Even if you don’t have any interest in street fashion whatsoever, chances are you’ll have seen Stussy‘s logo around: that iconic, angular graffiti scrawl of the founder’s surname has been ever-present on streets around the world for over 30 years, on hats, t-shirts, jackets and all manner of streetwear staples. As one of the latest additions to our brand roster here at Aphrodite, we feel it’s time to throw the spotlight on the history and significance of Stussy on the fashion industry. While we covered some of this in our brand guide, the guys over at Grailed recently did a profile of the brand as part of its Dry Clean Only series of articles.

Delving into Stussy’s beginnings and working through to analysing its influence and place in the current cultural landscape, the article is well worth a read for new or longstanding fans of the brand. Give it a look over at Grailed, then browse our growing range of Stussy clothing and accessories at Aphrodite Clothing.