and segmented athletic design. With a selection of ribbing to the cuffs and hem bringing an enhanced quality both to the fit and silhouette, the sweats feature a try-fecta (apologies in advance for that one) of embroidered adidas branding including a classic trefoil to the back, contrast ‘adidas’ panels and the usual striping placed to the collar and sleeves. Put that all together with two front welt pockets, an exaggerated four button placket and a 100% cotton French terry construction and there is no question about it, you’ve got yourself a winner.

adidas Originals New Releases

So whether you could care less about rugby or not, if you care about looking good and feeling comfortable then this sweatshirt is the one for you. Get your hands on the adidas Originals Rugby Sweatshirt in both colourways in store or online here now.

Adidas Originals Rugby Sweatshirt

Nike Air 270 Bowfin

Past, Present and Future: Nike Air Max 270 Bowfin

It’s hard to compete for the top spot on the Air Max pedestal, especially when the swoosh marketplace has been dominated for years by countless classics such as the 90, 95, 97 and many more, and that’s without mentioning the consistent stream of innovative models ready and waiting in the wings for their shot at the big time – take for example the recent development of the Vapormax and Flyknit. Well, Nike isn’t one to back down from a challenge as they continued on their mission to push the boundaries of what is possible when it comes to what we wear on our feet with the release of the Nike Air Max 270 Bowfin earlier in the year. With a few months out of the starting blocks and some time to stretch its metaphorical legs, the Bowfin returns to Aphrodite in a brand new orange and purple coat of armour, bringing with it the same signature complexities with a plethora of nostalgic ACG qualities.

Nike Air Max 270 Bowfin

Named after a fish that can breathe both in water and on land, the Nike Air Max 270 Bowfin embodies Nike’s dedication to making every step as good as the last, taking the brand’s 270 silhouette and piecing it together with a utilitarian design that combines both classic elements of trail shoes and water moccasins with buckets of ’90s heritage styling. Whilst we can’t promise you the same fish-like amphibious qualities, we can promise you some of the very best technical features guaranteed to have you pounding the pavement with unparalleled comfort and performance. Featuring a sock-like design atop Nike’s biggest air unit to date, the trainer boasts impressive levels of functionality with a multi textile upper construction consisting of an assortment of mesh and ripstop applications, an impact-absorbing foam midsole with rugged trail-inspired outer grip and a webbed lace fastening in place of the traditional eyelet design complete with lace tie cord. Finished with some subtle tonal embroidered Nike ticks and indented detailing the trainer, besides all of the intelligent characteristics and in-depth know-how, is also very easy on the eye with a chunky silhouette which for those of us with our fingers on the fashion pulse may know, is a big two thumbs up when it comes to bang on trend styling.

Nike Air Max 270 Bowfin Available Now

When you look at the usual suspects consistently leading the Air Max pack the same words and phrases pop up time and time again. Ahead of their time, forward-thinking, stylish, performance-enhancing the list goes on. If these are the elements which have solidified these trainers as the true Nike greats then it could be time to move over and make some room as one more may be here to stay. The Nike Air Max 270 Bowfin is available both online and in-store now here.

Nike Air Max 270 Bowfin Available In Store And Online At Aphrodite1994

Christmas gift accessories

Last Chance Before Christmas: Store opening times 2018

As the festive period continues to fly by at break-neck speed – it’s less than ten sleeps to Christmas FYI – and the unprepared amongst us continue to find themselves avoiding the, ‘are you all sorted then?’ chatter instead opting to quietly reassure themselves that there’s plenty of time left, gently pushing the creeping sense of panic to the back of their mind as they feel the pressure mounting and another year of hastily bought, last minute gifts breathing down their neck.

Sound familiar? Not to worry! There is still time to save Christmas and get some presents in time for the arrival of you know who on the 25th. Whether you’re looking for last minute gifts, know what you are after or need some advice when it comes to buying for a loved one we’re not only open right up until the night before festivities kick off but, our in store Christmas sale starts Monday 17th so you can take advantage of reduced prices across a wide selection of the brands we have on offer including Norse Projects, Adidas, Ralph Lauren, CP Company and many more. Take a look below for our full list of opening times and come in and see us, we’d be more than happy to help you find the perfect gif

 

Christmas opening times

The North Face

Peaks to Pavements – The North Face

It’s fair to say fashion has taken a swerve that no one could have anticipated over the past few years, with even the highest of high-end focusing solely on that of the streetwear trend. We explore a brand whos organic identity had them placed rightfully in the rankings of this megatrend from the offset, by documenting them in their new stomping ground.
The North Face Editorial

The North Face Nuptse Jacket
The North Face Hoodie The North Face Polartec Fleece The North Face HoodieThe North Face Concrete JungleThe North Face Expert Detailing Layering with The North Face The North Face Denali Fleece PantsGround level with The North Face

 

With an assortment of familiar silhouettes and fabrics, The North Face never fail to impress with their ability to give everything a fresh take. In an array of earthy toned fleece, poly and nylon with healthy dashes of camo print and the newly introduced repeat ‘brand mantra’ text, never stop exploring, you can stand out or blend in as you please.

The North Face Nuptse GiletThe North Face Denali Fleece

 

The North Face Denali Fleece in Green

The North Face classic logo patch

The North Face

 

Comme des Garçons SHIRT Pocket Shirt - Blue

5 Brands That Are Bossing Stripes This Season

We are going to show you the top 5 brands to rock stripes with this Summer.

