Paul and Shark is an Italian brand inspired by the world of yachting. Founded almost a century ago, the company now has a vast history of creating some of the finest menswear, especially their knitwear and sweaters. In the mid 1970's, Paul & Shark yachting took the decision to move across into designer sportswear for men making the brand more accessible to the everyday man about town. Their blend of quality casual wear particularly paul and t shirts, polos and jackets is still popular with the yachting community but is increasingly gaining popularity with independent fashion retailers across Europe.