Founded by Piet 'Parra' Janssen back in 2002, 'Rockwell By Parra', or as its more commonly known, 'By Parra' is the Dutch artists eponymous fashion label. Best known for his curved, post pop imagery, Parra deals with saturated colours and playful visuals to create his distinctive aesthetic. His famed bird like character, 'Rustico the Great' appears on many of his creative designs offering a unique focal point as an expression of life. Parra's enigmatic style has led to his artwork being held in the highest regard, and his fashion label offers a unique outlook and approach to menswear. By Parra's graphics are at the heart of the brand, with tees and sweatshirts often seen adorning the pieces. Piet Janssens focus isn't just on art, but quality too. Most of By Parra's garments are crafted in Portugal with premium materials to ensure the highest standards.