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the north face

The North Face Extreme: Tapping Into The Archives

The North Face Extreme Capsule, From The ’90s To Now

The North Face may originate from humble beginnings on the west coast of America, but its ambitions – from the outset – were anything but ordinary. Born out of a passion for mountaineering, the San Fran-hailing label sought to outfit people bound for global pursuits, whether that meant those consumed by wanderlust or extreme go-getters. Their mission statement was simple.

By seeking this status and stature during their formative years, the ‘North Face’ namesake quickly grew into its own entity and was soon distinguishable through every corner of the globe. Whether it was on the slopes of the French Alps or around campfires in Norway, The North Face’s identity quickly discovered mass circulation.

From this point, the brand officially ‘began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe’, thus making way for the iconic introduction of, Never Stop Exploring™, a company mantra that still resonates today. Bonding camaraderie with these individuals and their adventures led TNF to uncover design cues in myriads of areas, all derived from one common denominator – humanity.

More than 50 years after its inception, TNF has now delivered countless collections while positioned high on the world’s stage, and for 2020 the brand chooses to revisit its extensive archive. Comprising retro typefaces, decorative graphics and a tricolour aesthetic, the latest The North Face pieces turn back the clock on the ‘90s.

The North Face Extreme Capsule

Perfectly in sync with the resurgence of the era and the industry’s grip of it, these colourful garms call on the 1992 The North Face Extreme capsule. Referencing once more the brand’s penchant for the great outdoors, each piece is emblazoned with an ‘extreme’ slogan, while clad in commanding hues of black, cherry and turquoise.

In many ways reminiscent of the brand’s Black Label ‘Rage’ capsule, that was trialled and tested by professional skiers and extreme snowboarders, this new offering has a distinctive urban edge to it. From breezy tees to rain jackets, and heavy-duty backpacks, the collection can transform from climate to climate, from purpose to purpose and from every environment.

Shop The North Face Extreme Collection at Aphrodite from 15/01/2020.

The North Face AW19: New Arrivals

From peaks to pavements; The North Face is not only world famous for its outdoor gear, but is now considered a global street culture standard. Exciting new arrivals to The North Face’s AW19 Collection feature instantly-recognisable logos, classic colourways and eye-catching prints – boasting the brand’s signature aesthetic.

The North Face Down Jackets

The winter weather is well and truly here and every wardrobe requires a practical and reliable jacket to fight off the inclement weather. Combining unbeatable warmth and comfort, The North Face offer the understated Lhotse Jacket. Proudly named after the fourth highest mountain in the world, the Jacket is filled with goose down and features a full zip closure and adjustable cuffs and hem – allowing the jacket to fit perfect to you and ensuring ultimate warmth throughout the entire day. Two exterior side entry pockets and one inner security pocket grant easy access and safeguard all of your essentials. Similar to the Lhoste is an instantly-recognisable silhouette that channels ‘90s vibes; the Nupste Jacket. Boasting Durable Water Repellent coating and ripstop fabric, the Nupste is also filled with 700 goose down.

The North Face Mountain Jackets

Adaptable and practical; The North Face Mountain Q Jacket guarantees to stick with you for many seasons to come. Lightweight and beautifully dressed in an eye-catching tangerine colourway, the Mountain Q Jacket will sit perfectly within your outerwear wardrobe – whether you’re hitting the streets or the mountain peaks. Boasting a waterproof polyester outer and fully breathable mesh lining. If bright colours aren’t your vibe, an alternative is the Mountain Q Jacket in black. Equally as iconic, the silhouette features an adjustable drawstring hood and hem and is detailed with The North Face branding.

The North Face Denali Jackets

Ideal for layering, The North Face presents the Denali Jacket. Offered in three impressive colourways including blue, turquoise and yellow and named after the highest mountain peak in North America, the Denali is constructed from polar fleece with unique nylon overlays. Practical and functional, four zip pockets add an alternative spin on the silhouette. Vertical and horizontal zip pockets to the chest and two easy-access side-entry pockets.

