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Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker scene. So why not source inspiration from our styling team and take a look at how we’ve approached this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban settings. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve through the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, the outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Cast with a colour palette made up of only two tones, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. With Dsquared2’s ICON bag by your side, not only can all your essentials be kept close, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the city or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of a springy Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look captures traditions from the hardwood and prepares to hit the tramac. Using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Showcasing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 jeans soften the athleisure theme with their clean-cut feel and turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.

adidas Originals Rugby Sweatshirt

A Try-Fecta Of Striped adidas Goodness

Since we can remember the realms of sports and fashion have lived harmoniously side by side, think fish and chips, tea and biscuits, Batman and Robin – you get the idea. Whether it be with the inception of the old school sneakerhead desperate to scratch their trainer itch, the evolution of athletic streetwear or in more recent years, the adaption of performance footwear, tracksuits and other sporty garms as high fashion collection staples. Now we aren’t here to tell you if three soles make a right or if trackies belong on the runway but we are here to tell you about these incredibly nice rugby sweatshirts made by the good people over at adidas.

adidas Originals Rugby Sweat

It seems 2018 was, among many things, the year the rugby shirt finally got the attention it deserved with more and more brands beginning to throw their proverbial hat into the polo shirt/sweater hybrid arena. It’s no surprise either, with a whole load of versatile layering possibilities, colour blocked designs and sharp collar finishings on offer guaranteed to have even the biggest rugby cynic finding themselves suddenly 4 players deep in the scrum, paying £4 in weekly subs and turning out as a flanker 8am on the dot every Saturday morning. So move over tennis, out of the way football, jog on running as this latest stunner from adidas has got us craving three points on the pitch nearly as much as three stripes on the sleeves.

adidas Originals Rugby Sweat Orange/Navy/White

Dressed both in a vibrant array of navy and orange or a cool vintage yellow and grey ensemble, the rugby shirt features an intrinsically retro feel with a whole host of overlaid detailing and segmented athletic design. With a selection of ribbing to the cuffs and hem bringing an enhanced quality both to the fit and silhouette, the sweats feature a try-fecta (apologies in advance for that one) of embroidered adidas branding including a classic trefoil to the back, contrast ‘adidas’ panels and the usual striping placed to the collar and sleeves. Put that all together with two front welt pockets, an exaggerated four button placket and a 100% cotton French terry construction and there is no question about it, you’ve got yourself a winner.

adidas Originals New Releases

So whether you could care less about rugby or not, if you care about looking good and feeling comfortable then this sweatshirt is the one for you. Get your hands on the adidas Originals Rugby Sweatshirt in both colourways in store or online here now.

Adidas Originals Rugby Sweatshirt

Nike Air 270 Bowfin

Past, Present and Future: Nike Air Max 270 Bowfin

It’s hard to compete for the top spot on the Air Max pedestal, especially when the swoosh marketplace has been dominated for years by countless classics such as the 90, 95, 97 and many more, and that’s without mentioning the consistent stream of innovative models ready and waiting in the wings for their shot at the big time – take for example the recent development of the Vapormax and Flyknit. Well, Nike isn’t one to back down from a challenge as they continued on their mission to push the boundaries of what is possible when it comes to what we wear on our feet with the release of the Nike Air Max 270 Bowfin earlier in the year. With a few months out of the starting blocks and some time to stretch its metaphorical legs, the Bowfin returns to Aphrodite in a brand new orange and purple coat of armour, bringing with it the same signature complexities with a plethora of nostalgic ACG qualities.

Nike Air Max 270 Bowfin

Named after a fish that can breathe both in water and on land, the Nike Air Max 270 Bowfin embodies Nike’s dedication to making every step as good as the last, taking the brand’s 270 silhouette and piecing it together with a utilitarian design that combines both classic elements of trail shoes and water moccasins with buckets of ’90s heritage styling. Whilst we can’t promise you the same fish-like amphibious qualities, we can promise you some of the very best technical features guaranteed to have you pounding the pavement with unparalleled comfort and performance. Featuring a sock-like design atop Nike’s biggest air unit to date, the trainer boasts impressive levels of functionality with a multi textile upper construction consisting of an assortment of mesh and ripstop applications, an impact-absorbing foam midsole with rugged trail-inspired outer grip and a webbed lace fastening in place of the traditional eyelet design complete with lace tie cord. Finished with some subtle tonal embroidered Nike ticks and indented detailing the trainer, besides all of the intelligent characteristics and in-depth know-how, is also very easy on the eye with a chunky silhouette which for those of us with our fingers on the fashion pulse may know, is a big two thumbs up when it comes to bang on trend styling.

Nike Air Max 270 Bowfin Available Now

When you look at the usual suspects consistently leading the Air Max pack the same words and phrases pop up time and time again. Ahead of their time, forward-thinking, stylish, performance-enhancing the list goes on. If these are the elements which have solidified these trainers as the true Nike greats then it could be time to move over and make some room as one more may be here to stay. The Nike Air Max 270 Bowfin is available both online and in-store now here.

Nike Air Max 270 Bowfin Available In Store And Online At Aphrodite1994

Christmas Sale

Last Chance Before Christmas: Store opening times 2018

As the festive period continues to fly by at break-neck speed – it’s less than ten sleeps to Christmas FYI – and the unprepared amongst us continue to find themselves avoiding the, ‘are you all sorted then?’ chatter instead opting to quietly reassure themselves that there’s plenty of time left, gently pushing the creeping sense of panic to the back of their mind as they feel the pressure mounting and another year of hastily bought, last minute gifts breathing down their neck.

