New for the Spring/Summer ‘22 season, Aphrodite gives a warm welcome to the addition of our newest addition to our eyewear range; Oscar Deen.
A brand founded in 2015 by budding entrepreneurs and friends, Oscar Phillips and Sherriff-Deen Showobi, Oscar Deen (or OD) began as an endeavour to create and share something, however…they simply didn’t know what. OD came to fruition when the pair had a chance meeting with an eyewear collector at a day party, at which point the Londoners both realized they never ventured anywhere without a pair of shades.
Embarking on a mission to find Europe’s most beloved and timeless sunglasses silhouettes, Oscar and Sherriff scoured every nook and corner of the continent in search of inspiration for their new venture, from the collectors’ archives of Kings Cross, London, to the flea markets of Paris. On their quest for vintage classics, OD uncovered timeless gems, including the 60s Italian Bifocals and shades reminiscent of 70s Americana or the bodacious 80s… the list is endless
Equipped with endless inspo, the duo set to work re-designing and modernizing these silhouettes whilst retaining elements of each pair that gave them never-ending charm. For example, the Morris is inspired by both his and hers 1950s American ‘Safety Series’ sunglasses, and while the elegant lines of the ‘Hers’ frame are sustained in OD’s design, they introduced more contemporary features such as a slight incline in the brow and increased lens depth. Or take the Pinto; a pair inspired by 40s Parisian Crown Pantos, these shades still feature the distinct angular architecture of its predecessor, yet have been brought into the 21st century with sharpened lines, a raised keyhole bridge, and lowered frame.
OD sunglasses not only harness retro styles, they also utilize traditional eyewear materials that have been developed to maintain their iconic look but also integrate contemporary construction features for a first-class finish. OD have collaborated with world-renowned polymeric manufacturer Mazzucchelli; an Italian company who have been spearheading the industry since 1849. Cellulose acetate; a nontoxic, nonirritant, and biodegradable natural polymer is the material used in the production of OD frames, which combined with color granules achieves the various tortoise shell effects seen on classic frames.