What is Moncler Genius? | Aphrodite

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What is Moncler Genius?

Moncler Genius is the brand’s latest venture into the fashion world. Displaying non conformity to the typical rules and barriers of the industry, Moncler have decided to take what can only be described as a ‘genius’ new approach to fashion and design. Learn all about the new sub-brand in our Moncler Genius Brand Guide below. 


What is Moncler Genius?

Remo Ruffini conceived Moncler Genius as a hub of creativity in which a variety of exceptional designers can portray their creative individuality in unison. The company uses the classic Moncler down jacket as a blank canvas, to be used and molded into the artists vision, while also offering bold approaches to other items of clothing within the same collections. Ditching the bi annual collection release that is commonplace for fashion houses, Moncler’s Genius project instead opts for a monthly launch of products, creating a bond with the consumer through the artistic expression of talented designers.

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What do Moncler Genius’ Numbers mean?

moncler-genius-buildingTo visually aid the consumer with their understanding of Genius, Moncler presents their sub-brand as a building that is comprised of eight separate cells. Here each cell is numbered, numbers do not create a hierarchy but instead offer a different approach to fashion, a unique outlet of design.Each cell creates the beating heart of Moncler genius.

Each number possesses a different artistic expression, a different meaning and most importantly, a different uniquely talented designer spearheading their approach into a distinct creative outlook.

  • 1 – is for pure essence
  • 2 – is for pop trademark
  • 3 – is for playful flair
  • 4 – is for pragmatic femininity
  • 5 – is for dress as habitat
  • 6 – is for wearable geometry
  • 7 – is for subcultural subtleness
  • 8 – is for going viral

Every cell is interchangeable, with Moncler Genius interacting with different designers over the course of the seasons, two of the mainstays however, seem to be 2 Moncler 1952, and 3 Moncler Grenoble.


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2 Moncler 1952

 Moncler 1952 takes the brands classic pieces and remimagines them with saturated pop colours and contrasting large logos. An homage to the brand and its significant history, Moncler 1952 offers a fusion of creativity and technical research.


3 Moncler Grenoble

Offering a playful approach to their garments with an array of textures, prints and fabrics Moncler Grenoble assumes a technical quality with a peculiar sophistication.


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Moncler Genius offers pieces like no other, garments that can be seen as wearable works of art, where form and function combine. Definitely a brand worth buying into, Moncler Genius is available to shop online and instore at Aphrodite Clothing.


 

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