Norse Projects was founded in 2002 by Tobia Sloth, Anton Juul and Mikkel Groennebaek and began life as a store selling other brands until 2009 when it released its first collection. Made up of staple wardrobe pieces that concentrate on being functional to the modern-day man, this label is the go-to brand for dressing down yet staying smart.
With a focus on no-nonsense, understated design and quality fabrication, Norse ProjectsUtilises very minimal branding, purposeful materials and a mixture of influences ranging from traditional Scandinavian workwear to streetwear and military design, Norse Projectsoffers up a masterclass in contemporary menswear styling including styling t-shirts, jackets, shirts, sweatshirts, hats, caps and more that can be easily slotted into almost any outfit thanks to the clean appearance and natural application of their garments.
A true testament to the brand’s universal appeal they have since collaborated with illustrators such as Daniel Frost and James Jarvis as well brands like New Balance, adidas, Nike, Dr Martens, Elka, and many more.
