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y-3

Y-3 Take Sportswear To The Next Level

Since 2003, when adidas and avant garde designer Yohji Yamamoto put their heads together in the pursuit of more unique ventures, Y-3 has always been an interesting one to watch. Established well before the days when the word Athleisure was even coined, let alone unblinkingly accepted onto some of the biggest runways in the world, the brand not only carved a reputation for challenging the pre-conceived conceptions that surround sportswear silhouettes as a whole, but set the bar when it came to how collaborations can and should be done.

Y-3 New Arrivals
Perhaps one of the most alluring qualities Y-3 possess is their sense of identity. Inspired by the contrast between smart and casual outfitting and fuelled by a growing disinterest with making, ‘fancy clothing’ the brand combines Yohji’s more left-field approach with that of adidas’ performance-driven sensibilities, balancing, twisting and combining iconic elements from both sides into something that feels wholly Y-3.

Y-3 New ArrivalsY-3 New Arrivals
Uniting the majority of their offering under a monochromatic banner, Y-3’s decision to remove colour from their designs allows more emphasis to be placed upon shape, form and function giving way for a selection of technical nuance and interesting use of fabrics to find their way to the surface.

Y-3 New ArrivalsY-3 New Arrivals
Take for example this seasons interpretation of the classic track pants. Placing the bold contrasting three stripes to the inside leg for a slight spin on a quintessential trait, the pants are imbued with masterful modern tailoring with a relaxed fit through the thigh, slight taper to the ankles and a cropped length. Finished with inner zip cuffs, four pockets and an elasticated drawstring waist, the track pants give way to a tonal Y-3 logo for a hit of subtle branding.

Y-3 New ArrivalsY-3 New Arrivals
Track tops have also been given some love with asymmetrical details and subtle alterations aligning the somewhat everyday garment with the other quality bits up for grabs. Featuring a contrasting varsity style applique YOHJI callout to the back, the jacket also comes with adjustable cuffs, a fleece lined interior and two front concealed zip pockets, the track top comes complete with tonal stripes and Y-3 logo to the left side only.

Y-3 New ArrivalsY-3 New Arrivals
Unsurprisingly some of the main talking points found throughout the collection are the accessories, most notably Y-3’s fresh interpretation of the cross-body bag. Constructed in a sling design, the bags come with the ability to be customised to suit the wearers desired needs with straps and storage compartments easily added or removed.

Y-3 New ArrivalsY-3 New Arrivals
Staple pieces have also been given a precise update with t-shirts, hoodies and hats boasting an array of enviable qualities which include sleek one piece constructions, juxtaposed monikers and signature Yohji cuts.

Making their welcome return both the Y-3 Ren and Kaiwa can be found amongst the greyscale ranks. With updated colourways applied and notable characteristics preserved the sneakers make use of adidas’ affinity for footwear to ensure their staunch looks are matched with plenty of practical utility. Sat alongside the decisively geometric Y-3 Yuuto, which revives one of the first sneakers ever released by Y-3, and the ultra-contemporary Yohji Courts the brand once again prove they are not to be crossed when it comes to on-foot craftsmanship.

Shop the full Y-3 line-up online or in store now.

Y-3 New Arrivals

Y3 Sneaker FYW S-97

Y-3 FYW S-97: Yohji Yamamoto Remixes An adidas Icon

Y-3 Transforms The Iconic FYW S-97 Sneaker

After more than 16 years of fruitful partnership, adidas and Yohji Yamamoto are working on forging an even stronger alliance; with the Three Stripes label offering Y-3 exclusive access to the FYW S-97 sneaker.

Y3 FYW S-97's

The revolutionary design first debuted in ’97 during a time when the footwear industry hadn’t really got off the ground yet. Trainer technology was still in its inception stage and sneaker styles were delivered through narrowminded visions. Cue the trailblazing tactics of adidas

In-house experts at the sportswear label instilled fresh energy into the industry when they launched their ‘Feet You Wear’ technology. The science behind FYW technology, to which the shoe takes its name, was ambitious in every way. Previous designs had led the way for square-shaped soles, while this runner chose to hone in on the natural contours of the foot. Though more rounded trainers like this were virtually unheard of at the time, the masses embraced them full-force. Thus, setting the wheels in motion for boundless interpretations to come.

