Nudie Jeans are a brand founded by Maria Erixon in 1999 in Gothenburg, Sweden. Formerly an employee of Lee, Maria has since created a brand that is becoming more and more successful as days go by. Specialising in raw and pre-washed jeans, the brand has given birth to countless fits and cuts to suit the needs of a variety of styling preferences. From the timeless appeal of the Nudie Jeans Lean Dean, to the more modern Gritty Jackson and pure classics, such as the Grim Tim and Tight Terry, the brand has also extended its reach into t-shirts, sweatshirts and more.
Not only does Nudie Jeans UK place an emphasis on the quality, finish and durability of their products and finish but they also take steps to ensure their processes are as sustainable and eco-friendly as possible. Utilising 100% organic cotton and offering free repair services, which we regularly play host to in-store, the brand embeds its products with an air of social responsibility and aims to provide denim that stays with you through thick and thin in their mission to reveal the “naked truth about denim”. It's all about repairing, reusing and reducing with this label.