Possibly one of the most recognisable brands for their unique styles and versatile functions, adidas for over 70 years have been the masterminds behind footwear seen walking the highstreets, climbing the mountains, or even just lounging around the house. By combining forward thinking styles with functions that guide you through the day, it’s no surprise that adidas have attained the reputation they have today.
Having decades of experience in the shoe industry, adidas show a representation of that fierce reputation with some new pairs that are hitting the Aphrodite shelves in 2022. Shoes such as adidas Forum Trainers, a classic trainer with a sturdy silhouette and velcro strap for an 80s’ inspired look, arrive with the role of taking any outfit to the next level. Some newadidas Retropy's are also a one to look out for, with a take on vintage running shoes, this pair is bound to make your day more practical with their rubberised outsoles and BOOST midsoles. Or if you’re after something different and 2022 is their year of adventures, you’ll be happy to hear about the adidas Terrex Free Hiker trainers. Arriving with adidas Primeknit upper which hugs the ankle making lightweight of any activity on the agenda for the day. With GORE-TEX lining for waterproof and breathable performance, this pair is a soon-to-be must-have for your shoe closet.
While continuing in the present with some favorites that we all know and love such as the Munchens,Gazelle’s, Hamburg’s and Stan Smiths, which all saw the revolution of adidas during the 80s’ when sport influenced technology, culture and even fashion. And this was exactly what adidas needed to show off their sport influenced style. Fast forward to now, adidas see a more sustainable approach and have teamed up with Parley, an ocean conservation organisation, to progress and do their part in helping the climate. Other collaborations that we have seen from the brand recently include the likes of Stella McCartney, Beyonce, Pharell Williams and Kanye West in the launching of YEEZY. As adidas move closer to modern day they are continuously breaking barriers of new generations and continue to create more forward-looking styles each year.