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Y3 Pureboost Oreo

Y3 Pureboost Oreo Arrives

The Y-3 Pureboost has returned this season in this this ‘Oreo’ inspired colourway. Sporting a boost™ sole unit for a continuous burst of energy, the Pureboost is a modern running silhouette that appeals to many sneakerheads.

A lightweight mesh upper has been overlaid with embroidered detailing throughout. A leather ankle cuff and tongue give the shoe a luxurious feel. TPU welds accent the toecap and are utilised on the 3D three-stripe detailing.

A plastic heel counter accents the rear of the shoe for additional support whilst the rubber outsole aides traction.

Landing in-store and online today, the Y-3 Pureboost retails at £250.00

Style: CP9888

Price: £250.00

Y3 Sneaker Drop – Online Now

Y3 Qasa High “Black/Olive” & Stan Zip “Triple Black”

adidas’ long-running collaboration with Japanese design legend Yohji Yamamoto has been one of the most consistently  fruitful pair-ups the fashion world has ever seen. Of all the diverse styles that the team has conjured up, the Qasa High and Stan Zip have often been the most sought-after, and with good reason; they combines adidas’ rich heritage of sportswear innovations with a uniquely futuristic design sensibility that translates perfectly to the streets of today.

The design is built around the distinctive sole unit lifted from the Three Stripes’ Tubular series, with its oversized, rounded profile, and this release is presented with double-knit textured mesh uppers in a wraparound fit, in a moody black and dark olive colourway with definite military vibes. Overlaid elastic straps provide extra support in areas that need it most, while smooth nubuck overlays appear to the toe and heel and laces provide extra foot lockdown. The look is completed with a soft TPU heel counter with the Y3 branding front and centre.

Y3 Qasa High Trainers

Y3 Qasa High Sneakers

 

More Info:
Style: Qasa High – CG3194 (Black/Olive)
Price: £289.00
Available: Now

At the other end of the spectrum, the Stan Zip is a much more straightforward reworking of one of the best-selling trainers of all time, the adidas Stan Smith. This version keeps the iconic shape of the original mostly intact, but completely reworks the materials, coming in a tonal matte black colourway, with technical neoprene fabric uppers. The main selling point is the dual zips to the lacestays, that allow the entire lacing unit to be zipped away or fully removed if the wearer wants, leaving the sock-fit neoprene exposed. This opens the shoe up to a variety of different ways to wear, whether you love to experiment with the look of your shoes or keep things classic.

Y3 Stan Zip Trainers Y3 Stan Zip SneakersMore Info:
Style: Stan Zip – CG3207  (Triple Black)
Price: £249.00
Available: Now

Both of these styles are available now at Aphrodite Clothing, as part of a larger Y3 drop which includes Boxing and Sprint styles.

Y3 Boxing TrainersMore Info:
Style: Boxing Trainers – CG3136  (Black/White)
Price: £219.00
Available: Now

Y3 Boxing Sneakers

More Info:
Style: Boxing Trainers – CG3137  (Black/Orange)
Price: £219.00
Available: Now

Y3 Sprint Sneakers

More Info:
Style: Sprint Trainers – CG3205 (Black/Olive)
Price: £219.00
Available: Now

Browse our full collection of Y3 trainers and  Y3 clothing

Summer Pastels

Spring is here and Summer is just on the horizon, which means it’s time to ditch the monochromatic darker looks and opt for something brighter. Usually summer is the best time to add bright bold pops of colour but instead this season it is all about more subtle pastel shades. The pastel hues have been consistent through the catwalks for S/S 17 and means this is a must have for your wardrobe this season.
Now those who are not into colour, this is the perfect way to dip your toes into the colour pool. But those who love bold colours then this is your chance to opt for something different.
This is an easy trend to nail whether you want to create a statement or just add a faint touch of colour.

Y-3 New Arrivals

adidas and Yohji Yamamoto the creatives behind the Y-3 brand have created yet another outstanding collection. They bring us their Spring/Summer 17 collection full of advanced fabrics, fusing sportswear and lifestyle designs together to create a luxury functional sportswear aesthetic. Featuring monochrome hues, geometric patterns and sporty stripes this classic style from Y-3 doesn’t disappoint.

 

Shop the Y3 collection here.

