AMI clothing was launched in 2011 by Alexandre Mattiussi, who previously tailored at Givenchy and Marc Jacobs. Mattiussi created the brand with the aim of making sophisticated and contemporary wardrobe staples with a fun Parisian twist. Alexandre Mattiussi has also collaborated with other luxe brands, including fellow French brand Moncler. In September 2015 both brands designed a collection for AW15, combining the best accents of both brands with large logos and the classic French colours. AMI derives from the founder's initials and offers a range of classic AMI sweatshirts, shirts and knitwear that feature the brand's typography with clean, minimal designs that are crafted to the highest standard, making for a perfect combination that the everyday man needs. Known especially for thier 'Ami de Couer' line which displays their umistakable heart logo, their most recent endeavours have introduced a lot brighter block colours, adding vibrancy to your wardrobe in the form of stunning raglan t-shirts & jumpers.