Sound familiar? Not to worry! There is still time to save Christmas and get some presents in time for the arrival of you know who on the 25th. Whether you’re looking for last minute gifts, know what you are after or need some advice when it comes to buying for a loved one we’re not only open right up until the night before festivities kick off but, our in store Christmas sale starts Monday 17th so you can take advantage of reduced prices across a wide selection of the brands we have on offer including Norse Projects, Adidas, Ralph Lauren, CP Company and many more. Take a look below for our full list of opening times and come in and see us, we’d be more than happy to help you find the perfect gift.

Aphrodite Clothing Christmas Opening Times

The Ultimate Guide To What To Wear On A Plane

British Summer Time; the wind, the rain, the plummeting temperatures – no wonder we are a nation with itchy feet. Sadly we aren’t all lucky enough to have a helipad at the bottom of our lawn and instead have to conquer the queues, security checks, bad plane food, cramped seats and dreaded delays. However we do have a pint sized piece of comfort in our quest for a slither of sunshine to hit our pasty faces; the ‘Travel Outfit’. It may be the only piece of the journey that us mortal souls have control of, so grab it with both hands and layer, layer, layer.
Luckily Jim Chapman, presenter, writer and GQ contributing editor, has put together a guide to what to wear on a plane, in which he makes sure dressing for style and comfort is on your radar when taking a flight. One of our favourite tips from the article is;  

” practice makes perfect and I’ve cracked it: flying with minimum inconvenience and maximum style has landed…. My chosen look follows simple “sports luxe” rules: keep it comfy, keep it casual, keep it minimal….You’ll have no worries about being too hot or cold if the air-con is inadequate, as the hoodie can be removed with next to no effort. 

We think Jim has dynamically covered the essential pieces needed for dealing with a commercial flight. Check out the full article over on GQ for more top tips on how glide through travel dressing.

Outfit Grid – Transitional Wear

14th_oct

Stay on trend this autumn with our key transitional pieces from some of our favourite brands.

Inspired by military apparel, the Our Legacy flight jacket gives a nod to its heritage with the fully lined bomber style. Produced in an Italian acrylic coated cotton the jacket is padded for extra warmth and features a faux fur trim for an understated designer finish. Styled with our Edwin jeans, a versatile everyday essential, the ED 80 are made from an exclusive Japanese Selvage and cut in a modern fit with a slightly tapered leg. The detailed stitching provides a slim line finish to the lower half.

To balance the darker tones, pair the ED 80’s with a simple subtle striped t-shirt from Norse Projects, with the Porter Yoshida & Co Tanker 2 Way Helmet bag adding an element of practicality. Lastly, no outfit is complete without footwear, in keeping with the casual theme the Adidas x Raf Simons Stan Smith’s lend themselves to almost any style. The clean cut aesthetic and tonal white on white make these sneakers ideal for bringing your outfit into focus.

 

 

Our Legacy Shirts – Staple Shirts

Our Legacy Shirts

With humble beginnings that come from one of the world’s most contemporary and fashionable countries, Our Legacy has quickly risen to become one of the most desirable brands of the moment. Crafted by childhood friends Christopher Nying and Jockum Hallin, Our Legacy was initially started as a hobby, with the release of a range of printed t-shirts. The unique concept that the two friends created- to remodel and reimagine classic men’s fashion pieces for the modern day- soon developed at a rapid rate, leading to Our Legacy becoming a fully fledged brand in its own right.

Influenced by art, vintage fashion and contemporary flair, everything that Our Legacy craft has a distinct sense of individualism, craftsmanship and supreme quality.

It is perhaps in Our Legacy shirts that this design philosophy and commitment to being unique really shines through. From patterns that offer a fresh take on classic shirt formats, to materials that offer a sense of plush quality, Our Legacy shirts are the very definition of today’s sleek, ongoing style.  An unparalleled cut gives a flattering silhouette to Our Legacy shirts, whilst their detailed finishes, such as contrasting buttons add yet another twist to a sense of style that is anything but simple.

Even in their more subtle pieces, Our Legacy have managed to make their shirts instantly eye catching- whilst still allowing them to carry a premium styling appeal; a feat that is truly unique in today’s fresh style stakes.

View full collection of Our Legacy Clothing

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

The Quiff – A Classic Mens Hairstyle

Classic Mens Hairstyles – The Quiff

With summer just around the corner, many feel that now is the perfect time to refresh and revamp themselves, whether it be buying a new car, finally booking them travel plans you have had since you left uni, or something as simple as a new hairstyle. The mens hairstyle has had somewhat of a reincarnation over the last 20 years or so, non more so than the Quiff.

One of the most iconic haircuts of all times, the Quiff has been around since the 1950’s and has made its presence felt throughout that time. With big names over the years like Elvis, James Dean, David Beckham and Brad Pitt becoming a fan of the hairstyle, its no wonder men around the world want to achieve the perfect quiff.

Styling the quiff and applying the right products are crucial to gaining your perfect hairstyle, and thanks to the guys over at Fashion Beans a guide has been put together to help you out a little, because lets face it, we all don’t have hairdressers on hand 24/7.

 Read the full guide over at Fashion Beans

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

Aphrodite Essentials | Issue 31


This weeks Aphrodite Essentials from Instagram has been curated by Stu from our shop floor team. This layered, contemporary outfit grid consists of:

Each week our Instagram page features an outfit grid designed to showcase our latest products and give you some style suggestions

Samantha Carruthers is an Online Editor at Aphrodite. Find her on Google+