The North Face Gilets

Inspired by silhouettes from 1996, the Nupste Vest boasts a boxy design that guarantees to keep you feeling warm and snug during the colder seasons. Offered in two exciting colourways, the gilet is filled with goose down and features a concealed stow-away hood. The Nupste Vest can be easily thrown on when the weather is unpredictable and pack-away design allows the garment to be folded and stored into its right-hand pocket.

The North Face Hoodie

The North Face T-Shirt

Every outfit requires perfect layering pieces to see you through the colder months, and The North Face have you covered. Presenting a range of hoodies and tees – ideal for constructing an outfit that keeps you feeling warm and looking good. The North Face Apline Hoodie is a staple piece for your off-duty rotation. Dripping with The North Face branding, the hoodie boasts large logo accompanied by ‘Fine Apline Equipment’ branding printed unapologetically to the chest. The collection includes a range of different t-shirts including Fine Alp Equipment Tee and The North Face Basic Tee. Crafted from superbly soft cotton, the t-shirts are designed with movement and ventilation in mind.

The North Face Hats

No winter instalment would be complete without a handful of accessories and The North Face AW19 Collection is no exception. Presenting the Bobble Hat in yellow / black and Logo Beanie in twill beige. Both crafted to exceptional standards and coated with the brand’s signature aesthetic. The knit pieces guarantee to deliver both style and comfort.

Shop the whole collection online and in-store now.

 

 

 

The North Face Iridescent Collection

The North Face Iridescent Pack Delivers a Fresh Look for SS19

Far from its image as a strictly outdoor label, The North Face has always had a finger on the pulse of the city-dweller and a distinct urban presence, setting itself apart from ‘serious’ mountain climbing brands while still delivering performance and innovation in spades. Ever since the opening of their very first store in Berkeley, CA, the brand has adorned its signature pieces with bold colour-blocking and prints that have appealed just as much to the casual consumer as the outdoor enthusiast. Ever willing to push the boundaries, The North Face now present their latest capsule of urban classics: The Iridescent Collection.

The North Face Iridescent Cyclone II Jacket

Taking a brace of their most iconic outerwear styles — the 1996 Nuptse Jacket, 1990 Mountain Jacket and the Cyclone II windbreaker — The North Face have draped the familiar silhouettes in a multi-faceted, woven iridescent fabric, with a geometric pattern that changes aspect with the wearer’s movement. Showing off a palette of cool tones from purple to green to blue, the fabrics lose none of their performance attributes, with proprietary weather-proofing technologies like DryVent and WindWall all in full effect to help the wearer adapt to whatever the day brings.

The North Face Iridescent Pack Mountain Jacket

To bring things to the next level, the Nuptse down jacket and Mountain hard shell are modular, featuring zips and toggles to allow both to be worn together for the ultimate in weather resistance and warmth; these pieces may look good, but they’re also highly functional for even the harshest environments.

The North Face Iridescent Nuptse Jacket

Rounding out the Iridescent Collection is a clutch of apparel pieces including a t-shirt, hoodie and baseball cap, presented in stealthy black colourways and adorned with classic TNF branding in an iridescent treatment, perfect for mixing and matching with the outerwear, or for wearing solo on those warmer days. Owing to the technical nature of the fabrics, numbers for these pieces are strictly limited, so don’t sleep if you want to snag your favourite bits.

The North Face 1990 Mountain Jacket Iridescent

The North Face Iridescent Collection will be available from Aphrodite Clothing from the 10th of April 2019.

