With a history that chronicles the growth of amateur athleticism, New Balance trainers are true champions when it comes to a sporting heritage that perfectly translates to a modern street style.
Born in the early 20th century in America, New Balance can trace its roots back to one man, William Riley. Starting out by crafting arch supports, Riley went on to make his own running shoe for a Boston running club. His trainer was met with huge acclaim and word soon spread about their comfort and quality- leading to Riley custom making trainers for a range of sports, before the 1970’s, when he released multiple styles of trainer under the New Balance name.
The perfect advocate for the huge rise of sneaker culture, New Balance keep their understated and effective nature to this day, bringing styles inspired by their hugely successful history to the international stage. Aside from their still booming athletic trainer business, New Balance trainers have become a benchmark for anyone seeking a supremely comfortable casual footwear ally. With a numbering system that references each trainer instead of giving them a name, New Balance trainers with a higher number on their tongue feature a more advanced level of technology, containing everything from Encap soles to advanced materials and cushioning units. A comprehensive range of New Balance trainers means everyone is catered for, from sneaker collectors seeking the latest colour way, to anyone searching for the perfect silhouette to wear with their casual looks. Aphrodite are proud to now stock a variety of styles including the New Balance 574, New Balance 327 andNew Balance 576