  1. APC
  2. Folk
  3. Comme Des Garçons Shirt
  4. Saturdays NYC
  5. Norse Projects

Stripes are always going to be a good look no matter your age or gender, its a universal style that has stood the test of time and has thrived every season, especially in the summer thanks to its nautical heritage. The classic navy blue and white striped tees (also known as the Breton tee) that we know today originated from the French coastal region of Brittany. French Navy seamen in the area were given a striped woven top that featured 21 horizontal stripes (one for each of Napoleon’s victories) as their uniform, known as a matelotor marinière which helped them to be easily identified.

It holds a minimal style that gives your outfit a clean pattern. But there are many different ways to rock stripes as there are so many different styles Thick stripes, thin stripes, loads of stripes, a few stripes, horizontal, vertical, diagonal, there are many different types out there, you just need to find out which one fits your look the best. In this blog post, we show you five brands who are nailing the nautical theme.

#1 – A.P.C.

Renowned for their clean stripe patterns, the Parisian leaders of urban coolness present to us their nautical inspired SS18 collection, recreated in true A.P.C. character with their minimal stripe patterns as shown below with the Ecru Sweater which sees stripe accents wrap the colour and across the mid-rift. Alternatively, check out their whole collection here if you want some lighter options.

APC Stripe Jumper

APC Jumper

#2 – Folk

The British brand offers you subtle textures, roomy silhouettes and a hazy palette. With the inspiration being utility and sportswear made casual you can guarantee any piece from this collection will be your season’s rotational comfort piece. Below we have the Folk Fine Stripe Tee layered with the Utility Bomber.

Folk Stripe Tee

Folk Stripe Tee

#3 – Comme Des Garçons Shirt

Eccentric spots, stripes and pastel pallets are the centrepiece of this seasons CDG Shirt collection and its a brilliantly bonkers combo of which we expected nothing less, welcome to Aphrodite Comme Des Garcons Shirt, we welcome you with open arms. We wanted to stay true to the CDG branding and clashed patterns, mixing the polka dot t-shirt with a vertically striped Shirt overlay for an eye-catching impact which even Rei Kawakubo would be proud of.

Comme des Garçons SHIRT Pocket Shirt - Blue

Comme des Garçons SHIRT Pocket Shirt in Blue

#4 – Saturdays NYC

Inspired by ancient trade routes, the collection is clad with trucker style caps, warning sign-like graphic prints with an earthy colour palette, giving your wardrobe that refined edge it so rightfully deserves. Showing the ultimate cosy combination using the Striped Jumper as the underlay, keeping you snug and warm whilst the T-Shirt gives you a sterling summer aesthetic thanks to the hit of Peach.

Saturdays NYC T- Shirt in White

Saturdays NYC T-Shirt in White

#5 – Norse Projects

Last but not least, the Scandinavian masters of minimalism are here with an adept mix of stripes, textures and pastel hues. Browse their collection and update your essentials, you won’t be disappointed. Here we have matched the Lilac Stripe Tee with the Oswald Seersucker shirt to give a subtle underlay that shows through the shirt.

Norse Projects Long Sleeve T Shirt in Lilac Heather Stripe

Norse Projects Long Sleeve T-Shirt in Lilac Heather Stripe

Shop Our Entire Collection Here

Drake Wearing Stone Island

Steal His Style: Drake

Drake’s style evolution has been a widely discussed subject. For the past few months, we have seen the Canadian rapper decked out in Stone Island, Nike, Adidas and of course his own brand OVO (October’s Very Own). He’s worth $100 million and one of the most famous musicians in the world, so why would you not want to dress like him?

 

When he wore the Moncler Maya jacket in his 2015 video Hotline Bling, the jacket sales soared, indicating that Drake is a huge style inspiration among the masses. According to an article on High Snobiety, a Moncler spokesperson said the Maya jacket had doubled in sales since the video release. Since wearing Moncler, Drake’s style archive has vastly grown. He’s known to favour the occasional piece of Stone Island, you only need to look at his Instagram to see just how much he wears it. It’s strange to think that a brand that has been for years famously associated with British youth culture is now on the backs of the most famous US rappers, (Travis Scott and Kendrick Lamar have also been seen donning the Italian brand). Recently Drake has been sporting casual style, kicking back in a pair of Adidas three stripe joggers and a neutral hoody.

Drake in Stone Island

Photo from realclobber.com

Drake takes streetwear to a new level, mixing simple tees and jeans with baggy silhouettes, layering denim jackets over hoodies and oversized checked shirts to give a whole new vibe. His simplistic look is sometimes vamped up with his range of Stone Island. Only recently he posted a photo of himself in a scarlet red Stone Island corduroy style shirt. A few weeks back we saw a whole new side to Drake as he stepped out in a tailored style coat, trousers and Chelsea style boots.

Find out how you can steal Drake’s style below.

🌪

A post shared by champagnepapi (@champagnepapi) on

 

Drake Outfit

Hoody, £269, Y-3

Denim jacket, £239, AMI

Jeans, £145, Stone Island

Trainers, £145, Nike 

 

Drake Outfit 2

Jacket, £475, Stone Island 

Trainers, £105, Nike 

Trousers, £185, CP Company