The North Face

Peaks to Pavements – The North Face

It’s fair to say fashion has taken a swerve that no one could have anticipated over the past few years, with even the highest of high-end focusing solely on that of the streetwear trend. We explore a brand whos organic identity had them placed rightfully in the rankings of this megatrend from the offset, by documenting them in their new stomping ground.
The North Face Editorial

The North Face Nuptse Jacket
The North Face Hoodie The North Face Polartec Fleece The North Face HoodieThe North Face Concrete JungleThe North Face Expert Detailing Layering with The North Face The North Face Denali Fleece PantsGround level with The North Face

 

With an assortment of familiar silhouettes and fabrics, The North Face never fail to impress with their ability to give everything a fresh take. In an array of earthy toned fleece, poly and nylon with healthy dashes of camo print and the newly introduced repeat ‘brand mantra’ text, never stop exploring, you can stand out or blend in as you please.

The North Face Nuptse GiletThe North Face Denali Fleece

 

The North Face Denali Fleece in Green

The North Face classic logo patch

The North Face

 

David Beckham: Style Icon

As a latter-day saint of all things men’s fashion, what will David Beckham be remembered for the most? What is the former England captain’s legacy? His ability as a footballer came unrivalled, the elder statesmen of the Three Lion’s golden generation, one of the first athletes to build a multimedia empire and captivate celebrity tabloid culture from its inception thanks to his marriage with pop superstar turned fashion designer Victoria Beckham but you knew all this. Whilst his playing style and ability may have left him his menswear style has picked up since the heyday of Posh and Becks, making him the style Icon we know today.

He’s developed this ‘fashion thing’. I saw his transition to a different person… so long as it doesn’t affect his football it doesn’t bother me

-Sir Alex Fergusson

The staple in the wardrobe comes from his now seemingly lifelong deal with adidas, the brand that adorned their 3 stripes to the shoulders of the then Manchester United player and birthed a partnership that saw Becks become one of the most lucratively sponsored athletes in the world, rivaled only by Michael Jordan and Tiger Woods in his heyday. From the moment he announced himself with that long-range effort against Wimbledon to the day he retired with PSG the boot of choice has been adidas’ long-running predator series, a boot that has seen Beckham lend his own white to champagne colourway even post-retirement, and used as inspiration on newer models such as the adidas Sobakov.

Whilst flexible with his adidas deal, the company does allow him to adorn other trainer brands (just nothing with a swoosh), but you’d be relatively hard pushed to find Beckham in an out and out athletic trainer that isn’t a three stripe affiliate. As seen above, Beckham’s variety of adidas have seen themselves being dressed in smarter confides with tapered and cropped trousers replacing his normal raw denim. It’s refreshing seeing someone like Beckham embrace a contemporary style, mixing knit sneakers with tailored menswear for an ultra-smart look, at it brings another facet to his style game.

Embracing American timeless apparel in his stint stateside at LA Galaxy, Beckham’s fashion wouldn’t be complete without the incorporation of a Polo Ralph Lauren tinged outfit. Mixing formal occasions with his unavoidable moments in the public, the Polo logo has sat proudly upon Beckham in a variety of different constraints, but it’s with his dress down fashion that a light pop of chambray works effectively against jeans and T-shirt. Pushing his style into a traditional menswear style has been an updated fashion prerogative in recent years, and his ability to offer a triple threat of streetwear, menswear and formal wear makes him undisputed in his lookbook dominance.

The heritage menswear look demands a robust boot, something that of course Becks has in abundance. With a wildly changing day to day life, one that includes occasional motorbike rides, trips to the country in the Land Rover Defender and touching down in NYC, the ever-ready Beckham packs similarly sensibilitied boot choice to blend with his outfit whether that be the Chelsea Boot style seen above or the Redwing Moc Toe below.

With style developing through influences and environment, is it a surprise that Manchester still holds a huge inspiration for Beckham’s style? A tonal outfit topped off with a pair of Clarks Wallabees, stood next to a Stone Rose poster with a buttoned-up worker jacket. The only way this could be more Manchester is if there was a patch boldly displayed.

An unusual collaboration with Belstaff that has seen 3 capsule collections and a short film also makes total sense considering Beckham’s modern image, tapping into his enthusiasm for motorcycles, and his penchant for jeans, white t-shirt and a biker jacket. All designs are intrinsically Belstaff, celebrating their craftsmanship and motorcycle heritage.

