The brainchild of Matthew Williams, Jennifer-his then wife, and Luca Benini, this new addition to the Aphrodite brand range 1017 ALYX 9SM consistently redefines the term luxury fashion, opting to draw inspiration from Matthew’s life, creating a truly unique connection between brand and designer.
Founded in 2015 after working for and around individuals such as Virgil Abloh, Kanye West, Lady Gaga and Heron Preston, Matthew decided it was time for him to create his own brand, and thus, 1017 ALYX 9SM was born.
Despite having a vast assortment of styles available, there is one aspect of 1017 ALYX 9SM that is synonymous with the brand, the buckle. Modelled after that of a buckle used in amusement parks, the rollercoaster buckle has been used throughout the existence of the brand, starting with belts, continuing all the way through to jackets and footwear.
What Does 1017-ALYX-9SM Stand For?
Despite the brand’s name seeming nonsense, there is method behind the madness, 1017 stands for the 17th of October, which is Matthew’s birthday. ALYX is the name of Matthew’s eldest daughter, and 9SM stands for 9 Saint Mark’s Place, the address of the brand’s first studio.
How to Pronounce ALYX 9SM?
The correct pronunciation of ALYX 9SM is "A-leecks Nine-ess-em."
Take a moment to browse our range of products from 1017 ALYX 9SM.