Y3 Sneakers

Y-3 Brand Guide

An Introduction To Y-3

Y-3, the ongoing collaboration between global streetwear brand Adidas and Tokyo born designer Yohji Yamamoto, was founded in 2003 when Adidas wanted a unique twist to its massively popular footwear. The name Y-3 derives from a bond between the two, with the “Y” signifying Yohji Yamamoto’s influence, the “3” representing Adidas’ infamous three stripes and the dash indicating the strong bond between the two. Although Yohji Yamamoto is an international name in the fashion industry, he managed to gain a much more widespread name thanks to a collaboration with streetwear giants Adidas that formed in 2003. Adidas, although hugely successful, needed a new range that sparked a new dimension for footwear. They approached Yohji Yamamoto and Y-3 formed, providing a seamless diffusion between functional streetwear and unique design. Famed for his unique cuts and shapes, Y-3 consequently began to churn out styles, shapes and forms of trainer that no-one had ever seen before. The bridge between functional sports inspired footwear and fashion had been successfully established and Y-3 has since cemented its place in the fashion world, expanding into menswear and womenswear as well as opening a series of dedicated Y-3 stores on an international scale. These standalone boutiques have sprung up around the globe as the brand gains an international following and its fans clamour for the next collection.Popular Styles Of Y-3

Y-3 trainers are arguably some of the most recognisable around, with extremely unique styles that have proved to be popular since their conception, in particular amongst the European and British markets. Examples of their unparalleled approach can be found in their staple designs like the BoxingSala and Honja Low. All take initial inspiration from Adidas’ mainstream line, with Yohji then adding a unique twist. Whether it be the patent leather uppers, the way that the shoe is structured or simply the colourways used, they manage to stand out effortlessly against conventional mens trainers.  Some of the newer lines include the Yohji Run, Kozoko, Qasa High and Stan Zip offer a fresh influence on the trainer market and are packed with adidas technology.

Comfort is at the forefront of the Y-3 philosophy and after wearing these trainers in for some time, you will find that they are some of the most comfortable you’ve ever worn. To achieve this, Y3 have sourced pig and cow leather for the likes of the Y-3 Sprint Classics whilst the Honja classics use goat leather. While adidas have contributed their amazing boost technology to some of these models to provide unrivaled comfort. Some of the popular styles that we stock are listed below

    • Y3 Boxing: A slim fitting, low profile style of trainers, the Boxing features a discreet lace up design and soft padded areas to aid comfort alongside the soft premium leather
    • Y3 Honja Lo: A stunning low profile leather trainer in the style of a skater look.  One of the all time favourites, it offers a hidden lace up system and performance cushioning throughout.
    • Y3 Kozoko:  Coming in both high and low variants, the Kozoko trainer is built with a boost sole and a mixture of upper materials, a comfortable and very sleek modern trainer that can compete with any brand for style and comfort.
    • Y3 Sprint: The ever popular Y3-Sprint and Y-3 Sprint Classic shoes feature a blend of materials and eye-catching details. Often spotted on celebrities, the Y-3 Sprint Classic is a winner year after year
    • Y3 Yohji Run: This lightweight runner built upon a boost sole is undoubtedly one of the most stylish and comfortable on the market.


    Celebs Wearing Y-3

    Of course, with international recognition comes the natural adorning of celebrities wearing the famed collaboration. David Beckham in particular is spotted with Y-3 on regularly, alongside actor Tom Hardy and rapper A$AP Rocky all photographed proudly sporting the famous logo.  During the London 2012 Olympics, swimmer Ian Thorpe was presenting on the BBC wearing a Y-3 polo shirt. That very same night we sold more styles of that polo shirt than we had done in the previous few months. P Diddy (or Diddy, Puff Daddy, Puffy, Puff, Sean Coombs or whatever he goes by these days) is also a supporter of the brand and has been snapped courtside at a basketball match wearing an eyecatching Y-3 hoody with his Nike Air Jordan Flight 45 Trainers. In 2010, footballing legend Zinedine Zidane continued his association with Adidas and became an ambasador for Y-3.  The natural extension of fashion into sportswear was what attracted Zidane to the brand.