Layering is a key cornerstone of men’s fashion, so it’s no surprise to see Beckham likes to layer items from brands like Canada Goose and Moncler in his cold-weather wardrobe. Known to incorporate pieces from North Face too, it’s the restructured blazers and down gilet that Beckham is known to wear now than his baggier style of the bygone decade.

 

The North Face – Spring Summer Edit

The weather outside is no longer looking as frightful, which means spring is slowly slipping towards us. So we can finally put our The North Face Nuptse jackets to the back of the wardrobe, and start to browse the internet for our new go-to jacket. You don’t need to look far, as The North Face have got your back, with their selection of lightweight retro inspired jackets.

The North Face 1990 Seasonal Mountain Jacket

The North Face 1990 Seasonal Mountain Jacket

The North Face 1990 Staff Fleece Pant

The North Face 1990 Staff Fleece Pant

If the 90’s teal colour way is a bit too out there for your taste, don’t fret, they have resurrected The North Face 1990 Mountain Jacket in a muted cream and navy colourway. Not only does it look good, the jacket has fully sealed seams and wind resistant technology to lock in heat and prevent any moisture from getting into the jacket, because the last thing you want is to get damp in a April shower.

The North Face 1990 Mountain Jacket

The North Face 1990 Mountain Jacket

The North Face 1990 Mountain Jacket

So get out your check-book and browse The North Face spring summer collection online here

The North Face’s New SS18 Apparel Channels Classic Streetwear at its Finest

With a proven track record for making outerwear that’s as suited to the streets as it is to the mountains, it should come as no surprise that The North Face also create fantastic apparel that’s aimed more at the relaxed end of the market.

The ‘Fine’ range of jersey basics displays the same eye for vintage colour and detailing that’s made their jackets a success with tastemakers across the streetwear spectrum: excellent fabric choices like brushed cotton jersey and interlock sweat that feel both sturdy and luxuriously soft; comfort-oriented details like dropped hems, articulated elbows and underarm ventilation eyelets; and that iconic Half Dome box logo displayed to the sleeve in a way that’s distinctive yet inobtrusive.

The colour scheme also swerves the usual whites and navies, with Dark Teal and Vintage White proving just as versatile, yet different enough to stand out. Overall, it’s just very good stuff.

Consisting of long- and short-sleeved tees, a crewneck sweatshirt and a colour-blocked hoodie, The North Face ‘Fine’ apparel is all available from Aphrodite Clothing.

Heavy Jackets – The Edit

It doesn’t seem like more than a week ago that we were writing about all things summery: festivals, holidays, sunglasses.  But here we are, with winter fully upon us, bringing with it shorter days, icy winds and all kinds of weather to tackle. Fortunately, whether rain, snow or shine, we’re here to get you kitted out for the season with a well-curated selection of jackets and coats to last you through this winter and well beyond.

North Face Nuptse 1992 Jacket

THE NORTH FACE NUPTSE 1992 JACKET

A truly iconic piece from The North Face’s archives, the Nupste 1992 jacket takes inspiration from the original, while upgrading the fabrics and fit to more modern standards. Crafted from a lightweight nylon shell with a DWR (Durable Water Repellent) finish fashioned into classic large baffles, and generously filled with cosy goose down to combat the cold in style. Various zip pockets keep your essentials safe and secure, while the whole look is finished with the iconic retro Dome logo patch to the left sleeve.

NAPAPIJRI SKIDOO 1 JACKET

Pullover jackets are having a moment right now, and for good reason: they’re perfect for layering for that retro outdoor sportswear look, as well as being designed to keep your core warmer than front-fastening styles. Napapijri’s Skidoo jacket lays claim to be the first ever jacket designed in this way, and is a staple of the brand’s outerwear range. The shell is water-repellent while the body is both lined with fleece and padded with Thermore filling for the ultimate in winter-proof apparel.

