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Stone Island Autumn/Winter 2019 Video

While here in Britain we’re just starting to gear up for the summer, Stone Island Autumn/Winter 2019 sees the brand looking to the future with their video presentation on their fantastic new collection.

 

Shot in the brand’s usual moody, industrial style, there’s a lot of excellent product packed into the video’s one and a half minutes. While the brand is no stranger to bold, bright shades concocted in their dyeing laboratories, the Stone Island AW19 collection takes this a step further with mix-and-match colour blocking. This is demonstrated perfectly in the second look in the video—a full outfit comprised of a mountaineering-inspired jacket and trousers. With all its elements dyed in different shades from yellow to navy to maroon, the combo boasts a highly layered and structured look that’s at once futuristic and retro, perfect for those who can’t decide which colour to wear on a morning.

Elsewhere we see a series of knits and sweats that are constructed with patchwork-style panelling, with each side of the piece displaying opposite colours and textures; garment-dyed nylon ripstop pieces in bold neon oranges and yellows; and an all-new utility boot silhouette with a striking, sculpted sole unit. And, for you monochrome fans, there’s a brief glimpse of the highly sought-after Ghost Piece collection for this season. It feels like we say this every season, but this Stone Island collection is one of the brand’s strongest to date, and proof—if proof were needed—that Carlo Rivetti’s team are at the top of their game.

There’s plenty more to sink your teeth into in the video itself, so check it out above, and keep your eyes locked on our social media channels for more Stone Island Autumn/Winter 2019 drops as they land.

How to Clean Sneakers: A Video Guide

With summer on the horizon, there’s no better time to break out the pristine white kicks; easy, casual and timeless, the white trainer goes with pretty much all summer wear. But no sneaker stays white forever, and sometimes one wear is all it takes to bring your beloved footwear from sparkling to filthy. Fortunately, cleaning sneakers is incredibly easy if you have the right equipment to hand. Check out our handy video guide on how to clean sneakers below to see what we mean.

Here’s a quick rundown of what you’ll need, and the steps we take to get those adidas Continental 80s back to their original gleaming white:

You’ll need:

  • Sneaker cleaning solution
  • A brush (preferably natural bristle or horsehair)
  • A basin of warm water
  • Microfibre towel
  • Sneaker cleaning wipes
  • Protector spray
  • (Optional) New laces
  • (Optional) Midsole pen to match your trainers’ colour

Step 1: Remove the laces. Whether you’re swapping them out for new ones or giving them a spin in the washing machine (we recommend popping them in a washing net or inside a pillow case), you’ll need to remove the laces to get into all the nooks and crannies.

Step 2: Brush away any loose dirt or debris. This helps prevent scratches and just makes life a bit easier going ahead.

Step 3: Wet the brush in the water basin and apply your sneaker cleaning liquid of choice to the bristles. A little goes a long way, but don’t be afraid to use as much as you like.

Step 4: Scrub all the affected areas of the shoe vigorously (including the sole if you’re a perfectionist)

How to Clean Sneakers

Step 5: Use the towel to dry off excess water and foam, and to give any extra cleaning to areas you may have missed

Step 6 (Optional): If needed, give the midsoles another once-over with a cleaning wipe

Step 7 (Optional): If you’re going the whole hog, use your midsole pen to restore the trainer’s original colour. Shake the pen vigorously, then pump the tip several times onto a paper towel or spare sneaker wipe until the paint starts to flow. Use the chiselled tip to apply an even coat to the required areas. Don’t worry if you make a mistake; a sneaker wipe will clean up any excess while the paint is still wet. Wait for the midsole to dry completely before moving on to the next step.

Step 8: Once the sneakers are completely dry, apply a thin, even coat of your protector spray of choice. Hold the container 15-20cm away from the shoe and spray until all surfaces are coated, making sure not to over-apply. Wait to dry, usually around a minute or two.

Step 9: Relace the trainers, with the originals or brand new laces if needed.

Step 10: Wear with pride!

This should get your beloved trainers back in peak condition in time for the summer, and hopefully keep them that way for longer. We’ve used tried and tested products from Jason Markk, Sneakers ER and Crep Protect, but feel free to mix and match with your own go-to brands.

You can find all the products we used in our video both in-store and online now.

How To Repair Denim, Featuring Nudie Jeans

Over the years we have championed Nudie Jeans at Aphrodite and we actively try to engage with our customers in-store and online to tell them as much as we can about the quality and the story behind the brand. Some of our die-hard denim connoisseurs will wear their jeans continuously for months, letting the denim show the wear and tear of their daily lives over time. A faded outline around a pocket shows where they carry their phone; a hole in the bottom area might indicate a lot of sitting down; a stained area might have a funny story attached to it.  A pair of Nudie jeans can be a timeline of your life.

