Possibly one of the most recognisable brands for their unique styles and versatile functions, adidas for over 70 years have been the masterminds behind footwear seen walking the highstreets, climbing the mountains, or even just lounging around the house. By combining forward thinking styles with functions that guide you through the day, it’s no surprise that adidas have attained the reputation they have today.
Having decades of experience in the shoe industry, adidas show a representation of that fierce reputation with some new pairs that are hitting the Aphrodite shelves in 2023. Shoes such as adidas Hyperturf's, an fresh take on classic hiking silhouettes, arriving with the role of taking any outfit to the next level. Some new adidas NMD's are also a one to look out for, with modern take on running shoes, this pair is bound to make your day more comfortable with their rubberised outsoles and BOOST midsoles. Or if you’re after something different and demand at home comfort, the Adilette Sliders are your go to, with their fuss-free design and ever-reliable construction, this pair is a soon-to-be must-have for your leisurewear rotation.
While continuing in the present with some favorites that we all know and love such as the Gazelle Trainers, Stan Smith's and Samba's which saw the revolution of adidas during the 80s’ when sport influenced technology, culture and even fashion. And this was exactly what adidas needed to show off their sport influenced style. Fast forward to now, adidas see a more sustainable approach and have teamed up with Parley, an ocean conservation organisation, to progress and do their part in helping the climate. Other collaborations that we have seen from the brand recently include the likes of Craig Green, Gucci and Wales Bonner. As adidas move closer to modern day they are continuously breaking barriers of new generations and continue to create more forward-looking styles each year.
