The Story Continues: the adidas EQT Support Mid ADV Adds a New Chapter to their History
Back in the heady days of 1991, adidas was having something of a crisis of identity: Nike was dominating the running and lifestyle scene with its extravagant and flashy designs, giving consumers a taste of the future with their visible Air Max technology and vibrant colourways. As a direct response to this, the EQT line was launched under the eye of designer Peter Moore, with the philosophy of ‘Everything that is essential, nothing that is not’. True to this ethos, the EQT line was stripped down the bare essentials, utilising cutting-edge technology to deliver runners with shoes that were the antithesis of the attention-grabbing Nike designs; unfussy, low-key and with an economy of design that extended to the spartan colour scheme of black, white and ‘sub green’. It also debuted a brand new, modern logo that has been used for the brand’s Performance line ever since.
Fast forward to the present, and the 3 Stripes are about to drop the latest addition to the revamped EQT range, the adidas EQT Support Mid ADV, which pays tribute to the original EQT Support trainer from 1991 while using up-to-date tooling and technology. Beginning with a full Primeknit upper in the iconic EQT colour scheme, the EQT Support Mid ADV boasts premium nubuck accents to the medial sides, an embroidered heel support cage that mirrors that of the original, and the signature webbing 3 Stripe lace loops to the sides. All this rides atop a soft, compression moulded midsole for exceptional comfort, and is finished with EQT Support branding embroidered to the vamp and heel.
Boasting an altogether different look for the EQT series, this welcome new addition to the ever-growing family still channels that same spirit of essentialism and economy that was such a hit back in the 90s, while updating it to still feel fresh today. Expect to see more colourways of this in the near future, but it’s difficult to beat the appeal of the OG.
The adidas EQT Support Mid ADV in Black / Sub Green will be launching on Thursday the 8th of February, both in-store and online from Aphrodite Clothing.