Now, in today’s age, where luxury and athleisure often collide – as the Y-3 partnership has so often proved, the FYW S-97 trainer is to take a premium turn. More streamlined than the original, Y-3’s FYW S-97 boasts a strictly angled design at the toe. However, its sharper silhouette still imbues referential flair for the past. These retro details unfold in the wavy lines showcased on the midsole and caging system.

Y-3 FYW S-97 Trainers

Layers of Primeknit can be found across the uppers of both the black and white pairs, something FYW S-97 fans will be used to. Closer up, suede and leather overlays fall in all the usual spots, while a sock-like fit around the ankle provides superlative flexibility.

Perhaps the most distinctive element of this iteration is the Yohji Yamamoto sign off. Etched in white on the black colourway and vice versa, the emblazoned script is truly symbolic of status. A signal from the Japanese designer that these sneakers are wholly Y-3. Finally, dual density Boost™ cushioning propels the foot from the ground upwards. As a result, wearers can expect the smoothest ride ever and unbeatable comfort.Yohji Yamamoto Y-3 FYW S-97

Set to get the streets and the sneaker scene talking, this luxe Y-3 FYW S-97 remix is a game changer. Cop both colourways at Aphrodite in-store or online when the sneakers launch July 18th, 2019.

Y-3 AW19 Collection

Y-3 AW19 Collection: First Look

The first drop of the Y-3 AW19 Collection Has Arrived! Take a look what is up for grabs below…

After 16 years working in partnership as the driving force behind now world-renowned brand Y-3, adidas and Yohji Yamamoto present the next evolutionary step in their collaborative efforts using their AW19 collection to take a look back into not only the defining historical moments that have shaped both collaborators staunch sensibilities but, the unique intricacies that have fuelled their success.

Y-3 AW19 Hoodie

Focusing in on the ‘70s. ‘80s and ‘90s Y-3 present a collection that for the first time since its inception makes use of archival pieces both from Yamamoto and adidas. Using these select few pieces as a basis to shape an expectantly avant-garde design direction around, AW’19 sees essential adidas garments infused with the designers strong stylistic character and inherently Yamamoto pieces loaded up on generous helpings of three stripe innovation.

Through years spent understanding their counterparts craft and the forward-thinking approach of their dynamic relationship, both adidas and Yamamoto have manged to pave the way when it comes to challenging the preconceived notions surrounding sportwear, crafting line-ups with immense depth, personality and unmatched quality.

Channelling the collection around a multitude of themes including BUILD – whereby the craftsmanship of a garment is paid particular attention to – and SPECTATE – which makes reference to the movement and unity of sports culture – the collection encompasses everything from outerwear to accessories and represents a fresh interpretation on the signature Y-3 aesthetic.

Y-3 AW19 Hoodie 2

Influenced by the branding found on sports teams, the collection sees an athletically styled YOHJI callout displayed across a varied and expectantly monochromatic line-up which culminates, most notably, with a traditional collegiate varsity jacket. A contrasting feast for the eyes the jacket features embroidered patch branding to the sleeve and chest and comes quilted with primaloft for exceptional levels of insulation. Cut slightly short in the body for added shape the jacket is complete with an array of quintessential detailing including a ribbed collar, cuffs and hem and a plethora of sporty striping.

Y-3 AW19 Varsity Jacket
Re-imagined with streamlined minimalism, this first snippet of the collection also gives way to a number of classic Y-3 footwear silhouettes given new life through subtle alterations. A staple of the Y-3 sneaker line-up the Kaiwa with its towering proportions and premium mix of suede and leather uppers sees a triple black overhaul whilst the Ren is given an alternating colour mix, utilising harsh distinctions to enhance its recognisably modern appearance.

