Nudie Jeans are a brand founded by Maria Erixsson in 1999 in Gothenburg, Sweden. Formerly an employee of Lee, Maria has since created a brand that is becoming more and more successful as days go by. Specialising in raw and pre-washed jeans, Nudie Jeans UK place an emphasis not only on a quality product and finish that lasts a lifetime but sustainability and an eco-friendly, green approach. Utilising 100% organic cotton and offering free repair services the brand embeds its products with an air of social responsibility and aims to provide denim that stays with you through thick and thin in their mission to reveal “naked truth about denim”. Nowadays, we see classic designs such as the Thin Finn and the Grim Tim in everyday life, but since its inception, the brand has branched out into t-shirts, sweatshirts and more with each product staying true to their ethos and high-quality standard.