Of course, not everyone feels comfortable wearing denim with holes in which generally happens through a passage of time with every pair of jeans.  Pre-washed jeans are the worst offenders for sustaining holes and abrasions over a shorter period of time than a dry/raw pair.  This is because the washing/dyeing process weakens the cotton and it breaks down quicker. To combat this, Nudie has produced a series of videos and infographics, In honour of ‘Repair, Reuse, Recycle’ to give your jeans a new lease of life.  Below we have shared one of the videos from Nudie Jeans which shows one of their experts repairing a pair of Nudie.  In their own words “…repairing your favourite pair is a fairly easy task” and watching this video, they make it look quite straightforward to anyone that isn’t afraid of using a needle and thread.

In a time when money is tight around the globe, it might be an option that you turn to rather than purchasing a new pair of jeans. If you love your jeans and can’t bear to part with them, repairing them give you a new appreciation for them to know that you have breathed new life into them when they were looking so fragile and weak.

What You Need:

  • Sewing machine
  • Matching thread (or contrasting if you’re brave)
  • Scissors
  • Textile glue
  • A spare patch of denim

STEP 1: Ready up your thread in the sewing machine, trim the raw area of the torn Jeans for a clean work area. Cut out a patch of denim from your least favourite but similar tonal jeans.

STEP 2: Place a smattering of textile glue around the affected area, as well as a liberal amount on the spare patch. Apply the patch to the tear, adhesive down.

STEP 3: Time to fire up the sewing machine and begin the attachment. Begin to create a layer of extra fabric by sewing up, down, and all around the tear and patch.

STEP 4: Once adequately attached, check over for any loose areas and trim any excess thread / excess denim from the patch.

American Idol: Ralph Lauren SS18 Online Now

It’s finally here: the first day of Spring in the northern hemisphere has just passed, so it’s officially time to start thinking ahead to the coming longer, warmer days. For a timeless way to up your sartorial game, your first port of call should be the iconic purveyor of American style, Ralph Lauren.

Ralph Lauren SS18

At Aphrodite we have a wide range of the brand’s collection available online, from the classic polo shirts, oxfords and sweatshirts that build the core of the Polo collection, to more seasonal pieces like tech-infused jackets and hoodies that give the brand more of a street edge.

Ralph Lauren SS18 02

All pieces come in a range of colours and styles that are sure to suit any wardrobe, as well as being emblazoned with the signature Polo Pony logo. Take a look at our video below for ideas on how to style Ralph Lauren‘s latest collection, then hop over to our website to shop the whole range today.

Aphrodite Clothing: Store Tour Video

While our online business is more important than ever, our physical store is our pride and joy. This video tour by our very talented photography team shows the location at its very best, showcasing the contemporary facelift it received in 2014, as well as the curated selection of the world’s finest menswear inside. It’s a brief but interesting watch for both our online customers and our instore shoppers, and really helps give a good feel for who we are and what we do.

Check out the video above, and don’t forget to leave a comment to let us know your thoughts.

CP Company Mille Miglia Goggle Jacket

CP Company Mille Miglia Video

CP Company Mille Miglia Jacket

CP Company is renowned for their infamous CP Company Mille Miglia Goggle Jacket initially taking inspiration from the old Mille Miglia race. This vibrant CP Company Mille Miglia red piece from the Autumn Winter 2016 collection features a ribbed front and back for additional insulation whilst the iconic goggles feature to the hood. Priced at £295.00, the CP Company goggle jacket is available to purchase from Aphrodite1994.com or in our Sunderland based store.

Watch the video below to see the jacket in full HD detail.

TheHoxtonTrend

TheHoxtonTrend Visits Aphrodite

Menswear YouTuber TheHoxtonTrend made the long trip up from London to Sunderland a few weeks ago to visit Aphrodite. Over a period of a few hours the guys were shown around the store, picked out their favourite pieces and conducted a video walkabout in-store.

The first video has made its way to their YouTube channel now which is rapidly gaining followers due to its dedication to mens fashion and in particular showcasing the likes of Stone Island, Moncler, C.P Company, Y-3 and Belstaff to name just a few. All of the pieces featured in the video are available from the Aphrodite website and any additional information you require can be found by contacting our friendly customer services team on 0191 5675898 or [email protected].

 

 

How To Re-Wax Your Barbour Jacket

UK based heritage brand Barbour are world renowned for their waxed jackets and we often get a number of customers how they go about re-waxing their favourite jacket. Barbour have now put together a video showing the entire process from start to finish.

You can purchase a tin of the Barbour Thornproof dressing from our website priced at £9.95

How To Clean Your Sneakers With Jason Markk

Jason Markk has teamed up with the Sole Collector blog to produce this great video with a demonstration of his cleaning products. Focusing their attention on the Nike Flyknit in this particular video, Jason Markk uses his quality products such as the cleaning fluid, microfibre cloth and premium cleaning brush to get these Nike’s that have seen a better day, back to their former glory.

Head on over to the Aphrodite website now and shop our range of Jason Markk products that you see featured in the video