Y-3 AW19 Kaiwa Triple Black
Y-3 AW19 Ren
Y-3 AW19 Kaiwa White / Black
Of course, technical nuance features heavily throughout the duos new body of work, no more so evident in accessories such as the side bag. Boasting a number of compartments and wearing capabilities the bag comes fully customisable allowing the user to detach and re-attach straps and sections as they see fit. Coming in both white and black the bags feature numerous storage options guaranteed to add functional flair to even the most basic of outfits. Headwear is also high on the agenda within the accessory ranks, with a baseball cap complete with aforementioned YOHJI branding alternatively placed to the side found amongst the impressive assembly.

Y-3 AW19 Side Bag

Harboured from years spent working with one another this collection showcases the harmonious understanding and mutual appreciation both adidas and Yamamoto share for one another.  Through a deep respect for individual craft and the natural fluidity of ideas Y-3 manage to effortlessly blend the worlds of thematic clothing and utility driven sportswear, forging an unshakeable legacy one collection at a time.

The Y-3 Autumn Winter ’19 collection launches both in store and online at Aphrodite 20/06/19.

Y-3 Harigane Sneakers

Y-3 Spring/Summer ’19: First Footwear Drop

After the success of last year’s celebratory 15-year anniversary collection, Y-3 are right back at it for 2019 with a slew of new footwear models.

Y-3 SS19 Raito Racer

The key piece from the first drop is the all-new Raito Racer. Japanese for ‘light’, the Raito takes its name seriously, building on a thickly-cushioned wedge of Boost with ultra-light Primeknit uppers for a breathable, supportive fit. Yohji Yamamoto’s typical flair for design detail is on full display here, with topstitched lacing sections that also serve to add extra support and structure to the inner of the shoe, along with an eyecatching ‘mosaic’ outsole and minimal branding for a sleek and thoroughly modern look.

Y-3 Raito Racer Sneakers in White

Meanwhile, the popular Harigane sneaker from last season is getting a refreshed look for the new year. Keeping the scuptural, geometric sole unit and sharktooth outsole from the original, the Harigane II is upgraded with monochrome Primeknit uppers and topstitched detailing for a more streamlined look than its predecessor. Keeping with the rest of the season, the finishing touch comes with hand-stitched zigzag detailing to the tongues.

Finally, the imprint resurrects the adidas ZX Flux silhouette for its own version, the ZX Run. Building on the original’s Torsion-equipped sole unit, the ZX Run boasts uppers in a textured mixture of premium leather, suede and nylon. Perforated detailing and a panelled design calls to mind classic Y-3 styles but with contemporary branding and tooling for an all-day comfortable ride.

Find all three styles instore and online at Aphrodite now, and keep an eye on our social media feeds for more Y-3 SS19 news.

A Five Star Sequel: Y-3 Kusari II

It’s rare a sequel eclipses the original, but sometimes the formula is just rejigged enough to create a better, unique experience than before. The Godfather 2, The Dark Knit, Toy Story 2, all setting the bar higher just like Y-3’s rapid-fire sequel.

This season of Y-3 has been a rapid-fire display of new styles from Yohji Yamamoto and co, showcasing a juxtaposition of designs from the slimline to the bulbous. Following up the initial Kusari release just 7 months ago, we have the sequel to their ultra modernist design in form of the Kursari II.

One of only a handful of Y-3 models to utilise a full length boost sole unit, the eye-catching lines of shoe truly provide one of the most unique silhouettes in Y-3 history.

With a material mix of rubber, leather, suede, patent leather, neoprene and repurposed shoelaces and stitched elasticated eyelets the shoe is an experience in footwear tailoring. Harnassing an all in one neoprene upper, the shoe follows similar design cues to the recently released Kaiwa in it’s unusually stitched toe box. The eyelets are held in place with a heavily stitched in elasticated rope, adding a contemporary spin intrinsic with the current Y-3 design ethos.

