With an unparalleled reputation of timeless cultural influence, Fred Perry are the masters of iconic and youthful British style. From Fred Perry polo shirts that show the brands affinity with it’s founder’s athletic background, to Fred Perry shirts that embody its movement from sportswear to some of British history’s most influential fashion movements, the Fred Perry label is testament to individual, faithful design.
Despite early beginnings with starting a brand under his own name in the late 1940’s, the former three times Wimbledon winner Fred Perry made his first break through in fashion in 1952, with the release of the Fred Perry polo shirt. With a lightweight and breathable design, little did he know that the polo shirt which carried the now infamous Fred Perry laurel wreath embroidered on the chest would immortalize his name away from the successes he had on court. However, the innovative brand was set to find stardom away from the court, with the Fred Perry twin tipped polo in particular paving the route to making Fred Perry one of the first labels that could fuse sports wear with street wear. Slowly but surely, the polo with the Fred Perry laurel wreath forged an unbreakable bond with a diverse range of subcultures, which all shared an individual love for a resurgent music scene. From soul boys to mods, any movement that carried an association with music loved Fred Perry. From Fred Perry jackets, to the adored Fred Perry twin tip polo, the unique cultural importance of the label with the laurel wreath has never be matched - making Fred Perry a truly unique snapshot of British fashion. Always available in a wide spectrum of colours and patterns, Fred Perry polo shirts are the definition of a wardrobe staple, and their storied history only adds to their timeless appeal.