    Celebs Wearing Y3

    How To Spot Fake Y-3’s

    Because Y-3 sell some of the most exclusive designer trainers on the market, they are a prime target for people to try and reproduce illegally. Below we have listed a few guidelines that you should follow if you are worried that a pair of Y3 trainers are counterfeit:

    • Beware of lower priced versions – If the deal looks too good to be true, it probably is
    • Look out for poor stitching
    • Ensure label with sizing/manufacturing info is attached to the tongue and is sewn in properly
    • Real Y-3’s are made of leather whilst some fakes are made of plastic. Have a smell
    • Ensure that you get the Y-3 branded canvas shoe bag and spare laces hat comes inside every shoebox
    • Shop at an official Y3 stockist such as ourselves after checking with Y3 to see if a company is an official stockist

    Browse this seasons full range of Y-3 clothing and Y3 Footwear 

    Y3 Qasa Sandals, Y3 Shorts, Y3 TShirt

Y-3 Yohji Run SS17 Release Info

The Y-3 Yohji Run builds upon its success in previous seasons by launching in these two colourways for Spring Summer 2017. The combination of once again using the adidas Boost sole unit and the mesh upper makes for an incredibly lightweight sneaker. The flexible heel cage aides comfort and boasts some imposing Y-3 branding. Yohji Yamamoto branding adorns the leather middle stripe of the 3-stripe design that gives a nod to its adidas influence. On the black model, a very subtle diagonal stripe pattern runs through the mesh upper whilst the white version opts for a more minimal look. A lace up system completes the shoe.

Both models are available to purchase now from our store in Sunderland or our website priced at £219.00 each.

More Info:
Style: S82117 (white / black) | S82118 (black / white)
Price: 219.00
Available: Now

Y3 Yohji Run

Y-3 Qasa High

Y-3 Qasa High Release Info

The Y-3 Qasa High is re-imagined once again for Spring Summer 2017 with the release of this new sleek model. The style that helped mould so many subsequent sneakers is mostly a black tonal colourway for the exception of the geometric pattern that adorns the upper. Premium leather overlay panels sit on the toe cap and heel cup whilst the iconic elasticated wrapping takes centre stage on the upper. The shoe sits upon the obligatory tubular sole unit which aides even weight distribution. A sock-like design to the upper aides comfort whilst the lacing system can allow for a custom fit. Yohji Yamamoto embossed branding features to the forefoot whilst Y-3 branding accents the heel cap.

This style of Y3 Qasa High is available from Aphrodite online and in-store priced at £269.00

More Info:
Style: S82123
Colour: Black
Release Date: Available now
Price: £269.00

Y3 Qasa High Sneakers

Y-3 Kozoko Low Sneakers

Y-3 Kozoko Low Release Info

Y-3 have this week launched one of their new styles – the Y-3 Kozoko Low. Drawing on influence from previous designs, Y-3 have incorporated the unbelievably comfortable and responsive adidas BOOST sole unit. adidas Torsion support is built into the sole of the shoe and combines well with the rubber outsole for additional traction. The sock-like upper gives a customised fit and is accented by premium leather panels and TPU elements. Y-3 branding adorns the heel unit whilst Yohji Yamamoto’s name has made his way to the toebox. The black version of the shoe has a subtle diagonal stripe running through the upper as a nod to its adidas influence.

Both styles are available in very limited numbers right now priced at £249.00

More info:
Styles: BY2632 | BY2633
Colours: Black / Utility / Black  |  Black / White / Silver
Release Date: Available now
Price: £249.00

Y3 Kozoko Low Trainers

Y3 Qasa High Triple Black

Y-3 Qasa High Premium – Available Online Now

After exploding onto the sneaker scene only a few seasons ago, the Qasa has proven to be one of Y-3’s most successful ever silhouettes, finding itself alongside styles such as the Boxing and Sprint. Since the Qasa’s introduction, Y-3 have since produced a plethora of colour ways and materials that have all been massive successes. Perhaps the most successful, the triple black, returns this season but has been re-invented with a host of more premium materials that retain the details that make the Qasa so great.

A lightweight crinkled leather base forms the underlying lining to the shoe, with super soft suede elastic straps overlapping the under laye r in signature Qasa style. Further suede hints can be found at the lace lock and toe box which add a previously unseen luxury feel to the futuristic silhouette. As per previous Y-3’s, their iconic branding can be found at the heel, with subtle Yohji Yamamoto retaining its place at the end of the midsole.

Successfully adding more luxury to the now staple style, the Y3 Qasa High Premium Triple Black is available now for £375. 

Y3 Qasa High Premium Triple Black

Y3 Qasa High Premium Triple Black