The suede heel rap offers a tonal and textual variation with a supple trim that mixes with a red patent leather heel piece and a leather stitched strap that is vaguely reminiscent to a certain rival’s 90’s runner (rhymes with apache). Re-purposed red laces make up the upper eye stays and heel tab, matching tonally with the stitched tongue branding and heel piece.

The sole is made up of a 3 piece bonded unit, starting with a rubber midsole and sole sandwiching a boost sole unit to maximize comfort over performance.

With the overall theme of luxury permeating through on this Y-3 release, don’t miss out on a premium sequel.

Runaway Fashion: Y-3 Kaiwa

We spent time really considering how the apparel and shoes connect and the message that sends. Always with Y-3, you see the very best of Yohji Yamamoto and the very best of Y-3.

Now into its 15th year of fashion matrimony, the collaboration between sportswear giants adidas and master tailor Yohji Yamamoto has seen a seamless diffusion between functional streetwear and unique design. With the modern-day collection from Y-3 adopting techwear sensibilities, it’s no surprise that their newest collection harnesses the light and tight feel of techwear upon its founder’s monochromatic colour palette.

The new season saw deconstructed aesthetic dialled to the max and that theme sits perfectly on the debuting Kaiwa silhouette. The chunky runner still shows a streamlined sensibility with its Orca like qualities, a clean and uncomplicated design that spices it up with contrasting detailing and a mixed material of neoprene and black leather. With its midsole protrusions to the block white foam sole unit, this silhouette has been quoted by Vogue as taking design cues from French artist César’s Expansion with it’s bulbous and seemingly unpredictable shapes, or as we noted similar to fragments of bone, especially in their contrasting white as ever displaying Yohji’s intrinsically avant-garde ideas even on an athletically designed model such as the Kaiwa.

Sometimes accidents happen when outfit and sneaker not mix; but in this accident can find a new sensitivity, a new balance. It’s a gift and we’re enjoying that gift.

With this initial drop and an inverse colourway presented on the runway, you can guarantee this isn’t the only run out for this bold new offering from the collaboration.

 

Y-3 Kaiwa Drops At Aphrodite1994 August 3rd

Best of Summer Sneaker Releases at Aphrodite1994

The sneaker game has changed, weekly releases from every brand have forced sneakerheads to check daily for the next cop. There are always special drops you might have missed so don’t worry, we’re recounting our favourite releases of the summer!
Following up adidas’ recent readoption of the terrace look, the Sobakov take the Gazelle and Samba stylings of the casual heyday and places them on to a highly desirable asymmetrical silhouette. The football pedigree is on full display with its 3 stripe design lifted straight from the recently reissued Predator Precision series. The similarities to the recently release Kamanda are rife, but the Sobakov holds it’s own as highly desirable design. Read more about the release here.
Celebrating the anniversary of their iconic running slogan Nike have adorned their brand new running silhouette, the EXP-X14, with the instantly recognisable advertising phrase and its orange-tinged colour palette to great effect. Following on from the Zoom fly was never going to be an easy task, but the EXP-X14 streamlines the design and incorporates eye-catching panelling of translucent mesh to great effect. Perfect for the gym or streets, the EXP is perfect in any environment and particularly in a monochromatic colour palette. Read more here. 