PATAGONIA FITZ ROY DOWN PARKA

Designed for serious outdoor use, yet with off-duty good looks, the Fitz Roy parka utilises Pertex Quantum fabrics throughout, which are lightweight, durable and water resistant, as well as letting the 800-fill goose down filling loft properly to maximise its warmth retention. So whether you’re scaling peaks on a weekend or schlepping between home and the pub on a night, this is one jacket that will never let you down in either the style or performance departments.

Of course, the above is just a small selection of our jackets and coats. Find these and many more instore and online at Aphrodite Clothing today.

The North Face Brand Guide

The North Face Brand Guide

In terms of global brand recognition, there is probably no outdoor brand more ubiquitous than The North Face, with its famous logo being seen on people across many countries, demographics, and subcultures. Aphrodite is pleased to welcome the premium The North Face brand to our lineup of brands for Fall/Winter 2017; channeling the storied history of the brand through a contemporary streetwear lens, The North Face’s latest collection takes the high-performance fabrics and construction the company is known for and applies them to more wearable, casual silhouettes, ideal for those who want to stay protected from the elements — and look stylish doing it.

The History of The North Face Brand

The North Face’s status as a global outdoor giant is a far cry from its more humble beginnings. In 1964, Doug and Susie Tompkins — an outdoors-loving couple living in San Francisco, California — founded The North Face, Inc., as a mail order company selling high-quality climbing and hiking apparel to the rapidly growing number of enthusiasts in the region. By 1966, they opened their first store in the city’s trendy North Beach neighbourhood, complete with an opening night that boasted a show from The Grateful Dead and Hell’s Angels working the door as security, in keeping with outdoor sports’ counterculture associations at the time. Two years later, the Tompkins had been designing and selling their own in-house range of apparel and equipment, and had made a name for their brand as purveyors of some of the highest-quality gear in the world. But by this time, wanderlust had got the best of the pair, and Doug Tompkins sold his company for $50,000 to his friend Kenneth ‘Hap’ Klopp, who built The North Face into a multi-billion-dollar brand over the next 20 years.

North Face History

Klopp continued the brand’s spirit of constant innovation and investment in technology, catering to the ever-growing and evolving outdoor sports market, adding gear for skiing and camping to the lineup, including a revolutionary dome tent designed in 1975, inspired by the work of influential architect Buckminster Fuller, which was lighter and more aerodynamic than traditional A-frame designs, and became a worldwide hit as people pushed further and further to the extremes of the wilderness. As the Eighties rolled around, The North Face was firmly established as a market-leader in skiing equipment and continued to push the boundaries of apparel for extremely cold climates, including the future classic Summit range of jackets.

By the Nineties, demand for high-quality casual clothing was at an all-time high, and this led to The North Face diversifying into unknown territory, with non-technical apparel like t-shirts, sweats and lightweight jackets being introduced for the first time, all bearing that instantly-recognisable logo. This led to the brand’s biggest growth yet and pushed them into the 21st Century as one of the titans of sporting, technical and casual clothing.

The North Face Black Label Clothing

Since their embrace of the casual fashion market, The North Face has diversified from its roots as a solely technical manufacturer and introduced a number of diffusion labels, that are often exclusive to specific overseas markets. Japan has long had their exclusive Purple Label collection, which reinterprets classic tailored and casual pieces with high-end technical fabrics and finishes, and is subject of envy from stylish men the world over. Inspired by this, The North Face’s Autumn/Winter 2017 range takes design cues from the classic The North Face styles of the Eighties and Nineties, the latest versions update them with more modern cuts and fabrics, while still maintaining their vintage appeal, and translating them for a more casual, street-savvy audience. The range is sure to appeal to those who enjoy The North Face’s long-running collaborations with streetwear giants Supreme, especially the Mountain Parka and Mountain Light styles, which are staples of the brand’s classic range.

North Face Jacket

North Face Beanie

Shop Aphrodite’s full collection of North Face online and in-store now.