Celebrating two nations dear to the Raf Simmons heart finds the ostentatious Ozweego adorned in the USA Red, White and Blue and Belgian Black, Yellow and Red respectively all in the aid of independence and national identity. With both releases coinciding with each nation’s independence day, using the audacious silhouette of the Ozweego as a conduit to individuality and identity, a theme that rang true with each nation’s respective revolutionary movement. Raf, as ever, manages to feature all of this in the luxurious Ozweego design. Read more about both the USA & Belgium releases here.  Raf_Simons_Ozweego_USA_03Y-3 Harigane SneakersKusari & Saikou 
A collaboration that predates Off White X Nike in hype and design, the Y-3 collection from master tailor Yohji Yamamoto and adidas hits its 15th anniversary, and there are no signs of let up especially with the footwear choices on offer. With the minimal offerings of the Kursari in monochromatic (and token Yohji) White & Black, alongside the returning Saikou silhouette, all featuring subtle additions of boost technology. The highlight of the drop is the Harigane trail sneaker, championing deconstruction and offering a unique redesign of the adidas NMD with its segmented sole unit. Keep your eyes peeled for more to come in the Y-3 Kiawa. 
Nike Air Max 98 & 270
A newly created and newly reissued double bill of Air Max from Nike in the form of the Air Max 270 and Air Max 98. Both championing revolutionary air units; it’s the first edition of each colourway for the respective silhouettes. The 270 lands in an eye-catching and intrinsic triple black Air Max 270 colourway, complementing the audacious air unit with a subtle colouring. On the other spectrum, the total crimson makeover of the Air Max 98 is a spectacular rendition of the vibrant and chunky Air Max styling. Two distinct looks but equally irresistible. Read more on the Total Crimson Air Max 98 Here.

Nike Air Max 98 Wolf Grey Total Crimson

Y3 SS18: Footwear Preview

It’s coming up to the 15th anniversary of the first collection by Y3, and designer Yohji Yamamoto is looking to the label’s roots as an inspirational foundation for the upcoming Spring/Summer ’18 season. Based around the key phrase ‘Uniform of the Street since 2003’, Yamamoto and his cohorts are keen to remind us that fashion’s current ongoing obsession with technical sportswear has been their forte for a decade and a half, and this confidence in their expertise particularly shines through in the new season footwear collection, which consists of all new styles and never before seen reworkings of adidas classics.

The first drop arrives next month and kicks off with a brand new silhouette, the Suberou; an evolution of the bestselling Qasa sneaker from previous seasons, the Suberou is a slim, slip-on style with a sock-like neoprene upper sat atop an all-new Y3 runner sole unit. The uppers feature mesh underlays for extra breathability, and sport bold printed branding throughout the tongue area, echoing the apparel collection’s graphic-heavy aesthetic. Delivered in the brand’s usual stealthy all-black colourway, as well as this season’s featured colours of Unity Ink and Chilli Pepper for a bold hit of colour.

Y3 have long offered their interpretation of the iconic adidas Superstar silhouette in the form of the Super Zip. This season they are offering a more deconstructed take on the classic with the Super Knot. Using the familiar shell-toed court design of the original as a starting point, Y3 add some typical idiosyncratic flair in the form of a unique drawcord lacing system that runs the length of the shoe, allowing for a fully customisable fit. The premium leather uppers sport simplified branding, eschewing the classic 3 Stripes for a simple gold-stamped Superstar callout, while the tongue sports the season’s signature bold graphic approach.

Finally, in preparation for the summer months — or those weekends away — Y3 drop their own edition of the ever-popular Adilette slide. Utilising premium materials and the brand’s signature branding, they’ll keep you looking fresh whether on the streets or relaxing by the pool.

The first drop of Y3 SS18 footwear is due to arrive soon right here at Aphrodite Clothing, with further releases to follow. Keep an eye on our blog or our social media feeds for more information as it becomes available.

Y-3 Tropical Glitch Camo Print Collection

This autumn winter season Y-3 have already bowled us over with their sneaker drops, but their clothing collection has knocked the ball out of the park. Their key pieces wouldn’t look out of place on the metropolitan streets during fashion week. They have upped their graphic game, contrasting boldly against the standard sea of muted tones, with their striking ‘tropical glitch camo’ print, that is sure to turn some heads. The t-shirt has been cut in a oversized fit, making it the perfect piece to style with a pair of skin tight joggers with a pair of statement sneakers, after all life is too short to be understated.

Y3 Topical Glitch Camo
Another key trend running through the new collection, is scuba, proving again they aren’t holding back any punches with their avant-garde pieces. We can’t get enough of the scuba sweatshirt in olive/black, with its boxy fit cut from technical neoprene fabric, it is just crying out for those fire emojis.

The autumn winter Y3 clothing collection is now available online prices ranging from £85.00 to £319.00.

Y3 Scuba